Business news from Ukraine

Canada has the highest balance of positive and negative attitudes among Ukrainians—not only among the countries represented in the Americas and Australia, but also among all countries covered by the study: in August 2026, it stood at 73.8 percentage points. Australia scored 61.6 percentage points, the U.S. — 38.4 percentage points, and Brazil — 19.4 percentage points. These findings are based on the results of the third wave of the study “Ukrainians’ Attitudes Toward Countries Around the World,” conducted by Active Group in collaboration with Experts Club, according to the Experts Club Information and Analytical Center.

Canada is viewed positively by 76.3% of Ukrainians surveyed, negatively by only 2.5%, neutrally by 19.2%, and another 2% were undecided. As a result, the balance of positive and negative assessments stands at 73.8 percentage points—the highest value among Ukraine’s 50 largest trading partners included in the study.

Australia ranks second in this regional group: 63.8% of respondents expressed a positive attitude toward it, 32.1% were neutral, only 2.2% were negative, and another 2% were undecided. The balance of positive and negative assessments stands at 61.6 percentage points, which also indicates a predominantly positive perception of the country among the Ukrainian audience.

Fifty-five percent of respondents view the U.S. positively, 16.6% negatively, 25.6% neutrally, and another 2.7% were unable to answer. The balance stands at 38.4 percentage points. At the same time, this figure has improved significantly compared to the previous survey wave: in March 2026, the figure was 19.4 percentage points, while in August 2025, it was 32.3 percentage points. Thus, over the course of five months, the balance of attitudes toward the U.S. has increased by 19 percentage points.

Brazil is viewed much more neutrally. Twenty-eight percent of Ukrainians expressed a positive attitude, while 59.7% chose a neutral response, 8.6% expressed a negative attitude, and another 3.7% were undecided. The balance of positive and negative assessments stands at 19.4 percentage points, compared to 21 percentage points in March 2026 and 12 percentage points in August 2025.

Thus, the data reveal significant differences within the group: Canada and Australia are characterized by a high level of established positive attitudes; in the U.S., positive assessments also predominate and have increased noticeably compared to March, while a neutral stance dominates regarding Brazil. Overall, Canada tops the entire ranking of the surveyed countries with a balance of +73.8 percentage points

Maksym Urakin, founder of the Experts Club Information and Analytical Center, deputy director of the Interfax-Ukraine news agency, and candidate of economic sciences, emphasized the need for systematic communication between foreign countries and Ukrainian society.

The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. According to the organizers, the sample is representative in terms of age, gender, and region; the maximum theoretical statistical margin of error for indicators at the 50% confidence level is ±3.5 percentage points. This is the third wave of the study, following surveys conducted in August 2025 and March 2026.