The results of a public opinion poll conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center indicate that, for most Ukrainians, Vietnam remains a country with an undefined or neutral image. The largest share of respondents—66.9%—expressed a neutral attitude, which significantly distinguishes Vietnam from countries with a clearly formed positive or negative perception.
At the same time, the share of positive assessments has increased—to 19.3% compared to 15.7% in August 2025. Of these, 6.1% of respondents indicated a completely positive attitude, while another 13.3% described it as mostly positive. This indicates the gradual formation of a more defined positive image of the country, although this process is proceeding slowly.
Negative attitudes also increased slightly—from 9.0% to 10.5%. Specifically, 7.2% of respondents chose “mostly negative,” and 3.3% chose “completely negative.” The share of those who could not decide on an answer is 3.3%. Overall, these figures demonstrate a slight increase in the polarization of assessments while maintaining a high proportion of neutrality.
The dynamics of change indicate a gradual decrease in uncertainty: some respondents who previously had no formed opinion are beginning to lean toward either a positive or a negative assessment. At the same time, the absence of sharp changes in the structure of responses indicates that Vietnam does not yet occupy a prominent place in the focus of public opinion in Ukraine.
“When we see such a high level of neutral responses, it means that the country is effectively outside the active informational and social sphere. Ukrainians simply do not have enough contacts, experience, or cues to form a clear attitude. That is why any systematic presence—economic, cultural, or diplomatic—could quite quickly shift the balance of assessments in one direction or another,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Vietnam is currently characterized as a country with high potential for building a positive image in Ukraine; however, this potential largely depends on the intensity of interaction and the level of presence in the Ukrainian information space.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Vietnam ranks 23rd in total trade volume with Ukraine, with a figure of $1.16 billion. At the same time, imports of Vietnamese goods exceed exports from Ukraine by several times, resulting in a trade deficit of over $706 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN, VIETNAM
Moldova ranks among the countries closest to Ukraine not only geographically but also in terms of public perception. According to a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 60.1% of Ukrainians describe their attitude toward Moldova as positive, a significant increase from 51.3% in August 2025. Thus, over the course of six months, positive perception has increased by nearly 9 percentage points.
The distribution of positive attitudes is fairly even: 22.8% of respondents chose the option “completely positive,” while another 37.3% selected “mostly positive.” This indicates not only a general level of favorability but also that a significant portion of Ukrainians have a well-formed and stable positive perception of Moldova.
At the same time, the share of neutral assessments remains relatively high—32.9%. This is a typical figure for countries that, despite their proximity, are not at the center of the constant information flow. However, even with such a proportion of neutral responses, the overall balance of perception is clearly tilted toward the positive side.
Negative attitudes toward Moldova remain minimal—5.4% in March 2026 (compared to 4.7% in August 2025). Although this figure has risen slightly, it remains at a low level, confirming the absence of significant sources of tension in bilateral perceptions.
The trend indicates a gradual strengthening of Moldova’s positive image in Ukrainian society. The increase in positive sentiment occurred both due to a shift of some neutral assessments toward positive ones and through a general rise in the level of trust in the country.
In a broader context, these results can be explained by the proximity of Ukraine’s and Moldova’s interests, shared security challenges, as well as similar European integration trajectories. In the minds of Ukrainians, Moldova is increasingly perceived as a partner with a similar political and values-based context.
“Attitudes toward Moldova are a telling example of how a stable, positive image of a neighboring country is formed. Here, not only geographical proximity plays an important role, but also a sense of shared interests and a similar strategic course. It is precisely these factors that ensure the long-term strengthening of trust in society,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Moldova holds a firm position among countries with a high level of positive perception in Ukraine. Its image is characterized by stability, a low level of negativity, and a gradual increase in trust, making this country one of the most predictable and understandable partners in the region.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, the Republic of Moldova ranks 21st in total trade volume of goods with Ukraine, with a figure of $1.32 billion. At the same time, Ukraine has a clear trade surplus, as exports to Moldova exceed imports by more than seven times.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, MOLDOVA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
A sociological survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center shows a consistently positive attitude among Ukrainians toward Belgium, with a noticeable upward trend. The share of positive assessments rose to 58.7% compared to 54.7% in August 2025. At the same time, the level of negative perception also increased slightly—from 0.3% to 2.3%—though it remains low overall.
