A sociological survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center shows an overall positive trend in Ukrainians’ attitudes toward Austria. The share of positive assessments rose to 55.9% compared to 48.7% in August 2025. At the same time, the level of negative perception nearly halved—from 4.7% to 2.6%.
Despite this, a significant portion of respondents—40.3%—adopt a neutral stance. This distribution of responses indicates that for many Ukrainians, Austria remains a country without a clearly defined emotional image. At the same time, the positive segment is quite stable: 17.5% of respondents expressed a completely positive attitude, and another 38.5%—a mostly positive one.
Negative assessments remain minimal. The share of those who view Austria mostly negatively is 2.3%, and those who view it entirely negatively is only 0.2%. Another 1.2% of respondents were unable to decide on their position. This configuration of indicators suggests the absence of systematic negativity and, at the same time, a limited depth of positive perception.
The key factor in the dynamics of change is precisely the increase in positive sentiment. This may indicate a gradual strengthening of Austria’s presence in the Ukrainian information space or a clearer understanding of its role in the European context. At the same time, the persistence of a large share of neutral responses suggests that this process is not yet complete.
“The results regarding Austria clearly demonstrate how attitudes toward countries that are not at the center of Ukrainians’ daily attention are formed. We see a rise in positive sentiment, but at the same time, a significant proportion of neutral assessments remains, which indicates a lack of knowledge or experience in interaction. In such cases, the key factor becomes the country’s informational presence and clear signals regarding its role for Ukraine,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, Austria is currently perceived by Ukrainians more positively than negatively, though this perception has not yet taken on a clearly defined character. Further growth in positive assessments will largely depend on the extent to which the country is present in the Ukrainian public sphere and how clearly its role in the broader European context becomes understood.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Austria ranks 20th in total trade volume with Ukraine, which amounts to $1.33 billion. At the same time, imports from Austria exceed Ukrainian exports, resulting in a moderate trade deficit of over $200 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, AUSTRIA, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitude toward Egypt remains largely neutral, but trends over the past few months indicate a noticeable improvement in perceptions of the country. According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 32.4% of respondents view Egypt positively, whereas in August 2025 this figure stood at 23.0%. At the same time, the share of negative assessments has decreased slightly—from 4.0% to 3.7%.
The breakdown of responses shows that the largest group remains respondents with a neutral stance—62.5%. This means that for most Ukrainians, Egypt does not belong to the category of countries with a clearly defined emotional image. The positive attitude consists of 10.5% “completely positive” and 21.9% “mostly positive” assessments. The negative segment remains minimal: 3.3% of respondents chose “mostly negative,” 0.5% chose “completely negative,” and another 1.4% were undecided.
Thus, the main feature of attitudes toward Egypt is a combination of very high neutrality with a gradual increase in positive sentiment. This indicates that the country does not yet occupy a prominent place in the Ukrainian information space, yet its image is not negative and has the potential for further improvement. It is also important that the increase in positive assessments is occurring without a rise in critical perception.
“Egypt is a very interesting example of the gap between economic statistics and public perception. Egypt ranks first among Ukraine’s trading partners in terms of trade surplus—over $1.224 billion—meaning it is one of the most profitable markets for us. But in public opinion, we see a predominantly neutral attitude, which means: the country’s economic weight has not yet translated into an equally strong reputational presence,” noted Maksim Urakin, founder of the Experts Club information and analytical center.
From an analytical perspective, this means that Egypt is already an important economic partner for Ukraine, but has not yet become a country with a clearly established positive image in the public consciousness. Given such a significant positive trade balance, the potential for strengthening the bilateral image remains quite high. If economic cooperation is complemented by greater public visibility, humanitarian contacts, and an information presence, some of the current neutrality may eventually shift toward a more pronounced positive perception.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Egypt ranks 19th in total trade volume with Ukraine, with a figure of $1.82 billion. At the same time, Ukraine has a significant trade surplus with Egypt, as exports of Ukrainian goods exceed imports by more than five times.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EGYPT, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
The results of a public opinion sociological survey conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club indicate a sharp improvement in Ukrainians’ attitudes toward Italy. Overall, 70.2% of respondents evaluate the country positively, while negative attitudes account for only 0.5%. Compared to August 2025, positive assessments increased by more than 10 percentage points (from 57.3%), while negative ones significantly decreased (from 2.3%).
