According to Experts Club, Turkey has the highest net positive sentiment among Ukrainians among the Middle Eastern countries included in the study—44.9 percentage points. More than half of those surveyed—52.3%—view the country positively. At the same time, neutral attitudes prevail toward Saudi Arabia and Jordan, while Lebanon is the only country in this group with a negative balance. This is evidenced by the results of the third wave of the study “Ukrainians’ Attitudes Toward Countries Around the World,” conducted by Active Group in collaboration with Experts Club, according to the Experts Club Information and Analytical Center.
52.3% of respondents view Turkey positively, 37.6% neutrally, 7.4% negatively, and another 2.7% were undecided. The balance of positive and negative assessments stands at 44.9 percentage points, compared to 49.4 percentage points in March 2026 and 44.3 percentage points in August 2025. Thus, following a spring increase, the indicator has returned to roughly last year’s level.
Israel ranks second among the countries shown on the slide in terms of the share of positive assessments—35.6%. 39.7% of respondents view it neutrally, 21.9% negatively, and another 2.7% were undecided. The balance stands at 13.7 percentage points and continues to decline: in August 2025, it was 31 percentage points, and in March 2026, it was 18.9 percentage points.
Saudi Arabia is viewed positively by 29% of Ukrainians, while the majority—57.5%—hold a neutral stance. The share of negative assessments is 9%, and the balance is +20 percentage points, compared to 19.8 percentage points in March. Compared to August 2025, when it stood at 25.6 percentage points, the figure remains lower.
Regarding Jordan, 65% of respondents hold a neutral stance—the highest figure in this regional group. 20.5% of those surveyed view the country positively, 7.2% negatively, and another 7.2% are undecided. The balance of positive and negative assessments stands at 13.3 percentage points.
Lebanon has the lowest score. 12.9% of Ukrainians view the country positively, 22.1% negatively, and 57.3% neutrally. The balance stands at minus 9.2 percentage points and is gradually deteriorating: from minus 6.6 percentage points in August 2025 to minus 7.7 percentage points in March and minus 9.2 percentage points in August 2026.
Maksym Urakin, founder of the Experts Club information and analytical center, emphasized the importance of foreign governments maintaining constant communication with the Ukrainian public.
“The first recommendation is to regularly showcase specific achievements and concrete actions. Second, be open to questions and inquiries from the media and the public,” Urakin noted. He also recommended that diplomatic missions systematically inform Ukrainians about the concrete results of cooperation.
Oleksandr Pozniy, director of the research company Active Group, drew attention to the need to combine an information presence with the practical development of bilateral relations.
“We should focus not only on raising general awareness. First and foremost, business associations, the Ministry of Economy, and the Ministry of Foreign Affairs need to take action,” Pozniy noted.
In his view, economic and diplomatic institutions should more actively tap into the potential of markets where Ukraine can expand its cooperation.
Overall, the study shows that Ukrainians’ perceptions of Middle Eastern countries vary significantly. Turkey has a distinctly positive image, while neutrality dominates perceptions of Saudi Arabia and Jordan; assessments of Israel are more polarized, and negative assessments of Lebanon outweigh positive ones.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. According to the organizers, the sample is representative by age, gender, and region, and the maximum theoretical statistical margin of error is 3.5%. This is the third wave of the study, following surveys conducted in August 2025 and March 2026.
ACTIVE GROUP, EXPERTS CLUB, ISRAEL, JORDAN, LEBANON, MIDDLE EAST, SAUDI ARABIA, SOCIOLOGY, TURKEY, UKRAINE
According to Experts Club, most countries in South and Southeast Asia are characterized by a high proportion of neutral attitudes among Ukrainians—ranging from 48.3% for India to 68.9% for Malaysia. Thailand received the highest proportion of positive assessments among the countries surveyed—30.9%—while India is the only country in the group with a distinctly negative balance of attitudes. This is evidenced by the results of the third wave of the study “Ukrainians’ Attitudes Toward Countries Around the World,” conducted by Active Group in collaboration with Experts Club, reports the Experts Club Information and Analytical Center.
