According to the results of a study conducted by Active Group and Experts Club in August 2025, Ukrainians rated the role of European Union countries in promoting peace in Ukraine the highest.
According to the survey, 42.0% of respondents believe that the EU (primarily France and Germany) is making the greatest contribution to the peace process. 25.8% of respondents noted the key role of the United States, and 12.8% noted the key role of the United Kingdom. At the same time, 11.7% of Ukrainians believe that no country is contributing to the establishment of peace, while 5.8% were unable to decide on an answer. Significantly fewer respondents noted other countries: China — 1.3%, India — 0.5%, Brazil — 0.2%.
“The results show that Ukrainians rate the diplomatic and political efforts of the EU and the US highest. Together with the UK, these countries form the main international triangle of trust for Ukrainian society,” said Active Group Director Oleksandr Pozniy.
Maksim Urakin, co-founder of Experts Club, emphasized the economic dimension of the partnership.
“For our country, it is important not only to have a political partnership with the EU, the US, and the UK, but also an economic one. China, on the other hand, despite its leadership in trade with Ukraine, remains on the periphery of the peace process,” he said.
The survey was part of a large-scale project by Active Group and Experts Club to study Ukraine’s international image and foreign policy orientations.
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The vast majority of Ukrainians have a neutral attitude toward Mexico, although positive assessments significantly outweigh negative ones. This is evidenced by the results of a study conducted by Active Group in collaboration with Experts Club.
According to the survey, 19.7% of respondents have a positive opinion of Mexico (15.3% — mostly positive, 4.3% — completely positive). A negative attitude is held by 10% of respondents (9% — mostly negative, 1% — completely negative). At the same time, the majority of Ukrainians — 67% — take a neutral position, while another 3.3% admitted that they are not familiar with the country.
At the end of the first half of 2025, trade turnover between Ukraine and Mexico amounted to $169.1 million, of which exports from Ukraine amounted to $28.9 million and imports from Mexico amounted to $140.1 million. The negative balance amounted to $111.2 million.
“The high level of neutrality towards Mexico is explained by the country’s remoteness and limited direct contacts. At the same time, trade between Ukraine and Mexico is showing some momentum, although the structure of relations is currently unbalanced — Ukrainian exports are significantly lower than imports,” said Experts Club founder Maksim Urakin.
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A survey conducted by Active Group and Experts Club in August 2025 showed that Ukrainians’ attitude towards Algeria remains neutral overall.
According to the results, 75% of respondents said they were neutral towards the country. Positive assessments accounted for only 11.7% (of which 9.3% were mostly positive and 2.3% were completely positive). At the same time, 6% had a negative attitude, and another 7.3% of respondents said they were not familiar with Algeria at all.
“For Ukrainians, Algeria remains a relatively distant country, which explains the high level of neutral assessments. At the same time, positive attitudes still prevail over negative ones, and this creates a basis for further cooperation,” commented Alexander Pozniy, head of Active Group.
In turn, Experts Club co-founder Maksim Urakin emphasized the importance of economic ties:
“Despite relatively weak emotional perceptions, Ukraine and Algeria have a noticeable level of trade interaction. In 2025, bilateral trade exceeded $401 million. At the same time, Ukrainian exports amounted to $338.9 million, while imports of Algerian goods amounted to only $62.4 million. As a result, the trade balance is significant and positive for Ukraine — over $276 million. This indicates that economic cooperation can become the basis for further development of relations,” he stressed.
Thus, although Ukrainians’ attitude toward Algeria is mostly neutral, the economic balance looks very favorable for Ukraine.
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More than half of Ukrainians express a neutral attitude toward Iraq, but at the same time, a significant proportion of respondents rated the country negatively. This is evidenced by the results of a survey conducted by Active Group in cooperation with the Experts Club think tank.
