According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, perceptions of Mexico in Ukrainian society are characterized by a high level of neutrality and a relatively moderate share of both positive and negative assessments. At the same time, the trend shows a gradual increase in positive attitudes and a simultaneous decrease in negative ones, indicating a cautious normalization of the country’s image.
The total share of positive attitudes toward Mexico stands at 21.5%, of which 5.4% of respondents chose the option “completely positive,” and another 16.1% selected “mostly positive.” Compared to August 2025, this figure has increased (from 19.7% to 21.4%), indicating a gradual strengthening of positive perceptions, although they remain relatively limited.
Negative assessments, conversely, show a decline—from 10.0% to 8.6%. Within the structure of negative attitudes, 7.7% fall into the “mostly negative” category and only 0.9% into the “completely negative” category. This means that while a critical perception of Mexico exists, it is not dominant and is rather moderate in nature.
Neutrality remains the key characteristic of Ukrainians’ attitudes toward Mexico—66.2% of respondents chose this option. Such a high figure indicates the absence of a clearly formed image of the country in the public consciousness. For most respondents, Mexico is neither an important political partner nor a country with distinct emotional significance.
Additionally, 3.7% of respondents were unable to decide on their assessment, which, together with the high proportion of neutral responses, forms a significant segment of “undetermined attitudes.” This means that perceptions of Mexico depend to a large extent on the level of awareness and the country’s presence in the Ukrainian information space.
From a dynamic perspective, the situation appears moderately positive: the increase in positive assessments is accompanied by a simultaneous decrease in negative ones. This may indicate the gradual formation of a more favorable, albeit still weakly expressed, image of the country.
Ultimately, Mexico remains a country with a predominantly neutral perception among Ukrainians, but with a trend toward a slow improvement in its image. The high proportion of neutral assessments creates significant potential for future changes, which will depend on the development of economic, cultural, and informational ties between the countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Mexico ranks 49th in total trade volume with Ukraine, which amounts to $350.0 million. At the same time, imports of Mexican goods exceed Ukrainian exports by more than seven times, resulting in a trade deficit of $264.7 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, MEXICO, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
