Business news from Ukraine

Business news from Ukraine

Ukraine Will Participate in EXPO 2027 in Belgrade

The Ukrainian government has officially approved the country’s participation in the World Specialized Exhibition EXPO 2027 Belgrade, which will take place in the Serbian capital from May 15 to August 15, 2027.

The Cabinet of Ministers of Ukraine adopted the relevant resolution on September 21. Deputy Prime Minister for Humanitarian Policy and Minister of Culture Tetiana Berezhna has been appointed General Commissioner of the Ukrainian national pavilion.

The costs of Ukraine’s participation are to be covered by funds from the EXPO 2027 organizer, donor and sponsor funding, charitable contributions, and other permitted sources. The Ministry of Economy and Environment will coordinate the preparation of the Ukrainian exhibition, and the Ministry of Foreign Affairs will officially notify the Serbian government of the appointment of the Commissioner-General.

Berezhna already has experience organizing Ukraine’s participation in world expos. She served as Commissioner-General of the Ukrainian pavilion at EXPO 2025 in Osaka.

The Belgrade expo will be held under the slogan “Play for Humanity: Sport and Music for All.” Organizers expect more than 4 million visitors over the 93 days of the expo.

EXPO 2027 will be the largest specialized expo in terms of the number of participants in the history of such events. According to the latest data from the organizers, 143 international participants have confirmed their participation. For comparison, the previous record for specialized EXPO events was held by Astana 2017, which featured 117 participating countries.

Among the largest countries that have confirmed or already registered their participation in the Belgrade exhibition are are the United States, China, Russia, India, Germany, France, Italy, Spain, Japan, South Korea, Turkey, Brazil, Mexico, Argentina, Saudi Arabia, the UAE, Israel, South Africa, and Egypt.

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UkrSadVinProm Is Forming a Ukrainian Delegation to Participate in the SIAL Paris 2026 International Exhibition

The Public Union UkrSadVinProm has begun recruiting Ukrainian companies to participate in the international food industry exhibition SIAL Paris 2026, which will take place on 17–21 October at the Paris Nord Villepinte exhibition centre in France.

Ukrainian producers of food products and beverages, fruit, vegetables, berries, nuts, processed products, and other representatives of the agri-food sector are invited to participate.

According to the association, participation in SIAL Paris gives Ukrainian companies an opportunity to present their products to international importers, distributors, and retail chains, hold negotiations on future contracts, and expand the geography of their exports.

A separate area of work for the Ukrainian delegation will be familiarisation with global food industry trends, including new product and packaging formats, changes in consumer preferences, and technological innovations.

UkrSadVinProm notes that companies that participated in SIAL Paris together with the association in previous years gained new business contacts, expanded the geography of their exports, and established international partnerships.

The official organiser of SIAL Paris confirms that the exhibition in 2026 will be held from 17 to 21 October. Around 295,000 professionals from 205 countries are expected to participate. The organisers also report around 5,000 key buyers with a combined purchasing power of more than EUR60 billion. Following the previous exhibition in 2024, 88% of exhibitors reported concluding contracts with partners from countries that were new to them.

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Participation in such exhibitions remains one of the channels for Ukrainian food products to enter new markets, especially for companies planning to work not only with local importers but also with international retail chains, the HoReCa sector, and major distributors.

To obtain information about the participation terms, UkrSadVinProm invites companies to contact it at info@ukrsadvinprom.com.

The Public Union UkrSadVinProm is the Association of Horticulturists, Grape Growers and Winemakers of Ukraine. According to the organisation, it brings together around 200 producers of fruit, berries, nuts, and grapes, processing and winemaking enterprises, as well as scientific institutions. The association works to develop exports, introduce modern production, storage, and transportation technologies, and implement the GlobalG.A.P., ISO, and HACCP international standards. Products made by members of the association are exported to various markets around the world.

SIAL Paris is held once every two years and is one of the largest international B2B exhibitions in the food industry. Its participants include food and beverage producers, importers, distributors, retail chains, HoReCa representatives, buyers, technology companies, and start-ups. The 2026 exhibition will take place at Paris Nord Villepinte and will be open only to a professional audience.

