Ukrainian local and craft wineries can expand their presence in national retail chains, but to do so, producers must meet retailers’ requirements regarding quality, safety, documentation, and supply stability.
This was discussed during the National Roundtable “Local Grape Varieties: Heritage, Sustainability, and Rural Development,” organized by the Public Association “UKRSADVINPROM” to mark the 10th anniversary of the Association’s activities.
Olena Gordon, a representative of the “Ukraine Food Retail Alliance” (UFRA)—which includes leading Ukrainian food retail chains such as ATB-Market, Silpo, VARUS, NOVUS, and KOLO—noted that local producers can enter retail chains provided they meet standards and are ready to scale up production.
For Ukrainian winemakers, this means that having a high-quality product is no longer the only requirement for increasing sales through retail channels. Retail chains expect suppliers to provide stable shipments, a clear quality control system, production traceability, the necessary certifications, regulatory approvals, and a willingness to work within a long-term partnership framework.
Roundtable participants noted that retailers’ interest in craft wineries and local producers is growing amid rising demand for Ukrainian products. In the context of the war, supporting domestic producers is viewed not only as a consumer choice but also as a key element of the country’s economic resilience.
For the producers themselves, collaboration with retail chains can be a crucial step in scaling their businesses. A presence on the shelves of national retailers boosts brand recognition, expands access to consumers, and helps foster a culture of Ukrainian wine consumption.
At the same time, participants in the discussion emphasized that craft winemaking requires a distinct approach. Small producers cannot always operate according to the logic of mass industrial production; therefore, flexible collaboration models, professional support, assistance with certification, and clear rules for market entry are essential for the segment’s development.
The HoReCa sector and wine tourism could serve as additional channels for promoting Ukrainian wine. Restaurants, tasting events, festivals, and wine tours provide opportunities to introduce consumers to local grape varieties, create an emotional connection with producers, and gradually build demand that can subsequently support retail sales.
The roundtable also noted that the development of local grape varieties could become part of a broader strategy for promoting Ukrainian wine. Volodymyr Pechko, Chairman of the “UKRSADVINPROM” Public Association, emphasized that Ukraine needs to more actively showcase its own varieties and build a wine identity around them. In particular, “Odesa Black” and “Sukholimansky” were cited as flagship varieties of Ukrainian breeding.
For retailers, local varieties could become a distinct competitive niche, as they allow retailers to offer customers not just Ukrainian wine, but a product with provenance, history, and regional identity. This approach could boost interest in Ukrainian wines both in the domestic market and, in the long term, in export markets.
Participants in the event also emphasized the need to create a Vineyard Register and conduct a comprehensive inventory of vineyards in accordance with EU approaches. This is important for the sector’s transparency, the development of geographical indications, Ukraine’s integration into the European system of support for viticulture, and the future use of EU financial instruments.
The “UKRSADVINPROM” General Association is an industry association operating in the fields of horticulture, viticulture, and winemaking. The organization brings together market participants, takes part in industry discussions, promotes the interests of Ukrainian producers, and supports the development of high-value-added products. In 2026, the Association celebrated its 10th anniversary.
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The development of local grape varieties in Ukraine is already moving from the level of professional discussion to practical implementation and is becoming one of the key areas for enhancing the competitiveness of Ukrainian winemaking, building regional brands, and promoting high-value-added products in domestic and international markets.
This was discussed during the National Roundtable “Local Grape Varieties: Heritage, Sustainability, and Rural Development,” organized by the UKRSADVINPROM Association to mark the 10th anniversary of the Association’s activities.
Participants in the event noted that local grape varieties are already becoming for Ukrainian producers not only an agricultural resource but also an element of cultural heritage, regional identity, and the future export specialization of Ukrainian winemaking. It is precisely around these varieties that the new identity of Ukrainian wine is taking shape—with its own history, origin, taste, and distinctiveness.
