The results of a public opinion sociological survey conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club indicate a sharp improvement in Ukrainians’ attitudes toward Italy. Overall, 70.2% of respondents evaluate the country positively, while negative attitudes account for only 0.5%. Compared to August 2025, positive assessments increased by more than 10 percentage points (from 57.3%), while negative ones significantly decreased (from 2.3%).
The structure of responses demonstrates not only growth in positivity, but also its qualitative strengthening. The share of “completely positive” attitudes is 19.3%, while “mostly positive” accounts for 50.8%. This means that the positive perception of Italy is not situational, but stable in nature and is formed among the majority of respondents without significant reservations.
The share of neutral assessments is 28.9%, which is a moderate indicator and indicates a sufficiently formed perception of the country. The negative segment is practically absent: only 0.5% of respondents chose the option “mostly negative,” while “completely negative” attitudes were not recorded. The share of those who were unable to determine their answer also stands at 0.5%.
The dynamics of changes between 2025 and 2026 is one of the most indicative among all countries. The growth of positive assessments is accompanied by an almost complete disappearance of negative ones, which indicates a consolidation of public opinion in a positive direction. Unlike cases where polarization or an increase in neutrality is observed, in the case of Italy a clear and stable positive image is being formed.
From an analytical point of view, this means that attitudes toward Italy are moving into the category of a high level of trust. The combination of a significant share of “mostly positive” and the growth of “completely positive” assessments indicates strengthening emotional certainty and a reduction in the level of doubt in the perception of the country.
“In the case of Italy, we see an example of rapid positive consolidation of public opinion. The growth of positive assessments is accompanied by an almost complete disappearance of negative sentiment, which is quite a rare dynamic. This indicates the formation of a stable positive image of the country in Ukrainian society,” said Oleksandr Pozniy, Director of the research company Active Group.
Overall, the results of the study show that Italy occupies one of the strongest positions among countries with a positive perception in Ukraine. A sharp increase in positivity, a minimal level of negativity, and a stable structure of responses indicate a formed and consolidated image that has the potential to remain устойчивый in further dynamics.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Italy ranks sixth in terms of total trade in goods with Ukraine, with a figure of $5.02 billion. At the same time, imports from Italy slightly exceed Ukrainian exports, forming a moderate negative balance for Ukraine.
The study was presented at the Interfax-Ukraine press center, and the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the website of the Experts Club analytical center.
ACTIVE GROUP, EXPERTS CLUB, ITALY, LATER, SOCIOLOGY, SURVEY, UKRAINE
Ukrainians’ attitudes toward Greece are showing a moderately positive trend. According to the results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, the share of positive assessments stands at 52.7%, which is higher than the August 2025 figure (47.7%). At the same time, the level of negative perception remains low and fluctuates around 2.6% (compared to 2.3% previously).
The breakdown of responses indicates a predominance of moderately positive attitudes. 16.8% of respondents chose the option “completely positive,” while another 35.9% selected “mostly positive.” Thus, more than half of Ukrainians generally view Greece positively, although the intensity of this attitude remains less pronounced than in the case of leading European partners.
At the same time, a key feature is the significant share of neutral assessments—43.1%. This indicates that for a significant portion of Ukrainian society, Greece does not fall into the category of countries with a clearly formed emotional image. Negative assessments remain marginal: 2.6% of respondents indicated a “mostly negative” attitude, while the share of “completely negative” assessments is virtually nonexistent. Another 1.6% of respondents were undecided.
Comparative trends show that over the past six months, attitudes toward Greece have become more positive, though the changes are gradual. The increase in positive assessments occurred without a significant rise in negative ones, indicating a gradual strengthening of the overall perception of the country without sharp fluctuations in public opinion.
The high proportion of neutral responses indicates limited intensity of contact or informational influence. In such cases, positive dynamics develop more slowly than in countries that have a more noticeable presence in the political, economic, or humanitarian spheres for Ukraine.
“The results regarding Greece show that Ukrainians do not form strong opinions where interaction is less intense. In such cases, we see a combination of a moderately positive attitude with a large proportion of neutral responses. This means that the country’s image is still in the process of formation,” noted Oleksandr Pozniy, director of the research company Active Group.
