Business news from Ukraine

Business news from Ukraine

Why juice production is profitable investment: analysis of market trends and opportunities

Today, consumers around the world, and in Ukraine in particular, are increasingly choosing natural products that are associated with a healthy lifestyle. Juices, as one of the key segments of the beverage market, not only meet this trend, but also demonstrate a steady increase in demand. For businessmen looking for profitable areas for investment, juice production offers attractive prospects: a relatively low entry threshold, quick payback, and significant potential for scaling. In this article, we will analyze global and Ukrainian market trends, provide key figures and facts, and explain why it is worth paying attention to this industry right now.

Global juice market: figures and trends

The global juice market remains one of the most dynamic segments in the beverage industry. According to the analytical company Statista, in 2024, its volume reached about $18.5 billion, maintaining a stable annual growth rate of 5-7%. Forecasts for 2025 indicate a further increase in the market to $20 billion, driven by growing demand for natural products and innovative approaches to production.

Key global trends:

  • Demand for naturalness: Consumers prefer juices without added sugar, preservatives and artificial flavors. According to Euromonitor International, in 2024 the share of organic juices increased by 10% compared to 2022, which confirms the strengthening of this trend.
  • Competition with other beverages: In some regions, juice consumption has stabilized due to the popularity of functional drinks and premium teas, but the premium juice segment continues to grow, offsetting the decline in the mass market.
  • Production leaders: Brazil maintains its position as the world’s leading juice exporter, shipping 2.8 million tons in 2024, mostly orange concentrate. EU countries, in particular Spain (1.3 million tons) and the Netherlands (1.0 million tons), are also increasing their shares due to the active development of fruit processing.

Large players such as Tropicana (PepsiCo), Minute Maid (Coca-Cola), and Innocent Drinks dominate the mass segment, while local brands with organic, cold-pressed, and functional juices are winning the premium market.

Ukrainian juice market: untapped potential

The Ukrainian juice market has unique features that make it attractive to investors. According to the Ukrainian Agribusiness Association, the average per capita consumption of juice is only 10 liters per year. For comparison, this figure reaches 30 liters in the EU and 50 liters in the US. This means that the Ukrainian market is far from being saturated and has a huge room for growth.

Key characteristics:

  • Dominance of local brands: More than 95% of juices on the shelves of Ukrainian stores are made by domestic producers. The trend of supporting local businesses, which intensified after 2014, continues to gain momentum in 2024, reflecting strong consumer loyalty to local brands.
  • Export potential: Ukraine is among the top 20 global juice exporters. In 2022, the country exported 127 thousand tons of juices, mainly apple concentrate, mainly to the EU and the US.
  • Recovery from the crisis: The 2020 pandemic reduced juice production by 14.8%, but in 2021 the industry began to recover, and in 2022 sales grew by 21% in monetary terms. Further growth is expected in 2024, especially among small and medium-sized producers.

Market leaders:

  • “Nash Juice: Remains one of the leading brands, offering affordable products for the mass consumer. The exact market share in 2024 may differ from 22.1% (2022 data), but the brand maintains a strong position.
  • Jaffa: Known for quality juices in glass containers, popular both in Ukraine and abroad.
  • Galicia: Continues to occupy the niche of organic direct-pressed juices, strengthening its position in the premium segment due to the demand for natural products.
  • Sandora: Until 2022, it was the leader, but temporarily stopped production due to the war, which opened up opportunities for competitors. In 2024, the company is actively working to regain its market position, although its share is likely to have decreased due to competition.
  • New players: Brands such as Ecosphere are showing significant growth (e.g., +155% in 2022) and continue to gain momentum in 2024, filling the gaps left by the big players.

Financial analysis of juice production: why is it profitable?

Juice production in Ukraine is not only a response to trends, but also an economically sound business. Here are the key arguments:

  • Affordable start: A small semi-automatic juice production line (with a capacity of 1,000 liters per day) requires investments of $50,000-80,000, including equipment and raw materials. For comparison, starting a dairy plant costs at least $200,000. Of course, we are talking about production facilities, if you already have a prepared site for production.
  • Fast payback: With a production volume of 30,000 liters per month, you can earn up to $0.5-1.5 per liter, depending on the type of raw materials and prices. The initial investment in the production facility itself can be repaid in a few months if you have already built sales channels. And under good conditions, the business can pay off in a few quarters. This is much faster than most other food businesses.
  • Raw material base: Ukraine is one of the largest apple producers in Europe (1.2 million tons in 2022), which provides low cost of raw materials for apple juice.
  • Export prospects: Apple concentrate is already competitive on the global market, and the demand for direct-pressed juices in the EU is growing by 6-8% annually.