The structure of responses demonstrates not only growth in positivity, but also its qualitative strengthening. The share of “completely positive” attitudes is 19.3%, while “mostly positive” accounts for 50.8%. This means that the positive perception of Italy is not situational, but stable in nature and is formed among the majority of respondents without significant reservations.
The share of neutral assessments is 28.9%, which is a moderate indicator and indicates a sufficiently formed perception of the country. The negative segment is practically absent: only 0.5% of respondents chose the option “mostly negative,” while “completely negative” attitudes were not recorded. The share of those who were unable to determine their answer also stands at 0.5%.
The dynamics of changes between 2025 and 2026 is one of the most indicative among all countries. The growth of positive assessments is accompanied by an almost complete disappearance of negative ones, which indicates a consolidation of public opinion in a positive direction. Unlike cases where polarization or an increase in neutrality is observed, in the case of Italy a clear and stable positive image is being formed.
From an analytical point of view, this means that attitudes toward Italy are moving into the category of a high level of trust. The combination of a significant share of “mostly positive” and the growth of “completely positive” assessments indicates strengthening emotional certainty and a reduction in the level of doubt in the perception of the country.
“In the case of Italy, we see an example of rapid positive consolidation of public opinion. The growth of positive assessments is accompanied by an almost complete disappearance of negative sentiment, which is quite a rare dynamic. This indicates the formation of a stable positive image of the country in Ukrainian society,” said Oleksandr Pozniy, Director of the research company Active Group.
Overall, the results of the study show that Italy occupies one of the strongest positions among countries with a positive perception in Ukraine. A sharp increase in positivity, a minimal level of negativity, and a stable structure of responses indicate a formed and consolidated image that has the potential to remain устойчивый in further dynamics.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Italy ranks sixth in terms of total trade in goods with Ukraine, with a figure of $5.02 billion. At the same time, imports from Italy slightly exceed Ukrainian exports, forming a moderate negative balance for Ukraine.
The study was presented at the Interfax-Ukraine press center, and the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the website of the Experts Club analytical center.
ACTIVE GROUP, EXPERTS CLUB, ITALY, LATER, SOCIOLOGY, SURVEY, UKRAINE
Ukrainians’ attitudes toward Greece are showing a moderately positive trend. According to the results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, the share of positive assessments stands at 52.7%, which is higher than the August 2025 figure (47.7%). At the same time, the level of negative perception remains low and fluctuates around 2.6% (compared to 2.3% previously).
The breakdown of responses indicates a predominance of moderately positive attitudes. 16.8% of respondents chose the option “completely positive,” while another 35.9% selected “mostly positive.” Thus, more than half of Ukrainians generally view Greece positively, although the intensity of this attitude remains less pronounced than in the case of leading European partners.
At the same time, a key feature is the significant share of neutral assessments—43.1%. This indicates that for a significant portion of Ukrainian society, Greece does not fall into the category of countries with a clearly formed emotional image. Negative assessments remain marginal: 2.6% of respondents indicated a “mostly negative” attitude, while the share of “completely negative” assessments is virtually nonexistent. Another 1.6% of respondents were undecided.
Comparative trends show that over the past six months, attitudes toward Greece have become more positive, though the changes are gradual. The increase in positive assessments occurred without a significant rise in negative ones, indicating a gradual strengthening of the overall perception of the country without sharp fluctuations in public opinion.
The high proportion of neutral responses indicates limited intensity of contact or informational influence. In such cases, positive dynamics develop more slowly than in countries that have a more noticeable presence in the political, economic, or humanitarian spheres for Ukraine.
“The results regarding Greece show that Ukrainians do not form strong opinions where interaction is less intense. In such cases, we see a combination of a moderately positive attitude with a large proportion of neutral responses. This means that the country’s image is still in the process of formation,” noted Oleksandr Pozniy, director of the research company Active Group.