Official SIAL Paris 2026 website

Official UkrSadVinProm website

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Exhibition by Israeli artist Zoe Sever has opened at Taras Shevchenko National Museum

An exhibition titled “WHERE HOME IS” by Zoe Sever, an Israeli artist of Ukrainian descent, has opened at the Taras Shevchenko National Museum in Kyiv with the support of the Embassy of the State of Israel in Ukraine.

“Zoya Sever’s exhibition shows Israel as we know and love it—vibrant, colorful, warm, and full of life. I encourage everyone to visit this exhibition and experience the atmosphere of Israel,” said Michael Brodsky, Ambassador Extraordinary and Plenipotentiary of the State of Israel to Ukraine, during the exhibition’s opening.

The artist brought to Ukraine a selection of works created in her signature style using the vibrant colors of oil and acrylic. Each painting conveys an impression or memory, an image of the city, its atmosphere, and its inner magic.

Sever’s works feature the rooftops of Jerusalem, black and white cats, the streets of the Old City, and the biblical white donkey as a symbol of eternity. The central theme of the exhibition is the home as a place of strength, memory, and return.

The organizers note that for Jews, even after two thousand years of diaspora, Israel remained a point of anchor—a home that needed to be reclaimed and restored. In the exhibition, this theme is combined with the experience of Ukraine, which today is also fighting for its own home, a peaceful sky, and the right to a future.

“This exhibition unites us—Ukrainians and Israelis, soldiers and artists, dreamers and pragmatists. Ordinary people in extraordinary circumstances. Those who stand on the front lines for the sake of their own home,” reads the project description.

Zoya Sever is an Israeli artist who was born in Lviv. At age 16, she moved to Israel with her parents; she currently lives and works in Tel Aviv. She graduated from the Bezalel Academy of Arts and Design in Jerusalem with a degree in architecture.

After the start of the full-scale Russian invasion of Ukraine, Sever joined a volunteer group that provides protective gear to soldiers of the Armed Forces of Ukraine. She is also the founder of the “United People of the Planet” foundation, which runs the “Window to Peace” project: the artist, together with children, paints the walls of shelters.

Sever is also an instructor for the “Trauma Coalition” in Ukraine. Her works are held in museums and private collections in Israel, the United States, Canada, Spain, France, Germany, the United Kingdom, Switzerland, Australia, the Netherlands, Ukraine, and Kazakhstan.

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Exhibition of Ukrainian pysanky will open in Novi Sad

According to Serbian Economist, an exhibition marking the 32nd anniversary of the establishment of diplomatic relations between Ukraine and Serbia will open tomorrow, May 26, at the Novi Sad Cultural Center.

The exhibition will showcase the Ukrainian tradition of pysanka—the art of painting Easter eggs—which is considered an important part of Ukraine’s cultural heritage and a symbol of life, renewal, and unity.

The exhibition will begin at 3:00 PM at the Novi Sad Cultural Center, located at Katolička Porta 5.

The exhibition will be divided into three thematic sections, each of which explores distinct elements of the Ukrainian tradition of Easter egg painting.

The first section—“Ikanicha: Mariupol Pysanka”—is dedicated to the cultural heritage of the Azov region and brings together different historical periods, traditions, and creative approaches.

The second section—“Pysanka of Ukraine”—will feature pysankas from the central regions of Ukraine, primarily the Kyiv region and Podillia. These works are distinguished by a characteristic color palette and symbolic ornaments that reflect the richness of the region’s cultural heritage.

The third section—“Sorokoput”, or “Cossack Meadows”—will be dedicated to the regional pysankas of the Odesa region. At its core is the “Sorokoput” pysanka, closely associated with this region.

For Ukrainian-Serbian relations, such an exhibition holds not only cultural but also diplomatic significance. It is taking place against the backdrop of intensified contacts between Kyiv and Belgrade, including recent negotiations on resuming work on a free trade agreement and the holding of a Serbian-Ukrainian business forum in Belgrade.

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Van Gogh Exhibition Featuring Virtual Reality Technology Opens in Kyiv

According to the Interfax-Ukraine Culture project, an international immersive exhibition dedicated to the work of Dutch artist Vincent van Gogh will open on April 11 at the VDNG exhibition grounds in Kyiv, the organizers report.

“Visitors will be able to literally find themselves inside Van Gogh’s paintings thanks to large-scale projections, music, and digital technologies,” the organizers note.

