A survey conducted by Active Group in collaboration with Experts Club in August 2025 revealed an exceptionally high level of positive sentiment among Ukrainians toward Sweden.
According to the results, 76.3% of respondents expressed favor toward this country: 41.3% rated it mostly positively, and another 35% rated it completely positively. A neutral position was taken by 21.3% of respondents, while negative assessments were minimal — only 2.3%.
“Ukrainians see Sweden as an example of stable democracy, a socially oriented state, and one of the most consistent allies in supporting Ukraine. This explains why this country is among the leaders in terms of positive perception,” emphasized Alexander Pozniy, head of Active Group.
At the same time, Maxim Urakin, co-founder of Experts Club, drew attention to the economic aspect.
“Despite the extremely high level of sympathy, trade between Ukraine and Sweden remains rather modest. At the end of the first half of 2025, bilateral trade amounted to only $418 million. Exports from Ukraine amounted to about $41 million, while imports of Swedish goods exceeded $376 million. This resulted in a significant negative balance of over $336 million. This means that Ukraine has the potential to intensify cooperation, especially in the fields of mechanical engineering and woodworking, where Sweden is one of the world leaders,” he stressed.
Thus, Sweden combines a high level of public support with new economic opportunities for Ukraine.
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ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SWEDEN, TRADE, UKRAINE, URAKIN