Volodymyr Pechko, Chairman of the “UKRSADVINPROM” Public Association, emphasized that Ukrainian winemaking already has its own foundation for development, and this foundation is linked to the promotion of domestic grape varieties. According to him, the flagship and ambassadorial varieties of Ukrainian wine could be, first and foremost, “Odesa Black” and “Sukholymansky,” which reflect Ukrainian breeding, authenticity, and the country’s wine identity.
Special attention was given to the creation of a Vineyard Register and the conduct of a comprehensive inventory of vineyards in accordance with EU approaches. This work is intended to serve as a practical foundation for Ukraine’s further integration into the European system of support for viticulture and winemaking, as well as for the potential use of EU financial instruments following the country’s accession to the European Union.
Pechko also reported that approximately 10,000 hectares are currently under vineyards in Ukraine. According to him, the reduction in vineyard acreage requires additional attention from the government and the industry, as it is impossible to ensure the stable growth of winemaking without preserving and developing the raw material base.
Interest from retailers and the HoReCa sector in local producers is already becoming an important factor for the Ukrainian wine market. Olena Gordon, a representative of the “Ukraine Food Retail Alliance” (UFRA)—which includes leading Ukrainian food retail chains such as ATB-Market, Silpo, VARUS, NOVUS, and KOLO—noted that local producers can enter retail chains provided they meet standards and are ready to scale up production.
This factor is particularly important for craft wineries, which are already creating a strong local product and have their own history, but face the chains’ requirements regarding supply stability, quality, safety, documentation, and production traceability.
Representatives of the restaurant and hotel sectors, in turn, noted that Ukrainian consumers’ interest in domestic wines is already growing. There is potential for promoting Ukrainian wine both domestically and abroad; however, strengthening the industry’s position requires systematic promotion—participation in international exhibitions, professional presentations, tastings, and “blind tastings,” which allow for an objective demonstration of product quality.
Wine tourism is already emerging as a distinct promotional tool. Festivals, tastings, and the development of wine routes help forge an emotional connection between producers and consumers, introduce Ukrainian wine to a wider audience, and create additional opportunities for the development of rural areas.
According to the participants, craft winemaking requires a distinct approach to regulation and development, as it cannot be evaluated using the same criteria as mass industrial production. For the sector to grow, it is important to foster a culture of Ukrainian wine consumption, support local producers, and develop the domestic market, which can serve as a foundation for future exports.
Mykola Patyka, Vice President of the National Academy of Agrarian Sciences of Ukraine, highlighted the role of science in preserving and developing the genetic potential of Ukrainian grape varieties. Scientific support, breeding, research into the adaptability of varieties, and work with genetic resources are essential for ensuring that local varieties become not only part of the country’s heritage but also a competitive product in the modern market.
The development of local grape varieties is already laying the groundwork for the emergence of new regional brands and geographical indications, the revitalization of rural areas, and increased recognition of Ukrainian products in international markets. For the industry, this means a shift from the general idea of promoting Ukrainian wine to a more specific model—one with its own varieties, origin, history, quality standards, and distribution channels.
The “UKRSADVINPROM” General Association is an industry association operating in the fields of horticulture, viticulture, and winemaking. The organization brings together market participants, takes part in industry discussions, promotes the interests of Ukrainian producers, and supports the development of high-value-added products. In 2026, the Association celebrated its 10th anniversary.
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This weekend, the first festival dedicated to the Ukrainian Winemaker’s Day was held at the River Mall in Kyiv. This event became a vivid symbol of the revival and popularization of Ukrainian winemaking. Visitors had the opportunity to enjoy wine products from all over the country, as well as learn about traditional and modern winemaking methods.
Maksim Urakin, founder of Experts Club, a Kyiv-based think tank, noted that the production and sale of wine products in Ukraine today is complicated primarily by significant competition from foreign wines.
“Experts Club’s information and analytical project systematically supports all producers in the country, and winemakers are no exception. According to Experts Club, imported wine already accounts for more than 70% of total sales on the Ukrainian market, while the share of Ukrainian wine is below 30%. Holding thematic festivals dedicated to winemaking could open up unique varieties of Ukrainian wine to consumers, which are in no way inferior to French or Italian wines. That is why we all need to show consumer patriotism and buy Ukrainian wine,” added Maksim Urakin.
