More than 50 speakers on two stages discussed the economics of broadcasting, soccer, padel, mass sports, and the reintegration of veterans into active life.
On October 28, the Barvy Event Hall in Lviv hosted the 6th All-Ukrainian Sports Marketing Conference, SBC Summit Ukraine 2026 Lviv. For the first time in the summit’s history, the organizers held the event outside of Kyiv, and Lviv responded with a full house.
More than 50 speakers took the stage across two venues, and 673 participants spent the entire day discussing funding, audiences, and the infrastructure of Ukrainian sports. The event was co-organized by the Ukrainian Mass Sports Agency and the Lviv City Council’s Sports Office.
BETKING served as the summit’s general sponsor, RIEL as the construction partner, and GGBET as the premium sponsor. Other partners included Jack Daniel’s Gentleman Jack, Kappa, Play Vision, Lviv’s premium sports club UNI FORCE, and PRAVDA beer, which brewed a special batch of Blanche for the participants. The social sector was represented by HeroCar, the 15th “Kara-Dag” Special Operations Brigade of the National Guard of Ukraine, and the KNUBA Institute of Veterans.
Guests included representatives of clubs, leagues, and federations, as well as company executives, marketers, media professionals, and athletes. Participants were welcomed by Maksym Kozytskyi, head of the Lviv Regional State Administration, and Mayor Andriy Sadovyi.
The main stage opened with a conversation between Matviy Bidnyi and ICTV host Andriy Kovalskyi about sports in a time of transformation. They discussed how to encourage children to participate in regular training and how to distribute responsibility among the state, communities, federations, and the business sector.
The regional dimension of the summit was most fully explored during the panel discussion “Sports as an Investment in the Future of the Lviv Region.” Anton Nikulin, Director of the Lviv City Council’s Sports Office, and Roman Khimyak, Director of the Department of Sports, Youth, and Tourism of the Lviv Regional State Administration, spoke about sports as a tool for regional development, which requires modern infrastructure, systematic work by sports organizations, and full-fledged cooperation with the business community. Yuriy Turyansky, head of the Lviv Regional Branch of the National Olympic Committee of Ukraine, and Petro Adamyk, president of the Lviv Region Rugby Federation, joined the discussion, which was moderated by Mykola Matrosov.
The commercial core of the program was the panel discussion “Who Pays for Sports.” Ukrainian Premier League (UPL) President Yevhen Dykyi, along with representatives from MEGOGO, Kyivstar TV, Tribuna.com, and 1+1 Media, analyzed the economics of broadcasts, advertising, and sponsorship—from broadcasting rights to models of collaboration with brands.
GGBET CEO Serhiy Mishchenko and commentator Vitaliy Volochay looked at the 2026 World Cup through the eyes of a bookmaker.
UAF Secretary General Ihor Hryshchenko called fans the main asset of the soccer industry. Andriy Rebrina, Director of the Mass Sports Agency, spoke about the barriers that prevent people from taking their first step into sports.
Entrepreneurs discussed the role of business in the country’s sustainability during a panel moderated by Oleksiy Braga, CEO of Sport Business Media Agency.
Padel received special attention. Oleksiy Dniprov, President of the Ukrainian Padel Federation and Vice President of the NOC, answered questions about how this new sport is developing its own market in Ukraine. The federation brought a miniature court to the summit, where Zalizko Courts explained the investment rationale behind padel infrastructure.
One of the most important discussions of the day centered on veterans. The panel “Human Potential Without Barriers” featured two-time Paralympic champion Viktor Didukh, Roman Gapachilo, president of the “Nezlamni” para-hockey club, as well as representatives from the Institute of “Architecture of Sustainability,” the “Veteran Spirit of Lviv” club, and the Shakhtar Social Charitable Foundation.
They discussed rehabilitation and the return to an active life through sports. The topic had a very specific Lviv dimension. The day before, on October 27, the city opened the “Hakivka” ice rink, equipped for people with disabilities, where the “Unbreakables” sledge hockey players will train. The Lviv City Council’s Sports Office presented the new facility at its booth.
The main stage program concluded with a discussion on Lviv’s sports identity. Participants included Olympic medalist Stanislav Horuna, “Karpaty” CEO Andriy Rusol, and UEFA Cup winner Artem Fedetskyi.
At the same time, discussions on the Best Practice Stage focused on media partnerships, creativity, and the digital transformation of Ukrainian soccer.
Direct-trade green coffee supplier LLC “!FEST COFFEE MISSION” (!FKM, !!! FEST Coffee Mission, Lviv) will launch a public offering of Series B bonds worth 200 million UAH on November 10, with an interest rate of 8.88% per annum for the first four interest periods, according to the company’s public offering prospectus.
