ALVIVA GROUP, a leading player in Ukraine’s food industry, presented its first export brand, Alviva, at the Anuga 2025 international exhibition. The exhibition, which is the largest and most influential global platform for food and beverage manufacturers, took place from October 4 to 8, 2025, in Cologne, Germany.
The launch of the Alviva brand is a logical and consistent step in the implementation of the group’s strategy aimed at systematically expanding volumes, export geography, and diversifying the export range.
Today, the new multi-category brand’s product range includes 33 products in seven categories: wafers, long-life and sugar cookies, croissants, gingerbread, sandwich and toast bread, and snacks. The brand’s assortment focuses on formats, packaging, and flavors that are in stable demand in Europe and worldwide. The brand’s portfolio will be constantly replenished with new products that meet current consumer trends and will be expanded to 100 items in 9 categories.
The brand’s products are manufactured at nine of the group’s production sites in Kyiv, Kyiv, and Poltava regions. All enterprises comply with international ISO and HACCP standards.
“Our key goal is to increase exports of finished products. Over the next five years, we plan to bring the share of exports to 25% of total production. After all, exporting finished products not only diversifies the business, but also generates foreign currency revenue, which allows us to invest in modernization, automation, and innovation. This is the key to the sustainable development of ALVIVA GROUP,” said Oleksandr Varavka, Chairman of the Supervisory Board of ALVIVA GROUP. “The creation of a single export brand, Alviva, will allow us to more effectively represent our diverse range of products on international markets, strengthening the group’s position as a reliable supplier of high-quality finished products from Ukraine.”
For two years, ALVIVA GROUP has demonstrated positive export dynamics, confirming the high competitiveness of Ukrainian products. In 2024, the group exported over 3,000 tons of products. In just seven months of this year, exports of KYIVHLIB brand products amounted to over 2,000 tons, which is 33% more than in the same period last year.
The group’s products are already well known to consumers in more than 30 countries around the world and are represented both in ethnic stores and in leading European retail chains: Lidl, Maxima, RIMI, Kaufland, Globus, NORFA, Żabka, Linella, №1, Bonus, etc.
About ALVIVA GROUP:
ALVIVA GROUP is an international group of companies in the food technology and services sector, united by common management, strategy, and mission: “To promote the health and well-being of consumers by producing high-quality and delicious food products.” The group’s product portfolio includes brands that have already won the favor of consumers: KYIVHLIB, Tarta, Tendi, Norden Brod, British Sandwich, KYIVMLYN. The group’s annual cash turnover exceeds UAH 9 billion*, and its payments to the state budget in taxes and fees amount to over UAH 1.2 billion. With a staff of over 6,000 employees, ALVIVA GROUP is among the TOP 100 best employers in Ukraine and TOP business investors in education in 2022-2025, and is one of the leading players in the food industry in Ukraine. The group’s export geography covers 30 countries around the world. The group’s land bank totals over 4,000 hectares in the Kyiv and Chernihiv regions. Group website: alvivagroup.com
*financial indicators for 2024
The European Union is facing a serious crisis in the supply of critical materials after the decision of the Chinese government to impose new export restrictions on rare-earth magnets and raw materials for their production, reports Politico.
As noted, Beijing’s decision in early October has escalated the trade standoff with the United States and created risks for European industry, which is almost entirely dependent on imports of such elements from China.
“A crisis in the supply of critical raw materials is no longer a remote risk. It is already on our doorstep,” European Commission President Ursula von der Leyen told MEPs on the eve of the EU summit.
She emphasized the need for “decisive and urgent action” to ensure faster and more reliable supplies of critical materials “both within Europe itself and from trusted partners.”
European Trade Commissioner Maroš Šefčovič said the EU was not interested in escalating tensions, but emphasized the need to resolve the situation quickly. “However, this situation casts a shadow on our relations. Therefore, a quick solution is essential,” he said.
