The national postal operator, JSC “Ukrposhta,” in partnership with Kasta, is launching the “Ukrposhta Market” marketplace, which offers access to over 10 million products and free delivery to post offices throughout Ukraine.
“This isn’t just another marketplace—it’s a unique one with its own specific positioning: to enable people in every corner of Ukraine to get everything they need, even when air raid sirens are sounding and nearby stores are closed,” explained Ukrposhta CEO Ihor Smiliansky on his Telegram channel on Wednesday.
According to him, to use “Ukrposhta Market,” users need to download or update the “Ukrposhta 2.0” app.
Smiliansky also noted that the marketplace is not subsidized by the government and is a market-driven project.
Among other things, the CEO of the national postal operator added that the service is aimed, in particular, at users who want to buy necessary goods without waiting for their orders to accumulate in order to qualify for free shipping.
“However, studies show that it is the ‘Z-generation’ that expects instant gratification of their immediate desires. And they don’t want to wait until their shopping cart is full to get free shipping. There’s no need to wait at all,” Smiliansky stated in his message.
JSC “Ukrposhta” is the national postal operator in Ukraine.
As previously reported, Ukrposhta increased its revenue by 4.2% in the first half of this year—to 6.776 billion hryvnias—and posted a net profit of 92 million hryvnias, compared to a net loss of 312 million hryvnias in the first half of last year.
The national postal operator has 7,200 customer service locations, including 2,000 mobile postal branches that serve 21,300 settlements. The average number of employees at the national postal operator for the second quarter of 2026 was 25,800, and the average salary was 20,300 UAH.
DELIVERY, E-COMMERCE, KASTA, MARKETPLACE, UKRPOSHTA, Укрпошта Маркет
The loan portfolio of the international financial service “NovaPay” (TM NovaPay), part of the Nova Group, reached 2.6 billion UAH, up from 2 billion UAH as of February 18 of this year, the company reported in a press release on its website.
According to the release, credit cards have become the most significant loan product in terms of portfolio volume: since February, the portfolio has grown by 61.3%—to 1 billion UAH—while installment loans grew by only 11%, to 925 million UAH.
As for the “Parcel on Credit” service portfolio, it decreased by 29% to 206 million hryvnia, while the remainder of the portfolio consists of loans for entrepreneurs, including financing for e-commerce and partners of the NOVA group of companies.
According to the company, approximately 50,000 new customers have used its credit products over the past 12 months.
“Approximately 140,000 customers have already used NovaPay’s credit products since the company began operations. At the same time, 40% of active borrowers use two or more credit products, and about 42% of customers take out repeat loans,” said Bogdan Gryvko, CEO of NovaPay Credit, as quoted in the press release.
The financial service specified that the average consumer loan amount is 5,000 UAH, while the average credit card limit is 27,500 UAH, and the average loan amount for sole proprietors in e-commerce is 422,000 UAH.
NovaPay was founded in 2001 as an international financial service that is part of the Nova Group (“Nova Poshta”) and provides financial services both online and offline at “Nova Poshta” branches.
In 2023, the company became the first non-bank financial institution in Ukraine to receive an expanded license from the National Bank of Ukraine (NBU), which allowed it to open accounts and issue cards; it was also the first non-bank to launch its own financial app with a wide range of financial services at the end of last year.
According to the results of the first half of 2026, “NovaPay Credit” increased its net profit 3.2 times compared to the same period in 2025—to 172.01 million UAH—and its revenue 2.2 times, to 586.42 million UAH.
The company’s equity as of the end of June stood at 688.5 million UAH, compared to 516.5 million UAH at the beginning of the year, while liabilities totaled 1.69 billion UAH, compared to 1.37 billion UAH.
In Ukraine, 107,400 sole proprietors in the retail sector operate outside of brick-and-mortar stores, including those engaged in online sales, according to data from Opendatabot as of early September 2026 and its analysis by the Experts Club analytical center.
This category accounts for about 16% of all 659,090 sole proprietors operating in the Ukrainian retail sector.
The largest group remains entrepreneurs selling in non-specialized stores—about 208,000, or 32% of the total.
Another 159,900 sole proprietors, or 24%, operate in markets and from retail stalls.
In specialty stores, 82,800 entrepreneurs sell various categories of goods. Another 47,600 sole proprietors specialize in the sale of food, beverages, and tobacco products.
