According to the results of a survey conducted by Active Group in collaboration with Experts Club in August 2025, more than half of Ukrainians have a positive opinion of South Korea.
In total, 53.3% of respondents expressed their favorability toward this country (32.7% — mostly positive, 20.7% — completely positive). A neutral attitude was recorded in 30.7% of respondents, while negative assessments accounted for 13.3%. Another 2.7% said they were not familiar enough with this country.
“South Korea is perceived by Ukrainians as a modern, high-tech country that is developing dynamically while preserving its cultural identity. Ukrainians see it as a potential partner, especially in the fields of technology, education, and innovation,” said Active Group CEO Oleksandr Pozniy.
At the same time, Maksim Urakin, co-founder of Experts Club, emphasized the economic dimension of bilateral relations:
“At the end of the first half of 2025, the total trade turnover between Ukraine and the Republic of Korea amounted to more than $518 million. Exports of Ukrainian goods amounted to only $96.9 million, while imports exceeded $421 million.
This resulted in a negative trade balance of $324 million. The situation demonstrates the need for more active promotion of Ukrainian goods on the Korean market, particularly in the agricultural and food sectors,” he stressed.
The study is part of the systematic monitoring of Ukraine’s international relations and public opinion regarding its partners in the world.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOUTH KOREA, TRADE, UKRAINE, URAKIN
The attitude of Ukrainians towards Greece remains largely positive, although almost half of the respondents express a neutral position. This is evidenced by the results of a nationwide sociological survey conducted by Active Group in collaboration with the information and analytical center Experts Club in August 2025.
According to the study, 47.7% of Ukrainians have a positive attitude towards Greece (37.7% — mostly positive, 10.0% — completely positive). Only 2.3% of respondents rated the country negatively (1.7% — mostly negative, 0.7% — completely negative). At the same time, 48.7% of citizens remain neutral, and 1.7% admitted that they do not have enough information about this country.
“For Ukrainians, Greece is primarily associated with cultural heritage, tourism, and historical proximity to European traditions. This creates a generally positive image, although not as pronounced as in the case of Ukraine’s strategic partners,” commented Active Group co-founder Oleksandr Pozniy.
In turn, Maksim Urakin, founder of Experts Club, emphasized the economic aspect of the relationship:
“In the first half of 2025, trade turnover between Ukraine and Greece exceeded $784 million. At the same time, exports from Ukraine amounted to only $193.8 million, while imports from Greece reached over $590 million.
The negative balance of approximately $397 million indicates a significant trade imbalance, which is of strategic importance for the further development of bilateral economic relations,” he said.
The survey is part of a broader study analyzing the international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, GREECE, Pozniy, SOCIOLOGY, TRADE, URAKIN
Most Ukrainians express a positive attitude towards Switzerland, although a significant proportion of respondents remain neutral. This is evidenced by the results of a nationwide sociological survey conducted by Active Group in collaboration with the information and analytical center Experts Club in August 2025.
According to the data, 60.3% of Ukrainians have a positive opinion of Switzerland (42.0% — mostly positive, 18.3% — completely positive). Only 1.7% of respondents expressed a negative attitude (1.3% — mostly negative, 0.3% — completely negative). At the same time, 36.7% remain neutral, and 1.7% said they did not have enough information about the country.
“Ukrainians associate Switzerland with reliability, stability, and humanitarian support, which the country provides in difficult times. The high level of trust indicates Switzerland’s positive image, despite a certain detachment in global politics,” commented Active Group co-founder Oleksandr Pozniy.
In turn, Maksim Urakin, founder of Experts Club, emphasized economic ties:
“In the first half of 2025, trade turnover between Ukraine and Switzerland exceeded $928 million. At the same time, Ukrainian exports amounted to only $44 million, while imports from Switzerland reached almost $884 million. The negative balance of more than $839 million is significant, indicating Ukraine’s substantial dependence on imports from this country,” he stressed.
The survey was part of a broader program of research into the international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, SWITZERLAND, TRADE, URAKIN
Most Ukrainians have a positive attitude toward Moldova, as evidenced by the results of a sociological study conducted by Active Group in collaboration with Experts Club in August 2025.
