Ukrainians’ attitudes toward Bulgaria in March 2026 show a clear trend toward improvement. According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 53.8% of respondents rate their attitude toward this country as positive, which is significantly higher compared to 44.3% in August 2025. At the same time, the share of negative assessments decreased from 3.7% to 2.3%, indicating a gradual strengthening of the country’s positive image.
In the breakdown of responses, 14.2% of respondents indicated a “completely positive” attitude toward Bulgaria, while another 39.6% described it as “mostly positive.” The share of neutral assessments remains significant at 42.4%, indicating a moderate or insufficiently formed perception among a significant portion of respondents. Negative assessments are limited in scope: 2.1% answered “mostly negative,” only 0.2% — “completely negative,” while 1.4% of respondents were undecided.
The trend is telling: the increase in positive assessments by more than 9 percentage points is accompanied by a simultaneous decline in the negative segment. This means that some respondents who previously held a reserved or critical stance are gradually shifting toward a positive perception.
At the same time, the high proportion of neutral responses indicates that Bulgaria’s image remains less distinct for a significant portion of Ukrainians compared to countries that have a more active presence in the public sphere or are associated with key political processes. In such cases, public opinion forms gradually and depends largely on the informational context and personal experience
An important feature is that even with a large neutral group, negative attitudes toward Bulgaria remain minimal. This creates a favorable foundation for further strengthening the country’s positive image in Ukrainian society.
“Ukrainians do not form their assessments in isolation—they react to the informational context and their own experience of interacting with countries. Where there are more signals and clear actions, we see an increase in positive assessments. Bulgaria is gradually moving into the group of countries with a consistently positive perception,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, the survey results indicate that Bulgaria is strengthening its position in the public opinion of Ukrainians. The growth of positive attitudes against a backdrop of low negative sentiment creates potential for the further development of bilateral relations at both the social and economic levels.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Bulgaria ranks twelfth in total trade volume of goods with Ukraine, with a figure of $2.99 billion. At the same time, imports of Bulgarian products exceed Ukrainian exports, resulting in a negative trade balance.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, BULGARIA, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitudes toward the Netherlands in March 2026 are characterized by one of the highest levels of positive perception among all countries surveyed. According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 72.7% of respondents describe their attitude as positive, which is significantly higher compared to 63.3% in August 2025. At the same time, the share of negative assessments dropped from 2.3% to 1.2%, which effectively indicates an almost complete absence of critical sentiment.
A breakdown of the results shows that 34.3% of respondents have a “completely positive” attitude toward the Netherlands, while another 38.5% have a “mostly positive” one. The share of neutral assessments stands at 24.2%, which is a relatively low figure compared to other countries. Negative assessments are minimal: 0.7% are “mostly negative” and 0.5% are “completely negative,” while 1.9% of respondents were undecided.
A comparison with the previous period demonstrates not only an increase in positive perceptions but also a further “cleansing” of public opinion of negative assessments. This trend is significant, as the Netherlands is among the countries with the highest level of stable support within Ukrainian society.
Unlike many other countries, where a significant portion of respondents hold a neutral position, in the case of the Netherlands, a clearly formed positive attitude dominates. This means that the country has a distinct and clear image in the perception of Ukrainians, one associated with reliability and predictability.
The increase in positive ratings by more than 9 percentage points indicates growing trust and a strengthening of the Netherlands’ image. At the same time, the decrease in the already low level of negative responses suggests the absence of significant factors that could shape a critical perception.
“Ukrainians quite clearly distinguish between countries toward which they have formed a stable positive attitude, and the Netherlands belongs precisely to this group. Where a country has a clear position and consistency in its interactions, we see not just high ratings, but their continued growth. This means that public opinion reacts not to specific situations, but to systemic signals,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, the survey results indicate that the Netherlands is consolidating its status as a country with one of the best images in Ukraine. A high level of positive sentiment, minimal negative ratings, and stable growth dynamics form the basis for further strengthening bilateral relations in both the social and economic spheres.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the Netherlands ranks eleventh in terms of total trade in goods with Ukraine, amounting to $3.01 billion. This is one of the few countries in the upper part of the ranking where Ukraine has a trade surplus, as exports of Ukrainian goods exceed imports.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, NETHERLANDS, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
The results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analysis centre show that Ukrainians’ attitude towards Poland remains consistently positive, yet is becoming more nuanced. Overall, 56.4% of respondents view Poland positively, whilst 14.7% view it negatively. Compared to August 2025, the proportion of positive views has remained almost unchanged (56.7%), whilst negative views have risen from 12.7% to 14.7%.
The breakdown of responses indicates a predominance of moderate views. The proportion of ‘entirely positive’ attitudes stands at 19.3%, whilst ‘mostly positive’ attitudes account for 37.1%. At the same time, the proportion of neutral views remains significant at 27.5%. This means that for a significant proportion of respondents, Poland does not evoke clearly defined emotional reactions, but is perceived rather through a pragmatic lens.