It is worth clarifying that the payback period of several months primarily refers to the workshop itself, not the business as a whole. This figure takes into account only the costs of equipment and raw materials at maximum line utilization. However, a full-fledged business includes additional costs: salaries for accountants, sales managers, logisticians, and warehouse workers, as well as rent, taxes, and marketing. If you already have well-established sales and supply channels, the payback period may be closer to these terms. However, in real-world conditions, where there are no ideal scenarios, you should focus on a more realistic timeframe of about 6-12 months. That’s how long it usually takes for juice production to start generating stable profits, depending on external factors and the efficiency of your business model.

These simple calculations demonstrate that launching juice production is not only an opportunity to occupy a profitable niche in the market, but also to ensure a quick return on investment. Investing in modern equipment allows you to reduce production costs and increase profit margins, which is especially important in a highly competitive environment.

Minimum set of equipment for juice production

To organize a full-fledged production process, it is necessary to equip the workshop with a line that includes a number of specialized machines and devices. Using the equipment listed below, you can achieve a capacity of up to 30,000 liters per month, which is ideal for medium-sized businesses with the prospect of scaling up:

  • Juice presses
  • Ensure efficient extraction of liquids from fruits and berries, preserving the maximum amount of nutrients. We recommend choosing the STvega J H30 Cold Press Juicer – this model with a pressing force of 30 tons guarantees a high juice yield even from hard fruits, preserving all the nutrients thanks to cold pressing technology.

Industrial juicers

Designed for processing large volumes of raw materials, which makes them indispensable in large-scale production. Particularly noteworthy is the STvega J 1500 masticating juicer. Its high productivity and squeezing efficiency allow you to optimize the production process and ensure high quality of the final product.

  • Filters.
  • Filters purify juice from unwanted solid particles, improving its taste and organoleptic characteristics. We recommend paying attention to the STvega SH 1000 Shock Filter for juice purification – this model has a capacity of up to 1000 liters per hour and removes the smallest particles, ensuring crystal clear juice.
  • Pasteurizers
  • Pasteurizers ensure the preservation of the product’s beneficial properties and extend its shelf life by destroying microorganisms. It is worth considering the STvega Pasteurizer H1000 – this model has a 1000-liter tank and preserves all the beneficial properties of the product due to precise temperature control.
  • Automatic filling lines
  • Automatic filling lines guarantee accurate dosing and hermetic packaging, which is important for maintaining product freshness and safety. We offer you to familiarize yourself with the Bag-in-Box STvega Automatic BIB Filling Machine H250 – this model provides filling accuracy of ±0.5% and a productivity of up to 250 bags per hour, optimizing the packaging process for medium and large volumes.

The approximate cost of this line can be around $50-80 thousand, while it can generate $10-20 thousand in gross revenue per month after reaching a volume of 500-1000 liters of juice per day.

But you can start with much smaller investments. Some of the operations can be done manually with the help of human resources, and then you can use only the most necessary equipment, such as a juicer, filters, and pasteurizers. In this case, you can start with 5-10 thousand dollars and test your idea.

Where to buy juice production equipment?

When choosing a supplier of equipment, it is important to consider not only the quality of the equipment, but also the level of service support, warranty service, and technical support. STvega is one of the market leaders specializing in the sale of modern equipment for the food industry.

Why choose STvega:

Wide range of products: We offer equipment from China, Europe and Ukraine, which allows you to choose the best solution for any business.

Warranty and post-warranty service: The company’s specialists provide full support and technical assistance at all stages of operation.

Competitive prices: High quality at affordable investment terms makes the purchase as profitable as possible.

Individual approach: Consultations on the selection of equipment for your budget and needs.

By investing in a production line from STvega, you get not only modern equipment, but also a partner who will help you grow your business and quickly achieve your goals.

Conclusion.

Today, investors are looking for opportunities that combine stability and high income potential. One of the most promising ways is to invest in your own production – your business. This is not just a reliable investment, but also a chance to create something real: a product that will be in demand, generate profit and allow you to control every stage of development. This approach provides not only financial return, but also long-term value, because you are building a business that works for you and meets modern market trends.