Overall, the survey data indicate that Greece is gradually strengthening its position in Ukrainian public opinion, though the country’s level of engagement and influence on perceptions remains moderate. The primary potential for further improvement lies in shifting from a neutral to a more clearly positive perception.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Greece ranks 18th in total trade volume with Ukraine, amounting to $1.92 billion. Imports from Greece significantly exceed exports from Ukraine, resulting in a trade deficit of over $1.13 billion.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, GREECE, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitude toward the United Kingdom remains one of the most positive among all countries covered by a public opinion poll conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center. The share of positive assessments stands at 74.6%, which is only slightly lower than the August 2025 figure (75.3%). At the same time, the share of negative assessments has risen slightly—from 5.0% to 5.8%.
Positive assessments dominate the response structure: 40.3% of respondents expressed a “completely positive” attitude, while another 34.3% expressed a “mostly positive” attitude. This distribution indicates a high level of trust and a clearly established positive perception of the country among Ukrainians.
The share of neutral assessments stands at 18.2%, which is a relatively low figure and confirms that the majority of respondents have a definite attitude toward the United Kingdom. Negative assessments remain limited: 3.3% chose “mostly negative,” and 2.6% chose “completely negative.” Another 1.4% of respondents were unable to answer.
A comparison with the previous period shows that the overall level of positive perception of the United Kingdom remains consistently high, although there has been a slight increase in critical assessments. At the same time, these changes are not systematic in nature and do not affect the overall picture, in which the United Kingdom retains its position among Ukraine’s most positively perceived partners.
A distinctive feature of attitudes toward this country is the high proportion of “fully positive” assessments, indicating an emotionally strong perception. This means that the image of the UK in Ukrainian society is shaped not only on a rational level but also has a significant value-based and symbolic component.
“Attitudes toward the UK demonstrate that Ukrainians quite clearly distinguish the roles of different countries in the international context. Where there is a consistent position and clear signals of support, a stable positive image is formed. Even slight fluctuations in the indicators do not change the overall level of trust in such partners,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, the survey results indicate that the United Kingdom maintains one of the highest levels of positive perception among Ukrainians. Minor changes in the dynamics do not affect the overall trend: the country remains a stable and positively viewed partner in Ukrainian public opinion.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the United Kingdom ranks 17th in total trade volume with Ukraine, with a figure of $2.08 billion. At the same time, imports of British goods exceed Ukrainian exports, resulting in a negative bilateral trade balance of over $785 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, UNITED KINGDOM, URAKIN
Ukrainians’ attitudes toward Lithuania remain among the most stable and positive of all countries covered by the sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center. The share of positive assessments rose to 75.1% compared to 71.7% in August 2025, indicating a further strengthening of this country’s positive image in Ukrainian society. At the same time, the level of negative attitudes remained unchanged at 3.3%.
“Completely positive” attitudes dominate the response structure—44.1% of respondents chose this option. Another 31.0% described their attitude as “mostly positive.” Thus, Lithuania ranks among the countries with the highest share of unconditional support among Ukrainians.
A neutral stance is held by 21.0% of respondents, which is a relatively low figure compared to many other countries. This indicates a fairly clear and well-established attitude among Ukrainians toward Lithuania. Negative assessments remain minimal: 2.3% of respondents chose the “mostly negative” option, and only 0.9% selected “completely negative.” Another 0.7% were undecided.
The trend between August 2025 and March 2026 demonstrates not just stability, but a gradual strengthening of positive perceptions. The increase in positive assessments is occurring without a rise in negative ones, which is quite rare in sociological research and indicates the systemic nature of this support.
A distinctive feature of attitudes toward Lithuania is also the high proportion of “fully positive” assessments, which signifies not only general goodwill but also an emotionally strong perception of this country as a close partner. This pattern of responses is characteristic of countries that Ukrainians associate with consistent political support, solidarity, and active participation in international processes related to Ukraine.
“Attitudes toward Lithuania are an example of how a stable, positive image of a country is formed in the public consciousness. Where there is consistent support, a clear position, and a tangible presence on issues important to Ukraine, public opinion responds accordingly. In the case of Lithuania, we see not situational sympathy, but long-term trust,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, the survey results indicate that Lithuania remains one of Ukraine’s most positively perceived partners. Maintaining and even strengthening this level of trust points to stable relations and a high level of public support that is not dependent on short-term factors.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Lithuania ranks 16th in total trade volume with Ukraine, with a figure of $2.17 billion. At the same time, imports from Lithuania exceed exports of Ukrainian goods, resulting in a trade deficit of over $752 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, LITHUANIA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
The results of a public opinion study conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club indicate a noticeable change in Ukrainians’ attitudes toward the United States. Overall, 44.1% of respondents evaluate the country positively, while negative attitudes account for 24.7%. Compared to August 2025, a decrease in positive assessments has been recorded (from 50.3%) alongside an increase in negative ones (from 18.0%), indicating a rise in criticality in perception.