Negative attitudes are also predominantly moderate in nature: 12.4% of respondents chose the ‘mostly negative’ option, and only 2.3% chose ‘completely negative’. The proportion of those who were undecided is minimal (1.4%), indicating that Ukrainians’ perceptions of the country are sufficiently well-formed.
The dynamics of change between 2025 and 2026 indicate a certain increase in criticality in the perception of Poland. Whilst the overall positive balance is maintained, the proportion of unequivocally positive assessments is gradually decreasing, whilst the proportion of negative ones is increasing. This trend may indicate a shift from an emotionally positive to a more measured and rational perception.
It is important to note that, at the same time, Poland remains a country with a predominantly positive image in Ukrainian society. The ratio of positive to negative assessments, which is more than three times in favour of the positive, indicates that a high level of trust and a generally favourable attitude are maintained. At the same time, the growth in the negative component signals the emergence of new factors influencing public opinion.
The high proportion of neutral responses deserves special attention. This may indicate that, for some respondents, Poland is not an emotionally polarising factor, but is perceived as an important, though not unquestionable, partner. In such a situation, even minor changes in the information landscape or practical interactions could influence the balance of assessments in the future.
“Ukrainians do not view the world in black and white and assess other countries quite objectively. Where there is more information and experience of interaction, a more balanced attitude is formed. At the same time, even minor changes in the political or information environment can influence the dynamics of assessments,” noted Oleksandr Pozniy, director of the research company Active Group.
Overall, the survey results indicate that attitudes towards Poland in Ukraine remain consistently positive, but are gradually becoming more complex and multi-dimensional. This reflects a general trend towards the rationalisation of public opinion, where countries are assessed not only on the basis of emotions, but also taking into account specific experiences of interaction and the current context.
According to a study conducted by the Experts Club information and analytical centre based on data from the State Customs Service, Poland ranks second in terms of total trade in goods with Ukraine, with a figure of over $13 billion, second only to China. At the same time, Poland remains one of Ukraine’s key trading partners within the EU, although the trade balance is also negative for Ukraine.
The study was presented at the Interfax-Ukraine press centre; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found via this link on the Experts Club analytical centre’s website.
ACTIVE GROUP, EXPERTS CLUB, POLAND, Pozniy, SOCIOLOGY, SURVEYS, UKRAINE, URAKIN
The results of a public opinion sociological survey conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club indicate a consistently high level of positive attitude among Ukrainians toward Germany. In total, 77.4% of respondents evaluate the country positively, while a negative attitude was recorded in only 3.5% of those surveyed. Compared to August 2025, the indicators have practically not changed: positive assessments increased slightly (from 76.7%), while negative ones even decreased somewhat (from 4.0%).
The structure of responses demonstrates the dominance of a stable positive perception. The share of those who chose the option “completely positive” is 32.9%, while “mostly positive” accounts for 44.5%. This means that the overwhelming majority of respondents are not just inclined to evaluate Germany positively, but do so confidently and without significant reservations.
At the same time, the share of neutral assessments stands at 18.4%, which is a moderate indicator and свидетельствует о достаточно сформированном отношении к стране. Negative assessments remain minimal: 2.8% of respondents chose the option “mostly negative,” and only 0.7% selected “completely negative.” This level of negativity is one of the lowest among Ukraine’s key international partners.
The stability of the indicators over time confirms that attitudes toward Germany have a long-term character and are not subject to significant fluctuations under the influence of short-term factors. Unlike some other countries, where an increase in polarization or a shift in evaluations is observed, in the case of Germany public opinion remains consolidated.
From an analytical point of view, this indicates a high level of trust and a stable image of the country in Ukrainian society. The combination of a significant share of “completely positive” and “mostly positive” responses indicates that Germany is perceived not only as an important partner, but also as a reliable and predictable participant in international processes.
“In the case of Germany, we see one of the highest levels of stable positive perception among all countries. This means that the assessment is formed not situationally, but on the basis of long-term experience of interaction and clear ideas about the role of this state. Such indicators testify to a high level of trust in society,” said Oleksandr Pozniy, Director of the research company Active Group.
Overall, the results of the study show that Germany occupies a special place in Ukrainians’ perceptions of international partners. The combination of a high level of positivity, minimal negativity, and stable dynamics indicates a formed and устойчивый positive image which, unlike other countries, is almost not subject to fluctuations in the short term.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Germany is among the top three largest trading partners of Ukraine, with a total trade volume exceeding $9 billion. A significant volume of imports of German goods creates a negative balance, which indicates high demand for German industrial products.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found via the link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, GERMANY, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitudes toward Hungary in March 2026 retain a clearly negative character, although the dynamics of recent months indicate a slight improvement in certain indicators. According to the results of a study conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club, the share of positive assessments increased to 18.6%, compared to 16.0% in August 2025, while the level of negative attitudes slightly decreased—from 55.7% to 52.2%.
Despite this dynamic, the overall structure of responses demonstrates the dominance of negative evaluations. The largest share consists of respondents who assess their attitude toward Hungary as “mostly negative” — 34.3%, while another 17.9% chose “completely negative.” Thus, the total level of negative perception exceeds half of all responses.
