The results of a survey conducted by Active Group and Experts Club in August 2025 show that Ukrainians have a very favorable attitude towards Denmark.
Thus, 73.7% of respondents expressed a positive attitude (33.3% — completely positive, 40.3% — mostly positive). Only 1.3% of respondents gave negative assessments, while 22.7% took a neutral position and 2.3% admitted to being insufficiently informed about the country.
“Denmark is perceived by Ukrainians as a sincere partner and reliable ally in the current circumstances. The high level of trust reflects both humanitarian aid and consistent political support for Ukraine from Copenhagen,” said Active Group CEO Oleksandr Pozniy.
Maksim Urakin, co-founder of Experts Club, analyzed trade and economic indicators:
“According to the results of January-August 2025, trade turnover between Ukraine and Denmark amounted to about $279 million. Exports of Ukrainian goods reached $109.3 million, while imports from Denmark exceeded $169.6 million. As a result, there was a negative balance of $60.3 million. This indicates that, despite very warm public sentiment, Ukraine should work to strengthen its exports to the Danish market,” the expert emphasized.
Thus, Denmark remains one of the most positively perceived countries among Ukrainians, but the economic component of relations requires more balanced development.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DENMARK, EU, EXPERTS CLUB, Pozniy, SOCIOLOGY, TRADE, UKRAINE, УРАКИН
According to the results of a survey conducted by Active Group in collaboration with Experts Club in August 2025, more than half of Ukrainians have a positive opinion of South Korea.
In total, 53.3% of respondents expressed their favorability toward this country (32.7% — mostly positive, 20.7% — completely positive). A neutral attitude was recorded in 30.7% of respondents, while negative assessments accounted for 13.3%. Another 2.7% said they were not familiar enough with this country.
“South Korea is perceived by Ukrainians as a modern, high-tech country that is developing dynamically while preserving its cultural identity. Ukrainians see it as a potential partner, especially in the fields of technology, education, and innovation,” said Active Group CEO Oleksandr Pozniy.
At the same time, Maksim Urakin, co-founder of Experts Club, emphasized the economic dimension of bilateral relations:
“At the end of the first half of 2025, the total trade turnover between Ukraine and the Republic of Korea amounted to more than $518 million. Exports of Ukrainian goods amounted to only $96.9 million, while imports exceeded $421 million.
This resulted in a negative trade balance of $324 million. The situation demonstrates the need for more active promotion of Ukrainian goods on the Korean market, particularly in the agricultural and food sectors,” he stressed.
The study is part of the systematic monitoring of Ukraine’s international relations and public opinion regarding its partners in the world.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOUTH KOREA, TRADE, UKRAINE, URAKIN
The attitude of Ukrainians towards Greece remains largely positive, although almost half of the respondents express a neutral position. This is evidenced by the results of a nationwide sociological survey conducted by Active Group in collaboration with the information and analytical center Experts Club in August 2025.
According to the study, 47.7% of Ukrainians have a positive attitude towards Greece (37.7% — mostly positive, 10.0% — completely positive). Only 2.3% of respondents rated the country negatively (1.7% — mostly negative, 0.7% — completely negative). At the same time, 48.7% of citizens remain neutral, and 1.7% admitted that they do not have enough information about this country.
“For Ukrainians, Greece is primarily associated with cultural heritage, tourism, and historical proximity to European traditions. This creates a generally positive image, although not as pronounced as in the case of Ukraine’s strategic partners,” commented Active Group co-founder Oleksandr Pozniy.
In turn, Maksim Urakin, founder of Experts Club, emphasized the economic aspect of the relationship:
“In the first half of 2025, trade turnover between Ukraine and Greece exceeded $784 million. At the same time, exports from Ukraine amounted to only $193.8 million, while imports from Greece reached over $590 million.
The negative balance of approximately $397 million indicates a significant trade imbalance, which is of strategic importance for the further development of bilateral economic relations,” he said.
The survey is part of a broader study analyzing the international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, GREECE, Pozniy, SOCIOLOGY, TRADE, URAKIN
Most Ukrainians express a positive attitude towards Switzerland, although a significant proportion of respondents remain neutral. This is evidenced by the results of a nationwide sociological survey conducted by Active Group in collaboration with the information and analytical center Experts Club in August 2025.