According to the study, 53.7% of respondents said their attitude toward Iraq is neutral. At the same time, 37.0% said they have a negative attitude (11.3% — completely negative, 25.7% — mostly negative). Only 5.7% of Ukrainians expressed positive views (1.7% — completely positive, 4.0% — mostly positive). Another 3.7% of respondents said they were not familiar with the country.
“Ukrainians associate Iraq primarily with wars, instability, and crises, which significantly affects their perception of the country. At the same time, more than half of the respondents demonstrate a neutral position, which indicates the absence of a clear personal assessment,” commented Alexander Pozniy, head of Active Group.
Maksim Urakin, co-founder of Experts Club, emphasized the specifics of economic relations.
“Despite the fact that some of our fellow citizens may confuse Iran and Iraq, the latter is one of our most profitable trading partners. Ukraine’s trade turnover with Iraq in January-August 2025 amounted to $189.3 million. At the same time, exports from Ukraine amounted to $189.2 million, while imports amounted to only $0.16 million. This structure creates a significant positive balance of over $189 million, making Iraq primarily a market for Ukrainian products rather than a source of imports,” Urakin emphasized.
Thus, Ukrainians’ attitude toward Iraq remains neutral overall, with a high proportion of negative assessments, while economic relations are one-sided and focused on Ukrainian exports.
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Most Ukrainians take a neutral stance toward Serbia, but among those who expressed a clear opinion, negative assessments outweigh positive ones. This is evidenced by the results of a survey conducted by Active Group in cooperation with the Experts Club think tank.
According to the study, 58.0% of respondents said they had a neutral attitude toward Serbia. At the same time, 26.0% of Ukrainians expressed a negative attitude (4.7% — completely negative, 21.3% — mostly negative). Only 13.7% of respondents gave positive assessments (2.3% — completely positive, 11.3% — mostly positive). Another 2.3% said they were not familiar with the country.
“Serbia remains a country with an ambiguous image for Ukrainians. Despite historical and cultural ties, Belgrade’s political positions shape a predominantly negative attitude among part of Ukrainian society,” said Alexander Pozniy, head of Active Group.
Maksym Urakyn, founder of Experts Club, emphasized that trade and economic relations between Ukraine and Serbia are developing at a moderate pace.
“In January-August 2025, trade turnover between the countries amounted to $220.6 million. At the same time, exports from Ukraine to Serbia amounted to $85.1 million, and imports from Serbia amounted to $135.5 million. The negative balance for Ukraine is $50.4 million. This small trade balance is quite insignificant and does not reflect the potential of the countries.”
Thus, although most Ukrainians do not have a clear position on Serbia, the balance of assessments is rather negative.
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Almost half of Ukrainians express a positive attitude toward Kazakhstan, while negative assessments remain relatively few. This is evidenced by the results of a survey conducted by Active Group in collaboration with the Experts Club analytical center.
According to the study, 42.7% of respondents have a positive attitude towards Kazakhstan (8.7% — completely positive, 34.0% — mostly positive). At the same time, 48.7% took a neutral position. Only 8.0% of respondents expressed a negative opinion (1.7% — completely negative, 6.3% — mostly negative). Only 0.7% said they were not familiar with the country.
“For Ukrainians, Kazakhstan is a partner in the post-Soviet space that is perceived as neutral or moderately positive. There is no significant negativity in the attitude of the population,” commented Alexander Pozniy, head of Active Group, on the results of the study.
Economic indicators confirm the mutual benefits of cooperation. As Maxim Urakin, co-founder of Experts Club, pointed out, in January–August 2025, trade turnover between Ukraine and Kazakhstan amounted to $202.0 million.
“Ukrainian exports to Kazakhstan reached $157.8 million, while imports amounted to $44.2 million. The positive balance for Ukraine is over $113.5 million, which indicates an extremely favorable balance in bilateral trade,” the expert emphasized.
Thus, Kazakhstan is perceived by Ukrainians as a country with a relatively positive image and an important trading partner of Ukraine.
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