The issue consists of 200,000 registered unsecured bonds with a par value of 1,000 UAH each. The offering on the PFTS stock exchange will run until February 10, 2027; Raiffeisen Bank and “Univer Capital” are acting as organizers without providing a guarantee.
Each of the 12 interest periods will last 91 days. The interest rate for the fifth through eighth and ninth through twelfth periods will be determined by the company’s director within the range of 5% to 15% per annum.
Interest payments will be indexed based on changes in the official hryvnia-to-U.S. dollar exchange rate compared to the rate on the placement start date. If the dollar appreciates, the payment amount will increase proportionally; if the exchange rate declines, the indexation factor will not be less than one.
The bonds’ trading period will end on November 5, 2029, and they are scheduled for redemption between November 6 and 12. Upon redemption, the company will pay the face value of the bonds, interest income for the most recent period, and additional income.
Bondholders will have the option to call the bonds for mandatory redemption after the fourth and eighth interest periods—in November 2027 and 2028, respectively.
The company plans to allocate 98% of the proceeds to the purchase of coffee beans, cocoa, and cane sugar, and another 2% to marketing activities aimed at expanding its sales markets.
As previously reported, in February 2024, the National Securities and Stock Market Commission registered !FKM’s debut Series A bond issue in the amount of 100 million UAH—100,000 bonds with a par value of 1,000 UAH each.
For the first nine months of 2026, !FKM’s net profit totaled 25.72 million UAH, which is 4.56 million UAH less than in the same period of 2025.
According to data from the company’s website, !FKM’s authorized capital is 100 million UAH. The sole owner of the company is “Holding of Emotions ‘!FEST’” LLC, and the ultimate beneficiaries with indirect controlling influence are listed as Andriy Khudo (37.5%), Dmytro Gerasimov (37.5%), and Yuriy Nazaruk (25%).
!ФКМ, bond, COFFEE, INVESTMENT, LVIV
International hotel operator Accor opened Novotel Living Kyiv in the fall of 2026 and plans to open Novotel Lviv in the first quarter of 2027, Andriy Davydenko, vice president of operations for Ukraine, Georgia, and the CIS, told Interfax-Ukraine.
“Novotel Living Kyiv opened on September 9. The initial results are satisfactory, and once the security situation improves, they will undoubtedly be even better.
As for Novotel Lviv, preparations for the opening are actively underway. I hope we’ll be able to open the hotel as early as February,” Davydenko said.
Novotel Living Kyiv (on Gogolivska Street) features 49 apartments (with one or two bedrooms), while Novotel Lviv (at 9 Mitskevych Square) will have 128 rooms.
It was previously reported that in 2023, a contract was signed for technical support and management of the ibis Budget in Kyiv’s Podil district. The property will have 126 rooms, some of which will be designed in a hostel format.
According to data from the Accor website, in the third quarter of 2026, the company opened 63 hotels with a total of nearly 9,000 rooms. As of the end of September 2026, the Group’s hotel portfolio comprised 885,219 rooms (5,857 hotels), while projects in the development stage encompassed more than 273,000 rooms (1,628 hotels).
Accor brings together more than 5,800 hotels, resorts, and residences in 110 countries under more than 40 brands: Raffles, Sofitel, Fairmont, OneFineStay, MGallery, Pullman, Swissotel, Mövenpick, Grand Mercure, The Sebel, 25 hours hotel, Handwritten, Novotel, Mercure, Tribe, Adagio, Mama Shelter, Ibis, Ibis Styles, Adagio Success, Ibis Budget, Jo&Joe, hotelFormule1, hotel F1, Thalassa Sea&Spa, Greet, and others.
In the third quarter of 2026, the group generated revenue of EUR 1.503 billion, up 7.7% (at constant exchange rates) compared to the third quarter of 2025.
Accor SA shares are listed on the Euronext stock exchange in Paris and traded on the U.S. over-the-counter market.
In Ukraine, Accor operates ten hotels: the 3-star ibis in Kyiv, the ibis Styles and ibis in Lviv, the 5-star Fairmont Grand Hotel in Kyiv, the Novotel Living Kyiv, and the Adagio Kyiv Beresteiska aparthotel. The operator’s portfolio is rounded out by the Mercure Kyiv Congress Hotel and the MGallery Hôtel de Paris (Odesa, temporarily closed).
On October 28, the 6th All-Ukrainian Sports Marketing Conference, SBC Summit Ukraine 2026 Lviv, will take place. For the first time, the event is moving outside the capital, reaffirming its status as the premier sports marketing event of the year, relevant to the entire country. Barvy Event Hall will host over 600 participants and more than 40 speakers, who will take the stage on two platforms.
