Issue No. 1 – October 2025
The purpose of this review is to provide an analysis of the current situation on the Ukrainian currency market and a forecast of the hryvnia exchange rate against key currencies based on the latest data. We analyze current conditions, market dynamics, key influencing factors, and likely scenarios.
Analysis of the current situation on the currency market
International context
The first half of October was significantly influenced by the US Federal Reserve’s decision to cut its key policy rate last month. On September 17, the US Federal Reserve cut its interest rate by 25 basis points to the range of 4-4.25%. The Fed aims to maximize employment and inflation at 2% in the long run. But uncertainty about the US economic outlook remains high.
Even before Fed Chairman Jerome Powell’s announcement of a new range for the key policy rate, the EUR/USD pair hit a new one-year high of 1.1878, driven by expectations that the Fed would begin its easing cycle on September 17. However, shortly thereafter, fluctuations in the EUR/USD pair showed a reverse trend: in October, the dollar began to strengthen steadily against the euro, which was influenced by several important factors.
First and foremost, trade tensions between the US and China have eased significantly. On October 10, President Donald Trump announced that he would impose 100 percent tariffs on Chinese goods starting November 1. But on October 13, Trump said he would be able to resolve the conflict with Beijing and “everything will be fine.”
Secondly, the strengthening of the dollar is influenced by the situation in the EU, where the ECB does not intend to change its key policy rate yet, as it believes that current interest rate levels are stable enough to “cope with shocks.” Although investors are expecting a rate cut, last month the ECB kept its key policy rate unchanged at 2% (inflation in the EU is also around 2%).
Among the “shocks” in the EU is the unstable trade policy of Donald Trump. While the Fed, claiming uncertainty, cuts the rate, the ECB adheres to a conservative policy of key policy rate stability. However, the ECB may decide to cut the rate if the effects of the US tariffs on EU goods turn out to be more significant than expected. Another reason for a cut could be the unstable situation in France.
Oil prices remained somewhat stable in October, responding to the context of US-China relations. While the escalation of tensions between the two countries stimulated the decline, after news of the upcoming meeting between Donald Trump and Xi Jinping on October 13, Brent crude oil futures rose 0.9% to $63.32 per barrel, and WTI futures closed up 1% to $59.49 per barrel.
The coming weeks will be determined by market expectations regarding the Fed’s decision, as it is likely that on October 28-29, during a meeting of the Fed Committee, a decision will be made on the second rate cut – by another 0.25 bp. However, this will be influenced by the situation with inflation and unemployment in the United States.
The ECB will consider possible rate changes at its meeting on October 30, but so far, a rate cut does not seem realistic. The soonest it could happen is if new statistics show the deflationary processes that the EU fears. The eurozone’s “black swans” include fiscal tightening in Germany, the destructive impact of US trade policy, price fluctuations in the oil and gas markets, and the government crisis in France.
In Ukraine, the dollar is expected to follow a clear trajectory in line with global quotes, where the EUR/USD exchange rate showed a strengthening of the dollar from 1.1724 to 1.1555 in the first two weeks of October. The euro/dollar pair is currently experiencing a lull, but with the prospect of a weaker dollar in the event of further cuts in the Fed’s key policy rate. However, the easing of Trump’s tariff stance on China is affecting sentiment: fears of escalating trade tensions are declining, which is supporting the dollar. However, markets have already taken into account a possible 25 basis point cut in October and another possible cut in December 2025, which limits the dollar’s short-term growth.
Domestic Ukrainian context
Ukraine’s FX market continues to be influenced by the National Bank of Ukraine’s controlled flexibility strategy. Reserves are growing: as of October 1, 2025, Ukraine’s international reserves amounted to $46.518 billion, which is 1.1% more (+$484 million) than a month ago.
Since the beginning of October, the hryvnia has been gradually weakening against the dollar: as of October 14, the official exchange rate reached 41.61 UAH/USD, having lost 1.14% in two weeks. The exchange rate in the cash market is following a similar rhythm, with the weighted average rate as of October 14 at UAH 41.64/USD.
In October, the interbank market saw an increase in demand, and the NBU was forced to increase its interventions. This trend is, on the one hand, seasonal, as companies’ need for foreign currency to make payments increases in the fall. On the other hand, the increased shelling of Ukraine’s energy infrastructure was an additional factor influencing the hryvnia, which logically led to an increase in imports of energy equipment.
