Business news from Ukraine

Business news from Ukraine

Ukrainians’ net sentiment toward Uzbekistan stands at +11.2 percentage points, according to study

In August 2026, Ukrainians’ attitudes toward Uzbekistan remain predominantly neutral: 55.6% of respondents hold this view. Taking these categories together, 25.7% of those surveyed view the country positively, while 14.5% view it negatively, according to the Experts Club Information and Analytical Center. In the summary report, the positive figure is listed as 25.6%, which is due to the rounding of the raw data.

6.5% of Ukrainians have a completely positive attitude toward Uzbekistan, while 19.2% have a mostly positive attitude. 55.6% of respondents chose a neutral response. 13.1% view the country mostly negatively, 1.4% completely negatively, and another 4.3% were undecided.

When the categories are combined, the balance between positive and negative attitudes is +11.2 percentage points. Positive assessments thus outnumber negative ones by approximately 1.8 times. At the same time, more than half of those surveyed do not express a strong positive or negative stance toward the country.

In the overall regional picture, Uzbekistan has a less pronounced positive image than Georgia and Azerbaijan. In August, positive assessments stood at 57.3% for Georgia and 48.7% for Azerbaijan, while a high proportion of neutral responses remains the key feature of perceptions toward Uzbekistan.

At the same time, compared to the April 2025 survey, attitudes have become more defined. At that time, 63.4% of Ukrainians held a neutral stance toward Uzbekistan, 21.7% had a positive view, 9.3% had a negative view, and 5.6% were undecided. Thus, the positive segment grew by approximately 4 percentage points, the negative segment by 5.2 percentage points, and the share of neutral responses decreased by 7.8 percentage points.

Maksym Urakin, founder of the Experts Club Information and Analytical Center and a candidate of economic sciences, believes that a key factor in how Uzbekistan is perceived remains Ukrainians’ lack of awareness about the country’s current role in Central Asia.

“For a significant portion of Ukrainian society, Uzbekistan remains a rather distant country. People are exposed to far less information about its economy, business, politics, or humanitarian ties than they are about EU countries, the Caucasus, or Ukraine’s immediate neighbors. That is precisely why the neutral group still accounts for more than half of the respondents,” Urakin noted.

At the same time, he said, the decline in the share of neutral responses—from 63.4% in April 2025 to 55.6% in August 2026—is a more significant signal than the individual increase in positive or negative assessments.

“We are seeing the gradual formation of a more defined image of Uzbekistan. Some respondents are shifting from a neutral stance to a specific assessment of the country. At the same time, positive attitudes still significantly outweigh negative ones. This means that there is a sufficiently favorable foundation for the development of economic, educational, cultural, and humanitarian ties, but the image of Uzbekistan in Ukraine still requires a greater informational presence,” Urakin added.

The current results partially confirm this assessment: the neutral group remains the largest, but it has shrunk significantly compared to 2025. The simultaneous increase in both positive and negative responses indicates, above all, the gradual formation of a more defined attitude toward Uzbekistan.

The survey was conducted in August 2026 using an online self-administered questionnaire via the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The sample is representative by age, gender, and region; the maximum theoretical margin of error for indicators at the 50% confidence level is ±3.5 percentage points.

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Ukrainians’ Positive Attitude Toward Lithuania Remains High, but Has Dropped to 69.9% — Study

According to Experts Club, Lithuania continues to enjoy one of the highest levels of positive perception among Ukrainians: in August 2026, 69.9% of respondents viewed the country positively, while only 3.9% viewed it negatively. At the same time, compared to the previous wave of the survey, the share of positive assessments has decreased, while the share of neutral assessments has increased, reports the Experts Club Information and Analytical Center.

According to the results of the August survey, 37.8% of Ukrainians view Lithuania entirely positively, and 32.1% view it mostly positively. A neutral stance is held by 24.5% of respondents. 3.1% view the country mostly negatively, 0.8% view it entirely negatively, and another 1.8% were undecided.

Based on the rounded figures in the table, the balance between positive and negative assessments is approximately plus 66 percentage points. This means that positive assessments of Lithuania outnumber negative ones by nearly 18 times. The country remains among those with the most favorable public perception among Ukrainians.

Compared to March 2026, the positive attitude has weakened somewhat. At that time, 44.1% of respondents rated Lithuania entirely positively, and another 31% rated it mostly positively, meaning the combined positive rating stood at 75.1%. Twenty-one percent of respondents had a neutral attitude toward the country, while about 3.3% had a negative one.

Thus, over the course of five months, the share of positive assessments decreased by 5.2 percentage points—from 75.1% to 69.9%. The share of neutral responses increased by 3.5 percentage points—from 21% to 24.5%—while the negative segment grew by only about 0.6 percentage points. Consequently, the decline in the positive rating was primarily due to some respondents shifting to a neutral position, rather than a sharp rise in negative attitudes.

