Business news from Ukraine

Business news from Ukraine

Ukrainians have positive attitude towards Netherlands – survey

The Netherlands ranks high in the rating of Ukrainians’ sympathies, demonstrating a consistently positive image among citizens. This is evidenced by the results of an all-Ukrainian survey conducted by Active Group in cooperation with the Experts Club information and analytical center in August 2025.

According to the study, 63.3% of Ukrainians have a positive attitude towards the Netherlands (36.7% – mostly positive, 26.7% – completely positive). Only 2.3% of respondents expressed a negative attitude (1.7% – mostly negative, 0.7% – completely negative). Another 31.7% of citizens are neutral, and 3.0% said they are not sufficiently aware of this country.

“The Netherlands is one of Ukraine’s most important trading partners in the European Union. In the first half of 2025, the volume of bilateral trade amounted to almost $ 1.48 billion, of which exports from Ukraine amounted to more than $ 918 million and imports from the Netherlands – $ 561 million. The positive balance of $357 million is evidence that Ukraine has favorable positions in cooperation with this country,” said Maksym Urakin, founder of Experts Club.

In his turn, Alexander Poznyi, co-founder of Active Group, emphasized that the positive attitude of Ukrainians is complex.

“The Netherlands is known as a country that supports Ukraine in the international arena and participates in humanitarian and financial assistance programs. At the same time, long-term cultural and educational contacts strengthen the positive image of this country in Ukrainian society. That is why almost two-thirds of citizens show favorable attitudes, and the negative segment remains minimal,” he added.

The survey was part of a broader study of international sympathies and antipathies of Ukrainians in the current geopolitical environment.

The full video can be viewed here:

https://www.youtube.com/watch?v=YgC9TPnMoMI&t

You can subscribe to the Experts Club YouTube channel here:

https://www.youtube.com/@ExpertsClub

 

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More than 70% of Ukrainians have positive attitude towards Lithuania – survey

Lithuania remains one of the most positively perceived countries among Ukrainian citizens. This is evidenced by the results of an all-Ukrainian sociological survey conducted by Active Group in cooperation with the Experts Club information and analytical center in August 2025.

According to the survey, 71.7% of Ukrainian citizens have a positive attitude towards Lithuania (34.0% – mostly positive, 37.7% – completely positive). Only 3.3% of respondents expressed a negative attitude (2.3% – mostly negative, 1.0% – completely negative). At the same time, 23.0% of Ukrainians remain neutral, and 2.3% admitted that they do not have enough information about this country.

“For Ukrainians, Lithuania is a symbol of true friendship and unconditional support. The high level of positive assessments is the result of active political, military and humanitarian assistance from Vilnius during the war,” said Oleksandr Poznyi, co-founder of Active Group.

In turn, Maksym Urakin, founder of Experts Club, emphasized the economic component of relations between the two countries:

“In the first half of 2025, trade between Ukraine and Lithuania exceeded $988 million. At the same time, Ukrainian exports amounted to almost $348 million, while imports from Lithuania reached more than $640 million. The negative balance of about $293 million indicates Ukraine’s dependence on Lithuanian supplies,” he emphasized.

The survey was part of a broader program of research on international sympathies and antipathies of Ukrainians in the context of modern geopolitics.

The full video can be viewed here:

https://www.youtube.com/watch?v=YgC9TPnMoMI&t

You can subscribe to the Experts Club YouTube channel here:

https://www.youtube.com/@ExpertsClub

 

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53% of Ukrainian citizens have positive attitude towards Spain – Experts Club

Spain is one of those countries that are perceived by Ukrainians almost unconditionally positively, and the level of negative assessments of it remains minimal. This is evidenced by the results of an all-Ukrainian survey conducted by Active Group in cooperation with the Experts Club information and analytical center in August 2025.

According to the survey, 53.0% of Ukrainian citizens have a positive attitude towards Spain (39.7% – mostly positive, 13.3% – completely positive). Only 1.0% of respondents expressed a negative attitude (0.7% – mostly negative, 0.3% – completely negative). At the same time, 44.0% of respondents are neutral, and 2.3% said they were not sufficiently aware of the country.

“Spain demonstrates one of the highest shares of positive assessments among Ukrainians, and this is no coincidence. In the first half of 2025, the volume of trade between our countries amounted to more than $1.44 billion, of which exports from Ukraine amounted to $975.7 million and imports from Spain amounted to about $460.4 million. The positive balance of more than $515 million indicates the profitability of cooperation and that Ukraine has a competitive position in the Spanish market,” said Maksym Urakin, founder of Experts Club.

In his turn, Alexander Poznyi, co-founder of Active Group, emphasized that the high level of sympathy on the part of Ukrainians is also politically and culturally based.

“Spain actively supports Ukraine on international platforms, provides humanitarian aid and creates favorable conditions for Ukrainian migrants. At the same time, cultural openness and traditional ties between our peoples strengthen this positive image. Therefore, the level of distrust or criticism of Spain in Ukrainian society is practically absent,” he added.

The survey was part of a comprehensive study of international sympathies and antipathies of Ukrainians in the current geopolitical context.

The full video can be viewed here:

https://www.youtube.com/watch?v=YgC9TPnMoMI&t

You can subscribe to the Experts Club YouTube channel here:

https://www.youtube.com/@ExpertsClub

 

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Majority of Ukrainians have negative attitude towards Hungary – survey results

The attitude of Ukrainians towards Hungary is one of the most critical among all EU countries. This is evidenced by the results of an all-Ukrainian survey conducted by Active Group in cooperation with the Experts Club information and analytical centerin August 2025.