Another trend in the fall is the growing demand for cash from the population. In September, Ukrainians bought $1.89 billion worth of cash foreign currency and sold $1.5 billion, bringing the net purchase of foreign currency by households to $382.7 million. This trend is likely to continue in October.
The war with large-scale shelling of infrastructure will remain the main factor influencing exchange rate fluctuations in Ukraine. The psychological pressure of anticipating the approach of cold weather and possible blackouts and heat outages will also play a role. The National Bank of Ukraine has the ability to smooth out fluctuations with interventions, in particular thanks to large-scale international assistance: in January-September, Ukraine received $30.6 billion, and in October, €4 billion in macro-financial assistance from the EU under the ERA Loans mechanism. The regular inflow of international aid and the NBU’s interventions remain the main factors in countering the growing pressure on the hryvnia this fall.
US dollar exchange rate: dynamics and analysis
General characteristics of market behavior
October is a mildly fluctuating month for the dollar: the US currency is strengthening both on the international and Ukrainian markets.
Over the past 14 days, the exchange rate has been gradually rising: the average buying rate has increased from UAH 41.01 to UAH 41.4, the selling rate from UAH 41.52 to UAH 41.84, and the official NBU rate from UAH 41.14 to UAH 41.61. The dollar is strengthening without any sudden movements.
In the first half of October, the buying rate was in a narrow corridor of 41.0-41.27 UAH/$ on the cash market (weighted average rate), and the selling rate was in the range of 41.4-41.65 UAH/$. At bank cash desks, the spread between the buy and sell rates increased slightly during the first two weeks of October, and in large retail banks it was UAH 0.4-0.5 per dollar.
Key factors of influence
Forecast.
Euro exchange rate: dynamics and analysis
General characteristics of market behavior
The euro on the Ukrainian market in the first half of October showed a downward trend, which is in line with the trend on the international market. On a monthly retrospective horizon, quotes fell by an average of UAH 0.50-0.60 per euro. While on October 1, the official euro exchange rate was at 48.3 UAH/€, on October 14 it was 48.13 UAH/€.
Key observations
Ø Geometry of the rates:
o The selling rate went up in spurts in the first days of October, but the main downward trend became noticeable after October 6.
o The buying rate continues to move away from the selling rate, with the spread between the rates in banks ranging from UAH 0.65-0.95 per hryvnia to EUR 0.95 per hryvnia.
Ø Supply and demand:
o Demand for cash euros in Ukraine slightly declined for the second month in a row, with euro purchases declining, but the euro is still among the main competitors of the cash dollar.
o The high average between buying and selling euros indicates both a decrease in demand and a desire of financial institutions to hedge against sharp fluctuations inherent in the euro.
Key influencing factors
Forecast.
Recommendations: dollar or euro – buy, sell, or wait?
USD/UAH
In mid-October, the dollar entered a phase of strengthening amid new signals of reconciliation between the US and China, and the market meanwhile priced in even more strengthening of the US currency in the event of the Fed’s October decision to cut its key rate once again.
Now is not the time to significantly change the structure of savings. The strategy of gradually buying dollars in small tranches remains optimal, which should provide investors with liquidity.
If the Fed leaves the rate unchanged in October, despite expectations, the dollar may strengthen, which will allow you to profitably exit some dollar investments if necessary. For a medium-term strategy, the dollar remains the basis of a currency portfolio. For speculative transactions, short positions are best suited.
EUR/UAH
The euro shows a high level of volatility in the Ukrainian market, which makes it somewhat difficult to strategically manage a portfolio in this currency. Meanwhile, according to expectations in the EU itself, the euro will probably have to strengthen, especially if the Fed decides to cut the rate. This is not a guarantee, but it does create the potential for the euro to appreciate in the medium term.
Buying euros now is a good strategy, as the exchange rate has already rolled back after the summer peaks. The euro can be a logical part of a plan to diversify your savings.
It is not advisable to sell the euro at current levels, as the forecasted growth potential is up to 48.9-51 UAH/€ in a few months.
