The results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analysis centre reveal a complex and contradictory pattern in Ukrainians’ attitudes towards China. Overall, 20.3% of respondents expressed a positive attitude, whilst 42.0% expressed a negative one. Compared to August 2025, positive assessments have risen (from 12.0%), but negative ones have also increased slightly (from 40.7%), indicating not a shift in the balance but a deepening of polarisation.
A more detailed breakdown of the responses shows that only 7.7% of those surveyed have a ‘completely positive’ attitude towards China, whilst 12.6% have a ‘mostly positive’ one. At the same time, the proportion of neutral assessments is significant — 34.3% — indicating a lack of a clear position among a significant proportion of respondents.
The negative segment is dominant and is predominantly moderate in nature: 33.1% chose the ‘mostly negative’ option, with a further 8.9% selecting ‘entirely negative’. This suggests that negative perceptions of China are not sharply radicalised, but remain persistent and widespread. The proportion of those who are undecided stands at 3.5%.
Comparative trends indicate a certain increase in interest in or reassessment of China, reflected in a rise in positive assessments. However, the parallel rise in negative sentiment suggests the absence of a single trend. Rather, it indicates the formation of more pronounced positions — both positive and critical.
“Ukrainians today quite clearly distinguish between a country’s economic weight and its perception in a political and social context. In the case of China, this is particularly evident: on the one hand, there is an awareness of its role in the global economy, and on the other, a reserved or negative attitude. This is precisely why we are seeing a simultaneous rise in both positive and negative assessments,” noted Oleksandr Pozniy, director of the research company Active Group.
The high proportion of neutral responses is also an important indicator. It may indicate a limited level of personal experience of interaction or a lack of awareness among some respondents. In such conditions, public opinion remains sensitive to changes in the information environment and the foreign policy context.
“The modern international economy is shaped not only by trade, but also by trust and the perception of partners. If a country is present in the market but is not associated with investment, technology or support, this affects its image in society. In the case of China, we see a clear example of such an asymmetry between economic presence and perception. Our people are guided by emotions and the picture presented by the media, rather than by concrete facts and statistics. It should be added that if Ukrainian citizens really did have such a negative attitude towards China, there would be a de facto self-imposed embargo on the purchase of Chinese technology, clothing and other goods, but this is not the case; China remains the number one trading partner, which would be difficult without a positive or neutral attitude towards the country. “Another issue is that China should also strengthen its presence in Ukraine in the fields of humanitarian aid, educational and scientific exchange, cultural diplomacy, and so on,” noted Maksym Urakin, founder of the Experts Club information and analytical centre.
Overall, the survey results indicate that China remains an important but ambiguous partner for Ukrainians. Positive assessments are on the rise, but they do not alter the overall balance, which is dominated by a cautiously negative perception. This points to the need for a deeper analysis of the factors shaping public opinion, as well as the potential for its further transformation depending on the development of economic and political relations.
According to a study conducted by the Experts Club information and analytical centre based on data from the State Customs Service, China is the leader in terms of total trade in goods with Ukraine, with a figure exceeding $21 billion. At the same time, imports from China significantly exceed exports of Ukrainian goods, resulting in a substantial trade deficit.
The study was presented at the Interfax-Ukraine press centre; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found via this link on the Experts Club analytical centre’s website.
ACTIVE GROUP, CHINA, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEYS, UKRAINE, URAKIN
Ukraine’s construction market is showing mixed trends at the start of 2026: infrastructure and engineering construction remains the main driver, while the residential and part of the commercial segments continue to face pressure from rising costs, limited effective demand, and military risks. However, complete official statistics for January–March 2026 have not yet been published: according to the statistical agencies’ calendar, construction data for January–March is expected to be released in late April, so the current picture as of April 10 is based primarily on January–February results and related first-quarter indicators.
After a 12% increase in the volume of completed construction work in 2025—to UAH 248.1 billion—the market entered 2026 with a higher base, but growth rates began to level off as early as the first few months. In January, the volume of construction work grew by 3.3% year-over-year to UAH 11.254 billion, while building construction declined by 6.5%—including residential construction by 12% and non-residential construction by 4%—while civil engineering added 15.5%. Based on the results for January–February, the market already showed a 1.8% year-over-year decline to UAH 23.04 billion: the residential segment fell by 11.5%, the non-residential segment by 9.5%, while civil engineering structures, conversely, grew by 8.5%.