The change in the intensity of positive assessments is also significant. The share of respondents with a completely positive attitude fell from 44.1% in March to 37.8% in August, while the share of mostly positive responses actually rose slightly—from 31% to 32.1%. This indicates a certain softening of assessments while maintaining an overall favorable image of Lithuania.

Oleksandr Pozniy, director of the research company Active Group, previously linked the high ratings of European countries to how Ukrainians perceive their support.

“This study confirms the general trend in public sentiment in Ukraine, which has intensified since the start of the full-scale war. Ukrainians clearly associate the support received primarily from European Union countries and the United Kingdom with a positive attitude toward them,” Pozniy noted.

At the same time, commenting on the structure of the responses in the survey, he emphasized: “For Ukrainians, the world is not ‘black and white,’ and the large proportion of neutral assessments regarding a number of countries indicates caution and a desire for balanced judgment rather than indifference.”

The latest round of the survey shows that, in the case of Lithuania, this trend is reflected in an increase in the neutral segment, while negative assessments remain at a very low level. Despite a decline compared to March, approximately seven out of ten Ukrainians continue to view the country positively.

The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous survey in March also included 800 respondents; the sample was representative by age, gender, and region, and the maximum theoretical margin of error for indicators at the 50% confidence level was ±3.5 percentage points.

https://www.experts.news/posts/pozytyvne-stavlennya-ukrayintsiv-do-lytvy-zalyshayetsya-vysokym-ale-znyzylosya-do-699-doslidzhennya

 

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Ukrainians’ positive attitude toward France remains among highest—72.8% of those surveyed

According to Experts Club, France continues to enjoy one of the highest levels of positive perception among Ukrainians: in August 2026, 72.8% of respondents viewed the country positively, while only 3.7% viewed it negatively. Compared to March, the share of positive assessments has decreased slightly, but at the same time, the share of negative responses has also decreased, reports the Experts Club Information and Analytical Center.

According to the results of the August survey, 28% of Ukrainians view France entirely positively, and 44.8% view it mostly positively. 22.5% of respondents hold a neutral position. 3.5% view the country mostly negatively, only 0.2% view it entirely negatively, and another 1% were undecided.

The balance of positive and negative assessments stands at plus 69.1 percentage points. Thus, positive attitudes toward France outnumber negative ones by nearly 20 to 1. Based on this balance, the country remains among the leaders in the overall ranking of Ukraine’s trading partners.

Compared to the previous survey wave, the changes are relatively minor. In March 2026, 30.3% of respondents had a completely positive attitude toward France, and 44.3% had a mostly positive attitude—meaning the overall positive rating stood at 74.6%. At that time, 20.3% held a neutral position, while 4.7% of respondents expressed a negative attitude.

Thus, over the course of five months, the share of positive assessments decreased by 1.8 percentage points—from 74.6% to 72.8%—but the share of negative assessments also fell—from 4.7% to 3.7%. At the same time, the share of neutral responses increased by 2.2 percentage points—to 22.5%. The balance between positive and negative attitudes changed only slightly—from plus 69.9 to plus 69.1 percentage points.

The internal structure of positive responses is also revealing. The share of those who view France entirely positively decreased from 30.3% to 28%, while the share of mostly positive responses remained virtually unchanged—44.3% in March and 44.8% in August. This indicates that a stable, positive core of public opinion regarding France remains intact.

Oleksandr Pozniy, director of the research firm Active Group, previously attributed France’s high ratings to its established image among the Ukrainian public.

“For many Ukrainians, France is a symbol of support in difficult times, as well as a cultural and political reference point in Europe. These figures demonstrate a high level of trust and respect, which is largely explained by Paris’s active role in European policy toward Ukraine,” Pozniy noted.

According to him, when analyzing these results, it is important to consider more than just current emotional assessments: attitudes toward other countries are shaped by experiences of interaction, the informational context, and Ukrainians’ expectations regarding the future role of a partner country.

The latest wave of the survey shows that attitudes toward France remain consistently positive: a slight decrease in the overall share of favorable assessments is accompanied by a reduction in the negative segment and an increase in the share of neutral responses. In other words, there has been no noticeable shift from a positive to a negative perception.

The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. In the previous survey wave in March, 800 respondents were also surveyed; the sample was representative by age, gender, and region, with a maximum theoretical margin of error of ±3.5 percentage points for indicators at the 50% confidence level.

https://www.experts.news/posts/pozytyvne-stavlennya-ukrayintsiv-do-frantsiyi-zalyshayetsya-odnym-iz-nayvyshchykh-728-opytanykh

 

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Ukrainians’ Positive Attitude Toward Romania Has Dropped to 45.2% — Survey

According to Experts Club, Ukrainians’ attitudes toward Romania remain predominantly positive or neutral; however, in August 2026, the share of positive assessments declined slightly compared to the previous survey wave. 45.2% of respondents view the country positively, 9.8% negatively, while 42.3% hold a neutral stance, reports the Experts Club Information and Analytical Center.

