Moldova ranks among the countries closest to Ukraine not only geographically but also in terms of public perception. According to a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 60.1% of Ukrainians describe their attitude toward Moldova as positive, a significant increase from 51.3% in August 2025. Thus, over the course of six months, positive perception has increased by nearly 9 percentage points.
The distribution of positive attitudes is fairly even: 22.8% of respondents chose the option “completely positive,” while another 37.3% selected “mostly positive.” This indicates not only a general level of favorability but also that a significant portion of Ukrainians have a well-formed and stable positive perception of Moldova.
At the same time, the share of neutral assessments remains relatively high—32.9%. This is a typical figure for countries that, despite their proximity, are not at the center of the constant information flow. However, even with such a proportion of neutral responses, the overall balance of perception is clearly tilted toward the positive side.
Negative attitudes toward Moldova remain minimal—5.4% in March 2026 (compared to 4.7% in August 2025). Although this figure has risen slightly, it remains at a low level, confirming the absence of significant sources of tension in bilateral perceptions.
The trend indicates a gradual strengthening of Moldova’s positive image in Ukrainian society. The increase in positive sentiment occurred both due to a shift of some neutral assessments toward positive ones and through a general rise in the level of trust in the country.
In a broader context, these results can be explained by the proximity of Ukraine’s and Moldova’s interests, shared security challenges, as well as similar European integration trajectories. In the minds of Ukrainians, Moldova is increasingly perceived as a partner with a similar political and values-based context.
“Attitudes toward Moldova are a telling example of how a stable, positive image of a neighboring country is formed. Here, not only geographical proximity plays an important role, but also a sense of shared interests and a similar strategic course. It is precisely these factors that ensure the long-term strengthening of trust in society,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Moldova holds a firm position among countries with a high level of positive perception in Ukraine. Its image is characterized by stability, a low level of negativity, and a gradual increase in trust, making this country one of the most predictable and understandable partners in the region.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, the Republic of Moldova ranks 21st in total trade volume of goods with Ukraine, with a figure of $1.32 billion. At the same time, Ukraine has a clear trade surplus, as exports to Moldova exceed imports by more than seven times.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, MOLDOVA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
A sociological survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center shows a consistently positive attitude among Ukrainians toward Belgium, with a noticeable upward trend. The share of positive assessments rose to 58.7% compared to 54.7% in August 2025. At the same time, the level of negative perception also increased slightly—from 0.3% to 2.3%—though it remains low overall.
The breakdown of responses indicates a predominance of moderately positive perceptions. 19.3% of respondents view Belgium entirely positively, while 39.4% selected the “mostly positive” option. At the same time, the share of neutral assessments remains significant—37.1%—indicating a limited level of formed perception of the country among Ukrainians.
Negative assessments are marginal: 1.4% of respondents indicated a mostly negative attitude, and another 0.9%—a completely negative one. The share of those who could not decide on an answer is 1.9%. This pattern of indicators suggests the absence of systemic negativity, but at the same time—insufficient intensity of informational or emotional interaction with this country.
In terms of trends, it is worth noting not only the growth in positive assessments but also a slight increase in negative ones. This may be linked to the general polarization of public opinion, where neutral positions are partially shifting toward more defined ones—both positive and negative. At the same time, the key trend remains the gradual strengthening of positive perceptions.
“Attitudes toward countries such as Belgium are shaped not so much by direct experience of interaction as by the broader European context and associations with the EU’s institutional role. When a country is associated with support for Ukraine at the level of politics, the economy, or humanitarian initiatives, this gradually translates into a rise in positive perception. At the same time, the high proportion of neutral responses indicates that the potential for strengthening this image is far from exhausted,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, for Ukrainians, Belgium remains a country with a predominantly positive but not fully formed image. Further growth in positive attitudes will largely depend on the visibility of its role in supporting Ukraine, as well as on practical contacts in the spheres of the economy, education, and humanitarian cooperation.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, Belgium ranks 22nd in total trade volume with Ukraine, amounting to $1.29 billion. Imports of Belgian goods slightly exceed Ukrainian exports, so the bilateral trade balance remains negative.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, BELGIUM, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
A sociological survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center shows an overall positive trend in Ukrainians’ attitudes toward Austria. The share of positive assessments rose to 55.9% compared to 48.7% in August 2025. At the same time, the level of negative perception nearly halved—from 4.7% to 2.6%.
