According to a survey conducted by Active Group in cooperation with Experts Club in August 2025, more than half of Ukrainians have a positive opinion of South Korea.
In total , 53.3% of respondents expressed favorable attitudes toward this country (32.7% – mostly positive, 20.7% – completely positive). A neutral attitude was recorded in 30.7% of respondents, and negative assessments amounted to 13.3%. Another 2.7% said they did not know enough about the country.
“South Korea is perceived by Ukrainians as a modern high-tech country that is developing dynamically and at the same time preserving its cultural identity. Ukrainians see it as a potential partner, especially in the field of technology, education, and innovation,” said Oleksandr Poznyi, CEO of Active Group.
At the same time, Maksym Urakin, co-founder of Experts Club, emphasized the economic dimension of bilateral relations:
“In the first half of 2025, the total trade turnover between Ukraine and the Republic of Korea amounted to more than $518 million. Exports of Ukrainian goods amounted to only $96.9 million, while imports amounted to more than $421 million. This resulted in a negative trade balance of $324 million. The situation demonstrates the need for more active promotion of Ukrainian goods to the Korean market, particularly in the agricultural and food sectors,” he emphasized.
The research is part of the systematic monitoring of Ukraine’s international relations and public opinion about its partners in the world.
The full video can be viewed here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here:
https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, EXPERTS CLUB, Poznyi, SOCIOLOGY, SOUTH KOREA, TRADE, UKRAINE, URAKIN
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The majority of Ukrainians express a positive attitude towards Switzerland, although a significant number of respondents remain neutral. This is evidenced by the results of an all-Ukrainian sociological survey conducted by Active Group in cooperation with the Experts Club information and analytical center in August 2025.
According to the data, 60.3% of Ukrainians have a positive attitude towards Switzerland (42.0% – mostly positive, 18.3% – completely positive). Only 1.7% of respondents expressed a negative attitude (1.3% – mostly negative, 0.3% – completely negative). At the same time , 36.7% remain neutral, and 1.7% said they did not have enough information about the country.
“For Ukrainians, Switzerland is associated with reliability, stability and humanitarian support that the country provides in difficult times. The high level of trust reflects the positive image of Switzerland, despite its certain detachment from global politics,” commented Alexander Poznyi, co-founder of Active Group.
In his turn, Maxim Urakin, founder of Experts Club, focused on economic ties:
“In the first half of 2025, trade between Ukraine and Switzerland exceeded $928 million. At the same time, Ukrainian exports amounted to only $44 million, while imports from Switzerland reached almost $884 million. The negative balance of more than $839 million is significant, indicating Ukraine’s significant dependence on imports from this country,” he emphasized.
The survey was part of a broader program of research on international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video is available here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here:
https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Poznyi, SOCIOLOGY, SWITZERLAND, TRADE, URAKIN
The majority of Ukrainians have a neutral attitude toward Brazil, according to a survey conducted by Active Group and the Experts Club.
According to the survey, 59.0% of respondents have a neutral position on the country. 24.3% of respondents have a positive attitude (in particular, 19.7% – “mostly positive” and 4.7% – “completely positive”). At the same time, 12.3% of Ukrainian citizens expressed a negative attitude toward Brazil, and another 4.3% said they were not familiar with the country.
Thus, the balance of positive and negative attitudes is +12 percentage points (24.3% vs. 12.3%).
According to the latest data, the volume of trade in goods between Ukraine and Brazil amounted to $180.3 million in 2024.
Ukrainian exports to Brazil amounted to $36.1 million,
– imports from Brazil amounted to $144.2 million,
– the negative balance was $108.1 million.
The total trade turnover reached $180.3 million, which indicates Ukraine’s significant dependence on Brazilian imports.
“Brazil remains an important trading partner for Ukraine in Latin America, but the structure of bilateral trade is currently asymmetrical. The significant deficit reflects the predominance of imports, in particular agricultural products and industrial goods,” said Maksym Urakin, economist and founder of Experts Club.
He emphasized that amid growing global competition, Ukraine should actively seek opportunities to increase exports to the Brazilian market: “This applies not only to agricultural products, but also to high-tech industries where Ukraine has competitive advantages.”