According to the data, 60.3% of Ukrainians have a positive opinion of Switzerland (42.0% — mostly positive, 18.3% — completely positive). Only 1.7% of respondents expressed a negative attitude (1.3% — mostly negative, 0.3% — completely negative). At the same time, 36.7% remain neutral, and 1.7% said they did not have enough information about the country.
“Ukrainians associate Switzerland with reliability, stability, and humanitarian support, which the country provides in difficult times. The high level of trust indicates Switzerland’s positive image, despite a certain detachment in global politics,” commented Active Group co-founder Oleksandr Pozniy.
In turn, Maksim Urakin, founder of Experts Club, emphasized economic ties:
“In the first half of 2025, trade turnover between Ukraine and Switzerland exceeded $928 million. At the same time, Ukrainian exports amounted to only $44 million, while imports from Switzerland reached almost $884 million. The negative balance of more than $839 million is significant, indicating Ukraine’s substantial dependence on imports from this country,” he stressed.
The survey was part of a broader program of research into the international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, SWITZERLAND, TRADE, URAKIN
The majority of Ukrainians have a neutral attitude toward Brazil, according to a survey conducted by Active Group and the Experts Club.
According to the survey, 59.0% of respondents have a neutral position on the country. 24.3% of respondents have a positive attitude (in particular, 19.7% – “mostly positive” and 4.7% – “completely positive”). At the same time, 12.3% of Ukrainian citizens expressed a negative attitude toward Brazil, and another 4.3% said they were not familiar with the country.
Thus, the balance of positive and negative attitudes is +12 percentage points (24.3% vs. 12.3%).
According to the latest data, the volume of trade in goods between Ukraine and Brazil amounted to $180.3 million in 2024.
Ukrainian exports to Brazil amounted to $36.1 million,
– imports from Brazil amounted to $144.2 million,
– the negative balance was $108.1 million.
The total trade turnover reached $180.3 million, which indicates Ukraine’s significant dependence on Brazilian imports.
“Brazil remains an important trading partner for Ukraine in Latin America, but the structure of bilateral trade is currently asymmetrical. The significant deficit reflects the predominance of imports, in particular agricultural products and industrial goods,” said Maksym Urakin, economist and founder of Experts Club.
He emphasized that amid growing global competition, Ukraine should actively seek opportunities to increase exports to the Brazilian market: “This applies not only to agricultural products, but also to high-tech industries where Ukraine has competitive advantages.”
The full video can be viewed here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here:
https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, BRAZIL, EXPERTS CLUB, Poznyi, SOCIOLOGY, TRADE, UKRAINE, URAKIN
In August 2025, Ukrainians’ attitudes toward India were mostly neutral and partly negative. This is evidenced by the results of an all-Ukrainian sociological survey conducted by Active Group in cooperation with the Experts Club information and analytical center.
According to the results, only 16.0% of Ukrainian citizens demonstrated a positive attitude toward India (11.0% – mostly positive, 5.0% – completely positive). This country is negatively rated by 26.3% of respondents (20 . 7% – mostly negative, 5.7% – completely negative). At the same time, the vast majority – 55.3% – expressed a neutral attitude, and 2.7% said they did not have enough information.
“India remains one of the most important global players, but the country is not clearly defined in the public opinion of Ukrainians. This is influenced by both New Delhi’s political decisions in the international arena and limited cultural communication with Ukraine,” commented Maksym Urakin, founder of Experts Club.
He also drew attention to the economic dimension of bilateral relations:
“In the first half of 2025, the trade turnover between Ukraine and India amounted to more than $1.1 billion. At the same time, Ukrainian exports amounted to only $401.9 million, while imports from India exceeded $702 million. The negative balance of more than $300 million demonstrates a structural imbalance in trade,” Urakin emphasized.
In his turn, Active Group co-founder Oleksandr Poznyi added that these results indicate a cautious attitude of Ukrainians:
“Despite India’s economic weight and global status, the country remains remote and little understood for many Ukrainians. This explains the high level of neutral assessments and the low expression of positive emotions in society,” he emphasized.
The survey is part of a broader research program that analyzes international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here:
https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, INDIA, Poznyi, SOCIOLOGY, TRADE, URAKIN
