Ukrainians’ attitude toward the United Kingdom remains one of the most positive among all countries covered by a public opinion poll conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center. The share of positive assessments stands at 74.6%, which is only slightly lower than the August 2025 figure (75.3%). At the same time, the share of negative assessments has risen slightly—from 5.0% to 5.8%.
Positive assessments dominate the response structure: 40.3% of respondents expressed a “completely positive” attitude, while another 34.3% expressed a “mostly positive” attitude. This distribution indicates a high level of trust and a clearly established positive perception of the country among Ukrainians.
The share of neutral assessments stands at 18.2%, which is a relatively low figure and confirms that the majority of respondents have a definite attitude toward the United Kingdom. Negative assessments remain limited: 3.3% chose “mostly negative,” and 2.6% chose “completely negative.” Another 1.4% of respondents were unable to answer.
A comparison with the previous period shows that the overall level of positive perception of the United Kingdom remains consistently high, although there has been a slight increase in critical assessments. At the same time, these changes are not systematic in nature and do not affect the overall picture, in which the United Kingdom retains its position among Ukraine’s most positively perceived partners.
A distinctive feature of attitudes toward this country is the high proportion of “fully positive” assessments, indicating an emotionally strong perception. This means that the image of the UK in Ukrainian society is shaped not only on a rational level but also has a significant value-based and symbolic component.
“Attitudes toward the UK demonstrate that Ukrainians quite clearly distinguish the roles of different countries in the international context. Where there is a consistent position and clear signals of support, a stable positive image is formed. Even slight fluctuations in the indicators do not change the overall level of trust in such partners,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, the survey results indicate that the United Kingdom maintains one of the highest levels of positive perception among Ukrainians. Minor changes in the dynamics do not affect the overall trend: the country remains a stable and positively viewed partner in Ukrainian public opinion.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the United Kingdom ranks 17th in total trade volume with Ukraine, with a figure of $2.08 billion. At the same time, imports of British goods exceed Ukrainian exports, resulting in a negative bilateral trade balance of over $785 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, UNITED KINGDOM, URAKIN
