According to a survey conducted by research company Active Group and the Experts Club analytical center in early February, 28.4% of Ukrainians prefer Ukrainian medicines.
According to Alexander Pozniy, CEO and co-founder of Active Group, 33.4% of respondents more often choose imported medicines, while for 38.2% of respondents, the country of origin of the drug is irrelevant.
“For manufacturers, this means that competition is based on reputation, proven effectiveness, and stability of supply, and Ukrainian brands can strengthen their position through quality and clear communication,” said Alexander Pozniy, CEO and co-founder of Active Group.
According to Experts Club founder Maxim Urakin, “the fact that almost a third of consumers choose domestic drugs shows the importance of accessibility and trust in quality in the domestic market.”
The study was conducted on the SunFlowerSociology online panel on a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOLONINKA, SURVEY, URAKIN
According to the results of a survey conducted by the research company Active Group and the Experts Club analytical center in early February and presented at the Interfax-Ukraine press center, 31.4% of respondents called electronic prescriptions “very convenient,” 44.1% called them “rather convenient,” 18.7% called them “rather inconvenient,” and 5.9% called them “very inconvenient.”
“Digital tools gain support when they save time and really simplify access to medicines,” said Experts Club founder Maxim Urakin.
“Negative attitudes among some users are usually associated with practical failures and varying levels of digital literacy, and this needs to be taken into account when fine-tuning the service,” said Alexander Pozniy, CEO and co-founder of Active Group.
The study was conducted on the SunFlowerSociology online panel using a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, Poznyi, SOCIOLOGY, SOLONINKA, SURVEY, URAKIN, Єременко
According to the results of a survey conducted by the research company Active Group and the Experts Club analytical center and published in the Interfax-Ukraine press center, when buying medicines, 50.5% of respondents primarily focus on the combination of price and effectiveness, 25.0% on price, and 24.5% on effectiveness.
The survey was conducted online on February 11-12, 2026, with 1,000 respondents (18+).
“The choice of ‘price plus effectiveness’ reflects the desire to get results, but within a limited budget,” said Experts Club founder Maxim Urakin.
“Consumers are becoming more rational, and this intensifies competition among manufacturers for trust and affordability,” said Active Group CEO and co-founder Alexander Pozniy.
The study was conducted on the SunFlowerSociology online panel using a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOLONINKA, SURVEY, URAKIN
On February 25, the Embassy of the State of Israel in Ukraine, together with the Israeli Agency for International Development Cooperation (MASHAV), handed over more than 100 backup power supply and energy independence systems to the Kyiv Regional State Administration.
According to the embassy’s press service, the handover ceremony was attended by the head of the Kyiv Regional Military Administration, Mykola Kalashnyk, and the deputy head of the mission of the Embassy of the State of Israel in Ukraine, Mila Tsur.
“Hospitals must operate continuously. Schools and shelters must remain safe. Families must be able to stay in touch. Electricity is the foundation that allows communities to survive and recover,” Tsur emphasized.
Kalashnik thanked Israel for its support and assistance, noting that the portable power systems provided will help ensure the continuous operation of social institutions and support the residents of the Kyiv region in the event of power outages.
According to the embassy, Israeli Foreign Minister Gideon Saar had a phone chat with Ukrainian Foreign Minister Andriy Sybiga about giving humanitarian aid to the Kyiv region because of the tough energy situation.
The statement also notes that on February 24, the UN General Assembly adopted a resolution entitled “Supporting sustainable peace in Ukraine,” initiated by Ukraine within the framework of the 11th Emergency Special Session of the UN General Assembly, and the State of Israel, among 107 other countries, voted in support of Ukraine.
Denmark’s A.P. Moller – Maersk has announced that it is suspending all passage of its vessels through the Strait of Hormuz “until further notice” and warns of possible delays, route changes, and schedule changes for services calling at ports in the Arabian Gulf.
The decision was made against the backdrop of a sharp deterioration in the situation in the region and growing threats to commercial shipping. Reuters reported that Maersk has also suspended voyages through the Suez Canal and the Strait of Bab el-Mandeb, redirecting ships around the Cape of Good Hope.
Maersk is one of the world’s largest container carriers and port terminal operators.
According to industry statistics based on Alphaliner, Maersk’s share of the global container fleet in 2024 was about 14%.
The TEST LLC testing center continues to operate at full capacity and conducts fire tests, and allegations of a “ghost laboratory” and “fake protocols” are unfounded and appear to be a coordinated information attack, said Andriy Bondar, head of the company’s laboratory.
“The testing center is operating as usual. All work is carried out in accordance with the requirements of current regulatory documents, in accordance with the scope of accreditation. Fire tests are carried out in compliance with approved standardized methods and protocols are drawn up in accordance with the requirements of the international standard DSTU EN ISO/IEC 17025. Any statements that the center does not exist, that tests are not being conducted, or that the protocols are not valid do not correspond to the actual circumstances,” Bondar said.
The company clarified that, according to the scope of accreditation issued by the National Accreditation Agency of Ukraine, the testing center had several sites. Some of the tests were conducted at the site in Brovary, and some were transferred to the west of the country for security reasons due to regular rocket attacks back in 2024.
TEST LLC also stated that the spread of allegations about “fake protocols” and a “phantom laboratory” is taking place in the context of recent publications directed against Kovlar Group LLC and the materials it produces, and has signs of deliberate discrediting of both the manufacturer and the testing center.
“We are open to cooperation with state authorities and are ready to provide all necessary documentation upon request from the relevant authorities. The center’s activities are carried out exclusively within the framework of Ukrainian legislation and the accreditation requirements of the National Agency. Reputation and professional responsibility are our priorities,” Bondar emphasized.
TEST LLC positions itself as a leading specialized center in the field of testing building materials and structures in Ukraine. The company reports that it has the material and technical resources for full-scale fire testing of structures, engineering communications, and fire protection materials, as well as 25 years of experience in the fire testing market.