According to the data, 51.3% of respondents have a positive attitude towards the neighbouring country (34.0% — mostly positive, 17.3% — completely positive). Only 4.7% of respondents have a negative attitude (4.3% — mostly negative, 0.3% — completely negative). At the same time, 42.0% of citizens remain neutral, and another 2.3% said they did not have enough information about Moldova.
“Despite difficult historical relations and various political challenges, Ukrainians’ attitude towards Moldova is rather warm and friendly. This is explained by both geographical proximity and similar cultural traditions,” said Active Group CEO Oleksandr Pozniy.
In turn, co-founder of Experts Club Maksim Urakin emphasized the importance of economic cooperation between the two countries:
“In 2025, Ukraine maintains a significant positive trade balance with Moldova — over $448 million. Ukrainian exports amounted to about $519 million, while imports — only $70.9 million. The total volume of bilateral trade reached $590 million, and this dynamic indicates Moldova’s stable interest in Ukrainian goods,” he stressed.
The study is part of a large-scale project analyzing Ukraine’s international sympathies and economic relations.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, EXPERTS CLUB, MOLDOVA, Pozniy, RELATIONS, SOCIOLOGY, TRADE, UKRAINE, URAKIN
According to the results of a survey conducted by Active Group and Experts Club in August 2025, Ukrainians tend to have a positive attitude toward Israel.
Thus, 44.7% of respondents expressed sympathy for this country (32.7% — mostly positive, 12% — completely positive). Negative assessments accounted for 13.7%, another 40% remained neutral, and 1.7% admitted that they did not know enough about Israel.
“Despite a certain percentage of criticism, Ukrainians’ attitude toward Israel remains generally positive. This is explained by both historical ties and cooperation in the fields of medicine, science, and military technology,” commented Active Group CEO Oleksandr Pozniy.
In turn, Maksim Urakin, co-founder of Experts Club, drew attention to the trade and economic component:
“At the end of 2025, bilateral trade between Ukraine and Israel amounted to more than $353 million. Ukrainian exports amounted to $132.4 million, while imports of Israeli goods exceeded $221 million. This led to a negative balance of about $88.6 million. Such an imbalance indicates the need to expand Ukrainian exports and search for new niches in the Israeli market,” he stressed.
Thus, Ukrainians’ attitude toward Israel is moderately positive, but economic indicators show challenges that should be taken into account in bilateral relations.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, EXPERTS CLUB, ISRAEL, Pozniy, SOCIOLOGY, TRADE, UKRAINE, URAKIN
Most Ukrainians have a positive opinion of Azerbaijan, according to the results of a survey conducted by Active Group in collaboration with the Experts Club think tank.
According to the study, 56.7% of Ukrainians expressed a positive attitude toward Azerbaijan, of which 15.3% were completely positive and 41.3% were mostly positive. Only 5.7% of respondents expressed a negative attitude (1.0% completely negative, 4.7% mostly negative). A neutral position was taken by 36.3% of respondents, while another 1.3% said they were not familiar with the country.
“Ukrainians have a favorable attitude toward Azerbaijan, given the close cultural and historical ties, as well as active cooperation in the energy and transport sectors,” emphasized Alexander Pozniy, head of Active Group.
In turn, Experts Club co-founder Maxim Urakin stressed the importance of trade and economic cooperation, which has continued to develop rapidly in recent years.
“According to the results of the first months of 2025, trade turnover between Ukraine and Azerbaijan amounted to $237.9 million. Ukrainian exports reached $110.3 million, while imports amounted to $127.6 million. The negative balance amounted to $17.3 million, which is relatively small compared to other countries, but confirms the activity of mutual trade flows.”
Thus, Azerbaijan remains a reliable partner of Ukraine in both social and economic terms, and the level of trust among Ukrainians remains high.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, AZERBAIJAN, EXPERTS CLUB, Pozniy, SOCIOLOGY, TRADE, UKRAINE, УРАКИН
