According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, perceptions of Slovenia within Ukrainian society are distinctly balanced but reserved. The overall share of positive assessments stands at 40.6%, forming the basis of a generally favorable, though not dominant, image of the country. At the same time, nearly half of the respondents—48.0%—adopted a neutral stance, which is a key characteristic of this profile.
The structure of positive attitudes indicates a moderate level of emotional engagement. Only 10.5% of Ukrainians reported a “completely positive” attitude toward Slovenia, while the majority in this segment—30.1%—lean toward the “mostly positive” option. This means that the positive sentiment is more rational and general than deeply emotional.
Neutrality, which accounts for nearly half of the respondents, is the defining factor in the perception of the country. Such a figure typically indicates a limited informational presence of the state in the Ukrainian media landscape or the absence of a clearly formed image among the general public. In this context, Slovenia evokes neither strong sympathy nor significant rejection.
Negative assessments remain relatively low—7.0% overall. Of these, 5.8% represent a “mostly negative” attitude and only 1.2% a “completely negative” one. This indicates that critical perceptions of the country are marginal and not systemic in nature.
It is worth noting the share of those who were undecided—4.4%. Together with the neutral group, this forms a significant segment of the audience that is potentially open to changing its attitude depending on the informational context and the intensity of contacts between the countries.
In summary, Slovenia is perceived by Ukrainians as a country with a positive, though not dominant, image. The high level of neutrality indicates room for strengthening the bilateral image, while the low level of negativity creates a favorable foundation for further development of perceptions in a more positive direction.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Slovenia ranks 46th in total trade volume of goods with Ukraine, with a figure of $368.7 million. At the same time, imports from Slovenia are more than three times higher than Ukrainian exports, resulting in a trade deficit of $205.8 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SLOVENIA, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