Thailand is viewed positively by 30.9% of respondents, neutrally by 59.5%, negatively by 3.9%, and 5.7% were undecided. The balance of positive and negative assessments stands at 27 percentage points, compared to 25 percentage points in March 2026.
Vietnam is viewed positively by 21.5% of respondents, neutrally by 60.5%, and negatively by 12.1%. The balance stands at 9.4 percentage points and has gradually increased over the three waves of the survey: from 6.7 percentage points in August 2025 to 8.8 percentage points in March and 9.4 percentage points in August 2026.
Regarding Indonesia, 20.9% of Ukrainians expressed a positive attitude, 66.3% chose a neutral response, 6.1% expressed a negative attitude, and another 6.7% were undecided. The balance calculated from these percentages is 14.8 percentage points; on the slide, it is shown as 14.2 percentage points, which may be due to rounding or a technical discrepancy in the presentation.
Malaysia has the highest share of neutral assessments in the group—68.9%. 18.6% of respondents view it positively, 4.1% negatively, and another 8.4% were unable to answer. Overall, the published results confirm that public opinion regarding Thailand, Vietnam, Indonesia, and Malaysia is predominantly neutral rather than negative.
India stands out noticeably from the other countries in this group. 17.2% of respondents view it positively, while 31.5% view it negatively and 48.3% view it neutrally. As a result, the balance stands at minus 14.3 percentage points, compared to minus 5.6 percentage points in March 2026 and minus 10.3 percentage points in August 2025. Based on the overall results of the entire study, India has the second-lowest balance after China.
Maksym Urakin, founder of Experts Club, deputy director of the Interfax-Ukraine news agency, and candidate of economic sciences, emphasized the need to analyze Ukrainians’ attitudes toward other countries alongside actual economic ties.
“In other words, the deficit has increased by more than $10 billion over the past year. Therefore, it is very important for us to analyze our main partners,” Urakin noted. In his opinion, sociological data can complement trade analysis and help better understand promising areas of international cooperation.
Oleksandr Pozniy, Director of the research company Active Group, drew attention to the importance of the economic and informational components of bilateral relations.
“We need to do more than just raise general awareness. First and foremost, business associations, the Ministry of Economy, and the Ministry of Foreign Affairs must work to develop bilateral relations and improve the balance,” Pozniy noted. He also advocated for expanding cooperation with markets where Ukraine has opportunities to increase exports.
Overall, the results show a significant difference in perceptions of individual Asian countries. While neutrality prevails regarding Thailand, Vietnam, Indonesia, and Malaysia—with positive assessments outnumbering negative ones—perceptions of India lean toward the negative.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The sample is representative by age, gender, and region; the stated maximum theoretical statistical margin of error is ±3.5 percentage points. This is the third wave of the study, following surveys conducted in August 2025 and March 2026.
ACTIVE GROUP, EXPERTS CLUB, INDIA, INDONESIA, MALAYSIA, SOCIOLOGY, SOUTH ASIA, Southeast Asia, THAILAND, UKRAINE, VIETNAM
According to Experts Club, Italy and Spain have the highest levels of positive attitudes among Ukrainians among the Southern European countries included in the study—70.1% and 65.2%, respectively. At the same time, a significant portion of respondents hold a neutral stance toward Greece and Slovenia, while attitudes toward Serbia remain the most mixed. This is evidenced by the results of the third wave of the study “Ukrainians’ Attitudes Toward Countries Around the World,” conducted by Active Group in collaboration with Experts Club, reports the Experts Club Information and Analytical Center.
Italy has the best result in the regional group: 70.1% of respondents view it positively, 25% neutrally, 2.9% negatively, and another 2% were undecided. The balance of positive and negative assessments stands at 67.2 percentage points. In March 2026, it was slightly higher—69.7 percentage points—but compared to August 2025, when the figure stood at 55 percentage points, attitudes remain significantly more favorable.