According to the survey, 55.7% of Ukrainian citizens have a negative attitude towards Hungary (40.3% – mostly negative, 15.3% – completely negative). Only 16.0% of respondents expressed a positive attitude (10.7% – mostly positive, 5.3% – completely positive). Another 27.0% of respondents took a neutral position, and 1.7% said they did not know the country well enough to form their own opinion.

“Ukrainians perceive Hungary ambiguously due to a number of political factors. This directly affects the level of trust in society. Nevertheless, if we look at the economic component, in the first half of 2025, the volume of trade between Ukraine and Hungary exceeded $1.52 billion, of which exports from Ukraine amounted to $652 million and imports to almost $874 million. The negative balance of more than $221 million indicates a certain asymmetry in relations, but at the same time demonstrates that Hungary remains a prominent partner in our market,” said Maksym Urakin, founder of Experts Club.

In his turn, Active Group co-founder Oleksandr Poznyi emphasized that the sociological results do not mean complete rejection of cooperation.

“More than half of the citizens do demonstrate a critical attitude towards Hungary, but a quarter of respondents remain neutral, and one in six Ukrainians assesses Hungary positively. This means that there is still potential for restoring trust at the level of interpersonal contacts, cultural ties, and business relations. In the future, these factors may become the basis for mitigating the current negative assessments,” he added.

The survey was part of a broader study of international sympathies and antipathies of Ukrainians in the context of the current geopolitical situation.

The full video can be viewed here:

https://www.youtube.com/watch?v=YgC9TPnMoMI&t

You can subscribe to the Experts Club YouTube channel here:

https://www.youtube.com/@ExpertsClub

 

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44% of Ukrainians have positive attitude towards Bulgaria – Experts Club

Bulgaria is perceived by Ukrainians mostly positively, although a significant number of citizens remain neutral. This is evidenced by the results of an all-Ukrainian survey conducted by Active Group in cooperation with the Experts Club information and analytical center in August 2025.

According to the survey, 44.3% of Ukrainians have a positive attitude towards Bulgaria (35.0% – mostly positive, 9.3% – completely positive). Only 3.7% of respondents expressed a negative attitude (2.7% – mostly negative, 1.0% – completely negative). At the same time, 48.7% of citizens are neutral, and 3.7% admitted that they do not know enough about this country.

“For Ukrainians, Bulgaria is not only an EU member state but also a significant economic partner. In the first half of 2025, the volume of bilateral trade amounted to more than $1.53 billion, of which Ukrainian exports amounted to $558.6 million and imports from Bulgaria amounted to almost $980 million. The negative balance of $421.5 million demonstrates an asymmetry in relations, but against the background of the total volume, it confirms the importance and sustainability of economic ties,” said Maxim Urakin, founder of Experts Club.

In his turn, Oleksandr Poznyi, co-founder of Active Group, drew attention to the fact that the sociological picture shows a friendly but at the same time restrained attitude of Ukrainians.

“Almost half of the citizens have a neutral position on Bulgaria, and this is due to the relatively limited presence of this country in the public and information space of Ukraine. At the same time, positive assessments outnumber negative ones by almost ten to one, which indicates the existence of trust and good potential for further development of relations,” he added.

The survey was part of a broader study analyzing international sympathies and antipathies of Ukrainians in the current geopolitical environment.

The full video can be viewed here:

https://www.youtube.com/watch?v=YgC9TPnMoMI&t

You can subscribe to the Experts Club YouTube channel here:

https://www.youtube.com/@ExpertsClub

 

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57% of Ukrainians have positive attitude towards Italy – Experts Club survey

Italy traditionally enjoys a high level of trust among Ukrainians, combining cultural proximity and pragmatic economic cooperation. This is evidenced by the results of an all-Ukrainian survey conducted by Active Group in cooperation with the Experts Club information and analytical center in August 2025.

According to the survey, 57.3% of Ukrainian citizens have a positive attitude towards Italy (41.7% – mostly positive, 15.7% – completely positive). Only 2.3% of respondents expressed a negative attitude, while 38.7% remain neutral. Another 2.0% said they did not know enough about the country.

“For Ukrainians, Italy is associated with a warm culture, support during the war and significant diaspora contacts. But an even more important factor is the economic one: in the first half of 2025, the total trade between Ukraine and Italy amounted to more than $2.38 billion, of which exports from Ukraine amounted to $1.17 billion and imports from Italy to $1.21 billion. The negative balance of $40 million is insignificant and indicates a relative balance of economic relations,” said Maksym Urakin, founder of Experts Club.

In turn, Alexander Poznyi, co-founder of Active Group, emphasized that the positive attitude of Ukrainians goes beyond economic calculations.

“For most citizens, Italy is also a country associated with cultural openness, historical ties and solidarity in difficult times. That is why more than half of Ukrainians demonstrate a positive attitude, and the low level of negative assessments confirms the friendly nature of relations. In the future, this creates preconditions for even closer cooperation in both political and economic dimensions,” he added.

The survey was part of a broader study of international sympathies and antipathies of Ukrainians in the current geopolitical environment.

The full video can be viewed here:

https://www.youtube.com/watch?v=YgC9TPnMoMI&t

You can subscribe to the Experts Club YouTube channel here:

https://www.youtube.com/@ExpertsClub

 

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