According to Volodymyr Pechko, CEO of UKRSADVINPROM, recent years have been difficult for Ukrainian winemaking, primarily due to the war. However, thanks to the efforts of craft producers, the industry continues to develop.
“I am confident that our festival will become an annual event, as we must support Ukrainian producers and promote Ukrainian quality both in Ukraine and internationally. I sincerely congratulate all winemakers on their professional holiday and thank them for the incredible work they continue to do. I also express my gratitude to the Ministry of Agrarian Policy and Food of Ukraine for its assistance in organizing this year’s event,” he said.
Natalia Blagopoluchna, Head of the Ukrainian Association of Winemakers and Sommeliers, emphasized the uniqueness of Ukrainian craft wines.
“The diversity of our wines is the result of unique local climatic conditions and the peculiarities of the grape varieties we use. They are striking in their originality and are admirable,” said Natalia Blagopoluchna.
The festival took place on November 11-12 on the Dnipro embankment at the RIVER MALL shopping center. The organizers of the festival, the Public Union “Association of Gardeners, Winegrowers and Winemakers of Ukraine” (UKRSADVINPROM), the All-Ukrainian Association of Winemakers and Sommeliers, and the analytical center “Club of Experts”, presented the best winemakers of Ukraine with certificates from the Ministry of Agrarian Policy and Food.
One of the highlights of the festival was a charity auction that not only raised funds to support an important cause but also demonstrated the social responsibility of the organizers and participants. The auction was hosted by TV presenter and Help for Ukraine ambassador Yevhen Koshovoy. The unique Ukrainian-made wine lots on display were the subject of competition among collectors and wine lovers. All the proceeds from the auction were donated to the Reconstruction and Development Fund of Ukraine. These funds will be used to finance the purchase of a mobile hospital to rescue the wounded. In total, the auction raised about UAH 100,000.
“I am pleased that today I had the opportunity to present these unique wines to true connoisseurs of winemaking. Also, each of those who received a collector’s bottle today can be sure that the money spent will go to a really necessary and good cause – rescuing the wounded and war-affected,” said Koshovoy.
The festival ended with an award ceremony where the winners of the Best Winery of the Festival competition were announced. It was a moment of pride for the winemakers, who were recognized for their efforts and skills. Voting for the best wine took place both with the help of a QR code and by filling out ballots. Each guest had the opportunity to express their opinion.
Three wineries became the winners based on the choice of festival visitors: Zelenytsy winery, Gigineishvili Wine House and the Institute of Horticulture of the National Academy of Agrarian Sciences of Ukraine. All of them received the same number of votes.
– Overall, the festival will feature the following Ukrainian wine brands:
– Zelenytsy winery;
– Gigineishvili Wine House;
– Dnipro hills (Stoic Ukrainian winery);
– WINEIDEA;
– Tiras Vaineri LLC (My Wine, Eduard Gorodetsky);
– 46 Parallel;
– Uman Winery of Igor Maksymenko;
– Father’s wine VB;
– Villa Tinta;
– Institute of Horticulture of the National Academy of Agrarian Sciences of Ukraine;
– Kulinichenko winery;
– Wines of the Silver Land;
– National Research Center “Institute of Viticulture and Winemaking named after
Gastronomic wine pairings were provided by such producers as Tsar Khlib, TM Zinka, TM Karapyshivski sausages, and others.
Festival partner Voda.ua
Thus, the Winemaker’s Day festival in Kyiv has not only become a significant event in the cultural calendar of the capital, but also made a significant contribution to the development of Ukrainian winemaking. It brought together winemakers, sommeliers, and wine lovers, facilitating the exchange of knowledge and experience, and drew attention to the Ukrainian wine industry. The organizers of the festival announced plans to hold similar events in the future, giving a new impetus to the development of this sector in our country.
