H&M has launched an online store in Ukraine, according to a statement by H&M Hennes & Mauritz AB’s press service to the Interfax-Ukraine news agency.
“The launch of hm.com is a historic event for H&M in Ukraine. I am very pleased that our long-awaited online store is finally available to all customers. I believe that a combination of a strong offline and online presence is key to building strong relationships with our customers,” commented Michalina Ludwiczak, Sales Manager for Sales Market Poland at H&M.
Customers in Ukraine can order items from the main collections online, as well as H&M Home (excluding furniture and lamps), H&M Move, and special lines, such as H&M Studio. Subscribers to the H&M Fashion Newsletter are the first to receive information about exclusive offers, current selections, presentations of new collections, and other news.
The first H&M store in Ukraine opened in 2018. Today, the brand has nine physical stores: seven in Kyiv, one in Odesa (renovated in June 2025), and one in Lviv.
H&M will launch an online store in Ukraine in the first quarter of 2026, according to the annual sustainability report of H&M Hennes & Mauritz AB, published today.
According to the report, the H&M Group ended the 2025 financial year with moderate sales growth and a significant improvement in profitability. Net sales for the financial year increased by 2% in local currencies, while the number of stores at the end of the financial year decreased by 4% to 4,101 stores. Converted into Swedish kronor, H&M Group’s net sales amounted to SEK 228,285 million (SEK 234,478 million for 2024).
“Thanks to an enhanced customer offering, effective cost control and improved inventory management, we continue to take important steps towards achieving all our long-term goals, even in challenging conditions,” says H&M Group CEO Daniel Erver.
At the same time, H&M continues to move towards its sustainability goals, including reducing emissions in the supply chain. In 2026, the group plans to continue investing in its omnichannel model, logistics, and customer experience, while maintaining its focus on long-term growth. In particular, H&M will launch an online store in Ukraine in the first quarter of 2026.
The optimization of the store portfolio continues through the opening, closing, and renovation of stores. Around 80 new stores are planned to open worldwide in 2026, while around 160 stores are planned to close. Most of the openings will be in emerging markets. Paraguay will become a new market for H&M in 2026, and H&M will also open its first franchise store in Malta in the first half of 2026.
Monthly sales of the online fabric store tk.ua, owned by the Textile-Contact group of companies, currently amount to about UAH 5 million, while almost two years ago, with the start of Russia’s full-scale military invasion of Ukraine, they dropped to UAH 3 million per month.
“Pre-war sales of the online store amounted to about UAH 8 million per month, but almost two years ago they dropped to UAH 3 million. Today, sales have increased to UAH 5 million per month,” the company’s press service told Interfax-Ukraine.
The company cites the constant replenishment of the online store’s catalog with fabrics, a convenient interface for searching and paying for goods, and improved logistics processes and sales approaches as the factors behind the sales growth.
According to the company, more than 140 thousand retail customers and 10 thousand wholesale customers buy fabrics online every year. At the same time, 10% of the site’s users come back for more.
As the owner of the company, Oleksandr Sokolovskyi, noted on Facebook, tk.ua, which was founded seven years ago, is currently the largest online fabric store in Europe in terms of assortment and number of visitors.
“Of course, there are many resources in Germany, Italy, the UK, and Finland, but there are no analogues to our product. If you have a desire to buy fabric in Europe, you will most likely be advised to come to a small family-owned store or be taken to a large (by European standards) fabric store,” Sokolovsky wrote.
At the same time, he added that when the retail network, B2B sales, corporate and departmental uniform orders dropped significantly in 2020-2021 due to the covid, online trading supported the company greatly.
“The online store’s revenue increased significantly during the covid restrictions, almost doubling to UAH 10 million in some months,” the company owner said.
Today, tk.ua offers more than 30 thousand fabrics from 25 countries, more than 9 million visitors to the online store, and more than 4.5 million running meters of fabrics delivered to customers over seven years.
“Every year, the percentage of in-house production from 12 factories of the Textile-Contact group scattered throughout Ukraine is increasing. And these are not only fabrics, but also finished products – eco-bags, clothing for defenders, medical clothing, curtains, tulle and other finished home products,” Sokolovsky notes.
“Textile-Contact is the largest trading and production group in the Ukrainian light industry market, founded in 1995. It combines the entire range of services in the textile industry: from raw materials and yarns to ready-made solutions for B2B, B2G, B2C customers.
The holding employs 1549 people. In 2022, the Group paid more than UAH 277 million in taxes to the state budget of Ukraine (in previous years – about UAH 160-165 million).
An official online store of Ukrposhta has opened on the American e-commerce platform Amazon, the press service of the national postal operator reported on Tuesday.
Ukrposhta notes that on Amazon you can buy the “Russian warship … Done!” set of stamps, envelope and postcard, as well as branded goods, namely a sweatshirt, a T-shirt or a cap.
The company added that it will transfer $5 from each order with the “Russian warship … Done!” stamp to the account of KSE Foundation. All funds raised will be used to help schools and kindergartens, organizing the logistics of humanitarian cargo, humanitarian aid.
In addition, the new stamp “Ukrainian Dream” is available for ordering in the online store in a set, which is issued on June 28 to the Day of the Constitution of Ukraine.
The development of the store and the launch of the Ukrposhta brand on Amazon was carried out by the Disqover Agency team.
Earlier, Ukrposhta also launched an official online store on eBay. In addition, you can officially buy philatelic products on Rozetka, Prom and Kasta.
The turnover of the Brocard.ua online store, which was launched on January 8, 2020, exceeded UAH 100 million in October, said co-founder of Brocard-Ukraine LLC, the largest operator of the perfumery and cosmetic market in Ukraine, Yuriy Gatkin.
“On January 8, we launched the Brocard.ua online store and already in October reached a turnover of UAH 100 million,” he said during the RAU Summit 2020 on Wednesday.
There were 4.5 million visits to the website in November, the press service of the company told Interfax-Ukraine.
Gatkin added that the pace of development of the e-commerce direction has gained rapid momentum, it employs a staff of 168 people, and “the warehouse works around the clock.”
According to the co-founder of the company, the online store Brocard.ua is currently ranked second in terms of indicators after the online cosmetics store Makeup.
Spanish-based Inditex SA, one of the world’s largest clothing retailers, launched an online store of the Stradivarius brand in Ukraine on September 10.
“From September 10, Ukrainians will be able to buy Stradivarius goods online. There will be available certain types of delivery of goods purchased online, such as home delivery, shipping to a pick-up point or to a store chosen by the buyer,” the company announced in its press release.
At the same time, as of September 14, the website of the online store has no information about pick-up points. The company’s couriers carry out home delivery. It costs UAH 149 and pickup from the selected store is free.
Inditex Group was founded in 1963. It unites 7,400 stores in 92 countries under nine brands, namely Zara, Zara Home, Zara Kids, Oysho, Massimo Dutti, Bershka, Pull & Bear, Stradivarius and Uterque. Inditex brand stores are located in 400 cities on five continents.
Inditex Group has been represented in Ukraine since 2008. The Spanish group opened its first stores of Uterque brand in Ukraine (at the end of 2016) and Zara Home (2018) in the Gulliver shopping mall.
As of September 2020, the group’s network in Ukraine comprises 72 stores.