The full video can be viewed here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here:
https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, BRAZIL, EXPERTS CLUB, Poznyi, SOCIOLOGY, TRADE, UKRAINE, URAKIN
In August 2025, Ukrainians’ attitudes toward India were mostly neutral and partly negative. This is evidenced by the results of an all-Ukrainian sociological survey conducted by Active Group in cooperation with the Experts Club information and analytical center.
According to the results, only 16.0% of Ukrainian citizens demonstrated a positive attitude toward India (11.0% – mostly positive, 5.0% – completely positive). This country is negatively rated by 26.3% of respondents (20 . 7% – mostly negative, 5.7% – completely negative). At the same time, the vast majority – 55.3% – expressed a neutral attitude, and 2.7% said they did not have enough information.
“India remains one of the most important global players, but the country is not clearly defined in the public opinion of Ukrainians. This is influenced by both New Delhi’s political decisions in the international arena and limited cultural communication with Ukraine,” commented Maksym Urakin, founder of Experts Club.
He also drew attention to the economic dimension of bilateral relations:
“In the first half of 2025, the trade turnover between Ukraine and India amounted to more than $1.1 billion. At the same time, Ukrainian exports amounted to only $401.9 million, while imports from India exceeded $702 million. The negative balance of more than $300 million demonstrates a structural imbalance in trade,” Urakin emphasized.
In his turn, Active Group co-founder Oleksandr Poznyi added that these results indicate a cautious attitude of Ukrainians:
“Despite India’s economic weight and global status, the country remains remote and little understood for many Ukrainians. This explains the high level of neutral assessments and the low expression of positive emotions in society,” he emphasized.
The survey is part of a broader research program that analyzes international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here:
https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, INDIA, Poznyi, SOCIOLOGY, TRADE, URAKIN
The level of sympathy for France among Ukrainians remains high. This is evidenced by the results of an all-Ukrainian sociological survey conducted by Active Group in cooperation with the Experts Club information and analytical center in August 2025.
According to the survey, 75.0% of Ukrainian citizens have a positive attitude toward France (49.3% are mostly positive, 25.7% are completely positive). Only 4.0% of respondents have a negative perception of this country (3 . 0% – mostly negative, 1.0% – completely negative). Another 20.0% remain neutral, and 1.3% said they do not have enough information about France.
“For many Ukrainians, France is a symbol of support in difficult times, as well as a cultural and political reference point in Europe. Such indicators demonstrate high trust and respect, which is largely due to the active role of Paris in European policy towards Ukraine,” said Oleksandr Poznyi, co-founder of Active Group.
In his turn, Maxim Urakin, founder of Experts Club, emphasized the importance of France in economic cooperation.
“In the first half of 2025, the trade turnover between Ukraine and France amounted to more than $1.37 billion. At the same time, exports of Ukrainian goods amounted to only $395.6 million, while imports from France reached $979.4 million. The negative balance of more than $583 million indicates a significant dependence of our market on French goods, but also the importance of France as an economic partner,” he said.
The survey is part of a broader research program that analyzes international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here:
https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, FRANCE, Poznyi, SOCIOLOGY, TRADE, URAKIN
A sociological survey conducted by Active Group in cooperation with the Experts Club think tank in August 2025 showed that Ukrainians’ attitudes toward Slovakia are quite controversial.
According to the results, 27.3% of respondents demonstrated a positive attitude toward this country (20.0% – mostly positive, 7.3% – completely positive). At the same time, 25.7% of Ukrainians expressed a negative opinion (22.0% – mostly negative, 3.7% – completely negative). A significant part of citizens – 45.0% – remain neutral, and another 2.3% said they do not have enough information about Slovakia.
“We observe a kind of balance between positive and negative perceptions of Slovakia. On the one hand, there is historical and geographical proximity, cultural contacts, and on the other hand, tense moments in the political dialogue in recent years. This creates an ambiguous picture,” explained Oleksandr Poznyi, co-founder of Active Group.
In his turn, Maksym Urakin, founder of Experts Club, drew attention to the economic dimension of bilateral relations.
“In the first half of 2025, the trade turnover between Ukraine and Slovakia amounted to more than $1.48 billion. At the same time, exports from Ukraine amounted to $483.7 million, while imports from Slovakia amounted to almost $999.1 million. The negative balance of more than $515 million indicates an imbalance in trade, which also affects the public perception of the country,” he emphasized.
The survey was part of a broader study of international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here:
https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Poznyi, SLOVAKIA, SOCIOLOGY, TRADE, URAKIN
