Business news from Ukraine

Business news from Ukraine

Ukrainians generally have neutral attitude toward Egypt, but positive assessments noticeably on rise

14 April , 2026  

Ukrainians’ attitude toward Egypt remains largely neutral, but trends over the past few months indicate a noticeable improvement in perceptions of the country. According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 32.4% of respondents view Egypt positively, whereas in August 2025 this figure stood at 23.0%. At the same time, the share of negative assessments has decreased slightly—from 4.0% to 3.7%.

The breakdown of responses shows that the largest group remains respondents with a neutral stance—62.5%. This means that for most Ukrainians, Egypt does not belong to the category of countries with a clearly defined emotional image. The positive attitude consists of 10.5% “completely positive” and 21.9% “mostly positive” assessments. The negative segment remains minimal: 3.3% of respondents chose “mostly negative,” 0.5% chose “completely negative,” and another 1.4% were undecided.

Thus, the main feature of attitudes toward Egypt is a combination of very high neutrality with a gradual increase in positive sentiment. This indicates that the country does not yet occupy a prominent place in the Ukrainian information space, yet its image is not negative and has the potential for further improvement. It is also important that the increase in positive assessments is occurring without a rise in critical perception.

“Egypt is a very interesting example of the gap between economic statistics and public perception. Egypt ranks first among Ukraine’s trading partners in terms of trade surplus—over $1.224 billion—meaning it is one of the most profitable markets for us. But in public opinion, we see a predominantly neutral attitude, which means: the country’s economic weight has not yet translated into an equally strong reputational presence,” noted Maksim Urakin, founder of the Experts Club information and analytical center.

From an analytical perspective, this means that Egypt is already an important economic partner for Ukraine, but has not yet become a country with a clearly established positive image in the public consciousness. Given such a significant positive trade balance, the potential for strengthening the bilateral image remains quite high. If economic cooperation is complemented by greater public visibility, humanitarian contacts, and an information presence, some of the current neutrality may eventually shift toward a more pronounced positive perception.

According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Egypt ranks 19th in total trade volume with Ukraine, with a figure of $1.82 billion. At the same time, Ukraine has a significant trade surplus with Egypt, as exports of Ukrainian goods exceed imports by more than five times.

The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.

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