If you want to know more or get advice on the selection of equipment, please contact our specialists. For example, our company STvega has good experience in supplying equipment for juice production. We will help you make an informed choice, calculate the cost and lay a solid foundation for a successful start of your business.

Juice production is a business with a clear model that fits perfectly into the current trends of healthy eating and support for local producers. The global market is showing steady growth, and Ukraine has all the conditions for rapid development: from cheap raw materials to export opportunities. By investing in this segment today, you can not only make a quick profit, but also gain a foothold in an industry that promises to remain relevant for decades. It’s time to act – the market is waiting for new players!

,

Prime Minister of India called to use situation for productive negotiations between Ukraine and Russia

Indian Prime Minister Narendra Modi said that he remains a consistent supporter of peace, and “where we can act as peacemakers, we are happy to take on this responsibility.”

“Because India is the land of Gautam Buddha and Mahatma Gandhi. And Indians are not prone to enmity and conflict. Instead, we support harmony… We stand for peace. And wherever we can act as peacemakers, we are happy to take on that responsibility,” Modi said in an interview for Lex Friedman’s podcast, published on Sunday.

According to the prime minister, he has good relations with both Ukraine and Russia.

“I have close relations with both Russia and Ukraine. I can sit with President Putin and say that now is not the time for war. And I can also say to President Zelensky in a friendly way that, brother, no matter how many people stand with you in the world, there will never be a solution on the battlefield. The solution will come only when both Ukraine and Russia sit down at the negotiating table,” the Indian Prime Minister said.

“It was difficult to find peace at first, but the current situation provides an opportunity for meaningful and productive talks between Ukraine and Russia,” Modi emphasized.

According to him, the war has brought “a lot of suffering, even the Global South has suffered”. “The world is struggling with the crisis of food, fuel and fertilizers. So, the international community must unite in the pursuit of peace. As for me, I have always maintained that I am on the side of peace. I am not neutral. I have a position, and it is peace. And peace is what I am striving for,” Modi summarized.

,

How much will Trump White House back Ukraine?

Ukraine is no longer a top US priority under President Donald Trump. As he appears to be inching closer to Vladimir Putin’s Russia, the Trump administration seems more likely to defend Taiwan and Israel than Ukraine.

Looming trade wars with China and Europe, tariff disputes with neighbors Canada and Mexico, the war in Gaza, plummeting stock markets, and protests against mass layoffs: US President Donald Trump is currently fighting on many (partly home-made) fronts at the same time.

Amid these crises, there is another question. Will the US let Ukraine fall? It seems only a matter of time before it is answered with a “yes.”

After a number of unsuccessful attempts to impose a temporary ceasefire between Kyiv and Moscow, there are many factors that seem to point towards this menacing scenario.

Trump: Ukraine ‘may not survive’

Trump recently addressed the issue himself. In an interview with the US broadcaster Fox News after an altercation with his Ukrainian counterpart Volodymyr Zelenskyy at the White House on February 27, the US president was asked by the anchor Maria Bartiromo whether he was “comfortable” with the idea that Ukraine “may not survive” the war with Russia.

“Well, it may not survive anyway,” Trump told Fox News. “It takes two. Look, it was not going to happen, that war, and it happened. So, now we’re stuck with this mess.”

Marco Rubio, the new US secretary of state, also made clear that Ukraine was not top of the Trump administration’s priorities at his hearing before the Senate Foreign Relations Committee on January 15.

Rubio said that the US would continue to stand by its closest allies, mentioning Taiwan and Israel explicitly. Regarding Ukraine, he said it was time to be “realistic” and suggested that both sides would have to make “concessions.”

“But ultimately, under President Trump, the top priority of the United States Department of State will be the United States,” he said. “American taxpayer dollars should only be spent to advance US interests, and every penny should be scrutinized to ensure its sincerity and effectiveness.”

In a recent op-ed for The Guardian, Stephan Wertheim, an expert on US foreign policy at the Carnegie Endowment for International Peace, pointed out that “none of Trump’s predecessors ever made a commitment to fight for Ukraine. Joe Biden explicitly ruled out sending US troops when he saw Russia’s full-scale invasion coming.”