Overall, the survey data indicate that Greece is gradually strengthening its position in Ukrainian public opinion, though the country’s level of engagement and influence on perceptions remains moderate. The primary potential for further improvement lies in shifting from a neutral to a more clearly positive perception.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Greece ranks 18th in total trade volume with Ukraine, amounting to $1.92 billion. Imports from Greece significantly exceed exports from Ukraine, resulting in a trade deficit of over $1.13 billion.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, GREECE, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitude toward the United Kingdom remains one of the most positive among all countries covered by a public opinion poll conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center. The share of positive assessments stands at 74.6%, which is only slightly lower than the August 2025 figure (75.3%). At the same time, the share of negative assessments has risen slightly—from 5.0% to 5.8%.
Positive assessments dominate the response structure: 40.3% of respondents expressed a “completely positive” attitude, while another 34.3% expressed a “mostly positive” attitude. This distribution indicates a high level of trust and a clearly established positive perception of the country among Ukrainians.
The share of neutral assessments stands at 18.2%, which is a relatively low figure and confirms that the majority of respondents have a definite attitude toward the United Kingdom. Negative assessments remain limited: 3.3% chose “mostly negative,” and 2.6% chose “completely negative.” Another 1.4% of respondents were unable to answer.
A comparison with the previous period shows that the overall level of positive perception of the United Kingdom remains consistently high, although there has been a slight increase in critical assessments. At the same time, these changes are not systematic in nature and do not affect the overall picture, in which the United Kingdom retains its position among Ukraine’s most positively perceived partners.
A distinctive feature of attitudes toward this country is the high proportion of “fully positive” assessments, indicating an emotionally strong perception. This means that the image of the UK in Ukrainian society is shaped not only on a rational level but also has a significant value-based and symbolic component.
“Attitudes toward the UK demonstrate that Ukrainians quite clearly distinguish the roles of different countries in the international context. Where there is a consistent position and clear signals of support, a stable positive image is formed. Even slight fluctuations in the indicators do not change the overall level of trust in such partners,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, the survey results indicate that the United Kingdom maintains one of the highest levels of positive perception among Ukrainians. Minor changes in the dynamics do not affect the overall trend: the country remains a stable and positively viewed partner in Ukrainian public opinion.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the United Kingdom ranks 17th in total trade volume with Ukraine, with a figure of $2.08 billion. At the same time, imports of British goods exceed Ukrainian exports, resulting in a negative bilateral trade balance of over $785 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, UNITED KINGDOM, URAKIN
Ukrainians’ attitudes toward Lithuania remain among the most stable and positive of all countries covered by the sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center. The share of positive assessments rose to 75.1% compared to 71.7% in August 2025, indicating a further strengthening of this country’s positive image in Ukrainian society. At the same time, the level of negative attitudes remained unchanged at 3.3%.
“Completely positive” attitudes dominate the response structure—44.1% of respondents chose this option. Another 31.0% described their attitude as “mostly positive.” Thus, Lithuania ranks among the countries with the highest share of unconditional support among Ukrainians.
A neutral stance is held by 21.0% of respondents, which is a relatively low figure compared to many other countries. This indicates a fairly clear and well-established attitude among Ukrainians toward Lithuania. Negative assessments remain minimal: 2.3% of respondents chose the “mostly negative” option, and only 0.9% selected “completely negative.” Another 0.7% were undecided.
The trend between August 2025 and March 2026 demonstrates not just stability, but a gradual strengthening of positive perceptions. The increase in positive assessments is occurring without a rise in negative ones, which is quite rare in sociological research and indicates the systemic nature of this support.
A distinctive feature of attitudes toward Lithuania is also the high proportion of “fully positive” assessments, which signifies not only general goodwill but also an emotionally strong perception of this country as a close partner. This pattern of responses is characteristic of countries that Ukrainians associate with consistent political support, solidarity, and active participation in international processes related to Ukraine.
“Attitudes toward Lithuania are an example of how a stable, positive image of a country is formed in the public consciousness. Where there is consistent support, a clear position, and a tangible presence on issues important to Ukraine, public opinion responds accordingly. In the case of Lithuania, we see not situational sympathy, but long-term trust,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, the survey results indicate that Lithuania remains one of Ukraine’s most positively perceived partners. Maintaining and even strengthening this level of trust points to stable relations and a high level of public support that is not dependent on short-term factors.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Lithuania ranks 16th in total trade volume with Ukraine, with a figure of $2.17 billion. At the same time, imports from Lithuania exceed exports of Ukrainian goods, resulting in a trade deficit of over $752 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, LITHUANIA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