It can be quite a challenge to play speculatively on short peaks, given the aforementioned high volatility and rather sharp peaks in exchange rate fluctuations. However, the euro can be used for speculative trading due to its high spread.
Overall strategy
High uncertainty remains in the geopolitics and economies of the United States and the European Union, and the ECB and the Fed are influenced by important economic factors and macro statistics for future rate decisions. Investors in the short term should choose the dollar as their anchor, while keeping the euro in their portfolio for diversification and to make quick money on temporary fluctuations. At the same time, it is not worth betting on one currency at a time, as a gradual strategy of buying and selling in parts brings more opportunities.
The Ukrainian market, taking into account the average exchange rate of 45.6 UAH/USD provided for in the draft state budget for 2026, as well as the reaction to the next negative signals of the approaching winter and growing threats from the aggressor country, will have a devaluation trend in the medium and long term. This will provide an additional opportunity to invest in foreign currency and increase the guaranteed safety of foreign currency savings.
This material has been prepared by analysts of the international multiservice product FinTech platform KYT Group and reflects their expert, analytical professional judgment. The information presented in this review is for informational purposes only and cannot be considered as a recommendation for action.
The Company and its analysts make no representations and assume no liability for any consequences arising from the use of this information. All information is provided “as is” without any further warranty of completeness, obligation to be timely or to be updated or supplemented.
Users of this material should make their own risk assessment and informed decisions based on their own evaluation and analysis of the situation from various available sources that they consider to be sufficiently qualified. We recommend that you consult an independent financial advisor before making any investment decisions.
REFERENCE
KYT Group is an international multi-service marketplace FinTech product platform that provides financial companies with access to services for promoting their services, as well as advertising and consulting services.
IC “Express Insurance” in September 2025 increased payments to customers under contracts KASKO and MTPL by 23.5% compared to August this year. – up to UAH 53,8 mln, as reported on the website of the insurer. Including payments on hull insurance in Ukraine increased by 15,5% and amounted to UAH 38,6 mln, in Europe – by 127,3% to UAH 4,6 mln, on MTPL insurance by 30% to UAH 10,6 mln.
The number of settled insurance cases during the month as a whole has increased by almost 47%. In particular, on CASCO – by 53,6% (up to 688 cases), and on MTPL – by 28,1% (up to 205 cases).
In September, the largest share of applications was traditionally traffic accidents. Their number increased both in Ukraine – by 48.7% and abroad – by 58.8%. In total, during the month 589 road accidents were recorded and settled with the total amount of payments of UAH 38,3 mln.
The Company informs that, also, a significant increase in the risk of unlawful acts on the part of third parties was recorded: the number of such events in Ukraine doubled, and abroad increased six times. The total amount of payments on these cases has amounted to UAH 2,2 mln.
The number of insured events caused by natural phenomena has even exceeded the record of August: in September 12 events for the amount of UAH 759,7 thousand were settled.
Besides, the number of settled events caused by military actions – mainly as a result of shelling of Kyiv and Dnipro – has increased almost in 2,5 times. The amount of payments on these events increased by 7.3% and reached UAH 1.9 mln.
Compared to August, the number of settled insurance cases has increased by 28.1% under CMTPL insurance contracts, and the amount of payments – by 30%. The greatest increase in the number of claims during the month was recorded in Zaporizhzhya and Odessa – by 18 and 11 events respectively, as well as in Kropivnitsky and Vinnitsa – by 7 and 6.
In 64% of cases registration of insurance events was carried out by the victims with the participation of the police, another 36% – by the procedure of “europrotocol”.
IC “Express Insurance” was founded in 2008. It is a part of the group of companies “UkrAVTO”. It specializes on automobile insurance. Stable high speed of events settlement in IC is provided by optimal interaction with partner service stations.
The Ukrainian Red Cross (URC) has trained more than 387 thousand people to provide first pre-medical aid, the organization’s official Facebook page reported on Tuesday.
“We can’t prevent all emergency events, but we can make sure that people know how to act properly in the first minutes. This is what saves lives,” notes Nadezhda Yamnenko, a master trainer and head of the UCC’s first aid department.