Šefčovič said China and the EU will “strengthen contacts at all levels” to discuss the restrictions. Chinese Commerce Minister Wang Wentao is due to arrive in Brussels for consultations in the coming days.
“The European Union is also holding talks with the G7 countries on an agreed response to the crisis ahead of a ministerial meeting to be held October 30-31 in Canada,” the report said.
Earlier, the information and analytical center Experts Club analyzed the global market of rare earth metals of the world and Ukraine, the video is available here -.
https://youtu.be/UHeBfpywpQc?si=0L-2nSUrLlIbqVZ5?si=Fk6Oi_13NKpEW81K
CHINA, EUROPEAN UNION, EXPERTS CLUB, EXPORT, rare earth elements
Ukrainian blueberry producers continue to actively develop exports, expanding the geography of supplies to countries in Southeast Europe. This was reported by the Union of Blueberry Producers and Exporters (SVEL) following its participation in the Fruit Attraction 2025 international exhibition, which took place in Madrid, according to Experts Club.
“Our union brings together five small and medium-sized companies that find it difficult to export on their own. Thanks to cooperation, we are able to supply fresh Ukrainian blueberries to European countries,” said Oleg Shishmarov, head of the UBE.
Despite the cool spring, which delayed the harvest season by two weeks, this year the union members managed to harvest over 350 tons of blueberries, of which approximately 250 tons were exported. The main destinations for deliveries were Serbia, Romania, and Moldova.
“The demand for Ukrainian blueberries is steadily growing. We are looking to expand exports to Western European countries, particularly Germany and Spain. During our season, Spain does not have its own blueberries, so local traders are actively buying Ukrainian berries,” Shishmarov explained.
According to FAO Stat and the World Blueberry Organization, the global blueberry market continues to grow by 6–8% annually. In 2024, global production exceeded 2 million tons, more than double the amount ten years ago.
The main producers are:
the United States — about 500,000 tons;
China — over 460,000 tons;
Peru — about 340,000 tons (one of the leaders in exports to the EU);
Chile — over 230,000 tons;
Canada — 150,000 tons;
Spain and Poland — leading suppliers to the domestic European market.
Ukraine is among the top 20 blueberry producers in the world, accounting for about 0.6% of global production. According to estimates by Experts Club analysts, in 2025, the area under blueberries in Ukraine exceeded 4,000 hectares, and exports tripled compared to 2021.
Experts expect that in the coming years, the Balkans — particularly Serbia, Romania, and Moldova — will remain Ukraine’s key partners in the regional berry market, while prospects for further expansion are opening up in Western European countries.
According to data from the Food and Agriculture Organization of the United Nations (FAO), in 2024 Ukraine ranked 9th in the world in wheat production, producing about 23.4 million tons of grain. This information is presented in a new study by Experts Club, based on FAOSTAT statistics and the video “Wheat Production by Country (1991–2024)”.
The top three wheat producers remain traditionally stable:
China — 136 million tons,
India — 113.9 million tons,
Russia — 81.6 million tons.
These three countries account for nearly half of global wheat production and play a crucial role in the world’s agricultural system.
They are followed by:
United States — 53.6 million tons,
France — 35.9 million tons,
Canada — 35.9 million tons,
Australia — 34.1 million tons,
Pakistan — 31.4 million tons,
Ukraine — 23.4 million tons,
Germany — 21.5 million tons.
The second ten producers are opened by Turkey (19 million tons) and Kazakhstan (18.6 million tons), with Italy (6.9 million tons) closing the list.
The Experts Club video analysis demonstrates significant structural changes in global wheat production over the past three decades. The video covers the period from 1991 to 2024. During this time, China and India have almost doubled their production thanks to increased yields and consistent government support for the agricultural sector.
Russia and Ukraine, after a sharp decline in the 1990s, made a remarkable recovery: in the early 1990s, Ukraine produced around 15 million tons, while by 2024 the volume had increased to 23–24 million tons — despite war-related risks and export restrictions.
