Ukrainian winegrowers and winemakers have asked the president and the government to reduce tax burden to minimize the economic consequences of the COVID-19 pandemic and the national quarantine. According to Bayadera Group’s press service, the initiative was supported by more than 50 vineyards and major wineries.
“In an open letter, they proposed, in particular, to introduce a special taxation regime for agricultural producers engaged in the cultivation of perennial plantations, viticulture and winemaking. Due to the worsening economic situation in the industry and adverse climatic conditions in the Black Sea region, this year they urge the abolition of certain taxes and reduce financial burden,” Bayadera Group said.
In addition, due to the negative consequences of the pandemic, national producers urge the government to support them by providing more loyal terms of representation in retail chains, increasing the share of Ukrainian wine and introducing duties as a protective mechanism.
“A significant increase in the import of alcoholic drinks in Ukraine has been observed over the past three years. For example, in 2019 the share of imported wine in retail chains was 58%, sparkling wine some 51%, vermouth and aperitifs some 69%,” Bayadera Group noted.
The winegrowers and winemakers hope that in connection with the difficult situation resulting from the pandemic and the introduction of quarantine, the authorities will take the proposed measures in the near future.
The Ukrsadvinprom Association has convened a congress of Ukrainian winemakers as part of the large-scale specialized exhibition Wine & Spirits in Kyiv and introduced an umbrella brand, Wine of Ukraine, which, according to the organizers, should help Ukrainian wine with winning solid positions in foreign markets.
Head of the Ukrsadvinprom Association Volodymyr Pechko, who was a co-organizer of the event, says Ukraine has already proved that it is a country with producers of high-quality wine, sparkling wine, vermouth, brandy, fruit wines and distillates, however, marketing Ukrainian-made produce in other countries should be backed by regular support of the state and an alliance of Ukrainian wine producers around one brand on the “Made in Ukraine” principle.
“The Ukrsadvinprom Association, the country’s leading winemakers recognized the urgent need for joint actions to enter foreign markets. Our trips and participation in top wine trade fairs in Chile, Argentina, France and other countries have shown in practice the success of other countries implementing joint projects under a single wine brand. Only together we can successfully present our products, and the common Wine of Ukraine brand will allow us to position our products abroad in the right way, reduce costs when participating in foreign exhibitions and forums, and lower advertising and PR expenses,” Volodymyr Pechko said.
“Our plans include the development of our project around the Wine of Ukraine brand as early as in 2020 and encourage all Ukrainian winemakers – both large and small enterprises – to join it,” Volodymyr Pechko, the head of the Ukrsadvinprom Association, added.
The Ukrsadvinprom association includes about 200 enterprises from different regions of Ukraine. Ukrsadvinprom was established in March 2016 to bring together market players and provide practical assistance in resolving problematic issues in viticulture and winemaking, as well as horticulture, including berry and walnut growing.
The main areas include lobbying interests and representation of enterprises in state executive agencies, expanding the geography of exports of products, formation of commodity lots, legal support of economic activities, consultation on issues of applying for state support, development of technological instructions and technical specifications necessary for the production of wines, cider, drinks made of fruit and other types of wine products.
Volodymyr Pechko heads the Ukrsadvinprom Association.
Interfax-Ukraine is a media partner of the event.