Rising construction costs remain a separate factor putting pressure on the market. According to the State Statistics Service, in February 2026, prices for construction and installation work rose by 7.2% compared to February of last year, and by 6.5% for the January-February period. In residential construction, price growth over two months was 6.1%, in non-residential construction—6.9%, and in civil engineering—6.4%. This means that even if certain growth areas remain stable, the profit margins of developers and contractors remain under pressure, especially in projects where sales prices or budget limits cannot keep pace with rising construction costs.
The residential segment, meanwhile, continues to present a mixed picture. On the one hand, the National Bank noted in its January inflation report that in the fourth quarter of 2025, the number of projects where construction began rose by 19% year-over-year, including a 77% increase in residential projects, and the number of buildings commissioned increased by 21%, including residential housing—by 40%. On the other hand, the NBU noted in its December Financial Stability Review that sales in unfinished projects remain sluggish, especially in the early stages of construction and in less secure regions, and housing prices in most regions are changing only slightly, indicating subdued demand.
Preferential mortgages remain a key support mechanism for the primary market. As of early April 2026, banks had issued 2,152 loans totaling 4.19 billion UAH under the “eOselya” program since the start of the year, and a total of 24,765 families have purchased housing since the program’s inception, for a total of 43.1 billion UAH. At the same time, in just one of the latest weekly reports, 101 out of 158 loans were for “first-sale” housing, including 48 loans for apartments in buildings under construction. This confirms that part of the demand for new housing in 2026 continues to be driven by state-subsidized mortgages.
According to Maksim Urakin, founder of the information and analytical center Experts Club, in January–March 2026, the Ukrainian construction market entered a phase of more complex but more mature growth. “It is no longer possible to speak of a single construction boom. Ukraine is effectively operating in three parallel markets: the first is reconstruction and engineering infrastructure, where demand remains stable; the second is the locally active residential segment in relatively safe regions; the third consists of frozen or very slow-moving projects in high-risk zones. The main trend at the start of 2026 is not simply volume growth, but a redistribution of capital toward infrastructure, logistics, industrial, and social real estate,” Urakin believes.
In his assessment, the market will depend on three factors in the coming months: continued funding for reconstruction, the sustainability of the “eOselya” program, and companies’ ability to maintain construction costs. “If state and international reconstruction programs maintain their pace, and mortgage instruments continue to support primary demand, the construction sector will be able to remain in positive territory in 2026. But without an expansion of long-term financing and a reduction in military risks, the housing market will grow in isolated pockets rather than across the board,” noted the founder of Experts Club.
Overall, the start of 2026 shows that Ukraine’s construction market remains vibrant and adaptable, though its growth is becoming increasingly segmented. Infrastructure, logistics, and restoration projects are performing the most steadily, while mass residential construction still depends on security, affordable mortgages, and developers’ ability to finance projects amid rising costs.
CONSTRUCTION MARKET, EXPERTS CLUB, HOUSING, INFRASTRUCTURE, URAKIN
According to the results of a joint study by Active Group and Experts Club, Ukrainians view Germany, France, the United Kingdom, and Lithuania most favorably, while China and Hungary receive significantly lower ratings, despite their importance in Ukraine’s foreign trade.
“The modern international economy is not just about foreign trade figures, but also about reputation, trust, political proximity, humanitarian presence, and a sense of partnership at the societal level. It is precisely within this framework that both Ukraine’s trade ties and the work of foreign embassies in Ukraine’s information and public spheres should be evaluated,” noted Maksym Urakin, founder of the Experts Club information and analytical center, at a press conference at the Interfax-Ukraine agency on Thursday.
Urakin also cited Ukraine’s overall foreign trade figures for 2025. According to his data, total trade turnover exceeded $125 billion, of which nearly $85 billion was accounted for by imports and about $40 billion by exports, while the trade deficit in goods amounted to approximately $44.5 billion. He noted that this indicates the continued high openness of the Ukrainian economy even amid the war, but at the same time highlights its significant dependence on foreign supplies.
As noted during the presentation, China remains Ukraine’s largest trading partner in terms of trade turnover. At the same time, it is trade with China that creates the largest trade imbalance for Ukraine, as out of $20 billion in total trade, about $19 billion is accounted for by imports, while Ukrainian exports amount to only about $1.8 billion.
“In essence, nearly 39–40% of Ukraine’s entire annual trade deficit is attributable to China. This is a classic example of asymmetric trade: Ukraine sells resources and buys goods with high added value,” Urakin emphasized.