Positive assessments remain significantly lower: only 4.9% of respondents chose the option “completely positive,” and 13.8% selected “mostly positive.” At the same time, 27.3% of Ukrainians hold a neutral position, indicating the presence of an audience segment that does not have a formed or clearly expressed attitude toward this country. Another 1.9% of respondents were unable to provide an answer.
A comparison with August 2025 shows that the changes are evolutionary rather than radical in nature. The increase in positive assessments and the decrease in negative ones are relatively minor, indicating the persistence of a formed negative image of Hungary in Ukrainian society. At the same time, the trend toward improvement may indicate a gradual softening of perceptions or the influence of certain factors that are changing the information background.
An important feature is that even with some growth in positive sentiment, Hungary remains one of the few countries where negative assessments significantly outweigh positive ones. This distinguishes it from most other states in the region, where the balance is either positive or at least close to neutral.
At the same time, the presence of a significant share of neutral responses—more than a quarter of respondents—indicates potential for a shift in public opinion. A portion of Ukrainians does not have a clearly formed attitude, which creates opportunities for improving the country’s image through more active communication, economic cooperation, and public diplomacy.
“We conducted the survey at the beginning of March, and it is already evident that the political context surrounding certain countries can quickly influence evaluations. In the case of Hungary, this factor remains decisive in shaping negative perception. At the same time, even a slight increase in positive sentiment shows that these assessments are not entirely static,” said Oleksandr Pozniy, Director of the research company Active Group.
Thus, the results of the study demonstrate that Hungary is currently perceived by Ukrainians as a country with a predominantly negative image that has a systemic nature. Despite minor positive shifts, the balance of evaluations remains significantly tilted toward critical perception, which defines the specifics of public opinion regarding this state.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Hungary ranks ninth in terms of total trade in goods with Ukraine, with a figure of $3.30 billion. Imports of Hungarian goods exceed Ukrainian exports, creating a negative balance for Ukraine.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found via a link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, HUNGARY, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitudes towards Serbia in March 2026 show a moderate increase in positive views against a backdrop of declining negative perceptions; however, the overall picture remains mixed. The proportion of positive attitudes rose to 21.7% compared to 13.7% in August 2025, whilst negative attitudes fell from 26.0% to 19.6%. This is evidenced by the results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical centre.
Despite these changes, neutrality remains the key characteristic of perceptions of Serbia: 55.0% of respondents do not have a clearly formed attitude towards this country. This indicates the absence of a stable image of Serbia in Ukrainian society and a significant degree of uncertainty regarding the perception of its role in the international context.
The breakdown of responses shows that the positive perception is formed mainly through moderate assessments: only 5.6% of respondents chose the ‘entirely positive’ option, whilst 16.1% selected ‘mostly positive’. At the same time, negative assessments also carry significant weight: 16.3% of respondents expressed a ‘mostly negative’ attitude, and a further 3.3% — ‘completely negative’. The proportion of those who were unable to decide on an answer stands at 3.7%.
The trend indicates a certain softening of attitudes towards Serbia: an increase in positive views is accompanied by a simultaneous decrease in negative ones. At the same time, these changes have not led to the formation of a clearly positive image of the country, as neutral assessments remain dominant.
In a broader context, this means that Serbia is perceived by Ukrainians as a country with an ambiguous position in international affairs. It does not provoke a sharply negative reaction, yet it is not associated with unconditional support for Ukraine, which limits the level of trust and emotional attachment.
‘The results for Serbia show that Ukrainian society reacts quite sensitively to the foreign policy behaviour of countries. The rise in positive assessments indicates a certain softening of perception, yet the high level of neutrality means that the country’s image remains ambiguous. In such cases, consistency in actions and signals plays a key role in building trust at the societal level,” noted Maksym Urakin, founder of the Experts Club information and analytical centre.
At the same time, he added that over the past year, Ukrainians’ attitudes towards Serbia have improved significantly, not least due to the activities of the Republic’s embassy, led by Ambassador Extraordinary and Plenipotentiary Andon Sapundži.
“The Serbian mission’s active involvement, led by the new ambassador, in humanitarian initiatives and the establishment of intergovernmental dialogue has undoubtedly had a positive impact on Ukrainians’ attitudes towards this Balkan state compared to last year’s figures,” added Urakin.
Thus, attitudes towards Serbia can be characterised as transitional: they demonstrate positive momentum but have not yet transformed into a stable positive image. Further changes will largely depend on how clear and consistent the country’s position is on issues important to Ukrainian society.
According to a study conducted by the Experts Club information and analytical centre based on data from the State Customs Service, Serbia ranks 40th in terms of total trade in goods with Ukraine, which amounts to $444.1 million. However, imports of Serbian goods exceed Ukrainian exports, resulting in a bilateral trade deficit of $92.9 million.
The study was presented at the Interfax-Ukraine press centre; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found via this link on the Experts Club analytical centre’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SERBIA, SOCIOLOGY, SURVEYS, UKRAINE, URAKIN