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On the occasion of the annual celebration of the Ukrainian Winemaker’s Day and in order to support and popularize domestic wine producers, the capital will host the first Winemaker’s Day festival, which will feature products from all over Ukraine. The event will showcase both the ancient traditions and the modern approach of Ukrainian winemaking.
“In recent years, Ukrainian wine production has begun to revive largely thanks to small wineries and wine tourism. But the war has slowed this process to a large extent. One of the ways to stimulate the country’s economy to recover is to hold events that will help popularize domestic producers among consumers,” says Volodymyr Pechko, CEO of UKRSADVINPROM.
“Most major wine-producing countries support their producers and stimulate sales both in the domestic market and for export. Ukraine will not be able to develop as a wine country without systematic state support for domestic producers. That is why I am grateful to the Ministry of Agrarian Policy for its support in organizing the festival,” said Maksym Urakin, founder of the Kyiv-based think tank Experts Club.
According to him, Ukraine can produce much more wine than it does today, but competition from imported products is high. According to the Experts Club, imported wine occupies a significant share of the Ukrainian market, accounting for about 70% of total sales in the country, while the share of Ukrainian wine is about 30%.
“Holding thematic festivals dedicated to winemaking could open up unique varieties of Ukrainian wine to consumers, which are in no way inferior to French or Italian wines,” Urakin emphasized.
In her turn, Natalia Blagopoluchna, Head of the All-Ukrainian Association of Winemakers and Sommeliers, emphasized the unique organoleptic characteristics and taste of Ukrainian craft wines.
“The diversity of our wines is the result of unique local climatic conditions and the peculiarities of the grape varieties we use. They strike with their originality, arouse admiration and stimulate bold experiments,” she said.
The festival will be held on November 11-12 at the address: Kyiv, Dniprovska embankment, 12, RIVER MALL, food court area on the 3rd floor.
The festival program includes a presentation of Ukrainian craft wines, charity auctions, master classes from winemakers, tasting sessions, cooking shows, music performances and much more.
The festival is organized by the UKRSADVINPROM public union, the Club of Experts think tank, and the Association of Winemakers and Sommeliers.
The following Ukrainian wineries will take part in the festival:
– Zelenytsy winery “Zelenytsy Family Winery”;
– Gigineishvili Wine House;
– Slyvyno Winery, a private enterprise;
– Dnipro hills (Stoic Ukrainian winery);
– WINEIDEA;
– Tiras Vaineri LLC;
– 46 Parallel;
– Uman Winery of Igor Maksymenko;
– Father’s wine VB;
– Falko Winery;
– Villa Tinta;
– Institute of Horticulture of the National Academy of Agrarian Sciences of Ukraine;
– Kulinichenko winery;
– KOBLEVO;
– Wines of the Silver Land;
– National Research Center “Tairov Institute of Viticulture and Winemaking” of the National Academy of Agrarian Sciences of Ukraine.
The event is supported by the Ministry of Agrarian Policy and Food of Ukraine.
Tickets for the event can be purchased here.
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On July 29-30, the V annual Cheese & Wine Festival will be held at the Forest Club Sherwood hotel and restaurant complex. The event is organized by Focus event, a company that creates emotions and various events to support people and the Armed Forces of Ukraine!
Cheese&Wine Festival is a combination of live music with a glass of real wine and craft cheese. The special guest at the event on July 29 is Pianoboy (Dmitry Shurov). The main goals of the festival are to raise funds for the needs of the Armed Forces of Ukraine; help businesses sell their products and find and attract customers for long-term cooperation; popularize the culture of Ukrainian winemaking and cheese making; develop a culture of wine consumption; and facilitate communication between producers, distributors and the hotel and restaurant business in Ukraine.
The festival will bring together top management of enterprises, owners and managers of agricultural enterprises, owners and managers of restaurants, pubs, hotel and restaurant complexes, wine and cheese producers, professional sommeliers, opinion leaders, and representatives of specialized associations.