Despite this, a significant portion of respondents—40.3%—adopt a neutral stance. This distribution of responses indicates that for many Ukrainians, Austria remains a country without a clearly defined emotional image. At the same time, the positive segment is quite stable: 17.5% of respondents expressed a completely positive attitude, and another 38.5%—a mostly positive one.
Negative assessments remain minimal. The share of those who view Austria mostly negatively is 2.3%, and those who view it entirely negatively is only 0.2%. Another 1.2% of respondents were unable to decide on their position. This configuration of indicators suggests the absence of systematic negativity and, at the same time, a limited depth of positive perception.
The key factor in the dynamics of change is precisely the increase in positive sentiment. This may indicate a gradual strengthening of Austria’s presence in the Ukrainian information space or a clearer understanding of its role in the European context. At the same time, the persistence of a large share of neutral responses suggests that this process is not yet complete.
“The results regarding Austria clearly demonstrate how attitudes toward countries that are not at the center of Ukrainians’ daily attention are formed. We see a rise in positive sentiment, but at the same time, a significant proportion of neutral assessments remains, which indicates a lack of knowledge or experience in interaction. In such cases, the key factor becomes the country’s informational presence and clear signals regarding its role for Ukraine,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, Austria is currently perceived by Ukrainians more positively than negatively, though this perception has not yet taken on a clearly defined character. Further growth in positive assessments will largely depend on the extent to which the country is present in the Ukrainian public sphere and how clearly its role in the broader European context becomes understood.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Austria ranks 20th in total trade volume with Ukraine, which amounts to $1.33 billion. At the same time, imports from Austria exceed Ukrainian exports, resulting in a moderate trade deficit of over $200 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, AUSTRIA, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitude toward Egypt remains largely neutral, but trends over the past few months indicate a noticeable improvement in perceptions of the country. According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 32.4% of respondents view Egypt positively, whereas in August 2025 this figure stood at 23.0%. At the same time, the share of negative assessments has decreased slightly—from 4.0% to 3.7%.
The breakdown of responses shows that the largest group remains respondents with a neutral stance—62.5%. This means that for most Ukrainians, Egypt does not belong to the category of countries with a clearly defined emotional image. The positive attitude consists of 10.5% “completely positive” and 21.9% “mostly positive” assessments. The negative segment remains minimal: 3.3% of respondents chose “mostly negative,” 0.5% chose “completely negative,” and another 1.4% were undecided.
Thus, the main feature of attitudes toward Egypt is a combination of very high neutrality with a gradual increase in positive sentiment. This indicates that the country does not yet occupy a prominent place in the Ukrainian information space, yet its image is not negative and has the potential for further improvement. It is also important that the increase in positive assessments is occurring without a rise in critical perception.
“Egypt is a very interesting example of the gap between economic statistics and public perception. Egypt ranks first among Ukraine’s trading partners in terms of trade surplus—over $1.224 billion—meaning it is one of the most profitable markets for us. But in public opinion, we see a predominantly neutral attitude, which means: the country’s economic weight has not yet translated into an equally strong reputational presence,” noted Maksim Urakin, founder of the Experts Club information and analytical center.
From an analytical perspective, this means that Egypt is already an important economic partner for Ukraine, but has not yet become a country with a clearly established positive image in the public consciousness. Given such a significant positive trade balance, the potential for strengthening the bilateral image remains quite high. If economic cooperation is complemented by greater public visibility, humanitarian contacts, and an information presence, some of the current neutrality may eventually shift toward a more pronounced positive perception.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Egypt ranks 19th in total trade volume with Ukraine, with a figure of $1.82 billion. At the same time, Ukraine has a significant trade surplus with Egypt, as exports of Ukrainian goods exceed imports by more than five times.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EGYPT, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitudes toward Greece are showing a moderately positive trend. According to the results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, the share of positive assessments stands at 52.7%, which is higher than the August 2025 figure (47.7%). At the same time, the level of negative perception remains low and fluctuates around 2.6% (compared to 2.3% previously).
