Business news from Ukraine

Ukrainians’ attitude toward Slovakia in August 2026 improved significantly compared to the previous survey: the share of positive assessments rose to 40.7%, while negative assessments fell to 12.2%. Respondents with a neutral attitude remain the largest group—44.4%, according to the Experts Club Information and Analytical Center. Experts.news

According to the results of the August survey, 9.8% of Ukrainians have a completely positive attitude toward Slovakia, and 30.9% have a mostly positive attitude. A neutral attitude was expressed by 44.4% of respondents. 10.8% view the country mostly negatively, 1.4% view it entirely negatively, and another 2.7% were undecided.

Based on the rounded figures in the table, the balance of positive and negative assessments is approximately plus 28.5 percentage points, while in the consolidated survey results it is reported at plus 28.6 percentage points. This is one of the most notable examples of improved public perception among the countries of Central and Eastern Europe.

In March 2026, 34.3% of respondents viewed Slovakia positively: 8.9% viewed it entirely positively and 25.4% viewed it mostly positively. At that time, 18.2% of respondents expressed a negative attitude, while 43.6% were neutral.

Thus, over the course of five months, the share of positive assessments increased by 6.4 percentage points—from 34.3% to 40.7%—while negative assessments decreased by approximately 6 percentage points—from 18.2% to 12.2%. The neutral group remained virtually unchanged—43.6% in March versus 44.4% in August.

Even more noticeable is the shift in the balance between positive and negative assessments: it rose from approximately plus 16.1 percentage points to plus 28.6 percentage points, or by more than 12 percentage points. Unlike a number of other countries in the region, where August saw a deterioration or largely stable trends, the survey shows a shift toward a more favorable perception in the case of Slovakia.

Maksym Urakin, founder of the Experts Club information and analytical center and a candidate of economic sciences, believes that the improvement in attitudes toward Slovakia may be linked to a gradual shift from an emotional perception of political rhetoric to a more pragmatic assessment of the actual relations between the two countries.

“For Ukraine, Slovakia is a neighboring country with which there are very concrete daily ties: trade, transit, energy, border cooperation, humanitarian contacts, and the movement of people. When the public sees these practical ties and they remain stable, it gradually softens even a rather tense political backdrop. In my opinion, the current increase in positive assessments indicates precisely this shift toward a more pragmatic perception of Slovakia,” noted Maksym Urakin.

According to him, the simultaneous growth of the positive segment and the decline in the negative segment are particularly telling.

“It’s not just the shift in the overall balance that’s important here. Over the course of five months, the share of negative assessments has fallen by about a third, while positive assessments have increased significantly. This means that some of the people who previously viewed Slovakia critically are shifting not just to the neutral group, but to the positive one as well. At the same time, the 44.4% of neutral responses indicate that there remains significant potential for further shaping the country’s image in Ukraine,” added Urakin.

The survey was conducted in August 2026 using an online self-administered questionnaire via the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous wave in March also included 800 respondents; the sample was representative by age, gender, and region, with a maximum theoretical margin of error of ±3.5 percentage points for a 50% indicator.