Spain is viewed positively by 65.2% of respondents, neutrally by 31.3%, and negatively by only 1.6%. The balance stands at 63.6 percentage points, compared to 62.7 percentage points in March and 52 percentage points in August of last year. Thus, among the Southern European countries surveyed, Spain is the one showing consistent growth in the balance compared to previous waves.
49.7% of Ukrainians view Greece positively, 44.2% neutrally, and 3.9% negatively. The balance of positive and negative assessments stands at 45.8 percentage points, compared to 50.1 percentage points in March 2026 and 44.7 percentage points in August 2025. This indicates a relatively stable perception of the country, with positive and neutral assessments predominating.
Regarding Slovenia, 40.3% of respondents expressed a positive attitude, while nearly half—49.9%—took a neutral stance. 6.7% view the country negatively, and the balance stands at 33.6 percentage points, the same as in March 2026.
The most contrasting results in the group were recorded for Serbia. 22.7% of Ukrainians view it positively, 20.4% negatively, and the majority, 53.4%, hold a neutral position. The balance stands at plus 2.3 percentage points. At the same time, the trend has improved compared to August 2025, when the indicator was negative—minus 12.3 percentage points.
Maksym Urakin, founder of Experts Club, deputy director of the Interfax-Ukraine news agency, and candidate of economic sciences, emphasized the need for foreign partners to communicate more actively with Ukrainian society.
“The first recommendation is to regularly showcase concrete achievements and specific actions. The second is to be open to questions and inquiries from the media and the public,” Urakin noted.
According to him, sociological data can help diplomatic missions and businesses assess public perception and build bilateral relations more effectively.
Oleksandr Pozniy, director of the research firm Active Group, highlighted the need to combine public awareness with the development of practical economic cooperation.
“We need to do more than just raise general awareness. First and foremost, business associations, the Ministry of Economy, and the Ministry of Foreign Affairs need to take action,” Pozniy noted.
According to him, the most promising areas are those where Ukraine can deepen bilateral ties and increase exports.
In a broader context, the study shows that Ukrainians’ attitudes toward most Southern European countries remain positive or neutral. Italy and Spain score particularly high, while public opinions regarding Serbia are significantly more polarized, although the balance has improved over the past year.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The sample is representative by age, gender, and region, and the stated maximum theoretical margin of error for indicators at the 50% confidence level is ±3.5 percentage points. This is the third wave of the study, following surveys conducted in August 2025 and March 2026.
ACTIVE GROUP, EXPERTS CLUB, GREECE, ITALY, SERBIA, SLOVENIA, SOCIOLOGY, SOUTHERN EUROPE, SPAIN, UKRAINE
Canada has the highest balance of positive and negative attitudes among Ukrainians—not only among the countries represented in the Americas and Australia, but also among all countries covered by the study: in August 2026, it stood at 73.8 percentage points. Australia scored 61.6 percentage points, the U.S. — 38.4 percentage points, and Brazil — 19.4 percentage points. These findings are based on the results of the third wave of the study “Ukrainians’ Attitudes Toward Countries Around the World,” conducted by Active Group in collaboration with Experts Club, according to the Experts Club Information and Analytical Center.
Canada is viewed positively by 76.3% of Ukrainians surveyed, negatively by only 2.5%, neutrally by 19.2%, and another 2% were undecided. As a result, the balance of positive and negative assessments stands at 73.8 percentage points—the highest value among Ukraine’s 50 largest trading partners included in the study.
Australia ranks second in this regional group: 63.8% of respondents expressed a positive attitude toward it, 32.1% were neutral, only 2.2% were negative, and another 2% were undecided. The balance of positive and negative assessments stands at 61.6 percentage points, which also indicates a predominantly positive perception of the country among the Ukrainian audience.
Fifty-five percent of respondents view the U.S. positively, 16.6% negatively, 25.6% neutrally, and another 2.7% were unable to answer. The balance stands at 38.4 percentage points. At the same time, this figure has improved significantly compared to the previous survey wave: in March 2026, the figure was 19.4 percentage points, while in August 2025, it was 32.3 percentage points. Thus, over the course of five months, the balance of attitudes toward the U.S. has increased by 19 percentage points.
