Business news from Ukraine

Business news from Ukraine

Ukrainians’ Attitudes Toward Lebanon – Rising Negativity Amid a Predominance of Neutral Views

The results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center show that Lebanon remains one of the countries with a predominantly neutral perception among Ukrainians, though with a trend toward increasing negative assessments. The largest share of responses is a neutral attitude—62.5%, which indicates the country’s limited presence in Ukraine’s information space.

The share of positive attitudes toward Lebanon is relatively low—10.5%. Specifically, 3.3% of respondents indicated a “completely positive” attitude, and 7.2% — a “mostly positive” one. At the same time, negative assessments are significantly higher — 18.2% in total, of which 13.5% represent a “mostly negative” attitude and another 4.7% — a “completely negative” one. Additionally, 8.9% of respondents were unable to determine their position.

Compared to August 2025, there has been a simultaneous increase in both positive (from 8.7% to 10.5%) and negative (from 15.3% to 18.2%) attitudes. This trend indicates the gradual formation of a more defined image of Lebanon in Ukrainian society, although the neutral segment remains dominant.

A high level of neutrality combined with a rise in negative assessments may point to a fragmented perception of the country, shaped not through systematic interaction but through isolated information signals. Under such conditions, even a limited information background or media events can significantly influence the balance of assessments.

“When we see that, alongside neutrality, the share of negative assessments is also beginning to rise, it means that the country is gradually entering the information space, but this process is not accompanied by a sufficient number of positive signals. In such cases, an asymmetrical perception forms, where individual events or news stories have a disproportionately large impact. That is why it is important for countries with a similar profile to work not only on their presence but also on the content of that presence,” noted Maksym Urakin, founder of the Experts Club information and analytical center.

Thus, Lebanon is among the group of countries with a weak established image in Ukraine, where neutrality is gradually shifting toward a more polarized perception. The future trajectory of these assessments will largely depend on the intensity of contacts, media presence, and the nature of interaction between the countries.

According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, Lebanon ranks 33rd in total trade volume of goods with Ukraine, with a figure of $532.9 million. This is one of the most striking examples of a trade surplus for Ukraine, as Ukrainian exports far exceed imports from Lebanon.

The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.

 

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Ukrainians’ attitudes toward Indonesia remain largely neutral due to limited awareness and infrequent contact

The results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center show that Indonesia remains one of the countries with the highest level of neutral perception among Ukrainians. According to the study, 71.6% of respondents chose a neutral assessment, indicating limited involvement of this country in Ukraine’s informational and economic space.

The share of positive attitudes toward Indonesia stands at 20.3%. Specifically, 6.5% of respondents indicated a “completely positive” attitude, and 13.8% — “mostly positive.” At the same time, negative assessments remain minimal — a total of 3.0%, of which 2.3% answered “mostly negative” and only 0.7% — “completely negative.” Another 5.1% of respondents were unable to determine their position.

This pattern of responses is typical for countries that do not have a significant influence on Ukraine’s domestic agenda or are not associated with key political, security, or economic processes. The high proportion of neutral assessments indicates not a negative perception, but rather the absence of a clearly formed image of the country in the public consciousness.

“When we see over 70% neutral responses, it means that the country is effectively outside the active information field of Ukrainians. In such cases, perceptions are formed not through experience or interaction, but through fragmented impressions. That is why even a slight increase in economic or humanitarian contacts can quite quickly shift the balance of assessments in a positive direction,” noted Maksym Urakin, founder of the Experts Club information and analytical center.

Thus, Indonesia remains a country with the potential to build a positive image among Ukrainians; however, this potential has not yet been realized due to low visibility and limited practical interaction. If bilateral contacts are intensified, particularly in the economic and educational spheres, the neutral segment could become the foundation for growing positive perceptions.

According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Indonesia ranks 32nd in terms of total trade in goods with Ukraine, amounting to $578.3 million. At the same time, Ukraine has a small trade surplus, as exports to Indonesia slightly exceed imports.

The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.

 

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Ukrainians’ attitudes toward Taiwan remain reserved

The results of a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center indicate that Ukrainians’ attitudes toward Taiwan (referred to as “a province of China”) remain predominantly neutral, despite the presence of a moderately positive segment. The share of respondents who view Taiwan positively stands at 36.6%, which is lower than the August 2025 figure (41.0%). At the same time, negative assessments have decreased slightly—to 7.2% from 7.7%.

In the breakdown of responses, only 11.4% of respondents indicated a “completely positive” attitude, while another 25.2% said “mostly positive.” At the same time, neutral assessments constitute the absolute majority—51.3%, which is one of the highest figures among the countries surveyed.

The negative segment remains relatively limited: 5.4% of respondents answered “mostly negative,” and 1.9% — “completely negative.” Another 4.9% of respondents were unable to determine their attitude.

Comparative trends show that the decline in positive perceptions occurred without a significant increase in negative ones. This means that some respondents shifted to a neutral position, which is typical for countries that do not have a strong media presence or direct influence on the daily lives of Ukrainians.

“Ukrainians tend to assess countries about which they have limited experience or information with caution. In such cases, a neutral attitude dominates, which is not a sign of indifference but rather an indication of these countries’ insufficient involvement in Ukraine’s informational and social space. At the same time, even a moderate presence of positive sentiment indicates potential for building trust in the future,” noted Oleksandr Pozniy, director of the research firm Active Group.