According to him, Ukraine has a different type of relationship with Poland. Poland remains a key neighbor, a logistics hub, an important political ally, and at the same time the largest market for Ukrainian exports. Total trade with Poland exceeds $13 billion, but here too, Ukraine’s trade balance remains negative—at nearly minus $3 billion. At the same time, as noted by participants at the press conference, Poland is not merely a sales market but a bridge connecting Ukrainian producers with the European Union market.
A similar situation is observed in trade with Germany, Turkey, and the United States. According to data presented at the press conference, trade turnover with Germany amounts to about $9 billion, with Turkey—nearly $9 billion, and with the United States—nearly $6 billion, with Ukraine having a negative balance in all three cases. Urakin emphasized that the U.S. market is particularly important, as the significance of the United States for Ukraine is determined not only by trade volumes but also by the role of the United States as a security, financial, technological, and political partner.
At the same time, as noted during the presentation, the most advantageous markets for Ukraine in terms of a positive trade balance are Egypt, Moldova, the Netherlands, Spain, Lebanon, Algeria, Iraq, Libya, Kazakhstan, and the United Arab Emirates.
“Ukraine achieves the best results where it has a strong position in the agricultural sector and where the Ukrainian export offering is well-suited to the respective market. Future improvements in the trade balance lie in the transition to products with higher added value in those markets where Ukraine already has a presence and is proving itself to be a stable partner,” he said.
The sociological part of the study, presented at the press conference, showed that Ukrainians demonstrate the highest levels of positive attitude toward Germany—77.4%, Lithuania—75%, France—74%, the United Kingdom – 74%, Sweden – 72.5%, Japan – 71.8%, Italy – 70%, and the Czech Republic – 67%. Ratings for Spain, Greece, Bulgaria, Poland, and Turkey also remain high. At the same time, 56% of respondents view Poland positively, compared to 14.7% negative ratings, and 55% view Turkey positively, compared to 5.6% negative ratings.
China, however, presents a different picture: 23% of respondents expressed a positive attitude toward it, while 42% expressed a negative one. Assessments of Hungary were even more critical: only 18.6% held a positive view, compared to 52% who held a negative one. 44.1% of respondents view the United States positively, while 24.7% view it negatively.
Oleksandr Pozniy, director of the research company Active Group, emphasized that this is the second study in the series, allowing for tracking the dynamics of public perceptions. According to him, this is not only about the emotional perception of other countries but also about a factor increasingly linked to foreign economic relations, security, and the image of a partner country within Ukrainian society.
“The ratings of some countries have deteriorated slightly compared to the previous survey. In the case of the United States, this could have been influenced by changes in American policy following the arrival of the new president and the corresponding media coverage,” Pozniy noted.
The participants in the press conference paid particular attention to cases where a country’s economic importance does not align with how it is perceived emotionally in Ukraine. Responding to questions from the audience, Pozniy cited China as an example—a country that is viewed quite negatively but remains Ukraine’s largest trading partner. Similarly, he noted, there are cases where a country, such as Iraq, has a positive trade balance with Ukraine, yet attitudes toward it remain reserved or negative.
Olga Bezrukova, Ph.D. in Sociology and head of the Kyiv branch of the Sociological Association of Ukraine, emphasized that public opinion during wartime is particularly sensitive to external factors, and therefore such measurements must be considered within a specific temporal context. “Attitudes toward a country should be viewed as attitudes toward the country as a whole, and they are shaped by Ukrainians’ perception of that country as a strategic partner in achieving peace in Ukraine. The second component is attitudes toward its representatives and citizens, which are based either on personal experience or on the experiences of friends, colleagues, and family members,” she explained.
According to Bezrukova, social media, the political context, cultural stereotypes, and everyday perceptions acquired through socialization play an important role in shaping these assessments. This, in particular, may explain the high proportion of neutral responses regarding certain countries about which Ukrainians have insufficient personal experience or information in the public sphere. She also drew attention to the influence of stereotypes on attitudes toward some countries in the Muslim world, even though, from an economic standpoint, some of them are important partners for Ukraine.
Maksym Urakin noted that foreign missions should communicate with Ukrainian society not in abstract diplomatic language, but in the language of tangible benefits—through jobs, investments, humanitarian projects, educational programs, and logistical opportunities. He also called on diplomatic missions to work more actively not only in Kyiv but also in the regions, and to link their countries’ images not only to political support for Ukraine but also to tangible participation in reconstruction, energy, industry, agricultural processing, healthcare, and education.