The breakdown of responses indicates a predominance of moderately positive perceptions. 19.3% of respondents view Belgium entirely positively, while 39.4% selected the “mostly positive” option. At the same time, the share of neutral assessments remains significant—37.1%—indicating a limited level of formed perception of the country among Ukrainians.
Negative assessments are marginal: 1.4% of respondents indicated a mostly negative attitude, and another 0.9%—a completely negative one. The share of those who could not decide on an answer is 1.9%. This pattern of indicators suggests the absence of systemic negativity, but at the same time—insufficient intensity of informational or emotional interaction with this country.
In terms of trends, it is worth noting not only the growth in positive assessments but also a slight increase in negative ones. This may be linked to the general polarization of public opinion, where neutral positions are partially shifting toward more defined ones—both positive and negative. At the same time, the key trend remains the gradual strengthening of positive perceptions.
“Attitudes toward countries such as Belgium are shaped not so much by direct experience of interaction as by the broader European context and associations with the EU’s institutional role. When a country is associated with support for Ukraine at the level of politics, the economy, or humanitarian initiatives, this gradually translates into a rise in positive perception. At the same time, the high proportion of neutral responses indicates that the potential for strengthening this image is far from exhausted,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, for Ukrainians, Belgium remains a country with a predominantly positive but not fully formed image. Further growth in positive attitudes will largely depend on the visibility of its role in supporting Ukraine, as well as on practical contacts in the spheres of the economy, education, and humanitarian cooperation.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, Belgium ranks 22nd in total trade volume with Ukraine, amounting to $1.29 billion. Imports of Belgian goods slightly exceed Ukrainian exports, so the bilateral trade balance remains negative.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, BELGIUM, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
A sociological survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center shows an overall positive trend in Ukrainians’ attitudes toward Austria. The share of positive assessments rose to 55.9% compared to 48.7% in August 2025. At the same time, the level of negative perception nearly halved—from 4.7% to 2.6%.
Despite this, a significant portion of respondents—40.3%—adopt a neutral stance. This distribution of responses indicates that for many Ukrainians, Austria remains a country without a clearly defined emotional image. At the same time, the positive segment is quite stable: 17.5% of respondents expressed a completely positive attitude, and another 38.5%—a mostly positive one.
Negative assessments remain minimal. The share of those who view Austria mostly negatively is 2.3%, and those who view it entirely negatively is only 0.2%. Another 1.2% of respondents were unable to decide on their position. This configuration of indicators suggests the absence of systematic negativity and, at the same time, a limited depth of positive perception.
The key factor in the dynamics of change is precisely the increase in positive sentiment. This may indicate a gradual strengthening of Austria’s presence in the Ukrainian information space or a clearer understanding of its role in the European context. At the same time, the persistence of a large share of neutral responses suggests that this process is not yet complete.
“The results regarding Austria clearly demonstrate how attitudes toward countries that are not at the center of Ukrainians’ daily attention are formed. We see a rise in positive sentiment, but at the same time, a significant proportion of neutral assessments remains, which indicates a lack of knowledge or experience in interaction. In such cases, the key factor becomes the country’s informational presence and clear signals regarding its role for Ukraine,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, Austria is currently perceived by Ukrainians more positively than negatively, though this perception has not yet taken on a clearly defined character. Further growth in positive assessments will largely depend on the extent to which the country is present in the Ukrainian public sphere and how clearly its role in the broader European context becomes understood.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Austria ranks 20th in total trade volume with Ukraine, which amounts to $1.33 billion. At the same time, imports from Austria exceed Ukrainian exports, resulting in a moderate trade deficit of over $200 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, AUSTRIA, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
Ukrainians’ attitude toward Egypt remains largely neutral, but trends over the past few months indicate a noticeable improvement in perceptions of the country. According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 32.4% of respondents view Egypt positively, whereas in August 2025 this figure stood at 23.0%. At the same time, the share of negative assessments has decreased slightly—from 4.0% to 3.7%.