The trainings of the Ukrainian Red Cross combine theory and practice, which forms the readiness to act decisively and professionally in any emergency. The program covers a wide range of situations – from household injuries and emergencies to the consequences of war: stopping massive bleeding, restoring breathing, responding to mine blast wounds and prolonged compression syndrome. First aid is not just a skill, but everyone’s responsibility and a chance to save a life before the medics arrive.
Over three years, JSC Ukrnafta explored 1,330 square kilometers using 3D seismic exploration to expand its resource base and improve the accuracy of geological modeling.
“One of the main strategic objectives is to increase hydrocarbon reserves,” the company said in a statement.
To this end, Ukrnafta is investing in modern geophysical research, which makes it possible to identify new promising reservoirs and plan drilling more efficiently.
According to Yuriy Tkachuk, acting chairman of the board of Ukrnafta, in 2025, the total area of 3D seismic exploration will be approximately 750 square kilometers.
“The field phase has already been completed at two fields, another is in progress, and research at three new fields is planned by the end of the year. This is consistent work that ensures long-term stability of production,” he said.
The company emphasized that Ukrnafta was the first in Ukraine to apply wireless 3D seismic technology in mountainous conditions. This approach makes it possible to work in difficult geological conditions, minimizes environmental impact, reduces the duration of field work, and ensures higher accuracy of geophysical data. The results obtained form the basis of digital geological and hydrodynamic models that help predict production dynamics and make informed technical decisions.
In 2026, the company plans to continue 3D seismic exploration at the most promising fields.
Ukrnafta is Ukraine’s largest oil production company and operates a national network of gas stations. In March 2024, it took over the management of Glusco’s assets and currently operates a total of 663 gas stations. It holds 92 special permits for industrial development of deposits. It has 1,832 oil and 154 gas production wells on its balance sheet.
The largest shareholder of Ukrnafta is Naftogaz of Ukraine with a 50%+1 share. In November 2022, the Supreme Commander-in-Chief of the Armed Forces of Ukraine decided to transfer the company’s corporate rights, which belonged to private owners, to the state, and they are currently managed by the Ministry of Defense.
Ukrnafta’s net profit for 2024 was UAH 16.38 billion.
Insurance companies IC “Arsenal Insurance” and VUSO (both Kiev) have paid UAH 19.9 mln (UAH 9.95 mln each) of insurance indemnity under the contract of co-insurance of buildings against military risks. According to the website of IC “Arsenal Insurance”, after two powerful air attacks on Kiev in June and July 2025 two business centers of the same network suffered.
Thus, on June 23, blast wave and debris damaged the facade, window structures, glass elements, decoration and engineering systems of one business center. And on July 10, during the next massive attack of Kiev, the explosion damaged the second business center of the same network – the entrance group, office space and glass windows on several floors of the building were destroyed.
“Arsenal Insurance” – non-life insurance company with 100% Ukrainian capital. It has been operating since 2005. According to the results of 2024 it has entered the top six in gross premiums among non-life insurers of Ukraine.
VUSO is a Ukrainian insurance company among the top five market leaders. It was founded in 2001.
On Thursday, October 16, the international chain JYSK opened two renovated stores in the Compact format in Kyiv (Dream shopping center) and Concept 3.0 in Poltava (185 Yevropeiska Street), the company’s press service reported.
“We continue to invest in the development of Ukrainian retail, even despite all the challenges of today. Each reopening is a new level of comfort for shoppers and new opportunities for our colleagues. We believe that quality service, relevant JYSK products, customer care, and Scandinavian values will always remain relevant and add positivity to the daily lives of Ukrainians,” commented Yevgen Ivanitsa, Country Director of JYSK Ukraine.
It is noted that the store in the Dream shopping center was opened on June 6, 2019, and at that time it was the 50th anniversary store of the chain in Ukraine. The area of the renovated JYSK in Dream is 997 square meters, the warehouse is 225 square meters, and the social area is 37 square meters.
The store in Poltava at 185 Yevropeiska Street first opened in 2020. The retail space of the renovated store is 1,046 square meters, the warehouse is 313 square meters, and the social area is 42 square meters.
Currently, there are 110 stores and the jysk.ua online store operating in Ukraine. JYSK employs over 900 people in the country.
JYSK is part of the family-owned Lars Larsen Group, which has over 3,500 stores in 48 countries.
JYSK’s revenue in the 2024/25 financial year was EUR6.2 billion.