“If society sees a massive flow of imports coming into the country but does not see a corresponding flow of investment, technology, or localized production, a sense of imbalance arises. And this directly affects the emotional perception of the partner. That is why countries with a large trade surplus with Ukraine should pay particular attention to the reputational aspect of their presence in the Ukrainian market,” added Urakin
In summary, the participants of the press conference emphasized that the study’s findings could be useful for businesses, government institutions, and Ukraine’s international partners alike. In their view, public opinion can influence economic policy, consumer behavior, and even the perception of goods and services from various countries, and thus becomes a crucial element of today’s foreign economic reality. Oleksandr Pozniy noted that the world is not “black and white” for Ukrainians, and the large proportion of neutral assessments regarding a number of countries indicates caution and a desire for balanced judgment rather than indifference.
The survey was conducted in March 2026; sociologists analyzed Ukrainians’ attitudes toward 50 countries that are among Ukraine’s largest trading partners. The study was conducted using a self-administered questionnaire on an online panel; 800 respondents participated, and the stated margin of error does not exceed 3.5%.
You can view the full presentation of the study by clicking the link.
ACTIVE GROUP, ECONOMICS, EXPERTS CLUB, Pozniy, SOCIOLOGY, URAKIN, БЕЗРУКОВА
According to the results of a survey conducted by the research company Active Group and the Experts Club think tank, 34.1% of respondents described a healthy lifestyle as “very important,” 53.1% as “somewhat important,” 10.8% — “somewhat unimportant,” and 2.1% — “not important at all.” The data was presented at a press conference at the Interfax-Ukraine press center.
“The high value placed on a healthy lifestyle is an opportunity for the system to shift its focus toward prevention and early diagnosis,” said Maksym Urakin.
“People are ready to change their habits, but they need accessible tools—consultations, screenings, and clear recommendations,” added Oleksandr Pozniy.
The study was conducted on the SunFlowerSociology online panel using a representative sample in February 2026. The survey involved 1,000 respondents from a representative sample across all regions of Ukraine, excluding temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, Healthy Lifestyle, Pozniy, URAKIN
According to the results of a survey conducted by the research company Active Group and the analytical center Experts Club in early February, 52.3% of respondents said that the prices of medicines they buy regularly have increased significantly, 43.9% said they have increased slightly, 3.6% said they have not changed, and 0.2% said they have decreased.
“The widespread perception of rising prices is a factor that directly affects adherence to treatment,” said Experts Club founder Maksim Urakin.
“Rising prices are prompting some patients to delay purchases and self-medicate, which increases the risk of complications,” said Active Group CEO and co-founder Alexander Pozniy.
The survey was conducted on the SunFlowerSociology online panel using a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
More than 11% of Ukrainians never visit a doctor, while almost 10% do so more than 10 times a year.
According to the results of a survey conducted by the research company Active Group and the Experts Club analytical center in early February, 41.3% visit doctors 1-2 times a year, 27.2% – 3-5 times, and 10.4% – 6-10 times.
“The group of people who do not visit doctors at all requires a separate study of the reasons, which may include financial barriers, mistrust, and psychological burnout,” said Alexander Pozniy, director and co-founder of the research company Active Group.
He drew attention to the fact that most respondents visit a doctor once or twice a year, but noted that there may be different reasons for this.
“We need to ask the question, why is this so: because our people are so healthy, or because people cannot go to the doctor or do not trust doctors. But this is a question for the medical professionals themselves,” he said.
Pozniy also noted that according to the survey results, “family doctors are accessible to the majority of the population, especially in cities,” while access to specialists, especially for rural populations and populations in small or remote communities, raises questions “primarily due to the lack of the necessary number of specialists.”
For his part, Grigory Soloninka, a member of the board of the public organization “Kyiv Regional Organization of the All-Ukrainian Medical Society” (VUO), professor of the Department of Internal and Occupational Diseases at the Kyiv Medical University, noted that “we need to return to the issue of rural medicine and, perhaps, make certain changes so that the rural population does not receive fewer services than the urban population.”
“If we take a remote village, then, perhaps, there is a problem with getting to a narrow specialist and receiving specialized medical care,” he said.
For his part, Experts Club founder Maxim Urakin noted that “medicine is part of the country’s economic stability, and when medical expenses erode family budgets, it affects consumption, savings, and people’s ability to work and recover.”
“In Ukraine, almost a quarter of the population spends up to 20% of their family budget on medicine, and one in five spends more than 20%. If we translate this into the language of economic financial analysis, then from the point of view of international methodology, the fact that a person spends more than 10% of their budget is catastrophic. In other words, we see a sign of a serious financial burden,” he said.
The study was conducted on the SunFlowerSociology online panel on a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOLONINKA, SURVEY, URAKIN, Єременко
