The results of a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center indicate that Ukrainians’ attitudes toward Taiwan (referred to as “a province of China”) remain predominantly neutral, despite the presence of a moderately positive segment. The share of respondents who view Taiwan positively stands at 36.6%, which is lower than the August 2025 figure (41.0%). At the same time, negative assessments have decreased slightly—to 7.2% from 7.7%.
In the breakdown of responses, only 11.4% of respondents indicated a “completely positive” attitude, while another 25.2% said “mostly positive.” At the same time, neutral assessments constitute the absolute majority—51.3%, which is one of the highest figures among the countries surveyed.
The negative segment remains relatively limited: 5.4% of respondents answered “mostly negative,” and 1.9% — “completely negative.” Another 4.9% of respondents were unable to determine their attitude.
Comparative trends show that the decline in positive perceptions occurred without a significant increase in negative ones. This means that some respondents shifted to a neutral position, which is typical for countries that do not have a strong media presence or direct influence on the daily lives of Ukrainians.
“Ukrainians tend to assess countries about which they have limited experience or information with caution. In such cases, a neutral attitude dominates, which is not a sign of indifference but rather an indication of these countries’ insufficient involvement in Ukraine’s informational and social space. At the same time, even a moderate presence of positive sentiment indicates potential for building trust in the future,” noted Oleksandr Pozniy, director of the research firm Active Group.
Thus, for Ukrainian society, Taiwan remains a country with an undefined but not negative image. The high level of neutral assessments indicates significant potential for a shift in perception, which depends primarily on the intensity of contacts, information exchange, and political visibility.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Taiwan, a province of China, ranks 31st in total trade volume of goods with Ukraine, with a figure of $650.8 million. At the same time, imports from Taiwan almost entirely dominate the structure of bilateral trade, resulting in a significant trade deficit for Ukraine of over $607 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, TAIWAN, UKRAINE, URAKIN
