Business news from Ukraine

According to the Serbian business media outlet Parametar, the Ukrainian chain of frozen prepared foods stores, Multi Cook, has opened its second store in Serbia. The new store began operations in Belgrade at 48 Bulevar kralja Aleksandra, the company’s press service announced on Facebook.

According to the chain, the store was opened by a Multi Cook partner that already operates four of the brand’s retail locations in the Balkan countries: two in Serbia and two in Montenegro.

“Our partner has opened its fourth location at the following address: Bulevar kralja Aleksandra 48, Belgrade 11000, Republic of Serbia. Two locations in Montenegro and two in Serbia are the result of hard work, bold decisions, and a deep passion for our business,” the company stated.

The first Multi Cook store in Serbia opened in Belgrade at 2Ž Dunavska Street. Company founder Volodymyr Matviychuk publicly announced the chain’s entry into the Serbian market in early October 2026.

Thus, over the course of the fall, the Ukrainian brand increased the number of retail locations in the Serbian capital to two.

Multi Cook specializes in the production and sale of handmade frozen semi-prepared foods. The chain’s product range includes over 300 items, such as vareniki, pelmeni, syrniki, pancakes, chebureki, stuffed cabbage rolls, cutlets, desserts, and other home-style dishes.

The chain is expanding primarily through a franchise model, which involves local entrepreneurs opening stores under the Ukrainian brand.

According to data released in October 2026, Multi Cook had over 270 stores in Europe, the U.S., Canada, the U.K., and other markets.

In addition to the traditional format of frozen prepared-meal stores, the company is developing the MultiBar concept, which combines retail sales with the sale of ready-to-eat meals.

Multi Cook was founded by Ukrainian entrepreneur Volodymyr Matviychuk, one of the co-founders of the “Halia Baluvana” chain, established in Lutsk in 2018.

Multi Cook’s international expansion began in 2022. In 2025, Matviychuk announced his departure from the “Galya Baluvana” brand to focus on developing Multi Cook’s own brands: Multi Cook, GABAR, and MultiBar.

The company did not disclose the investment cost for opening the second store in Belgrade or the financial performance of its Serbian retail locations.

Sources: Multi Cook’s official Facebook post, Retailers.ua