The results of a public opinion poll conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center show that Norway continues to rank among the countries with the highest level of positive perception among Ukrainians. Overall, 72.7% of respondents rate their attitude toward this country as positive, although this figure has declined slightly from 77.7% compared to August 2025. At the same time, negative ratings remain minimal—1.9% versus 1.3% previously.
The breakdown of responses shows a consistently high level of positivity. The share of those who have a completely positive attitude toward Norway stands at 37.1%, while another 35.7% selected the “mostly positive” option. Thus, the dominance of positive perception is undeniable. At the same time, 24.2% of respondents hold a neutral position, indicating a certain degree of distance in their perception of the country, despite its generally favorable image.
Negative assessments remain marginal: 1.4% of respondents chose “mostly negative,” and another 0.5% selected “completely negative.” The share of those who could not decide on an answer is 1.2%. This distribution of responses confirms that Norway practically does not evoke rejection in the public consciousness of Ukrainians.
The decline in the positive rating by a few percentage points is accompanied not so much by an increase in negative views as by an increase in neutral assessments. This means that the changes are more a matter of a redistribution of responses than a fundamental shift in attitude. Ukrainians continue to perceive Norway as a stable and friendly partner, although the intensity of this perception has decreased somewhat.
In the broader context of the study, Norway belongs to the group of Northern and Western European countries that demonstrate the highest levels of positive attitude. This reflects a general trend in Ukrainian society toward countries with a high level of development, a stable political system, and consistent support for Ukraine.
“Ukrainians quite clearly differentiate countries based on levels of trust and actual support. In the case of Norway, we see a consistently high level of positive attitude, which is not shaped by current events but rather by a long-term perception of this country as a reliable partner. Even a slight decline in the indicators does not change the overall picture—it remains one of the most positive among all the countries surveyed,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, the survey results confirm that Norway maintains a strong position in Ukrainians’ positive perception. The slight downward trend is not systematic and is not accompanied by an increase in negative sentiment. This indicates a well-established and stable image of the country, which is not dependent on short-term factors and remains one of the strongest in Europe.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Norway ranks 37th in total trade volume with Ukraine, with a figure of $502.5 million. At the same time, imports of Norwegian goods significantly exceed exports of Ukrainian products, resulting in a negative bilateral trade balance of $430.7 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club think tank’s website.
ACTIVE GROUP, EXPERTS CLUB, NORWAY, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