The event will feature a lecture hall where wine experts will present important and relevant topics for Ukrainian winemaking. Speakers of the event:
Liudmyla Boiko, chief technologist of the family-owned company Khani Badger.
Natalia Blagopoluchna, President of the All-Ukrainian Association of Winemakers and Sommeliers, head of the first Ukrainian Sommelier School.
Eduard Gorodetsky, founder of Tiras Winery and MY Wine.
Mykola Blagopoluchnyi, CEO of Master Class, Director of the All-Ukrainian Association of Winemakers and Sommeliers.
Ihor Vishtak, Director of the Crop Production Department at the Ministry of Agriculture of Ukraine.
Volodymyr Pechko, head of the public association “Ukrsadvynprom”.
Iryna Kovaleva, Director of the V.E. Tairov Institute of Viticulture and Winemaking of the National Academy of Sciences of Ukraine.
Maksym Urakin, founder of the analytical center “Club of Experts”, publisher, marketing director of the news agency “Interfax-Ukraine”.
Yegor Belov, chef sommelier at InterContinental Kyiv, winner of the All-Ukrainian Sommelier Competition 2019.
Natalia Burlachenko, sommelier and brand ambassador of Vinos de La Luz (France, Spain, USA, Argentina).
The festival will feature a pre-premiere screening of the film Wounded Land. This is a documentary about the stories of Ukrainian winemakers who suffered from Russian aggression. The film was successfully presented in Hollywood (USA).
The event program will also include a roundtable discussion “Development of Ukrainian winemaking in times of war. Current issues. Communication between the government and producers to solve them” with Igor Vishtak, Director of the Crop Production Department of the Ministry of Agrarian Policy and Food of Ukraine, heads of specialized associations, owners and managers of wineries.
Cheese & Wine Festival has a charitable component. The military are sending various items from the frontline to be sold at a charity auction at the festival. The proceeds will be donated to the needs of the Armed Forces. Last year’s festival raised UAH 74,500, which was used to buy a car for snipers.
We invite everyone: from craft winemakers and cheese makers to large distributors and manufacturing plants, from experts, sommeliers, winemakers to connoisseurs of quality wine and cheese.
Join the V Cheese and Wine Festival 2023. It will be interesting and useful and, of course, very tasty!
Interfax-Ukraine, Club of Experts, www.open4businesscom.ua sind die Medienpartner.
Um Karten für das Festival zu kaufen: https://uman.karabas.com/ua/festival-cheese-wine
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Last year thanks to the efforts of the association Ukrsadvindindprom and some Ukrainian wine producers, Ukraine after a 14-year break regained its membership in the International Organization of Vine and Wine (IOVW, International Organization of Vine and Wine).
On the 9-10th of March 2023 in France the General Assembly of IOVW took place, in which the representative from Ukraine, the head of the Public Association “The Association of Gardens, Winegrowers and Wine-makers of Ukraine” Volodymyr Pechko took part.
International Organization of Winegrowing and Winemaking is an intergovernmental organization, established according to the Treaty of April 3rd, 2001. IOVW is successor of the Intergovernmental Organisation – International Bureau of Vine and Wine (BIVW), set up according to an agreement of eight countries (France, Spain, Tunisia, Portugal, Hungary, Luxembourg, Greece and Italy) in Paris on November 29, 1924.
The organization provides recommendations to the wine-growing and wine-making industries, which are adopted by the European Community, thus emphasizing the influence of the IOWAV on the regulation and trade processes (EU countries produce about 70% of the world’s wine).
The organization’s main objectives are:
– The health benefits and quality of wine;
– protection of interests of the wine industry and creation of favorable market conditions;
– harmonization of standards and compliance of analysis methods;
– protection of geographical indications;
– guarantee of purity and origin of products;
– combating fraud and unfair competition.
Currently, Ukrainian scientists, including representatives of the scientific center “Tairov Institute of Viticulture and Winemaking” actively work in the committees of the IOVV NAAS of Ukraine.