Overall, 659,090 entrepreneurs are currently active in the retail sector in Ukraine. After a decline in the number of sole proprietors in 2025, the segment returned to growth: during the first eight months of 2026, the number of new registrations exceeded the number of closures by 8,200.
The data was published by Opendatabot on September 11, 2026, based on the Unified State Register.
Original source: Opendatabot – Structure of Sole Proprietorships in Retail
IDS Ukraine increased its e-commerce sales volume by 49% in real terms in the first half of 2026, according to the group’s CEO, Marco Tkachuk.
However, online platforms and marketplaces currently account for only about 1% of the company’s total sales. A significant portion of online orders is processed through the online services of IDS Ukraine’s major retail partners.
Given the growth of this channel, the company estimates that online sales will account for 5–6% of total sales in the coming year.
At the same time, IDS Ukraine is developing its own B2B platform, e-Morshynska, for traditional retail. Currently, it serves approximately 21,000 retail outlets.
The platform already accounts for about 10% of IDS Ukraine’s sales in the traditional retail channel and allows stores to place orders independently without the involvement of a sales agent.
Digitalization has become one of the group’s largest areas of capital investment. Over the past four years, IDS Ukraine has allocated 363.4 million UAH to digital transformation and software. At the same time, the company is in the final stages of implementing an ERP system for inventory management and supply planning.
Poland’s largest marketplace, Allegro, plans from June of this year to introduce delivery from Polish sellers on the platform to Ukraine, and in the future to create a separate Allegro.ua platform for Ukrainian companies, according to a report by the Polish publication Wiadomosci Handlowe, citing sources.
“We are observing a clear growth trend in cross-border e-commerce and growing interest from foreign customers, including from Ukraine. In order to support our partners even more effectively in their regional expansion, we are now introducing the first phase of a new delivery method — Allegro International Ukraina,” the article says.
It is noted that at the first stage of launching delivery to Ukraine, several hundred sellers from Poland will be included in the program.
“As part of the next stage, Allegro will open up to a wider circle of Polish sellers who want to reach customers living in Ukraine,” the publication explains.
According to Wiadomosci Handlowe, Allegro’s integration with Ukrainian sellers may take place as early as 2027.
“This would be a turning point and at the same time proof that Allegro intends to seriously compete with marketplaces operating in Ukraine, such as Rozetka,” Wiadomosci Handlowe noted.
Overall, the marketplace is now at the stage of preparing to launch the new direction, in particular attracting partners and providing them with technical and operational support.
It is also specified that the delivery of parcels from Polish sellers to Ukrainian customers will be carried out by Nova Post.
Allegro is the largest marketplace in Poland, which also operates in the Czech Republic, Slovakia, Hungary, Croatia and Slovenia.
In 2021, the company announced the acquisition of the Czech e-commerce group Mall Group and the logistics company WE|DO. The corresponding transaction was completed in April 2022, which allowed the marketplace to enter the markets of the Czech Republic, Slovakia, Hungary, Croatia and Slovenia.
One of the priority areas for investment by Kyivstar, Ukraine’s largest mobile operator, is currently renewable energy sources (RES), in particular solar and wind energy, as well as energy storage systems, according to the company’s CEO, Alexander Komarov.
“We want to somehow reduce the risk of electricity supply and the risk of price increases, which is the fastest growing element of our operating costs,” Komarov said during a discussion at the Ukrainian House in Davos on the sidelines of the World Economic Forum, according to a correspondent from Interfax-Ukraine.
According to the CEO, the company is also interested in the e-commerce category and is currently looking for suitable offers.
At the same time, Komarov stressed that Kyivstar plans to strengthen its presence in every area in which the company operates.
In the third quarter of 2025, Kyivstar served 22.5 million mobile subscribers, which is 3.6% less than in the previous year, while the number of 4G customers increased by 2.4% to 15 million.
In the third quarter of 2025, the company’s EBITDA was UAH 7.1 billion, which is 21.5% more than in the third quarter of 2024, and in dollars, the growth was 20.4% to $171 million.
The main shareholder of Kyivstar Group, with an 89.6% stake, is the telecommunications holding company VEON, which was its 100% owner before Kyivstar was listed on the stock exchange.
From January 19-22, Ukraine House Davos 2026 is operating in Davos, co-organized by the Victor Pinchuk Foundation, the Ukraine-Moldova American Enterprise Fund, and Horizon Capital.