Brazil is viewed much more neutrally. Twenty-eight percent of Ukrainians expressed a positive attitude, while 59.7% chose a neutral response, 8.6% expressed a negative attitude, and another 3.7% were undecided. The balance of positive and negative assessments stands at 19.4 percentage points, compared to 21 percentage points in March 2026 and 12 percentage points in August 2025.
Thus, the data reveal significant differences within the group: Canada and Australia are characterized by a high level of established positive attitudes; in the U.S., positive assessments also predominate and have increased noticeably compared to March, while a neutral stance dominates regarding Brazil. Overall, Canada tops the entire ranking of the surveyed countries with a balance of +73.8 percentage points
Maksym Urakin, founder of the Experts Club Information and Analytical Center, deputy director of the Interfax-Ukraine news agency, and candidate of economic sciences, emphasized the need for systematic communication between foreign countries and Ukrainian society.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. According to the organizers, the sample is representative in terms of age, gender, and region; the maximum theoretical statistical margin of error for indicators at the 50% confidence level is ±3.5 percentage points. This is the third wave of the study, following surveys conducted in August 2025 and March 2026.
ACTIVE GROUP, AMERICA, AUSTRALIA, BRAZIL, CANADA, EXPERTS CLUB, PUBLIC OPINION, SOCIOLOGY, the U.S., UKRAINE, URAKIN
Georgia has the highest balance of positive and negative attitudes among Ukrainians among the countries of the Caucasus and Central Asia included in the study—48.5 percentage points. Azerbaijan scored 40.1 percentage points, while Uzbekistan’s score was 11.1 percentage points. These findings come from the third wave of the study “Ukrainians’ Attitudes Toward Countries Around the World,” conducted by Active Group in collaboration with Experts Club, according to the Experts Club Information and Analytical Center.
57.3% of Ukrainians surveyed view Georgia positively, 32.1% neutrally, 8.8% negatively, and another 1.8% were undecided. The balance of positive and negative assessments stands at 48.5 percentage points and has gradually increased over the three waves of the survey: from 45.6 percentage points in August 2025 to 47.5 percentage points in March 2026 and 48.5 percentage points in August of this year. The current figures for positive attitudes and the balance are confirmed by the published survey data.
A positive attitude toward Azerbaijan was expressed by 48.7% of respondents, a neutral one by 39.5%, a negative one by 8.6%, and another 3.1% chose the “difficult to answer” option. The balance stands at 40.1 percentage points. Compared to March 2026, it has risen from 37.8 percentage points, but remains lower than the August 2025 level of 51 percentage points. In terms of the share of positive assessments, Azerbaijan ranks second in this regional group after Georgia.
Attitudes toward Uzbekistan are characterized primarily by a high proportion of neutral assessments. 25.6% of respondents view the country positively, 55.6% neutrally, 14.5% negatively, and another 4.3% are undecided. The balance between positive and negative responses is 11.1 percentage points. In the study’s analytical materials, the high proportion of neutral responses is noted as a characteristic feature of perceptions of countries in the region that receive less media attention from the Ukrainian audience.
Thus, the balance remains positive for all three countries surveyed, but the structure of the assessments differs significantly. In the case of Georgia, the overwhelming majority of respondents express a positive attitude; positive assessments also prevail regarding Azerbaijan, while a neutral stance dominates in assessments of Uzbekistan.
Maksym Urakin, founder of the Experts Club Information and Analytical Center, deputy director of the Interfax-Ukraine news agency, and candidate of economic sciences, emphasized the importance of systematic communication between foreign partners and Ukrainian society.
“Second, we must be open to questions and inquiries from the media and the public. We also need to make use of our sociological data,” Urakin noted. According to him, it is important for embassies to regularly inform the Ukrainian audience about specific results of cooperation and to maintain full-fledged communication in the Ukrainian language.
Oleksandr Pozniy, director of the research company Active Group, drew attention to the need to develop the practical component of international economic cooperation.
“We should focus not only on raising general awareness. We need to expand cooperation with countries where we can achieve a positive trade balance,” Pozniy noted. He also highlighted the role of business associations, the Ministry of Economy, and the Ministry of Foreign Affairs in developing bilateral relations.
