IDS Ukraine increased its e-commerce sales volume by 49% in real terms in the first half of 2026, according to the group’s CEO, Marco Tkachuk.
However, online platforms and marketplaces currently account for only about 1% of the company’s total sales. A significant portion of online orders is processed through the online services of IDS Ukraine’s major retail partners.
Given the growth of this channel, the company estimates that online sales will account for 5–6% of total sales in the coming year.
At the same time, IDS Ukraine is developing its own B2B platform, e-Morshynska, for traditional retail. Currently, it serves approximately 21,000 retail outlets.
The platform already accounts for about 10% of IDS Ukraine’s sales in the traditional retail channel and allows stores to place orders independently without the involvement of a sales agent.
Digitalization has become one of the group’s largest areas of capital investment. Over the past four years, IDS Ukraine has allocated 363.4 million UAH to digital transformation and software. At the same time, the company is in the final stages of implementing an ERP system for inventory management and supply planning.
The expansion of its product portfolio allowed IDS Ukraine to offset the loss of profitability following the termination of its contract with Borjomi, which had previously accounted for about a quarter of the group’s profit, said IDS Ukraine CEO Marko Tkachuk.
One of the key factors was the aseptic production line installed even before the full-scale invasion, which allowed the company to expand its production of flavored water and enter new beverage categories.
IDS Ukraine is currently developing “Volya” energy drinks, the “Lemonade” line, flavored waters, and Morshynska Tea.
The company’s sales of non-carbonated flavored water grew by 68%, and its market share approached half of the corresponding segment of the Ukrainian market.
Morshynska Tea, launched in the spring of 2026, has proven particularly successful. Initially, the company viewed it as a test product; however, in some retail chains, it already accounts for over 10% of the iced tea segment. IDS Ukraine intends to expand this line of business. The company officially announced its entry into the
RTD teas on April 1, 2026.
Another new product in 2026 was packaged edible ice made from “Morshynska” water. Sales were temporarily suspended after warehouses with refrigeration equipment were destroyed and logistics became complicated. The company expects to bring the product back to the market in the summer of 2027. The edible ice product was launched in late June 2026.
From February 2022 to February 2026, the IDS Ukraine Group of Companies allocated 875 million UAH of its own funds to business development, the company’s CEO, Marko Tkachuk, said in an interview with Interfax-Ukraine. External financing was virtually unavailable to the group during this period.
Of the total amount, 161 million UAH was invested in equipment upgrades, 220 million UAH in the refrigerated fleet, and 87 million UAH in infrastructure projects.
The largest single area of investment was digital transformation and software, in which the company invested 363.4 million UAH.
IDS Ukraine invested another 43.6 million UAH directly in ensuring the energy independence of its facilities. A powerful generator was installed at the plant in Morshyn, and a solar power plant was built in Myrhorod. The company’s total in-house power generation capacity reached 1.6 MW.
Even with backup capacity, it is not yet possible to completely replace the centralized power supply. In Myrhorod, during a blackout, one or two of the four power lines may remain operational, and at the “Oskar” plant in Morshyn, one of the five lines may remain operational. This allows production of the most in-demand drinking water to continue even during prolonged outages.
Separately, IDS Ukraine has invested 9.2 million UAH in providing backup power to schools and kindergartens in Myrhorod and the Morshyn community. The project covers educational institutions attended by more than 6,000 children. The company announced that this program will be completed on August 31, 2026.
According to the results of the first half of 2026, the IDS Ukraine group of companies increased its share of the Ukrainian bottled water market by 0.9 percentage points in volume terms—to 40.7%, said the group’s CEO, Marko Tkachuk, in an interview with the Interfax-Ukraine news agency.
In monetary terms, the company’s share grew by 1.3 percentage points to 39.9%. In the still water segment, IDS Ukraine holds about 60% of the market in monetary terms and approximately half in volume terms. The market share of its flagship brand, “Morshynska,” stands at 30.3% in liters.
In the first half of the year, IDS Ukraine generated nearly 3.95 billion UAH in revenue. Net profit totaled approximately 188 million UAH, and EBITDA was 440.5 million UAH. The company paid 534.9 million UAH in taxes and fees, an increase of 8.6% compared to the previous year. These figures were also published by IDS Ukraine on August 28, 2026.
However, actual sales in the first half of the year were 7% lower than the initial plan. Compared to the same period in 2025, bottled water sales rose by 2%, and net revenue increased by 11%. By August, the company had already exceeded its monthly sales target by 15%.
IDS Ukraine is one of the largest bottled water producers in Ukraine. The group’s portfolio includes the brands “Morshynska,” “Myrhorodska,” “Alaska,” and others. The group’s history in its current form dates back to the merger of a number of producers and distribution companies in 2004.
The IDS Ukraine Group of Companies has restructured its logistics, reorganized distributor territories, and increased the number of transportation partners by 30% by incorporating small carriers and sole proprietors, said Marco Tkachuk, CEO of IDS Ukraine.