The breakdown of responses shows that the largest group remains respondents with a neutral stance—62.5%. This means that for most Ukrainians, Egypt does not belong to the category of countries with a clearly defined emotional image. The positive attitude consists of 10.5% “completely positive” and 21.9% “mostly positive” assessments. The negative segment remains minimal: 3.3% of respondents chose “mostly negative,” 0.5% chose “completely negative,” and another 1.4% were undecided.
Thus, the main feature of attitudes toward Egypt is a combination of very high neutrality with a gradual increase in positive sentiment. This indicates that the country does not yet occupy a prominent place in the Ukrainian information space, yet its image is not negative and has the potential for further improvement. It is also important that the increase in positive assessments is occurring without a rise in critical perception.
“Egypt is a very interesting example of the gap between economic statistics and public perception. Egypt ranks first among Ukraine’s trading partners in terms of trade surplus—over $1.224 billion—meaning it is one of the most profitable markets for us. But in public opinion, we see a predominantly neutral attitude, which means: the country’s economic weight has not yet translated into an equally strong reputational presence,” noted Maksim Urakin, founder of the Experts Club information and analytical center.
From an analytical perspective, this means that Egypt is already an important economic partner for Ukraine, but has not yet become a country with a clearly established positive image in the public consciousness. Given such a significant positive trade balance, the potential for strengthening the bilateral image remains quite high. If economic cooperation is complemented by greater public visibility, humanitarian contacts, and an information presence, some of the current neutrality may eventually shift toward a more pronounced positive perception.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Egypt ranks 19th in total trade volume with Ukraine, with a figure of $1.82 billion. At the same time, Ukraine has a significant trade surplus with Egypt, as exports of Ukrainian goods exceed imports by more than five times.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EGYPT, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
The results of a public opinion sociological survey conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club indicate a sharp improvement in Ukrainians’ attitudes toward Italy. Overall, 70.2% of respondents evaluate the country positively, while negative attitudes account for only 0.5%. Compared to August 2025, positive assessments increased by more than 10 percentage points (from 57.3%), while negative ones significantly decreased (from 2.3%).
The structure of responses demonstrates not only growth in positivity, but also its qualitative strengthening. The share of “completely positive” attitudes is 19.3%, while “mostly positive” accounts for 50.8%. This means that the positive perception of Italy is not situational, but stable in nature and is formed among the majority of respondents without significant reservations.
The share of neutral assessments is 28.9%, which is a moderate indicator and indicates a sufficiently formed perception of the country. The negative segment is practically absent: only 0.5% of respondents chose the option “mostly negative,” while “completely negative” attitudes were not recorded. The share of those who were unable to determine their answer also stands at 0.5%.
The dynamics of changes between 2025 and 2026 is one of the most indicative among all countries. The growth of positive assessments is accompanied by an almost complete disappearance of negative ones, which indicates a consolidation of public opinion in a positive direction. Unlike cases where polarization or an increase in neutrality is observed, in the case of Italy a clear and stable positive image is being formed.
From an analytical point of view, this means that attitudes toward Italy are moving into the category of a high level of trust. The combination of a significant share of “mostly positive” and the growth of “completely positive” assessments indicates strengthening emotional certainty and a reduction in the level of doubt in the perception of the country.
“In the case of Italy, we see an example of rapid positive consolidation of public opinion. The growth of positive assessments is accompanied by an almost complete disappearance of negative sentiment, which is quite a rare dynamic. This indicates the formation of a stable positive image of the country in Ukrainian society,” said Oleksandr Pozniy, Director of the research company Active Group.
Overall, the results of the study show that Italy occupies one of the strongest positions among countries with a positive perception in Ukraine. A sharp increase in positivity, a minimal level of negativity, and a stable structure of responses indicate a formed and consolidated image that has the potential to remain устойчивый in further dynamics.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Italy ranks sixth in terms of total trade in goods with Ukraine, with a figure of $5.02 billion. At the same time, imports from Italy slightly exceed Ukrainian exports, forming a moderate negative balance for Ukraine.
The study was presented at the Interfax-Ukraine press center, and the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the website of the Experts Club analytical center.
ACTIVE GROUP, EXPERTS CLUB, ITALY, LATER, SOCIOLOGY, SURVEY, UKRAINE
