Business news from Ukraine

Business news from Ukraine

Ukrainians view Netherlands positively and show almost no negative attitudes

13 April , 2026  

Ukrainians’ attitudes toward the Netherlands in March 2026 are characterized by one of the highest levels of positive perception among all countries surveyed. According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 72.7% of respondents describe their attitude as positive, which is significantly higher compared to 63.3% in August 2025. At the same time, the share of negative assessments dropped from 2.3% to 1.2%, which effectively indicates an almost complete absence of critical sentiment.

A breakdown of the results shows that 34.3% of respondents have a “completely positive” attitude toward the Netherlands, while another 38.5% have a “mostly positive” one. The share of neutral assessments stands at 24.2%, which is a relatively low figure compared to other countries. Negative assessments are minimal: 0.7% are “mostly negative” and 0.5% are “completely negative,” while 1.9% of respondents were undecided.

A comparison with the previous period demonstrates not only an increase in positive perceptions but also a further “cleansing” of public opinion of negative assessments. This trend is significant, as the Netherlands is among the countries with the highest level of stable support within Ukrainian society.

Unlike many other countries, where a significant portion of respondents hold a neutral position, in the case of the Netherlands, a clearly formed positive attitude dominates. This means that the country has a distinct and clear image in the perception of Ukrainians, one associated with reliability and predictability.

The increase in positive ratings by more than 9 percentage points indicates growing trust and a strengthening of the Netherlands’ image. At the same time, the decrease in the already low level of negative responses suggests the absence of significant factors that could shape a critical perception.

“Ukrainians quite clearly distinguish between countries toward which they have formed a stable positive attitude, and the Netherlands belongs precisely to this group. Where a country has a clear position and consistency in its interactions, we see not just high ratings, but their continued growth. This means that public opinion reacts not to specific situations, but to systemic signals,” noted Oleksandr Pozniy, director of the research company Active Group.

Thus, the survey results indicate that the Netherlands is consolidating its status as a country with one of the best images in Ukraine. A high level of positive sentiment, minimal negative ratings, and stable growth dynamics form the basis for further strengthening bilateral relations in both the social and economic spheres.

According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the Netherlands ranks eleventh in terms of total trade in goods with Ukraine, amounting to $3.01 billion. This is one of the few countries in the upper part of the ranking where Ukraine has a trade surplus, as exports of Ukrainian goods exceed imports.

The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.

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