The breakdown of responses indicates a predominance of moderately positive attitudes. 16.8% of respondents chose the option “completely positive,” while another 35.9% selected “mostly positive.” Thus, more than half of Ukrainians generally view Greece positively, although the intensity of this attitude remains less pronounced than in the case of leading European partners.
At the same time, a key feature is the significant share of neutral assessments—43.1%. This indicates that for a significant portion of Ukrainian society, Greece does not fall into the category of countries with a clearly formed emotional image. Negative assessments remain marginal: 2.6% of respondents indicated a “mostly negative” attitude, while the share of “completely negative” assessments is virtually nonexistent. Another 1.6% of respondents were undecided.
Comparative trends show that over the past six months, attitudes toward Greece have become more positive, though the changes are gradual. The increase in positive assessments occurred without a significant rise in negative ones, indicating a gradual strengthening of the overall perception of the country without sharp fluctuations in public opinion.
The high proportion of neutral responses indicates limited intensity of contact or informational influence. In such cases, positive dynamics develop more slowly than in countries that have a more noticeable presence in the political, economic, or humanitarian spheres for Ukraine.
“The results regarding Greece show that Ukrainians do not form strong opinions where interaction is less intense. In such cases, we see a combination of a moderately positive attitude with a large proportion of neutral responses. This means that the country’s image is still in the process of formation,” noted Oleksandr Pozniy, director of the research company Active Group.
Overall, the survey data indicate that Greece is gradually strengthening its position in Ukrainian public opinion, though the country’s level of engagement and influence on perceptions remains moderate. The primary potential for further improvement lies in shifting from a neutral to a more clearly positive perception.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Greece ranks 18th in total trade volume with Ukraine, amounting to $1.92 billion. Imports from Greece significantly exceed exports from Ukraine, resulting in a trade deficit of over $1.13 billion.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, GREECE, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitude toward the United Kingdom remains one of the most positive among all countries covered by a public opinion poll conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center. The share of positive assessments stands at 74.6%, which is only slightly lower than the August 2025 figure (75.3%). At the same time, the share of negative assessments has risen slightly—from 5.0% to 5.8%.
Positive assessments dominate the response structure: 40.3% of respondents expressed a “completely positive” attitude, while another 34.3% expressed a “mostly positive” attitude. This distribution indicates a high level of trust and a clearly established positive perception of the country among Ukrainians.
The share of neutral assessments stands at 18.2%, which is a relatively low figure and confirms that the majority of respondents have a definite attitude toward the United Kingdom. Negative assessments remain limited: 3.3% chose “mostly negative,” and 2.6% chose “completely negative.” Another 1.4% of respondents were unable to answer.
A comparison with the previous period shows that the overall level of positive perception of the United Kingdom remains consistently high, although there has been a slight increase in critical assessments. At the same time, these changes are not systematic in nature and do not affect the overall picture, in which the United Kingdom retains its position among Ukraine’s most positively perceived partners.
A distinctive feature of attitudes toward this country is the high proportion of “fully positive” assessments, indicating an emotionally strong perception. This means that the image of the UK in Ukrainian society is shaped not only on a rational level but also has a significant value-based and symbolic component.
“Attitudes toward the UK demonstrate that Ukrainians quite clearly distinguish the roles of different countries in the international context. Where there is a consistent position and clear signals of support, a stable positive image is formed. Even slight fluctuations in the indicators do not change the overall level of trust in such partners,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, the survey results indicate that the United Kingdom maintains one of the highest levels of positive perception among Ukrainians. Minor changes in the dynamics do not affect the overall trend: the country remains a stable and positively viewed partner in Ukrainian public opinion.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the United Kingdom ranks 17th in total trade volume with Ukraine, with a figure of $2.08 billion. At the same time, imports of British goods exceed Ukrainian exports, resulting in a negative bilateral trade balance of over $785 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, UNITED KINGDOM, URAKIN