The exhibition will be held in Pavilion No. 7 and will run until July 26. It will occupy an area of over 2,000 square meters and combine digital installations, VR effects, and a traditional exhibition showcasing the artist’s life story.

Highlights include a recreated version of the artist’s bedroom, as well as the opportunity to view famous works, including “Starry Night” and “Sunflowers,” in 360° format.

“This is an opportunity to immerse yourself in Van Gogh’s world and experience his art in a new way,” the organizers emphasize.

It is noted that the exhibition has already been presented in a number of cities around the world, including New York, Los Angeles, Berlin, and Dubai, where it was visited by millions of viewers.

As reported, Vincent van Gogh’s painting “Landscape with a Farmhouse” was sold at the TEFAF international art and antiques fair in Maastricht for $13.5 million.

 

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Exhibition dedicated to Carpathians will be presented at Kyiv Art Gallery

A large inter-museum project, “Carpathians. These Mountains Know No Submission,“ which will use paintings, graphics, and decorative and applied arts to tell the story of the cultural image of the mountainous region and its significance for Ukrainian identity. This was reported by the museum’s press service.

”The Carpathians are an inexhaustible source of creative inspiration and national spirit. The region of Cheremosh and Prut was a Ukrainian citadel even in times when artists were deprived of the freedom to freely create national art,“ said Oksana Pidsukha, acting director general of the National Museum ”Kyiv Art Gallery.”

According to the organizers, the exhibition reveals the multifaceted image of the Carpathians through mountain landscapes, portraits of the freedom-loving inhabitants of the region, and genre scenes from the life of the highlanders. The museum emphasizes that the natural landscape has shaped the national character of Ukrainians for centuries, influenced the historical fate of the people, and found reflection in art.

The official presentation of the project will take place on March 10 at 5 p.m.

The exhibition is based on paintings, graphic works, and decorative and applied art by Ukrainian artists from the 1950s to the 1970s. A special place among them is occupied by the works of the Shistdesiatnyky artists — a generation of artists for whom the Carpathians became a symbol of spiritual freedom and a space for the search for national identity.

After World War II, artists went to the mountains to learn more about Ukrainian culture, feel the power of traditions, and demonstrate their inner freedom at a time when the Soviet system was trying to subordinate art to the canons of socialist realism. It was in the Carpathians that they sought new meanings and explored the interconnection between nature, man, and everyday life.

The exhibition features works by famous Ukrainian artists, including Veniamin Kushnir and Lyubov Panchenko, whose paintings convey the atmosphere of the mountainous region and its cultural depth.

A separate section of the exhibition is dedicated to the Transcarpathian school of painting, represented by works by Yosyp Bokshay, Adalbert and Janos Erdeli, Ernest Kontratovich, Gavril Gluck, Zoltan Sholtes, Anton Kashshay, Adalbert Marton, and Vladimir Sidoruk. In their works, the beauty of the Carpathians is conveyed through a subtle sense of light, a rich color palette, and the special atmosphere of the highland landscapes.

The thematic and stylistic palette of the exhibition is complemented by works by Ukrainian classics of the 20th century — Mykola Hluschenko, Serhiy Shyshko, Mykola Maksymenko, and Roman Selsky.

Special emphasis is placed on the graphic works of Heorhii Yakutovych, in particular the illustrations for Mykhailo Kotsyubynsky’s novel “Shadows of Forgotten Ancestors,” as well as his linocuts from the series “People of the Village of Dzembronia,” which deeply convey the spirit of Carpathian culture and the life of mountain communities.

The exhibition is also complemented by porcelain figurines and majolica by famous Ukrainian sculptors. Some of these works were created for the anniversary dates of the Soviet period associated with the so-called annexation of Western Ukraine to the USSR.

The exhibition includes works from the collections of the National Museum “Kyiv Art Gallery,” the Museum of the Sixties — a branch of the Museum of the History of Kyiv, the galleries “NYU ART,” ARS Kerylos, “Nostalgia,” “Vernissage,” as well as from private collections.

The magazine DNA is the project’s information partner.

The museum is open from 11:00 a.m. to 6:00 p.m. (except Mondays and Thursdays), and until 7:00 p.m. on Tuesdays. The full ticket price is 200 UAH, and 100 UAH for eligible categories.

 

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