According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, perceptions of Thailand within Ukrainian society are characterized by a high degree of neutrality and a moderately positive overall balance. The share of positive assessments stands at 29.2%, forming the basis of a cautiously favorable attitude; however, the dominant category is neutral responses—62.7%.
The structure of positive perceptions demonstrates that emotional engagement with Thailand is limited. Only 9.6% of respondents expressed a “completely positive” attitude, while 19.6% chose the “mostly positive” option. This indicates the presence of a generally positive backdrop, which, however, lacks a deep or lasting emotional foundation.
The key feature is the dominance of neutrality. The 62.7% figure means that for most Ukrainians, Thailand remains a country without a clearly formed image. This situation is typically associated with limited information exchange, a lack of active political or economic interaction, and the country’s weak presence in the Ukrainian media landscape.
Negative assessments are minimal—only 4.2% overall. Of these, 3.3% represent a “mostly negative” attitude and 0.9% a “completely negative” one. This indicates the absence of systemic factors shaping a negative image of the country and confirms the generally neutral-positive nature of perceptions.
Another 4.0% of respondents were undecided. Combined with the high proportion of neutral responses, this creates a significant segment of the audience that is sensitive to informational influences and potentially open to a change in attitude.
In summary, Thailand appears in the perception of Ukrainians as a country without a clearly defined emotional profile: with a low level of negativity, moderate positivity, and a dominant neutrality. This means that the country’s image in Ukraine is more of a “blank slate” that can change depending on the intensity of communication, cultural presence, and the development of bilateral contacts.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Thailand ranks 47th in total trade volume with Ukraine, which amounts to $368.4 million. At the same time, imports from Thailand exceed exports of Ukrainian goods by more than five times, resulting in a negative bilateral trade balance of $250.6 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, THAILAND, UKRAINE, URAKIN
According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, perceptions of Slovenia within Ukrainian society are distinctly balanced but reserved. The overall share of positive assessments stands at 40.6%, forming the basis of a generally favorable, though not dominant, image of the country. At the same time, nearly half of the respondents—48.0%—adopted a neutral stance, which is a key characteristic of this profile.
The structure of positive attitudes indicates a moderate level of emotional engagement. Only 10.5% of Ukrainians reported a “completely positive” attitude toward Slovenia, while the majority in this segment—30.1%—lean toward the “mostly positive” option. This means that the positive sentiment is more rational and general than deeply emotional.
Neutrality, which accounts for nearly half of the respondents, is the defining factor in the perception of the country. Such a figure typically indicates a limited informational presence of the state in the Ukrainian media landscape or the absence of a clearly formed image among the general public. In this context, Slovenia evokes neither strong sympathy nor significant rejection.
Negative assessments remain relatively low—7.0% overall. Of these, 5.8% represent a “mostly negative” attitude and only 1.2% a “completely negative” one. This indicates that critical perceptions of the country are marginal and not systemic in nature.
It is worth noting the share of those who were undecided—4.4%. Together with the neutral group, this forms a significant segment of the audience that is potentially open to changing its attitude depending on the informational context and the intensity of contacts between the countries.
In summary, Slovenia is perceived by Ukrainians as a country with a positive, though not dominant, image. The high level of neutrality indicates room for strengthening the bilateral image, while the low level of negativity creates a favorable foundation for further development of perceptions in a more positive direction.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Slovenia ranks 46th in total trade volume of goods with Ukraine, with a figure of $368.7 million. At the same time, imports from Slovenia are more than three times higher than Ukrainian exports, resulting in a trade deficit of $205.8 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SLOVENIA, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, Ukrainians’ attitudes toward Georgia are predominantly positive, with only minor changes compared to the previous period. The overall share of positive assessments stands at 57.3%, which is slightly higher than in August 2025 (56.3%). At the same time, the level of negative perception has decreased from 10.7% to 9.8%, indicating a gradual softening of critical assessments.
The structure of positive attitudes is fairly balanced: 19.3% of respondents chose “completely positive,” while another 38.0% selected “mostly positive.” This indicates the presence of both emotionally strong and rationally restrained positive perceptions of the country. At the same time, the share of neutral assessments remains significant—31.7%—which indicates a moderate level of engagement or awareness among Ukrainians regarding Georgia.
Negative assessments are relatively limited. The share of those with a “mostly negative” attitude stands at 8.2%, while “completely negative” accounts for only 1.6%. This results in an overall low level of critical perception of the country against the backdrop of a predominantly positive or neutral image.
The dynamics of change between August 2025 and March 2026 are insignificant, indicating the stability of perceptions of Georgia within Ukrainian society. A slight increase in positive assessments and a simultaneous decrease in negative ones may indicate a gradual strengthening of the country’s positive image; however, these changes are not dramatic.
The high proportion of neutral responses, combined with a moderately high level of positive sentiment, suggests that Ukrainians perceive Georgia as a friendly country that does not dominate the public or media sphere. This distinguishes it from states with a more pronounced emotional or political influence, where the share of positive or negative assessments is more concentrated.
Thus, Georgia maintains a stable positive image in Ukraine, based on a combination of a friendly attitude and moderate distance. Further changes in perception will likely depend on the intensity of bilateral contacts, media presence, and the political context of interaction between the countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Georgia ranks 45th in total trade volume with Ukraine as of December 31, 2025, with a figure of $386.7 million. At the same time, Ukraine has a trade surplus with Georgia of $194.1 million, as exports of Ukrainian goods significantly exceed imports.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, GEORGIA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, Ukrainians’ attitudes toward Iraq are characterized by a significant proportion of neutral and negative assessments, which collectively form a generally reserved and distant image of the country. According to the survey results, positive attitudes account for only 8.4%, while negative ones account for 35.2%, indicating a significant imbalance in perception. At the same time, more than half of the respondents (50.6%) hold a neutral position, indicating a limited level of formed perceptions about Iraq.