The structure of responses shows that positive attitudes are predominantly moderate in nature. The share of “completely positive” is 9.8%, while “mostly positive” accounts for 34.3%. This means that the positive perception of the United States persists, but it is less pronounced than in the case of certain European partners.
At the same time, the share of neutral assessments is significant — 28.2%, indicating ambiguity in perception and the absence of a clear position among part of the respondents. Such a level of neutrality is typically characteristic of situations where public opinion is in a state of reassessment or reacting to changes in external factors.
The negative segment is substantial and continues to grow. 21.7% of respondents chose the option “mostly negative,” while another 3.0% selected “completely negative.” This means that negative attitudes toward the United States are gradually gaining more weight in the overall structure of assessments. The share of those who were undecided also stands at 3.0%.
The dynamics of changes between 2025 and 2026 indicate a clear trend: a decrease in positivity is accompanied by an increase in negativity. Unlike the stable or positively growing assessments regarding some other countries, in the case of the United States there is a gradual shift in the balance toward a more critical perception.
From an analytical point of view, this means that attitudes toward the United States in Ukrainian society are becoming less unequivocal. A significant share of positivity remains, but it no longer dominates as confidently as before. The growth of negative assessments and the high level of neutrality form a more complex and heterogeneous picture.
“We observe that the indicators regarding the United States are changing more dynamically than in the case of many other countries. This indicates a high sensitivity of public opinion to the political context and the information environment. Under such conditions, even short-term changes can quite quickly influence the balance of assessments,” said Oleksandr Pozniy, Director of the research company Active Group.
Overall, the results of the study show that the United States remains an important, but no longer unequivocally positively perceived partner. The increase in criticality and the decline in the level of support indicate a transition toward a more balanced and differentiated attitude, which may continue to evolve depending on developments in the international situation.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the United States is among the top five largest trading partners of Ukraine, with a trade volume exceeding $5.6 billion. At the same time, imports from the United States significantly exceed Ukrainian exports, forming a negative balance in bilateral trade.
The study was presented at the Interfax-Ukraine press center, and the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the website of the Experts Club analytical center.
ACTIVE GROUP, EXPERTS CLUB, LATER, SOCIOLOGY, SURVEY, UKRAINE, USA
Ukrainians’ attitudes toward India are characterized by a predominance of neutral assessments and a relatively low level of clearly defined positive or negative views. According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 55.5% of respondents described their attitude as neutral, making India one of the countries with the least defined emotional perception among Ukrainians.
The share of positive assessments stands at 17.9%, which is slightly higher than the 16.0% recorded in August 2025. At the same time, negative attitudes have decreased from 26.3% to 23.5%, indicating a certain softening of critical assessments.
In the detailed breakdown of responses, 4.2% of respondents chose the “completely positive” option regarding India, while another 13.8% selected “mostly positive.” In contrast, 19.6% of respondents indicated a “mostly negative” attitude, and 4.0% — “completely negative.” Another 3.0% of respondents were undecided.
The high proportion of neutral assessments indicates India’s limited presence in the Ukrainian information and public sphere. For a significant portion of respondents, this country is not the subject of constant attention or active engagement, which makes it difficult to form a clear position. At the same time, the noticeable decline in negative assessments may indicate a gradual reduction in critical perceptions.
The dynamics of change between August 2025 and March 2026 are relatively moderate. The increase in positive assessments and the simultaneous decrease in negative ones signal a certain balancing of attitudes, but do not alter the overall picture: India remains a country that Ukrainians perceive more neutrally than emotionally.
It is also important to note that the ratio of positive to negative assessments remains close, albeit with a slight preponderance of the negative. This means that in the absence of active informational or economic interaction, public opinion forms slowly and lacks a clearly defined direction.
“Attitudes toward India are a telling example of how a neutral perception forms in cases of limited interaction. When a country lacks a constant presence in the information sphere or practical cooperation projects, public opinion remains vague. “That is why, to strengthen a positive perception, it is important to develop economic and humanitarian ties that create a sense of genuine partnership,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, the survey results indicate that India does not yet belong to the group of countries with a clearly established positive image in Ukraine. At the same time, current trends open up opportunities for a gradual improvement in perception, provided there is more active interaction between the countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, India ranks fifteenth in terms of total trade in goods with Ukraine, amounting to $2.62 billion. At the same time, imports of Indian goods are more than double exports from Ukraine, resulting in a negative bilateral trade balance.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, INDIA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
