The results of a public opinion poll conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center indicate that, for most Ukrainians, Vietnam remains a country with an undefined or neutral image. The largest share of respondents—66.9%—expressed a neutral attitude, which significantly distinguishes Vietnam from countries with a clearly formed positive or negative perception.
At the same time, the share of positive assessments has increased—to 19.3% compared to 15.7% in August 2025. Of these, 6.1% of respondents indicated a completely positive attitude, while another 13.3% described it as mostly positive. This indicates the gradual formation of a more defined positive image of the country, although this process is proceeding slowly.
Negative attitudes also increased slightly—from 9.0% to 10.5%. Specifically, 7.2% of respondents chose “mostly negative,” and 3.3% chose “completely negative.” The share of those who could not decide on an answer is 3.3%. Overall, these figures demonstrate a slight increase in the polarization of assessments while maintaining a high proportion of neutrality.
The dynamics of change indicate a gradual decrease in uncertainty: some respondents who previously had no formed opinion are beginning to lean toward either a positive or a negative assessment. At the same time, the absence of sharp changes in the structure of responses indicates that Vietnam does not yet occupy a prominent place in the focus of public opinion in Ukraine.
“When we see such a high level of neutral responses, it means that the country is effectively outside the active informational and social sphere. Ukrainians simply do not have enough contacts, experience, or cues to form a clear attitude. That is why any systematic presence—economic, cultural, or diplomatic—could quite quickly shift the balance of assessments in one direction or another,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Vietnam is currently characterized as a country with high potential for building a positive image in Ukraine; however, this potential largely depends on the intensity of interaction and the level of presence in the Ukrainian information space.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Vietnam ranks 23rd in total trade volume with Ukraine, with a figure of $1.16 billion. At the same time, imports of Vietnamese goods exceed exports from Ukraine by several times, resulting in a trade deficit of over $706 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN, VIETNAM
