The results of a public opinion poll conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center show a consistently high level of positive attitudes among Ukrainians toward Sweden. The overall share of positive assessments stands at 72.5%, which is, however, slightly lower than the August 2025 figure (76.3%). At the same time, the level of negative attitudes remains minimal—only 1.2% compared to 0.7% previously.
The breakdown of responses indicates a deeply positive foundation for perceptions of this country. The share of those who view Sweden “entirely positively” stands at 35.0%, while another 37.5% selected the “mostly positive” option. Together, these figures represent one of the highest levels of positive perception among the countries surveyed.
At the same time, 24.7% of respondents hold a neutral position, which may indicate a limited level of personal or informational contact with the country. Negative assessments remain marginal: 0.9% rated it “mostly negative” and only 0.2% rated it “completely negative.” Another 1.6% of respondents were undecided.
The slight decrease in the share of positive assessments likely resulted from a shift of some respondents into the neutral category, rather than an increase in criticism. This indicates that Sweden’s image remains consistently positive, albeit less emotionally charged compared to the previous period.
“Sweden remains a country with a very high level of trust among Ukrainians, and this is evident in the structure of the responses. At the same time, we observe a certain increase in the share of neutral assessments, which indicates not a change in attitude but a decrease in its intensity. This is a typical effect for countries that are not constantly in the center of media attention,” noted Oleksandr Pozniy, director of the research company Active Group.
Overall, the survey results confirm that Sweden is among the countries with the highest level of positive perception in Ukrainian society. At the same time, the dynamics of change indicate a gradual normalization of assessments, as the emotional component gives way to a more restrained and rational perception.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Sweden ranks 25th in total trade volume with Ukraine, with a figure of $1.13 billion. At the same time, imports from Sweden exceed Ukrainian exports many times over, resulting in a significant trade deficit of over $962 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, SWEDEN, UKRAINE, URAKIN
