The results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center show that Lebanon remains one of the countries with a predominantly neutral perception among Ukrainians, though with a trend toward increasing negative assessments. The largest share of responses is a neutral attitude—62.5%, which indicates the country’s limited presence in Ukraine’s information space.
The share of positive attitudes toward Lebanon is relatively low—10.5%. Specifically, 3.3% of respondents indicated a “completely positive” attitude, and 7.2% — a “mostly positive” one. At the same time, negative assessments are significantly higher — 18.2% in total, of which 13.5% represent a “mostly negative” attitude and another 4.7% — a “completely negative” one. Additionally, 8.9% of respondents were unable to determine their position.
Compared to August 2025, there has been a simultaneous increase in both positive (from 8.7% to 10.5%) and negative (from 15.3% to 18.2%) attitudes. This trend indicates the gradual formation of a more defined image of Lebanon in Ukrainian society, although the neutral segment remains dominant.
A high level of neutrality combined with a rise in negative assessments may point to a fragmented perception of the country, shaped not through systematic interaction but through isolated information signals. Under such conditions, even a limited information background or media events can significantly influence the balance of assessments.
“When we see that, alongside neutrality, the share of negative assessments is also beginning to rise, it means that the country is gradually entering the information space, but this process is not accompanied by a sufficient number of positive signals. In such cases, an asymmetrical perception forms, where individual events or news stories have a disproportionately large impact. That is why it is important for countries with a similar profile to work not only on their presence but also on the content of that presence,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Lebanon is among the group of countries with a weak established image in Ukraine, where neutrality is gradually shifting toward a more polarized perception. The future trajectory of these assessments will largely depend on the intensity of contacts, media presence, and the nature of interaction between the countries.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, Lebanon ranks 33rd in total trade volume of goods with Ukraine, with a figure of $532.9 million. This is one of the most striking examples of a trade surplus for Ukraine, as Ukrainian exports far exceed imports from Lebanon.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, LEBANON, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
