Fresh fruits from the USPA FRUIT aggregation platform have been presented in the UAE market for three years already, but there are still many opportunities for development within the markets of the Middle East and Africa, the use of which will further strengthen the position of Ukrainian suppliers in the regions, diversify sales, increase competitiveness and profitability of exports of the platform ‘s member companies.
USPA FRUIT, together with the USAID Competitive Economy Program in Ukraine are launching a joint initiative «Fruits’ Expansion to the Countries of the Middle East and Africa,» within the framework of which to study markets perfectly, work to develop the export potential of platform’s members companies and organize trade missions. This will help to establish stable supplies of Ukrainian fruits to the markets of the Middle East and Africa, as well as to diversify supplies.
Establishing stable supplies will be preceded by a detailed study of the Middle East and Africa markets, which will help USPA FRUIT identify priority exports, develop and implement pricing and marketing policies for each country in the region, which in turn will create competitive entry and consolidation in these markets.
Within the project, USPA FRUIT aggregation platform organizes trade and economic missions to Egypt, Qatar and the Kingdom of Saudi Arabia, what will help to establish program supplies of fresh fruits from Ukraine.
For Ukrainian producers-members of the aggregation platform, it is an opportunity to enter new markets, increase export sales volumes and create new jobs.
Africa will be in the limelight of the renewed Council of Exporters and Investors under the Foreign Affairs Ministry of Ukraine, said Foreign Minister Dmytro Kuleba adding that development of cooperation with the African states was one of the priorities of the foreign policy of Ukraine. “Only few days ago, we launched the Council of Exporters and Investors at the Ministry of Foreign Affairs. It now unites 120 leading Ukrainian export-oriented companies. The purpose of this agency is to simplify trade and investment between nations, and Africa will be in the limelight of this Council,” he said in a video address on the occasion of Africa Day posted on ministry’s Twitter on Monday.
Kuleba said that Ukrainian companies were already exporting grain, drinks, meat, equipment and machinery to the African countries. “The IT sector is one of the most promising in our relations,” the minister added.
He emphasized that one of the priorities of Ukraine’s foreign policy was the development of cooperation with the African states.
“Good relations between us symbolize the great prospects of our cooperation and will lead our nations to prosperity and a better life,” he explained.
According to Kuleba, now 20,000 students from Africa are studying in Ukraine, and Ukraine will be glad to see more of them.
“I’m glad that more and more Africans are choosing Ukraine for higher education. Currently, 20,000 students from the African countries are studying in our country, and we welcome more,” said the foreign minister.
KSG Agro next year plans to boost grain and wheat flour export to Oman, Qatar, Libya and Angola 2.8 times compared with 2019, to 50,000 tonnes.
The holding said in a press release that in 2019 KSG Agro plans to export up to 18,000 tonnes of grain and flour to these countries, and at present, 11,800 tonnes of goods have been delivered.
The company said that in 2019, the agricultural holding exported cereals and flour exclusively to Oman, Qatar, Libya and Angola.
“We are very interested in exporting to the markets of the Middle East and Africa, where there is a demand for our products. Expanding agricultural exports allows us to diversify sales channels and receive foreign exchange earnings, as well as increase margins,” KSG Agro Board Chairman Serhiy Kasianov said.
In 2018, KSG Agro delivered 5,000 tonnes of corn to Oman and Qatar, in 2019 the export of this crop to two countries amounted to 5,300 tonnes. In addition, this year, the agricultural holding exported feed barley to these two countries in the amount of 4,000 tonnes. Also in 2019, KSG Agro delivered 2,500 tonnes of wheat flour to Libya and Angola.
“Thus, the total export volume of agricultural products of the agricultural holding in 2019 increased 2.4 times compared to 2018,” KSG Agro said.
KSG Аgro is a vertically integrated agricultural group, working in almost all the segments of the agricultural market, including the production, storage, processing, and sale of agricultural products.