SBC Summit Ukraine is the flagship conference of the Sport&Business Club community, held twice a year, and in 2024 it serves as the primary platform for dialogue between sports, business, and media in Ukraine. The event brings together key industry players—representatives of sports clubs, leagues, and federations, as well as media and business entities involved in sports. The conference program will cover the industry’s most pressing topics—from brand strategies and sponsorship to sports development, digital communications, and media in wartime conditions.
Among the speakers already announced are:
You can purchase tickets for SBC Summit Ukraine 2026 Lviv via this link: WayForPay. A SPORT-category ticket includes conference attendance and networking with industry professionals, access to the Sport&Business Club community, a participant’s kit, and a photo/video recap of the conference.
The BUSINESS ticket category additionally includes access to the business lounge and speakers’ area, exclusive networking with key representatives from sports, business, and media, a hospitality area provided by partners, priority entry to the event via the fast line, seats in rows 1–4 of the auditorium, access to speakers’ presentations, a video recording of the event, and a free, guaranteed parking space.
Open4Business is the information partner of the 6th All-Ukrainian Conference.
The Lviv region is preparing to sign an agreement to develop a feasibility study for the construction of the Warsaw–Rava-Ruska–Bryukhovychi–Lviv European-standard railway line.
According to “Interfax-Ukraine”, this was announced by Maksym Kozytskyi, head of the Lviv Regional Military Administration, during the forum “Regional Dialogues with Business on European Integration” in Lviv on September 24.
According to him, the new line is intended to provide a European-standard rail connection between Lviv and Warsaw. Options are being considered for the line to terminate either at Lviv’s main railway station or at the Sknylivsky station.
“An agreement on the development of a feasibility study is set to be signed soon. This feasibility study will be submitted to the railway authority, prepared in accordance with their technical specifications, and will cover a narrow-gauge connection between Lviv and Warsaw,” Kozytskyi noted.
Funding for the development of the feasibility study is planned to come from regional and local budgets.
Separately, the head of the Lviv Regional State Administration highlighted the extension of the European-gauge track to Uzhhorod as a promising project. In his view, this could partially relieve traffic at the road border crossings on the western border and create additional opportunities for the development of the Carpathian region.
Among other railway projects, Kozytskyi mentioned the already completed Nyzhankovychi–Khyriv–Smilnytsia line. According to him, the Ukrainian side has completed the necessary work, and the further launch of the route depends on agreements with the Polish side.
He also highlighted the need to expand certain sections of the Kyiv–Chop highway. The development of rail and road infrastructure, according to Kozytskyi, should strengthen the role of the Lviv region as one of Ukraine’s key logistics hubs.
The Warsaw–Lviv standard-gauge railway project is of particular importance for integrating Ukraine’s transportation system into the European network, as the standard track gauge in most EU countries is 1,435 mm, while Ukraine traditionally uses a 1,520 mm gauge.
The Lviv Ventilation Plant (LVP) has completed construction of the second phase of its production facilities and plans to install equipment by the end of 2026 that will allow the plant to double its production volume, according to Dmytro Kysilevsky, deputy chair of the parliamentary committee on economic development.
“The Lviv Ventilation Plant has completed construction of the second phase of its production facilities. The equipment has already been purchased and, according to the plan, will be installed by the end of 2026. The investment in the plant’s second phase totaled approximately $1.5 million,” he wrote on Facebook on Wednesday.
Kisilevsky noted that to implement the project, the plant utilized tools from the “Made in Ukraine” policy, specifically the “5-7-9” affordable loan program, as well as a grant for equipment for the processing industry. In addition, the plant is preparing to participate in the state program that compensates 15% of the cost of Ukrainian-made equipment.
According to the MP, in 2025, production volumes at the Lviv Ventilation Plant increased by 30% and have remained at the same level this year.
“The company has a full production cycle and currently processes about 55 metric tons of sheet metal per month. Investments totaling $2.5 million are planned for the construction of the plant’s third phase,” he added.
Kysilevsky also noted that the plant’s investors previously engaged in importing ventilation equipment but have now shifted their focus to developing production in Ukraine—the launch of the plant’s first phase, with investments of approximately $1 million, took place in 2022, a few months after the full-scale invasion.
The Lviv Ventilation Plant manufactures air ducts, sound absorbers, and components for ventilation systems designed for use in industry, retail, hotels, and business centers.
According to data from YouControl, in 2025 the plant increased its net sales revenue by 20% compared to the previous year—to 50.1 million UAH—while net profit decreased by 34.6%—to 1.6 million UAH. In the first half of this year, net revenue amounted to 19.6 million UAH, and net profit was 0.71 million UAH.
Serhiy Vozgomenchuk, a resident of the Rivne region, owns 100% of the company’s shares and serves as its CEO.