The structure of positive assessments is quite weak: only 2.1% of respondents expressed a “completely positive” attitude, and another 6.3% said it was “mostly positive.” This is one of the lowest figures among the countries included in the study. In contrast, negative perceptions are significantly more pronounced: 24.2% of respondents chose “mostly negative,” and 11.0% selected “completely negative.”
Despite this, a certain positive trend is observed compared to August 2025. The share of positive assessments rose from 5.7% to 8.4%, while negative ones decreased slightly—from 37.0% to 35.2%. This may indicate a gradual softening of perceptions, although the overall balance remains negative.
The high proportion of neutral responses, combined with a significant level of negativity, indicates the specific nature of perceptions of Iraq in Ukraine. On the one hand, a significant portion of the population lacks sufficient information or personal experience to form a clear position. On the other hand, existing perceptions are likely linked to the global information context, which tends to foster a cautious or critical attitude.
“If we see a high proportion of neutral assessments alongside significant negativity, it means the country is present in the information space, but this presence does not create a positive image. In such cases, it is important to work not only on economic cooperation but also on communication and reputation. Without this, neutrality can gradually transform into a persistent negative perception,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Iraq remains a country with a limited level of trust and weak positive identification for Ukrainians. The future dynamics of perception will depend on whether this country can strengthen its presence in Ukraine’s positive informational and economic context.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, Iraq ranks 44th in terms of total trade in goods with Ukraine, amounting to $392.8 million. This is one of the most striking examples of a positive trade balance for Ukraine, as nearly the entire volume of bilateral trade consists of Ukrainian exports, and the positive balance amounts to $392.2 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, IRAQ, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Finland is among the group of countries that consistently enjoy a high level of trust among Ukrainians. According to a survey conducted in March 2026 by Active Group in collaboration with the Experts Club information and analytical center, 76.2% of respondents have a positive attitude toward this country, indicating its consistently positive image in Ukrainian society. At the same time, the share of negative assessments is minimal—only about 1.1%, which is effectively within the margin of error.
The structure of positive perceptions is evenly distributed: 38.0% of respondents expressed a “completely positive” attitude, while another 38.2% described it as “mostly positive.” This balance indicates not only general approval but also deep trust in Finland as a partner. At the same time, 21.4% of respondents hold a neutral position, which may be explained by the country’s relatively limited presence in Ukraine’s everyday information landscape.
Negative assessments remain marginal: 0.9% of respondents chose the “mostly negative” option, and only 0.2% selected “completely negative.” The share of those who could not decide on an answer is 1.2%. This pattern indicates the absence of systemic factors that could shape a negative image of Finland in Ukraine.
Overall, Finland is perceived as a country with a high level of institutional trust, stability, and consistent policies. Its image in Ukrainian society is shaped not only by its political stance but also by associations with effective governance, a social model, and high living standards.
The high level of positive attitude also reflects a broader trend: Northern European countries are perceived by Ukrainians as reliable partners who demonstrate consistency in their policies and support for Ukraine. Against this backdrop, Finland is consolidating its position as one of the countries with the most stable positive image, without significant fluctuations in perception.
“Ukrainians quite clearly distinguish between countries based on the level of trust and predictability of their policies. Where there is consistency and a clear position, a stable positive attitude is formed. That is why countries like Finland maintain high ratings regardless of short-term fluctuations in public opinion,” noted Oleksandr Pozniy, director of the research company Active Group.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Finland ranks 43rd in total trade volume of goods with Ukraine, with a figure of $392.9 million. At the same time, imports from Finland are nearly seven times higher than Ukrainian exports, resulting in a trade deficit of $293.5 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, FINLAND, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to the results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, Ukrainians’ attitudes toward Kazakhstan are characterized by a predominance of neutral assessments and a moderate level of positive perception, which, however, shows a certain decline compared to the previous period. The share of positive attitudes stands at 38.2% compared to 42.7% in August 2025, while negative assessments have risen slightly—from 8.0% to 8.9%.
A key feature is the dominance of a neutral stance: 50.8% of respondents do not have a clear assessment of Kazakhstan. This indicates a relatively low level of emotional engagement among Ukrainians in their perception of this country and Kazakhstan’s limited presence in Ukraine’s information and public sphere.
The structure of positive assessments appears balanced: 12.1% of respondents expressed a “completely positive” attitude, while another 26.1% described it as “mostly positive.” At the same time, negative attitudes are formed primarily through moderate assessments: 8.2% of respondents chose the “mostly negative” option, while only 0.7% selected “completely negative.” The share of those who could not answer is 2.1%.
The trend indicates a certain cooling of positive perceptions of Kazakhstan. Although negative assessments remain relatively low, their gradual increase, combined with a decline in positive sentiment, may signal a weakening of interest or trust in the country among the Ukrainian public.
Overall, Kazakhstan is perceived as a country with a neutral image, without a clearly defined emotional assessment. Such a profile is characteristic of states that do not play a prominent role in the Ukrainian information space or are not associated with political or security processes that are key to Ukraine.
In this context, future shifts in attitudes will largely depend on how actively Kazakhstan engages in relations with Ukraine and how prominent its role becomes on the international agenda relevant to Ukrainian society.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Kazakhstan ranks 42nd in total trade volume with Ukraine, amounting to $400.2 million. At the same time, Ukraine has a trade surplus with Kazakhstan of $245.3 million, as exports exceed imports by more than four times.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, KAZAKHSTAN, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