“Shelling poses additional challenges, as it destroys our partners’ logistics centers and warehouses. We have to constantly change routes and deliver water directly to stores more often. We’ve increased the number of partners by 30% by bringing in small carriers and sole proprietors who own several vehicles,” he said in an interview with the “Interfax-Ukraine” news agency.
When asked about the main challenges facing the company, aside from logistics and rising fuel prices, Tkachuk cited migration and, as a result, a decline in consumption. Declining household incomes and migration trends have forced the company to seek new business channels, which is why it was decided to launch the B2B platform e-Morshynska, which accounts for 10% of sales in traditional retail through direct ordering without the involvement of sales agents.
In addition, staffing remains a challenge. According to Tkachuk, because the reservation system covers only half of the employees, there is an acute shortage of drivers.
To improve planning amid uncertainty, IDS Ukraine is in the final stages of implementing an ERP system for inventory management, he added.
IDS Ukraine is a Ukrainian group of companies founded in 1996. It owns the “Morshynska,” “Myrhorodska,” “Alaska,” and “Aqua Life” brands. The group includes the Morshyn “Oscar” Mineral Water Plant, the Mirgorod Mineral Water Plant, the distribution company “IDS,” and the water delivery operator “IDS Aqua Service.”
The massive attacks on Ukraine’s energy infrastructure have shown that the stable operation of businesses and communities increasingly depends on their ability to secure backup power sources. This issue became particularly pressing last winter during prolonged blackouts. The problem is especially acute for educational institutions, as every hour of instruction not lost due to power outages contributes to the development of the country’s human capital and the preparation of the generation that will rebuild Ukraine.
To ensure the educational process is not interrupted, IDS Ukraine and its production units—the Morshyn “Oscar” Mineral Water Plant and the Myrhorod Mineral Water Plant—are implementing a comprehensive project in collaboration with the local governments of Morshyn and Myrhorod to provide backup power for the communities’ educational infrastructure.
The project will last two years. As a pilot initiative, it began in Myrhorod, where in 2025, IDS Ukraine, together with the Myrhorod Mineral Water Plant, helped provide backup power to nine schools and kindergartens*. This year, backup power was installed in four educational institutions—two lyceums and two gymnasiums**. As a result, Myrhorod has become one of the first cities in Ukraine where all educational institutions have an alternative energy source. A total of 5,519 children from the community attend these schools. Total investment in the project amounted to 6.1 million UAH over the course of two years.
This year, the project expanded to include the Morshyn community. Three educational institutions in the city, attended by 534 students, have already been equipped with backup power sources. The institutions received 3 hybrid inverters and 37 rechargeable batteries. During the first phase of the project, the company’s investment totaled 3.1 million UAH.
Thus, the total investment by IDS Ukraine and its manufacturing divisions in the project to ensure energy independence for schools and kindergartens in Myrhorod and Morshyn amounts to 9.2 million hryvnias.
“Today, Ukrainian schools are shaping a generation of people on whom the future recovery, development, and competitiveness of our country will depend. That is why it is extremely important today to ensure that children have the opportunity to continue their education regardless of external circumstances. For IDS Ukraine, supporting education is not just a social initiative, but a contribution to Ukraine’s future. When we help schools remain resilient in the face of challenges, we are effectively investing in the generation on which the country’s development will depend in the coming decades,” said Marko Tkachuk, CEO of IDS Ukraine.
To implement the project in both cities, we were able to follow a well-established process in which local councils identified a priority list of educational institutions in need of energy-saving solutions, and specialists brought in by the companies conducted an audit to select the optimal solutions. IDS Ukraine, the Myrhorod Mineral Water Plant, and the Morshyn “Oskar” Mineral Water Plant financed the purchase, delivery, installation, and configuration of hybrid inverters and battery units.
IDS Ukraine takes a comprehensive approach to addressing energy independence for both community infrastructure and its own production facilities. In 2025, a solar power plant was commissioned at the Myrhorod Mineral Water Plant; the next phase is the pilot launch of the company’s own solar power generation at the “Oscar” plant in Morshyn. At the same time, the company is developing a comprehensive energy strategy with a planning horizon through 2031.
IDS Ukraine is a Ukrainian group of companies founded in 1996. The group owns the “Morshynska,” “Mirgorodska,” “Alaska,” and “Aqua Life” brands.
IDS Ukraine is the market leader in bottled water and has a significant influence on the formation and development of the industry. The total amount of capital investments, including those in production, over the past 5 years has reached 2.3 billion UAH. IDS Ukraine is the largest payer of taxes and fees in the industry. Tax contributions for 2025 total 1.3 billion UAH, which is 12.7% more than in 2024. The company employs over 3,000 people and plays a significant role as the primary employer for small cities such as Myrhorod and Morshyn.
