Business news from Ukraine

The Czech Republic maintains a positive image among Ukrainians, demonstrating a balance of support, sympathy, and stability in public perception. These data were obtained from a survey conducted by the sociological company Active Group in May 2024 in partnership with the analytical center Experts Club.

According to the survey, 61.7% of Ukrainians expressed a positive attitude toward the Czech Republic: 42.4% — mostly positive, and another 19.3% — completely positive. Only 3.9% of respondents had a negative attitude (3.4% mostly negative, 0.6% completely negative). 32.1% of those surveyed took a neutral position, and another 2.2% were unable to answer.

“The Czech Republic has consistently provided support to Ukraine in the political, humanitarian, and everyday spheres. At the same time, its image is not overly emotional or polarized, hence the significant share of neutral perceptions,” explained Oleksandr Pozniy, co-founder of Active Group.

This indicates a high level of trust on the part of Ukrainians, which could serve as a basis for further strengthening the strategic partnership.

The presentation of the study is available at the link.

The Netherlands is firmly establishing itself among the top countries that Ukrainians consistently support and view positively. This is evidenced by the results of a sociological survey conducted by Active Group in April 2025 in collaboration with the information and analytical center Experts Club.

According to the survey, 70.5% of Ukrainians have a positive attitude toward the Netherlands (41.3% — mostly positive, 29.2% — completely positive). Only 2.2% of respondents gave a negative assessment (2.1% — mostly negative, 0.2% — completely negative). Another 24.9% of respondents chose a neutral position, and 2.4% were unable to answer.

“The Netherlands maintains its image as a democratic, open, and progressive country that consistently supports Ukraine in European and international institutions. This is what shapes such a positive attitude,” said Maxim Urakin, founder of the Experts Club.

Thus, the Netherlands is perceived by Ukrainian society as a reliable partner and an example of a successful European development model.

The presentation of the study is available at the link.

Germany remains among the countries toward which Ukrainians feel deep sympathy, despite some criticism in the early stages of the war. This is evidenced by the results of a public opinion poll conducted by Active Group in April 2025 in cooperation with Experts Club.

According to the data, 68.8% of respondents have a positive attitude toward Germany (45.0% — mostly positive, 23.7% — completely positive). A negative assessment was given by 6.7% of Ukrainians (5.8% mostly negative, 0.9% completely negative). Another 22.4% of respondents expressed a neutral attitude, and 2.1% abstained from answering.

“Attitudes toward Germany demonstrate a transformation in public opinion: from skepticism to gratitude for military and financial assistance, as well as for accepting the largest number of refugees. These processes intensified significantly in 2023–2024,” commented Alexander Pozniy, co-founder of Active Group.

The study also highlights growing trust in partners who have confirmed their support with real actions over time.

The study can be found at the link.

Spain received a predominantly positive assessment from Ukrainians, but the results also indicate a significant proportion of neutral perceptions. These conclusions are contained in the data of a sociological survey conducted by Active Group together with the Experts Club analytical center in April 2025.

According to the results, 55.7% of respondents have a positive attitude toward Spain (40.4% — mostly positive, 15.3% — completely positive). Only 2.2% of respondents expressed a negative attitude (1.9% mostly negative, 0.4% completely negative), while the largest share, 38.9%, took a neutral position. Another 3.2% were undecided.

“Spain has a good image in the minds of our citizens, but unlike countries with consistent foreign policy activity towards Ukraine, its support is perceived less clearly. This explains the high level of neutral assessments,” commented Alexander Pozniy, co-founder of Active Group.

The poll shows that even against a positive backdrop, Ukrainians are carefully analyzing the degree of real involvement of international partners in deciding the fate of their country.

The presentation of the study is available at the link.

Italy is among the countries that Ukrainians treat with respect and sympathy, but at the same time they are cautious. These data were obtained during a sociological survey conducted by Active Group in collaboration with Experts Club in April 2025.

According to the results, 59.6% of respondents have a positive perception of Italy (42.6% — mostly positive, 17% — completely positive). Only 3% of Ukrainians expressed a negative attitude (2.8% mostly negative, 0.2% completely negative), while a significant proportion — 35.1% — chose a neutral position. Another 2.2% were unable to answer.

“Italy remains in the minds of Ukrainians as a country of traditional culture, historical monuments, and hospitality. At the same time, the relatively high proportion of neutral assessments indicates Italy’s lack of activity in the political or humanitarian sphere compared to other partners,” explained Maxim Urakin, founder of Experts Club.

The study shows that in order to deepen the positive image in Ukrainian society, it is important not only to have a good image, but also to provide concrete support at critical moments.

The presentation of the study is available at the link.

Great Britain is confidently included in the list of countries that Ukrainians view most favorably. This is evidenced by the results of a public opinion poll conducted by Active Group in collaboration with the Experts Club information and analytical center in April 2025.

According to the poll, 77.2% of Ukrainians have a positive perception of Great Britain (43.9% — completely positive, 33.3% — mostly positive). Only 8.6% of respondents expressed a negative attitude (5.4% mostly negative, 3.2% completely negative), while 12.7% chose a neutral position and 1.5% were undecided.

“London’s support during the war, both political and military, was not only noticed but also highly appreciated by Ukrainian society. The UK is perceived as a reliable ally,” commented Alexander Pozniy, co-founder of Active Group.

These results confirm not only the positive image of the UK in Ukraine, but also the strengthening of the strategic partnership at the level of public trust.

The presentation of the study is available at the link.