He added that no NATO allies had come to Ukraine’s direct defense. “The reason is obvious: it would mean war with Russia, a prospect that Nato allies can still deter regardless of what happens in Ukraine.”

“If Ukraine and Europe continue to push for strong US security guarantees,” he continued. “They have a small chance of succeeding and a larger chance of creating a permanent rupture with Trump. The president could conclude that his allies refuse to listen and, worse, keep trying to entrap him.”

Is Ukraine a pawn in the Russia-US relationship?

Stefan Meister, the head of the Center for Order and Governance in Eastern Europe, Russia, and Central Asia at the German Council on Foreign Relations, is very critical of Trump’s refusal to offer security guarantees to Ukraine.

The US president has “already massively worsened his own negotiating position and that of Ukraine,” he told German broadcaster SWR. “Why should Moscow make any compromises when the US president is already offering half of what Russia is demanding?”

He said that he was worried that Ukraine could simply fall by the wayside as Russia-US relations were readjusted. “My impression is that Trump ultimately doesn’t really care about Ukraine,” he said, explaining that Ukraine might just be “a pawn” given to Russia in return for “other things.”

These “other things” could be related to the topics mentioned by Rubio. Israel and peace in the Middle East, relations with China, dealings with Iran, and a rapprochement between Washington and Moscow.

The US columnist Robert Kagan has no illusions. “President Trump has made it clear that the US is no longer prepared to defend Europe,” the former Republican, who has advised several US presidents, said in an interview with the German weekly newspaper Die Zeit.

Kagan said that the idea of standing up for democracy in other regions of the world was alien to Trump. “He seems to have no qualms about concluding a ‘deal’ with Putin’s criminal regime over the heads of the Europeans.”

https://www.dw.com/en/how-much-will-trump-white-house-back-ukraine/a-71933259

 

,

Lviv airport may resume flights in late spring – general director

Director General of the King Daniel Halytskyi International Airport “Lviv” (LWO) Tetyana Romanovska said that the airport may resume flights in late spring or early summer “under an optimistic scenario,” the Lviv edition of High Castle reports.

“We would like the opening of the airport to take place in the summer period, because we understand that the main air traffic falls on vacations, summer and when the day is long. If it happens as early as April or May, it will be very good for us,” Romanovskaya said in an interview.

She added that “five to seven” airlines are ready to work in Lviv, within a month after the launch of the terminal.

“Wizzair, Air Baltic, Turkish Airlines, Sky Up, Austrian Airlines, Lufthansa, LOT are ready to fly from Lviv. Now we are talking about restoring regular flights from Lviv. Sky Up airline is likely to try to return charter flights. They have a good network of routes in Europe”, – said the head of the airport.

,

Latvian residential real estate market: results of 2024 and prospects for 2025

In 2024 , the Latvian residential real estate market showed moderate growth and stability despite global economic challenges.

In Riga, apartment prices increased by 5-7% year-on-year, while in other major cities, such as Daugavpils and Liepaja, the growth was around 3-4%.

Most transactions with new apartments in the capital were concluded in the price range of EUR 100,000 to 150,000, indicating a steady demand for mid-market housing.

Buyer preferences

In 2024, there was an increased interest in suburban real estate due to the changing preferences of buyers seeking more spacious and environmentally friendly housing.

However, the segment of new buildings saw a one-third decline in sales, while sales in the secondary market and in prefabricated buildings increased.

Impact of mortgage rates

The rise in mortgage interest rates due to the increase in the Euribor rate led to a decline in real estate activity. Many buyers have taken a wait-and-see attitude, waiting for lending conditions to stabilize.

Forecast for 2025

Experts expect the real estate market to revive in 2025. Lower interest rates and stabilization of the economic situation may stimulate demand for housing. The market is expected to become more dynamic, and buyers will be willing to invest in green architecture and energy-efficient housing.

However, the issue of prices will remain relevant, and buyers will have to choose between more spacious housing outside the city or smaller apartments in the center. All in all, 2025 promises to be a favorable year for the Latvian real estate market, with the possibility of increased activity and price stabilization.

