Business news from Ukraine

Business news from Ukraine

Ukrainians maintain high level of trust in Japan — Active Group and Experts Club survey

According to a survey conducted by Active Group in collaboration with Experts Club in August 2025, Ukraine has one of the most positive attitudes toward Japan among countries worldwide.

According to the study, 68.7% of Ukrainians have a positive opinion of Japan (33.0% — mostly positive, 35.7% — completely positive). Only 2.7% have a negative opinion, while 26.7% of respondents are neutral. Another 2.0% admitted that they know little about the country.

“Japan occupies a special place in the perception of Ukrainians. It is seen as an example of a country that has achieved great results through innovation, technological development, and the preservation of traditions. This level of trust can become the basis for further expansion of cooperation between our countries,” emphasized Active Group CEO Oleksandr Pozniy.

In turn, Maksim Urakin, co-founder of Experts Club, emphasized the economic dimension:

“In 2025, the total trade volume between Ukraine and Japan exceeded $521 million. At the same time, Ukrainian exports to Japan amounted to only $18 million, while imports exceeded $502 million.

This resulted in a significant negative balance of $484 million. Such an imbalance is a signal to look for new opportunities for Ukrainian goods to enter the Japanese market,” he stressed.

The study was part of regular monthly monitoring of Ukrainians’ attitudes toward key international partners.

The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t

You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub

 

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51% of Ukrainian citizens have positive opinion of Moldova, according to study by Active Group and Experts Club

Most Ukrainians have a positive attitude toward Moldova, as evidenced by the results of a sociological study conducted by Active Group in collaboration with Experts Club in August 2025.

According to the data, 51.3% of respondents have a positive attitude towards the neighbouring country (34.0% — mostly positive, 17.3% — completely positive). Only 4.7% of respondents have a negative attitude (4.3% — mostly negative, 0.3% — completely negative). At the same time, 42.0% of citizens remain neutral, and another 2.3% said they did not have enough information about Moldova.

“Despite difficult historical relations and various political challenges, Ukrainians’ attitude towards Moldova is rather warm and friendly. This is explained by both geographical proximity and similar cultural traditions,” said Active Group CEO Oleksandr Pozniy.

In turn, co-founder of Experts Club Maksim Urakin emphasized the importance of economic cooperation between the two countries:

“In 2025, Ukraine maintains a significant positive trade balance with Moldova — over $448 million. Ukrainian exports amounted to about $519 million, while imports — only $70.9 million. The total volume of bilateral trade reached $590 million, and this dynamic indicates Moldova’s stable interest in Ukrainian goods,” he stressed.

The study is part of a large-scale project analyzing Ukraine’s international sympathies and economic relations.

The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t

You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub

 

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Ukrainians show strong support for Finland — Experts Club

Most Ukrainians have a positive attitude toward Finland, according to the results of a sociological survey conducted by Active Group in collaboration with Experts Club in August 2025.

According to the published data, 73.4% of respondents have a positive attitude towards this country: 34.9% — completely positive, 38.5% — mostly positive. Only 3.0% of Ukrainians have a negative attitude (1.0% completely negative, 2.0% mostly negative). At the same time, 23.6% of citizens took a neutral position, and another 2.3% admitted that they were not familiar enough with Finland.

“The high level of positive attitudes toward Finland can be explained by both Ukraine’s support at the political level and assistance in the areas of defense, education, and humanitarian projects. Finland has long been perceived by Ukrainians as part of the European family and an ally in countering Russian aggression,” commented Active Group CEO Oleksandr Pozniy.

Experts Club co-founder Maksym Urakyn drew attention to economic indicators:

“In 2025, trade turnover between Ukraine and Finland amounted to more than $163.6 million. Exports from Ukraine amounted to only $21.6 million, while imports exceeded $141.9 million. The negative balance of $120.4 million indicates significant potential for export diversification, particularly in the fields of woodworking, agricultural products, and mechanical engineering,” he emphasized.

The study is part of a large-scale project by Active Group and Experts Club to analyze Ukrainians’ international sympathies and the prospects for foreign economic relations.

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Ukrainians have positive view of Slovenia, according to study by Active Group and Experts Club

Most Ukrainians have a positive attitude toward Slovenia, according to the results of a survey conducted by Active Group and Experts Club in August 2025.

According to the data, 52.8% of respondents expressed a positive attitude towards this country (20.5% — mostly positive, 32.3% — completely positive). Only 9.0% of respondents had a negative attitude (7.0% — mostly negative, 2.0% — completely negative). At the same time, 38.2% of citizens expressed a neutral position, while another 5.3% admitted that they knew little about Slovenia.

“The survey results show that Ukrainians perceive Slovenia as a friendly European country that consistently supports Ukraine in international organizations and promotes European integration. The high level of positive attitudes reflects both cultural proximity and shared European values,” said Active Group CEO Oleksandr Pozniy.

In turn, co-founder of Experts Club Maksym Urakin emphasized the economic aspect:

“In 2025, the total trade volume between Ukraine and Slovenia reached $181.5 million. Ukrainian exports amounted to $45.3 million, while imports exceeded $136 million, resulting in a negative balance of $90.8 million. This indicates that there is significant potential for growth in Ukrainian exports to Slovenia, especially in the areas of agricultural products and mechanical engineering,” he said.