According to the results of the August survey, 13.3% of Ukrainians view Romania entirely positively, and 31.9% view it mostly positively. A neutral attitude was expressed by 42.3% of respondents. 8.4% view the country mostly negatively, 1.4% view it entirely negatively, and another 2.7% were undecided.

The balance of positive and negative assessments stands at plus 35.4 percentage points. Thus, positive responses outnumber negative ones by more than four to one, although respondents with a neutral attitude remain the largest single group.

Compared to March 2026, public perception of Romania has deteriorated slightly. In the previous survey wave, 14.9% of respondents rated the country entirely positively, and 33.8% rated it mostly positively—meaning the total share of positive responses was 48.7%. Seven percent of respondents had a negative view of Romania, and 42.2% were neutral.

Thus, over the course of five months, the positive attitude decreased by 3.5 percentage points—from 48.7% to 45.2%—while the negative attitude increased by 2.8 percentage points—to 9.8%. The share of neutral responses remained virtually unchanged: 42.2% in March and 42.3% in August. The balance between positive and negative assessments decreased from +41.7 to +35.4 percentage points, or by 6.3 percentage points.

These results indicate a moderate weakening of positive perceptions rather than a fundamental shift in attitude. The neutral group remains stable, and negative assessments, despite their increase, still lag significantly behind the positive ones.

Maksym Urakin, founder of the Experts Club information and analytical center and a candidate of economic sciences, commenting on the need to compare public assessments with the actual economic role of international partners, emphasized the deterioration of Ukraine’s overall foreign trade balance.

“For Ukraine, Romania is not an abstract foreign policy partner, but a neighboring country with which logistics, trade, the movement of people, the transit of Ukrainian goods, and humanitarian contacts are intertwined on a daily basis. Therefore, public perception here is shaped not only by political statements but also by concrete experiences of interaction. I would not yet interpret the current decline in positive assessments as a fundamental shift in attitude—the positive balance remains very significant,” Urakin noted.

In the case of Romania, the new wave of the survey shows that the country maintains a positive balance in public opinion, but this margin has narrowed compared to March. At the same time, the virtually unchanged proportion of neutral responses indicates that the main changes occurred specifically between the positive and negative segments.

The survey was conducted in August 2026 using an online self-administered questionnaire via the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous wave also included 800 respondents, and the sample was representative by age, gender, and region.

https://www.experts.news/posts/pozytyvne-stavlennya-ukrayintsiv-do-rumuniyi-znyzylosya-do-452-doslidzhennya

 

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Ukrainians’ Net Sentiment Toward Spain Rises to 63.6 Points – Experts Club

Spain continues to strengthen its positive image among Ukrainians: in August 2026, 65.2% of respondents expressed a positive attitude toward the country, while only 1.6% expressed a negative one. Compared to the previous survey, the share of positive assessments has increased, while negative attitudes remain at a minimal level, according to the Experts Club Information and Analytical Center.

According to the results of the August survey, 23.9% of Ukrainians have a completely positive attitude toward Spain, and 41.3% have a mostly positive attitude. A neutral stance is held by 31.3% of respondents. 1.4% view the country mostly negatively, only 0.2% view it entirely negatively, and another 2% were undecided.

The balance of positive and negative assessments stands at plus 63.6 percentage points. Thus, positive attitudes toward Spain outweigh negative ones by more than 40 times, and over 96% of respondents view the country positively or neutrally.

Compared to March 2026, attitudes toward Spain have improved. In the previous survey, 18.9% of respondents described their attitude as entirely positive, and 44.8% as mostly positive. The overall positive rating stood at 63.6%, the negative rating at 0.9%, and 33.6% of respondents held a neutral position.

Over the course of five months, the share of positive assessments increased by approximately 1.6 percentage points—to 65.2%. At the same time, there were changes within the positive group: the share of “entirely positive” responses rose by 5 percentage points—from 18.9% to 23.9%—while the share of “mostly positive” responses declined slightly. The share of neutral assessments decreased from 33.6% to 31.3%.

This continues the positive trend observed in previous waves of the survey: in August 2025, the balance of positive and negative attitudes toward Spain stood at approximately plus 52 percentage points; in March 2026, it was approximately plus 62.7 percentage points; and in August, it was plus 63.6 percentage points.