The survey was conducted in August 2026 using self-administered online questionnaires via the SunFlowerSociology panel. A total of 800 Ukrainian citizens aged 18 and older were surveyed. According to the organizers, the sample is representative in terms of age, gender, and region, and the maximum theoretical margin of error for indicators at the 50% confidence level is ±3.5 percentage points. This is the third wave of the survey, following surveys conducted in August 2025 and March 2026.
ACTIVE GROUP, AZERBAIJAN, Central Asia, EXPERTS CLUB, GEORGIA, international relations, Pozniy, SOCIOLOGY, the Caucasus, UKRAINE, URAKIN, UZBEKISTAN
According to Experts Club, France and the Netherlands have the highest share of positive attitudes among Ukrainians among the Western European countries included in the study — 72.8% and 71.2%, respectively. Germany is viewed positively by 69.9% of respondents, and Switzerland by 66.9%. These findings come from the third wave of the study “Ukrainians’ Attitudes Toward Countries Around the World,” conducted by Active Group in collaboration with Experts Club, reports the Experts Club Information and Analytical Center.
According to the results of the August survey, 22.5% of respondents have a neutral attitude toward France, 3.7% have a negative attitude, and another 1% were undecided. The balance of positive and negative assessments stands at 69.1 percentage points, compared to 69.9 percentage points in March 2026 and 71 percentage points in August 2025.
For the Netherlands, the balance of positive and negative attitudes stands at 69.6 percentage points. Specifically, 71.2% of respondents view the country positively, 26.4% neutrally, and only 1.6% negatively. In March 2026, the balance was slightly higher—71.5 percentage points—while in August 2025 it stood at 61 percentage points.
69.9% of Ukrainians view Germany positively, 23.5% neutrally, and 5.5% negatively. Its net balance fell to 64.4 percentage points, compared to 73.9 percentage points in March and 72.7 percentage points in August of last year. Thus, among the six Western European countries surveyed, Germany showed the most significant decline in this indicator between March and August 2026.
Switzerland is viewed positively by 66.9% of respondents, negatively by only 1.4%, and 29.7% hold a neutral view. The balance stands at 65.5 percentage points, compared to 67.1 percentage points in March.
Belgium is the only country in this group where the balance increased in August compared to March—from 56.4 to 58.5 percentage points. 59.9% of respondents view the country positively, 36% neutrally, and 1.4% negatively. In August 2025, the balance stood at 54.4 percentage points
Austria received the lowest share of positive responses among the Western European countries surveyed—52.6%. At the same time, only 2.7% of Ukrainians view it negatively, while 41.7% chose a neutral response. The balance stands at 49.9 percentage points, compared to 53.3 percentage points in March 2026 and 44 percentage points in August 2025. Overall, the data indicate that the lower levels of positive attitudes toward Belgium and Austria are primarily due to a higher proportion of neutral, rather than negative, assessments.
Maksym Urakin, founder of the Experts Club Information and Analytical Center, deputy director of the Interfax-Ukraine news agency, and candidate of economic sciences, emphasized the importance of systematic communication between foreign partners and Ukrainian society.
“The first recommendation is to regularly showcase concrete achievements and specific actions. The second is to be open to questions and inquiries from the media and the public,” Urakin noted.
Oleksandr Pozniy, director of the research company Active Group, for his part, drew attention to the link between public awareness and the practical development of bilateral cooperation.
“We should focus not only on raising general awareness. We need to expand cooperation with countries where we can achieve a positive balance,” Pozniy noted.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. According to the organizers, the sample is representative in terms of age, gender, and region; the maximum theoretical statistical margin of error at a 95% confidence level is 3.5%. This is the third wave of the study, following surveys conducted in August 2025 and March 2026.
ACTIVE GROUP, AUSTRIA, BELGIUM, EXPERTS CLUB, FRANCE, GERMANY, SOCIOLOGY, SWITZERLAND, THE NETHERLANDS, UKRAINE, WESTERN EUROPE