The study is part of a large-scale project by Active Group and Experts Club to study Ukrainians’ international sympathies and the dynamics of foreign economic relations.

 

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PRESIDENT OF UKRAINE PLANS TO EXPAND RELATIONS WITH AFRICA

President of Ukraine Volodymyr Zelensky has announced his intention to expand the country’s relations with the countries of the African Union.
“It was during my term that the first Strategy for the Development of Ukraine’s Relations with African States was approved. Dialogue with all countries of the continent will be intensified. The Special Representative of Ukraine for African Affairs will also start working in the near future,” Zelensky said, speaking via video link at a meeting of the Bureau of the Assembly of the African Union on Monday.
On his instructions, the first regional tour of the Minister of Foreign Affairs of Ukraine in the history of the Ukrainian state is being prepared for the states of Sub-Saharan Africa, the President said. According to Zelensky, he also initiates visits to African countries by representatives of the Verkhovna Rada.
“I invite you to visit our country now to renew our bilateral ties. And I propose to start preparing, with our common willingness, a large political and economic conference ‘Ukraine – Africa,” the president said.
He recalled that “many countries of the African Union know Ukraine well economically and in the field of education.” “Our ties are really very ancient. Our specialists built enterprises in your countries back in Soviet times. Your students studied at our universities and are studying now,” Zelensky said.
“Until February 24, more than 300 Ukrainian blue helmets performed tasks within six UN missions. And our national contingent, including the 18th Separate Helicopter Detachment, was an important part of the United Nations Stabilization Mission in the Democratic Republic of the Congo. And it is on this basis of the relationship that has existed for many, many years that we must build a new political history, ” he said.
“If it wasn’t for the Russian war, you would be in a completely different position now – completely safe. That is why, in order to avoid famine, the efforts of states like Russia to return to the aggressive policy of colonialism must end, ” Zelensky said.

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BIDEN SHOULD FORGE TRUSTING RELATIONS WITH ZELENSKY – U.S. ANALYSTS

U.S. President Joe Biden should establish direct and trusting relations with Ukrainian President Volodymyr Zelensky in order to return to normal relations between the countries, experts say.

This recommendation is contained in the “Biden and Ukraine” strategy developed for the administration of new U.S. President Joe Biden, which was released on Friday.

The authors of the work are former NATO Deputy Secretary General Alexander Vershbow, former Ambassadors to Ukraine John Herbst and William Taylor, chief analyst of the Eurasian Center of the Atlantic Council Anders Aslund, former Assistant Secretary of State for Europe and Eurasia Daniel Fried and Deputy Director of the Eurasian Center of the Atlantic Council Melinda Haring.

“The first order of business should be to establish straightforward relationship, a relationship of trust between Biden and Zelensky after efforts by Trump to leverage the United States’ relationship with Ukraine for his own political benefit. Despite Trump’s actions and the subsequent impeachment process, the United States continued to provide bipartisan support for Ukraine, which testifies to its important interests there and the wisdom of congressional leaders. Still, this experience has left the Zelensky team with real concerns about its relationship with Washington and its image among the U.S. public,” the experts said in the document.

The authors believe that a return to normal the U.S.-Ukrainian relations “will inevitably take time” as the new administrative staff its senior foreign policy ranks.

According to the recommendations, U.S. Secretary of State Antony Blinken has already called Foreign Minister of Ukraine Dmytro Kuleba and “it is important that Biden, U.S. Vice President Kamala Harris and U.S. National Security Advisor Jake Sullivan be in touch soon with their Ukrainian counterparts to underscore the administration’s commitment to cooperate closely with Ukraine.”

“The big objectives of the U.S. policy have been the same since 2014: to help Ukraine defend its territorial integrity and sovereignty in the face of Kremlin aggression, and to help Ukraine undertake the reforms needed to become a nation of laws with a growing and prosperous economy. The Biden team is uniquely qualified to pursue these objectives successfully,” the analysts said.

In addition, they said that vice president, Biden was a hands-on policy maker for Ukraine.

“Now, as president, he will not have the time for that, but he should reach out to Zelensky, first by phone Ukraine’s President Volodymyr Zelensky, German Chancellor Angela Merkel, French President Emmanuel Macron and Russia’s President Vladimir Putin attend a joint news conference after a Normandy-format summit in Paris, France, December 9, 2019. Establishing a president-to-president understanding will facilitate policy dealings at lower levels and increase US clout in Kyiv, which will prove important as it works with Ukraine on difficult reform issues,” according to the recommendations.

In their opinion, it is necessary to appoint an ambassador to Ukraine as soon as possible and work with Congress to increase military assistance to Kyiv in the amount of up to $500 million per year.

“Appoint an ambassador as soon as possible. Quickly name a strong candidate who has Biden and Blinken’s trust as the new U.S. ambassador to Ukraine and work for their quick Senate confirmation and dispatch to Ukraine,” the experts said in the document.

“Name a special envoy or empower a senior subcabinet official to either join the Normandy Format or to consult frequently with the four players,” the authors said.

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