Spain remains not only one of the most positively perceived European countries but also one of Ukraine’s most advantageous trading partners. Recently, Spain has been among the leaders in terms of a trade surplus for Ukraine—that is, Ukrainian exports to this country significantly exceed imports. This makes the Spanish market particularly important in terms of foreign exchange earnings, export diversification, and the presence of Ukrainian businesses in the EU market.

Maksym Urakin, founder of the information and analytical center Experts Club, notes that in this case, the country’s positive public image is combined with real economic benefits for Ukraine.

“Spain is not only a country with a consistently positive image among Ukrainians but also one of Ukraine’s most advantageous economic partners. Recently, it has demonstrated a very strong position in bilateral trade and stands out as one of the leaders in terms of a trade surplus favorable to Ukraine. The combination of economic benefits, political support, humanitarian openness, and a positive public attitude forms a very solid foundation for the further development of Ukrainian-Spanish relations,” Urakin noted.

Oleksandr Pozniy, director of the research company Active Group, attributed the positive perception of Spain to a combination of political, humanitarian, and social factors.

“Spain actively supports Ukraine on the international stage, provides humanitarian aid, and creates favorable conditions for Ukrainian displaced persons. At the same time, cultural openness and traditional ties between our peoples reinforce this positive image. Therefore, there is virtually no mistrust or criticism of Spain within Ukrainian society,” Pozniy noted.

The latest wave of the survey generally confirms this trend. The increase in the share of entirely positive assessments, coupled with an extremely low level of negative sentiment, indicates that Spain continues to enjoy a consistently positive image among the Ukrainian public.

The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. In the previous wave conducted in March, 800 respondents were also surveyed, and the sample was representative by age, gender, and region.

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Ukrainians’ overall attitude toward Slovakia has improved by more than 12 percentage points over past five months — Experts Club

Ukrainians’ attitude toward Slovakia in August 2026 improved significantly compared to the previous survey: the share of positive assessments rose to 40.7%, while negative assessments fell to 12.2%. Respondents with a neutral attitude remain the largest group—44.4%, according to the Experts Club Information and Analytical Center. Experts.news

According to the results of the August survey, 9.8% of Ukrainians have a completely positive attitude toward Slovakia, and 30.9% have a mostly positive attitude. A neutral attitude was expressed by 44.4% of respondents. 10.8% view the country mostly negatively, 1.4% view it entirely negatively, and another 2.7% were undecided.

Based on the rounded figures in the table, the balance of positive and negative assessments is approximately plus 28.5 percentage points, while in the consolidated survey results it is reported at plus 28.6 percentage points. This is one of the most notable examples of improved public perception among the countries of Central and Eastern Europe.

In March 2026, 34.3% of respondents viewed Slovakia positively: 8.9% viewed it entirely positively and 25.4% viewed it mostly positively. At that time, 18.2% of respondents expressed a negative attitude, while 43.6% were neutral.

Thus, over the course of five months, the share of positive assessments increased by 6.4 percentage points—from 34.3% to 40.7%—while negative assessments decreased by approximately 6 percentage points—from 18.2% to 12.2%. The neutral group remained virtually unchanged—43.6% in March versus 44.4% in August.

Even more noticeable is the shift in the balance between positive and negative assessments: it rose from approximately plus 16.1 percentage points to plus 28.6 percentage points, or by more than 12 percentage points. Unlike a number of other countries in the region, where August saw a deterioration or largely stable trends, the survey shows a shift toward a more favorable perception in the case of Slovakia.

Maksym Urakin, founder of the Experts Club information and analytical center and a candidate of economic sciences, believes that the improvement in attitudes toward Slovakia may be linked to a gradual shift from an emotional perception of political rhetoric to a more pragmatic assessment of the actual relations between the two countries.

“For Ukraine, Slovakia is a neighboring country with which there are very concrete daily ties: trade, transit, energy, border cooperation, humanitarian contacts, and the movement of people. When the public sees these practical ties and they remain stable, it gradually softens even a rather tense political backdrop. In my opinion, the current increase in positive assessments indicates precisely this shift toward a more pragmatic perception of Slovakia,” noted Maksym Urakin.

According to him, the simultaneous growth of the positive segment and the decline in the negative segment are particularly telling.

“It’s not just the shift in the overall balance that’s important here. Over the course of five months, the share of negative assessments has fallen by about a third, while positive assessments have increased significantly. This means that some of the people who previously viewed Slovakia critically are shifting not just to the neutral group, but to the positive one as well. At the same time, the 44.4% of neutral responses indicate that there remains significant potential for further shaping the country’s image in Ukraine,” added Urakin.

The survey was conducted in August 2026 using an online self-administered questionnaire via the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous wave in March also included 800 respondents; the sample was representative by age, gender, and region, with a maximum theoretical margin of error of ±3.5 percentage points for a 50% indicator.

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