According to IOVW, there are 47 countries in the world today that produce wine on an industrial scale. However, not all of these countries have individual states or regions that are specifically designated as wine producing. The top five largest wine-producing states include Italy, France, Spain, the United States and Argentina. These five countries account for more than half of the world’s wine production. It is worth noting that the ranking can change from year to year depending on factors such as weather conditions, yields and demand.
“According to historical data, until 1991, Ukraine was one of the largest wine-producing regions of Europe. At the same time, Ukrainian winemaking was integrated into the Soviet wine industry along with Georgia and Moldova. In the late 1980s, wine production in Ukraine peaked at about 120 million decaliters per year, which was about one-third of total wine production in the Soviet Union. By comparison, production in 2020 was about 35 million decaliters,” explained Volodymyr Pechko, head of the Ukrsadvinprom association.
He also reminded that in the first years of independence, huge wineries became uncompetitive and lost the market, which led to a crisis of the entire industry.
“In recent years, winemaking began to revive largely due to small wineries and wine tourism in our country. But everyone is now hamstrung by war, so the way out for all of us is to find new markets for our products,” Pechko stressed.
As of February 1, 2022, the total area of vine plantations in Ukraine by all categories of farms amounted to 34.0 thousand hectares, gross harvest of grapes – 257.5 thousand tons. However, after the outbreak of hostilities, almost a quarter of the area under vineyards are temporarily occupied or are in the war zone.
In turn, the deputy head of the association “Ukrsadvinprom” Maksim Urakin noted that Ukraine can produce and export a much larger volume of wine than today.
“In January 2023, Ukraine produced 422 thousand decaliters of wine, with about 328 thousand decaliters sold on the domestic market during the same period. And taking into account the fact that during winter months the production level is lower due to seasonal factor, the export potential of Ukrainian winemaking remains significant”, – said Urakin.
According to the expert, finding partners and entering new markets is not an easy thing to do as there is fierce competition in this segment.
“Most of the major wine producing countries support their producers and encourage them to export. Ukraine will not be able to establish itself as a major winemaking country without systematic government support for domestic producers and without the search for new markets and participation in exhibitions, forums and conferences. Situationally, the industry may also be helped by the fact that because of the hostilities, millions of our citizens were forced to go abroad, where they became local consumers. Including through them we can increase the export of our goods, including wine”, – says Urakin.
This year, representatives of Ukrsadvinprom association and leading Ukrainian winemakers are taking part in ProWein international exhibition on behalf of Ukraine.
This year the exhibition will take place from March 19 to 21. Ukrainian stand will feature products of 10 winemakers under the common brand Wines of Ukraine:
1. Beykush Winery (Nikolaev region)
2. Father’s Wine VB (Ternopil region)
3. Prince Trubetskoy Winery (Kherson region)
4. Chateau Chizay (Transcarpathian region)
5. Stakhovsky Wines (Transcarpathian region)
6. Biologist Craft Winery (Kyiv region)
7. Colonist Winery (Odessa region / Southern Bessarabia)
8. Villa Tinta (Odessa region / Southern Bessarabia)
9. My Wine by Eduard Gorodetsky (Odessa region)
10. 46 Parallel Wine Group (Odessa region).
International exhibition ProWein is one of the largest and most important wine and spirits exhibitions in the world, which is held annually in Dusseldorf, Germany. The event attracts thousands of exhibitors and visitors from all over the world, including wineries, wine merchants, sommeliers and industry professionals. ProWein is hosted by Messe Düsseldorf, the leading organizer of international trade fairs, and usually takes place over three days in March. A wide range of products, including wines, spirits, beer and soft drinks, as well as accessories such as glassware and wine storage solutions, are on display.
One of the key features of ProWein is an extensive program of seminars, tastings and master classes designed to showcase the latest trends and developments in the wine and spirits industry. These events are led by experts from around the world and cover a wide range of topics, from viticulture and winemaking to marketing and sales.
Interfax-Ukraine – information partner of the events
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