According to a study by Poster Pos, there is a steady trend of growing popularity of filter coffee in Ukraine against the backdrop of a gradual decline in demand for Americano.
According to the study, filter coffee sales have increased by 35% over four years. At the same time, after initial growth, the Americano segment is showing a decline: by 0.6% in 2024 and by 3.6% in 2025.
According to Poster, in 2025, the average cost of a cup of filter coffee was UAH 67, which is 62% more expensive than Americano (UAH 42). Despite the significant price difference, consumers are increasingly choosing filter coffee because they perceive it as a higher quality product.
“Customers are willing to pay more for filter coffee because they perceive it as a higher quality product with a better taste experience: different beans, a different brewing method, and a more intense flavor. It’s not just coffee, it’s a different experience in a cup,” said Vitaliy Kononikin, founder of the Seaters coffee shop chain, as quoted in the report.
Felix Bezruk, co-owner of Funt Coffee roasting, noted that filter coffee is transitioning from a niche product to an everyday format. Along with its taste qualities, the popularity of the drink is influenced by the speed of its delivery in establishments and the preferences of a new generation of consumers, for whom filter coffee is the basic black coffee.
The total consumption of Americano still significantly exceeds that of filter coffee: in 2025, 10.5 million cups were sold compared to 1.3 million. However, the ratio between the drinks has decreased from 11:1 in 2021 to 8:1 in 2025.
As part of the study, Poster Pos analyzed the aggregate sales of 650 coffee shops for the period 2021-2025, which sold both Americano and machine-brewed filter coffee.
Poster Pos is a Ukrainian restaurant automation company that develops accounting software for the HoReCa system, which is installed on tablets.
On February 27, a key event of the year for the industrial sector will take place – the annual Conference of Eco-Industrial Parks (EIP) of Ukraine.
The conference will be held as part of the GEIPP-II Ukraine project, which is being implemented by UNIDO with the support of the Swiss Government through SECO in partnership with the Ministry of Economy, Environment, and Agriculture of Ukraine.
The main theme of the conference is how to attract capital for the development of EIPs and make them the foundation of the post-war economy.
The event will also discuss the following issues:
– Raising funds for modernization: financial instruments and investment potential.
– ESG standards as a passport to EU markets.
– Economy and efficiency: real cases of park residents.
– State support and political incentives.
Date: February 27, 2026
Time: 08:30–19:30
Location: Kyiv (the exact location will be announced after registration confirmation)
Registration is open until February 24, 2026 (until 12:00): https://forms.gle/imbeRyNrRWYGkQsV8
Media accreditation: https://forms.gle/UncwuV222ZgGKYhNA
Interfax-Ukraine – information partner
According to Serbian Economist, the energy partnership between Belgrade and Baku is rapidly moving beyond symbolic diversification and beginning to transform into a separate supply chain capable of significantly influencing the balance of the Serbian gas market. Azerbaijan’s Deputy Minister of Energy Orkhan Zeynalov said that by the end of 2026 – early 2027, Azerbaijan could cover up to 20% of Serbia’s gas needs, which, according to him, directly strengthens energy security by reducing dependence on a single source.
The context is simple: Serbia has remained predominantly dependent on gas imports in recent years, and the issue of diversification has become part of a broader agenda, ranging from heating and electricity prices to negotiations with the EU on energy integration. Reuters previously estimated that Serbia receives about 80% of its gas from Russia, with alternative volumes currently serving as insurance and a bargaining chip.
The legal framework for the Azerbaijani route has already been established. The contract between SOCAR and Srbijagas, signed in November 2023, provides for the supply of up to 400 million cubic meters per year in 2024-2026, with the possibility of increasing volumes after 2027. At the same time, official statements by the governments of Serbia and Azerbaijan have recorded separate seasonal agreements for additional volumes during the winter period.
Actual deliveries from Azerbaijan began in 2024, but so far have remained small compared to the overall market. According to data cited by Azerbaijan’s State Statistics Committee, Serbia received about 72.6 million cubic meters of Azerbaijani gas between February and December 2024. For comparison, according to estimates by Azerbaijani and regional sources, in January-November 2025, supplies had already grown to 192 million cubic meters.
Why is Belgrade taking this more seriously than “just another contract”? Because gas is beginning to be linked to industrial projects. In mid-February 2026, the leaders of Serbia and Azerbaijan confirmed plans to build a 500 MW gas-fired power plant, which is seen as a joint project with an estimated commissioning date of 2029. Industry media estimate the investment at around €600 million. Such a plant is capable of creating stable demand for fuel and, accordingly, pushing forward discussions on long-term supply terms — which is why Baku’s statements separately mention the topic of gas prices for future generation.