Kazakhstan, traditionally focused on exports, has maintained its position, supplying grain to Central Asia and parts of China.
Despite military actions and damage to part of its infrastructure, Ukraine remains one of the world’s leading wheat exporters. The main factors behind this are high yields in southern and central regions, improved logistics through Danube ports, and export routes via Romania and Bulgaria.
According to FAO, in 2024 Ukraine exported about 17 million tons of wheat, keeping the country among the three largest global grain suppliers, along with Russia and the United States.
Experts from Experts Club note that growth in production across Asia and CIS countries compensates for declining yields in Europe and North America, which are affected by droughts and climate change. At the same time, Turkey, Iran, and Egypt are strengthening their roles as regional centers of processing and import.
Global markets expect wheat prices to stabilize within the range of 230–250 USD per ton, provided there are no new geopolitical shocks.
“Ukraine’s position in the TOP-10 global wheat producers is a testament to the resilience of its agricultural sector, even during wartime. With the expansion of domestic processing, Ukraine can reach 25–27 million tons of production in the coming years and strengthen its place among the world’s top five exporters.
At the same time, the grain market is becoming increasingly technology-driven: digitalization of agribusiness, precision farming, and climate-resilient wheat varieties will determine leadership in the next decade,” said Maksym Urakin, co-founder of the analytical center Experts Club.
Ukraine remains one of the few countries where the agricultural sector accounts for about 40% of foreign currency earnings. In 2024, wheat ranked second in export volume after corn, and revenues from grain sales exceeded 6 billion USD.
According to Experts Club forecasts, if the pace of infrastructure recovery continues and weather conditions remain favorable, Ukraine’s wheat production may reach 25 million tons in 2025, and exports could exceed 18 million tons.
The study was prepared by the analytical center Experts Club based on data from FAOSTAT, USDA, and IGC.
The video analysis “Wheat Production by Country 1991–2024” is available on the Experts Club Ukraine YouTube channel.
AGRICULTURE, EXPERTS CLUB, EXPORT, FAO, GLOBAL PRODUCTION, UKRAINE, WHEAT
In January-September of this year, Ukrainian enterprises increased their consumption of rolled metal products by 39.49% compared to the same period last year, to 3 million 164.5 thousand tons.
According to a press release from the Ukrmetallurgprom association, 1 million 239.5 thousand tons, or 37.17% of the domestic market for rolled metal consumption, were imported during this period.
According to Ukrmetallurgprom, in the first nine months of 2025, metal companies produced 4.843 million tons of rolled metal (100.4% compared to the same period in 2024), of which, according to the State Customs Service of Ukraine, 2.918 million tons, or 60.3%, were exported. In January-September 2024, the share of exports was 68.9% (3.323 million tons with a total production of rolled metal products of 4.821 million tons).
The share of semi-finished products in export deliveries in January-September 2025 is 32.59%, which is significantly lower than in January-September 2024 (46.98%). The share of flat products in export deliveries in January-September 2025 significantly exceeds the figure for January-September 2024 (44.24% and 39.00%, respectively). The share of long products is also significantly higher than in January-September 2024 (23.17% in 2025 versus 14.02% in 2024).
The structure of imports in January-September 2025 continues to be characterized by the significant dominance of flat rolled products over long products (67.14% and 21.28%, respectively); in January-September 2024, the dominance of flat rolled products over long products was also significant (79.37% and 19.19%, respectively).
“In the first nine months of 2025, the domestic market capacity was 3,164,500 tons of rolled metal, of which 1,239,500 tons, or 39.17%, were imports. In January-September 2024, the domestic market capacity was 2,425,100 tons, of which 927,100 tons, or 38.23%, were imported. Thus, in January-September 2025, there was a 39.49% increase in the capacity of the domestic market compared to January-September 2024, with a simultaneous increase in the share of imports by 0.94%,” the press release states.
