The results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center show that Lebanon remains one of the countries with a predominantly neutral perception among Ukrainians, though with a trend toward increasing negative assessments. The largest share of responses is a neutral attitude—62.5%, which indicates the country’s limited presence in Ukraine’s information space.
The share of positive attitudes toward Lebanon is relatively low—10.5%. Specifically, 3.3% of respondents indicated a “completely positive” attitude, and 7.2% — a “mostly positive” one. At the same time, negative assessments are significantly higher — 18.2% in total, of which 13.5% represent a “mostly negative” attitude and another 4.7% — a “completely negative” one. Additionally, 8.9% of respondents were unable to determine their position.
Compared to August 2025, there has been a simultaneous increase in both positive (from 8.7% to 10.5%) and negative (from 15.3% to 18.2%) attitudes. This trend indicates the gradual formation of a more defined image of Lebanon in Ukrainian society, although the neutral segment remains dominant.
A high level of neutrality combined with a rise in negative assessments may point to a fragmented perception of the country, shaped not through systematic interaction but through isolated information signals. Under such conditions, even a limited information background or media events can significantly influence the balance of assessments.
“When we see that, alongside neutrality, the share of negative assessments is also beginning to rise, it means that the country is gradually entering the information space, but this process is not accompanied by a sufficient number of positive signals. In such cases, an asymmetrical perception forms, where individual events or news stories have a disproportionately large impact. That is why it is important for countries with a similar profile to work not only on their presence but also on the content of that presence,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Lebanon is among the group of countries with a weak established image in Ukraine, where neutrality is gradually shifting toward a more polarized perception. The future trajectory of these assessments will largely depend on the intensity of contacts, media presence, and the nature of interaction between the countries.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, Lebanon ranks 33rd in total trade volume of goods with Ukraine, with a figure of $532.9 million. This is one of the most striking examples of a trade surplus for Ukraine, as Ukrainian exports far exceed imports from Lebanon.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
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Ukraine maintains a significant positive trade balance with a number of key partners, which partially offsets the deficit in relations with China and EU countries.
The largest surplus in the first half of 2025 was recorded in trade with Egypt — $605.0 million. Spain ranks second with a balance of $515.3 million, followed by the Republic of Moldova — $448.4 million. Positive dynamics are also observed in relations with the Netherlands ($357.6 million), Algeria ($276.6 million), and Lebanon ($243.8 million).
Ukraine also has a high trade surplus with Iraq ($189.0 million), Libya ($133.6 million), Saudi Arabia ($128.4 million), and Kazakhstan ($113.6 million).
“The positive trade balance indicates that Ukraine is capable of competing effectively in international markets, especially in the agricultural sector and metallurgy. At the same time, it should be borne in mind that these markets are vulnerable to changes in the global economic situation, price fluctuations, and political factors,” emphasized Maksim Urakin, founder of Experts Club and economist.
According to him, maintaining a positive balance in relations with the countries of the Middle East and North Africa is a key element of Ukraine’s foreign trade strategy.
“Egypt, Spain, and the countries of the Arab world are stable importers of Ukrainian agricultural products. This is a strategic direction that needs to be developed further, as it creates a safety cushion for the economy against the backdrop of significant import costs,” Urakyn emphasized.
Analysts note that consolidating positions in the African and Middle Eastern markets could become a long-term factor in strengthening Ukraine’s foreign economic balance.
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The vast majority of Ukrainians express a neutral attitude towards Lebanon. This is evidenced by the results of a sociological survey conducted by Active Group in cooperation with the Experts Club think tank.
According to the survey, 67.3% of respondents said they had a neutral attitude towards Lebanon. Only 8.7% of respondents expressed a positive attitude (2.0% — completely positive, 6.7% — mostly positive). On the other hand, 15.3% of Ukrainians demonstrated a negative attitude (2.3% — completely negative, 13.0% — mostly negative). Another 8.7% admitted that they were not familiar with this country.
“These results can be explained by the lack of significant historical or cultural ties between Ukraine and Lebanon, as well as Lebanon’s weak informational presence in Ukrainian society,” said Alexander Pozniy, head of Active Group.
