Business news from Ukraine

European Union countries remain in first place in terms of the share of responses from Ukrainians to the question of who contributes most to achieving peace in Ukraine. In August 2026, 44.6% of respondents named EU countries, 25.2% named the U.S., and 23.3% named the United Kingdom. This is evidenced by the results of the third wave of a survey on Ukrainians’ attitudes toward countries around the world, conducted by Active Group in collaboration with Experts Club, according to the Experts Club Information and Analytical Center.

Compared to March 2026, the ratings have changed significantly. In the spring, 63.4% of respondents named EU countries in this context, 53.8% named the United Kingdom, and 29.6% named the United States. In August, the figures for the EU and the United Kingdom fell by 18.8 and 30.5 percentage points, respectively, while the figure for the United States changed much less—by 4.4 percentage points.

At the same time, compared to August 2025, the share of respondents who named EU countries increased slightly—from 42% to 44.6%. The figure for the U.S. was 25.8% at that time, and for the UK, 12.8%. Thus, the trend in assessments of the UK remains the most dramatic: 12.8% in August 2025, 53.8% in March 2026, and 23.3% in August of this year.

Perceptions of the role of other major powers remain significantly lower. In August 2026, 4.1% of respondents cited China, compared to 3.5% in March and 1.3% a year earlier. The figure for India was 1.8%, and for Brazil, 1%.

Oleksandr Pozniy, director of the research firm Active Group, emphasized that public perceptions of countries should be considered alongside the level of awareness and the actual development of bilateral relations.

“We need to do more than just raise general awareness. First and foremost, business associations, the Ministry of Economy, and the Ministry of Foreign Affairs must work to develop bilateral relations and improve the balance. Given that Ukraine already lacks funding and we are essentially living off foreign loans, we need to expand cooperation with countries where we can achieve a positive balance,” Pozniy noted.

The survey was conducted in August 2026 using self-administered online questionnaires on the SunFlowerSociology panel. It involved 800 Ukrainian citizens aged 18 and older. According to the organizers, the sample is representative in terms of age, gender, and region, and the stated maximum theoretical statistical margin of error is ±3.5 percentage points. This is the third wave of the study, following surveys conducted in August 2025 and March 2026.