Source: http://relocation.com.ua/analiz-rynku-zhytlovoi-nerukhomosti-la/

 

, , ,

Trump says the economy ‘went to hell’ under Biden. The opposite is true

By standard measures such as job and GDP growth and the stock market, the US economy was in excellent shape

Donald Trump keeps saying he inherited a terrible economy from Joe Biden and many Americans believe him, even though that’s not true. During his White House marketing event for Tesla on Tuesday, Trump said the US and its economy “went to hell” under Biden. Last week, in his national address to Congress, Trump said: “We inherited from the last administration an economic catastrophe and an inflation nightmare.”

But the truth is that by standard economic measures, the US economy was in excellent shape when Biden turned over the White House keys to Trump, even though most Americans, upset about inflation, told pollsters the economy was in poor shape.

When Biden left office, the unemployment rate was a low 4.1%, and during Biden’s four years in office, the average jobless rate was lower than for any president since the 1960s. Trump has repeatedly railed against the high inflation under Biden, but the fact is that by the time Biden left office, the inflation rate had fallen to just 2.9% – down more than two-thirds from its peak and near the Federal Reserve’s inflation goal.

Stocks tank and egg prices soar under Trump

Not only that, the nation’s GDP growth has been impressive, rising at a solid 3.1% rate at the end of Biden’s term. Ever since the pandemic ended, economic growth in the US has been considerably stronger than in the UK, France, Germany and other G7 nations. Shortly before election day, the Economist magazine ran a story saying the US economy was “the envy of the world” and had “left other rich countries in the dust”.

Trump often says job growth under Biden was terrible, but the fact is that the US added 16.6m jobs during Biden’s presidency, more than during any four-year term of any previous US president. Under Trump, job growth was far worse – during his first four-year term, the nation lost 2.7m jobs overall, making Trump’s presidency the first since Herbert Hoover’s during which the nation suffered a net loss in jobs. The pandemic was largely responsible for this, but even during Trump’s first three years in office, before the pandemic hit, job growth was only half as fast as it was under Biden.

Recently, Trump has repeatedly boasted how his tariffs will bring back manufacturing. Trump fails to note, however, that Biden had considerable success in bringing bring back manufacturing and factory jobs. Under most recent presidents, the US lost manufacturing jobs, but under Biden, the nation gained an impressive 750,000 factory jobs, the most under any president since the 1970s. A big reason for this was that as a result of Biden’s green jobs legislation and the Chips Act to boost semiconductor production, manufacturing investment boomed, more than doubling during Biden’s four years in office.

Biden took considerable pride about how the economy performed under him, even though he failed to persuade most Americans that the it was doing well. In December, Biden wrote: “Incomes are up by nearly $4,000 adjusted for inflation [since he took office], and unions have won wage increases from 25% to 60% in industries like autos, ports, aerospace, and trucking. We’ve seen 20 million applications to start small businesses. Our economy has grown 3% per year on average the last four years – faster than any other advanced economy. Domestic energy production is at a record high.”

Many economists vigorously disagree with Trump’s claim that he inherited a poor economy. Paul Krugman wrote that in January, when Biden left office, the US had what was “very close to a Goldilocks economy, in which everything is more or less just right”. Mark Zandi, chief economist at Moody’s Analytics, had even more glowing words. “President Trump is inheriting an economy that is about as good as it ever gets,” he said. “The US economy is the envy of the rest of the world, as it is the only significant economy that is growing more quickly post-pandemic than pre-pandemic.”

Trump pays attention to one measure of the economy above all others: how the stock market is doing. During Biden’s four years, Wall Street did very well. The Dow Jones Industrial Average rose by 39% and the S&P 500 soared by 55.7%, including a 28% jump during 2024. In contrast, the stock market is down overall since Trump took office as investors have grown alarmed about the president’s tariff war against the US’s trading partners.

To be sure, there were some serious economic problems under Biden. Housing affordability was a major problem, and inflation rose to uncomfortable levels. The spike in prices was caused largely by two factors: the pandemic, which gave rise to worldwide supply chain problems, and Putin’s war in Ukraine, which pushed up food and fuel prices. But Trump, in denouncing Biden on inflation, ignores all that.

As Trump’s trade war spooks the markets and makes nervous CEOs rethink their investment plans, many economists are saying it’s more and more likely the US will stumble into recession this year.

Trump has a long history of refusing to accept blame for mistakes and problems, and by repeatedly claiming he inherited a horrible economy, he seems to be laying the groundwork to blame Biden if the country slides into a painful recession.

Source: https://www.theguardian.com/business/2025/mar/16/trump-biden-economy

, ,