In turn, Experts Club founder Maksim Urakin emphasized the economic aspect.
“In the first six months of 2025, trade turnover between Ukraine and Lebanon amounted to $249.3 million. At the same time, exports from Ukraine amounted to $246.5 million, while imports amounted to only $2.7 million. Thus, the positive balance exceeded $243.8 million, which indicates Lebanon’s unilateral interest in Ukrainian products.”
Thus, relations between Ukraine and Lebanon remain predominantly economic, and public perception of this country in Ukraine is still neutral.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
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Ukraine exports more than $400m worth of products to Lebanon, although the potential is $1bn, the supplies of cattle, meat and dairy products are promising, Minister of Agrarian Policy and Food Vitaliy Koval said after a visit to Lebanon and a meeting with businessmen.
The Ministry of Agrarian Policy and Food noted that Koval met with Lebanese businessmen – representatives of more than 12 companies involved in imports: flour millers, traders, entrepreneurs who buy food products, meat and cereals from Ukraine.
According to the Minister, Lebanese businessmen import tens of thousands of tons of cattle. They have recently started importing sheep to Lebanon. It is these areas of cattle breeding because of the shortage of meat can be promising for Ukrainian agrarians.
“Today we export more than $400 million worth of products to Lebanon, although the potential is $1 billion. That is why the task of the Ministry of Agrarian Policy is to increase imports of our products to Lebanon. I discussed with their businesses what should be done to increase trade turnover. Lebanese businessmen noted some bureaucratic moments and logistical problems. Now I clearly understand what needs to be simplified in procedures. Lebanon is an important trade partner for us, so we will work on developing our relations further,” Koval emphasized.
The Minister drew attention to the fact that the Ukrainian community is very active in Lebanon. During the meeting with its representatives, the Ukrainian delegation discussed the logistic communication with Ukraine and the increase of domestic products in Lebanese stores.
Koval urged the diaspora to be ambassadors of Ukraine: to popularize Ukrainian products and emphasize their quality.
Lebanon has opened a market for the export of small ruminants from Ukraine, particularly sheep and goats for slaughter, according to the press service of the State Service of Ukraine for Food Safety and Consumer Protection.
According to the State Consumer Service, this is the third certificate, which the countries have concluded. Previously, the competent authorities of Ukraine and Lebanon had agreed on the forms of certificates for export of milk and dairy products and cattle for slaughtering from Ukraine.
You can familiarize yourself with the conditions for obtaining the certificate and the information required for its issuance on the official web portal of the State Service for the Protection of Consumers in the section “International Cooperation” – “Veterinary and Safety” – “Certificates for export from Ukraine”.
Six vessels carrying nearly 154,000 tonnes of foods departed from Ukrainian ports on Thursday after receiving approval from the Joint Coordination Center (JCC).
“The Joint Coordination Center (JCC) reports that six vessels left Ukrainian ports today [on October 13] carrying a total of 153,505 metric tonnes of grain and other foods under the Black Sea Grain Initiative,” the center said.
In particular, the Wei He vessel is heading to China with 62,860 tonnes of sunflower meal on board, the Marlen bulker is carrying 33,000 tonnes of sunflower oil to Iraq, the Irmgard is carrying 30,817 tonnes of rapeseed to Germany, and the Ak Hamza is carrying 7,000 tonnes of corn to Lebanon.
Another two vessels – the Dignity (14,000 tonnes of corn) and the Yaf S (5,828 tonnes of wheat) – are bound for Turkey.
“Grains that reach a destination may go through processing and be transshipped to other countries,” the JCC said.
“As of October 13, the total tonnage of grain and other foodstuffs exported from the three Ukrainian ports is 7,363,704 metric tonnes. A total of 666 voyages (335 inbound and 331 outbound) have been enabled so far,” the center said.
The United Nations, Russia, Turkey and Ukraine signed a document in Istanbul on July 22 on opening a corridor to export grain from three Ukrainian ports – Chornomorsk, Odesa and Yuzhny.
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