According to the State Customs Service, the main export markets for Ukrainian rolled metal products in the first nine months of this year were the European Union (79.9%), other European countries (8.9%), and the CIS (6.2%).
Among metallurgical importers in January-September 2025, other European countries ranked first (50.3%), followed by the EU-27 (22.5%) and Asian countries (20.7%).
As reported, Ukraine’s rolled metal market in 2024 shrank by 6.26% compared to the previous year, to 3 million 288.4 thousand tons, while in 2023 it increased 2.19 times compared to 2022, to 3 million 505.6 thousand tons.
Rapeseed processing in Ukraine in 2024/2025 MY amounted to 0.5 million tons, or 14% of rapeseed production, according to the Ukroliyaprom association.
“It was not possible to use rapeseed for processing, as in the previous marketing year (when a record amount of over 1.0 million tons was processed), due to its massive export (almost 90% of its production). 3.1 million tons of rapeseed were exported, or over 86% of its production. Only over 0.5 million tons, or 14% of rapeseed production, was processed,” the industry association said.
Ukroliyaprom added that rapeseed oil exports in the 2024/2025 season amounted to 210,400 tons, worth $194 million, of which 153,500 tons (worth $144.1 million) were shipped to EU countries.
The top 10 countries purchasing Ukrainian rapeseed oil included China (48.3 thousand tons), Poland (46.1 thousand tons), Belgium (26.5 thousand tons), Lithuania (23.1 thousand tons), the Netherlands (15.2 thousand tons), Spain (13 thousand tons), Italy (9 thousand tons), Bulgaria (8.2 thousand tons), Germany (4.3 thousand tons), and Latvia (3.6 thousand tons).
Exports of rapeseed meal in 2024/2025 MY amounted to 218.5 thousand tons worth $53.9 million at an average price of $246.7 per ton. At the same time, 86.9% of rapeseed meal was supplied to EU countries, 9.9% was purchased by Israel, and 3.2% by Turkey.
The main importers of rapeseed meal were Spain (95.7 thousand tons), Hungary (39.7 thousand tons), Lithuania (21.4 thousand tons), France (15 thousand tons), Italy (5.9 thousand tons), Poland (5.5 thousand tons), Israel (21.8 thousand tons), and Turkey (6.9 thousand tons).
The processing season for rapeseed harvested in 2025 began in July of this year. In July-August, only about 60 thousand tons of rapeseed were processed into oil, which allowed for the production and export of 25.0 thousand tons of rapeseed oil.
At the same time, in September 2025, under the conditions of export duties on rapeseed, its processing at domestic enterprises increased to a record monthly volume of 250 thousand tons. According to Ukroliyaprom’s estimates, production reached 120,000 tons, of which 108,800 tons were exported for $121.9 million. This represents a 2.8- and 3.3-fold increase over the same period last year. The cost of one ton of exported oil increased in the current marketing year compared to the previous one to $1,120.4 per ton, or by $171.4 per ton.
The main consumers of Ukrainian rapeseed oil in September 2025 were EU countries, which imported 92 thousand tons from Ukraine, or 84.5% of the total exports of this product from Ukraine.
Among EU countries, the largest importers were the Netherlands, which purchased 29,000 tons of rapeseed oil, accounting for 27% of total exports, Belgium – 15,500 tons (14.2%), Spain – 14, 4 thousand tons (13.2%), and Poland – 13.5 thousand tons (12.4%).
16.8 thousand tons (15.5%) were exported to other countries, in particular, 13.9 thousand tons (15.5%) were exported to Singapore.
Ukroliyaprom reminded that on September 4, 2025, amendments to the law “On Export Duty Rates on Seeds of Certain Oil Crops” came into force, approving export duty rates of 10% of the customs value of goods for soybeans (UKTZED code 1201) and rapeseed (UKTZED code 1205). The association expressed hope for further positive results in the processing of rapeseed and soybeans, provided that the conditions for their processing remain in place.