The stated target of 15-20% seems realistic precisely as a “market share” rather than the maximum technical capacity of the route. Even with Serbia’s moderate consumption, this means the need to reach several hundred million cubic meters per year on a sustainable basis and to secure a commercial supply formula after 2026. At the same time, Baku is making it clear that it sees Serbia as a potential energy hub for the Western Balkans and is looking for additional areas of cooperation, including projects in the field of green energy and hydrogen.
Agroholding Agrotrade exported over 333,000 tons of grains and oilseeds in 2025, according to the company’s press service on Facebook.
According to the report, 187,000 tons were produced in-house, while another 146,000 tons were supplied by third-party producers. The main export destinations remained Turkey, Egypt, Italy, and other countries in the Mediterranean region.
“The 2025 season has once again confirmed that flexibility and reputation are crucial in conditions of increased risk. Despite the difficult security situation, logistical constraints, and downtime, the Agrotrade Group’s export program was carried out without disruption throughout the year. Even when infrastructure comes to a standstill and risks for shipowners increase, our task is to fulfill our commitments. This is what allows us to maintain the trust of our international partners and continue our work,” said Andriy But, director of the agroholding’s foreign economic activity department.
Corn and wheat accounted for the bulk of exports. At the same time, there was a decline in soybean exports due to changes in the regulatory environment and the reorientation of part of the market toward domestic processing.
The agricultural holding also predicts that low export rates from Ukraine in the current season may lead to the formation of significant transitional stocks, which will affect the prices of the future harvest.
The Agrotrade Group of Companies is a vertically integrated holding company covering the entire agro-industrial cycle (production, processing, storage, and trade in agricultural products). It cultivates over 70,000 hectares of land. Its core crops are sunflower, corn, winter wheat, soybeans, and rapeseed. It has its own network of elevators with a one-time storage capacity of 570,000 tons.
The group also produces hybrid seeds of corn, sunflower, barley, and winter wheat. In 2014, a seed plant with a capacity of 20,000 tons of seeds per year was built on the basis of the Kolos seed farm (Kharkiv region).
The founder of Agrotrade is Vsevolod Kozhemyako.
Demand for “ready-to-eat” products in the Metro Cash & Carry chain of shopping centers has grown due to a shortage of staff among professional customers and limited time for food preparation among end consumers due to power outages, according to the chain’s CEO Olena Vdovychenko.
“For professional customers, the growth in demand for ready-made products is due to the fact that they have a severe shortage of staff, as many young people left after 18-24-year-olds were allowed to leave the country. Support for small and medium-sized businesses is very important because HoReCa (Hotel-Restaurant-Cafe/Catering – IF-U) is very difficult to work with,“ she said during ”EBA Global outlook: Success in Adversity,” organized by the European Business Association (EBA) in Kyiv on Tuesday.
According to her, for the end consumer, the choice in favor of semi-finished products is due to the reduction in time between power outages. At the same time, the “ultra-fresh” category (meat, fish, vegetables, fruit) grew by 20% in hryvnia terms compared to last year (12% in quantitative terms).
“Consumer sentiment has certainly changed over the past four years. Demand is quite restrained, limited to essential goods. Non-food products have declined significantly, and household chemicals are purchased at promotional prices in 80% of cases,” Vdovichenko noted.
She added that the chain is also seeing growth in demand for “psychological anchors”: salty and sweet snacks added 12% in hryvnia, coffee, despite rising prices, added 30%, and liqueurs added 40%.
The company currently works with three groups of customers: the hotel and restaurant business (22% growth), end consumers (19%), and traders (kiosks and small retail stores). According to Vdovichenko, the growth of the latter is insignificant due to the general contraction of the market in connection with the loss of territory and the expansion of large retailers.
As for the situation with electricity at Metro Cash & Carry itself, in order to ensure autonomy, eight shopping centers have established imported power supplies and are installing solar panels. The chain uses artificial intelligence as an auxiliary tool for pattern recognition and has introduced “fastline” scanners for customers to pay for their purchases independently in the app, which also helps to avoid queues and cope with staff shortages.
At the end of 2025, Metro Cash & Carry’s growth was 18% in monetary terms (UAH). For 2026, the company forecasts a figure of 20%, noting that the results for January and February of this year are in line with the plan.