Thus, for Ukrainian society, Taiwan remains a country with an undefined but not negative image. The high level of neutral assessments indicates significant potential for a shift in perception, which depends primarily on the intensity of contacts, information exchange, and political visibility.

According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Taiwan, a province of China, ranks 31st in total trade volume of goods with Ukraine, with a figure of $650.8 million. At the same time, imports from Taiwan almost entirely dominate the structure of bilateral trade, resulting in a significant trade deficit for Ukraine of over $607 million.

The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.

 

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Ukrainians’ attitude toward Denmark remains positive despite slight decline in positive ratings

The results of a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center indicate a consistently positive attitude among Ukrainians toward Denmark, although a slight decline in the overall level of positive assessments has been recorded compared to August 2025. The share of respondents who view Denmark positively stands at 69.9%, down from 73.7% previously. At the same time, negative assessments remain at a minimal level—1.2% compared to 1.3% in the previous period.

In the breakdown of responses, 33.3% of Ukrainians chose the option “completely positive,” while another 36.6% selected “mostly positive.” A neutral attitude was expressed by 26.8% of respondents, indicating a certain degree of distance in the perception of the country, despite the generally high positive sentiment.

The negative segment remains marginal: 0.7% of respondents answered “mostly negative,” and only 0.5% — “completely negative.” Another 2.1% of respondents were undecided. This distribution of assessments underscores that Denmark belongs to the group of countries with the lowest level of critical perception among Ukrainians.

Comparative trends show that the decline in positive assessments occurred primarily due to an increase in neutral responses, rather than a shift into the negative segment. This indicates a gradual shift in perception from emotionally positive to more restrained or less defined.

“Ukrainians do not perceive the world in black-and-white terms and evaluate different countries quite thoughtfully. Where the level of awareness or informational presence is lower, a neutral stance is more likely to form. At the same time, countries that demonstrate consistent support maintain a high level of trust even amid certain fluctuations in indicators,” noted Oleksandr Pozniy, director of the research company Active Group.

Overall, Denmark continues to rank among the countries with the best image in Ukrainian society. A slight decline in positive perception does not alter the overall picture, which is characterized by stable trust, a low level of criticism, and the absence of significant polarization in assessments.

According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Denmark ranks 30th in total trade volume with Ukraine, which amounts to $671.9 million. At the same time, imports of Danish goods are more than double Ukrainian exports, resulting in a trade deficit of over $231 million.

The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.

 

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Adonis has expanded its services and introduced home-based care

As the company told the “Interfax-Ukraine” news agency, the new service is designed to ensure continuous medical support for patients and a timely response to changes in their condition outside the hospital.

Home care services include the development of an individualized medical monitoring plan, visits by a nurse or paramedic, in-home doctor consultations, diagnostic procedures, monitoring of the patient’s condition, and, if necessary, the involvement of specialized physicians.

In addition, home care services include the option of emergency hospitalization in the event of a deterioration in the patient’s condition.

“The home care service is designed for patients who require medical assistance outside the clinic, particularly those with limited mobility, a need for regular monitoring, or undergoing rehabilitation. This format allows for a comprehensive approach to treatment without hospitalization, providing patients with high-quality medical care in the comfort of their own homes,” Adonis noted.

Adonis is a multidisciplinary medical center for adults and children, founded in 1997. The medical group includes seven modern clinics in Kyiv and the surrounding region, over 80 medical specialties, its own laboratories, surgical centers, inpatient facilities, and departments staffed by specialized professionals.

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Ukraine increased pork imports 15-fold in 2025

According to the Ukrainian Agribusiness Club (UAC), citing customs statistics, Ukraine imported 30,800 tons of pork in 2025, a 15-fold increase from the previous year.

“The sharp increase in imports was a natural market reaction to the shortage of domestic raw materials. The decline in livestock numbers and the escalation of hostilities in the east of the country forced many enterprises to close, leading to higher prices for Ukrainian pork. At the same time, the decline in meat prices on foreign markets during the summer made imported supplies more economically attractive for stabilizing domestic demand,” experts noted.

According to analysts, total pork production in the country in 2025 amounted to 606,000 tons, which is 10% less than in 2024 and 11% below the average for the past five years. Meanwhile, total domestic consumption needs are estimated at 648,000 tons.

The pig herd in Ukraine had shrunk to 4.5 million head by the end of 2025, a 12% decrease compared to 2024. The majority of the commercial herd (64%) is concentrated in specialized enterprises—2.9 million head—while 1.6 million head are kept on private farms.

“The industry continues to operate under extremely difficult conditions. In addition to military risks, producers are under pressure from rising production costs. Under these circumstances, the share of more price-competitive imports is growing, although current supply volumes are still 25% lower than in 2023,” the UACB emphasized.

Export destinations remain limited: in 2025, Ukraine supplied only 2,200 tons of meat to foreign markets (-26%). The main consumers are countries in the Middle East (48.1%) and Asia (23.6%). The combined share of shipments to African countries and Southeast Asian nations is approximately 17%.

As reported, agricultural sector experts predict that restoring the pig farming industry to pre-war levels will require not only stabilization of the security situation but also the implementation of government support programs to rebuild the industrial herd in de-occupied regions.

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