According to the results of a study conducted by Active Group in collaboration with Experts Club in August 2025, Ukrainians’ attitude towards Australia is predominantly positive. 63.0% of respondents expressed a positive attitude towards this country, while only 2.2% of respondents had a negative attitude. At the same time, 32.3% took a neutral position, and 2.4% admitted that they found it difficult to answer this question.
The largest share of positive responses fell into the “mostly positive” category – 40.0%, while 23.0% of respondents expressed a “completely positive” attitude. On the other hand, 1.9% of respondents had a “mostly negative” attitude, and only 0.4% had a “completely negative” attitude.
In 2024, trade turnover between Ukraine and Australia amounted to US$157.4 million. At the same time, exports of Ukrainian goods to Australia amounted to only US$6.4 million, while imports of Australian products amounted to US$151.0 million. The negative balance for Ukraine was recorded at US$144.6 million.
“The main areas of Australian exports to Ukraine traditionally include mineral raw materials, industrial goods, and agricultural products. In contrast, Ukrainian exports to Australia have a limited range and are mainly concentrated in the agricultural and metallurgical sectors,” notes economist and founder of Experts Club Maksim Urakin.
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ACTIVE GROUP, AUSTRALIA, EXPERTS CLUB, Pozniy, SOCIOLOGY, TRADE, UKRAINE, URAKIN
Most Ukrainians have a positive opinion of Georgia, according to the results of a survey conducted by Active Group in collaboration with the analytical center Experts Club.
According to the study, 56.3% of Ukrainians expressed a positive attitude towards Georgia: among them, 14.3% are completely positive, and 42.0% are mostly positive.
At the same time, 10.7% of respondents have a negative attitude (1.7% completely negative and 9.0% mostly negative). A third of respondents (32.3%) remain neutral, while another 0.7% admitted that they are not sufficiently knowledgeable about the country.
At the end of 2024, Ukraine’s trade turnover with Georgia amounted to $1,828.2 million. Exports of Ukrainian goods to Georgia reached $1,360.8 million, while imports amounted to $467.4 million. Thus, Ukraine had a positive bilateral trade balance of $893.4 million.
According to economist and founder of Experts Club Maksim Urakin, the positive balance with Georgia reflects a sustained interest in mutual cooperation:
“Georgia traditionally remains an important trading partner for Ukraine in the Caucasus. The high level of positive attitudes among Ukrainians toward this country is a favorable foundation for the further development of economic and cultural relations,” the expert emphasized.
Thus, Georgia is among the group of countries that Ukrainians view mostly positively, and strong economic ties and shared historical proximity create the basis for further deepening the partnership.
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ACTIVE GROUP, EXPERTS CLUB, GEORGIA, Pozniy, SOCIOLOGY, TRADE, UKRAINE, URAKIN
A survey conducted by Active Group in collaboration with Experts Club showed that most Ukrainians refrain from giving clear assessments of Malaysia: 68.3% of respondents said they had a neutral attitude toward this country.
At the same time, 18.7% of Ukrainians expressed a positive attitude (in particular, 2.3% said they were “completely positive” and 16.3% said they were “mostly positive”), while 4.7% expressed a negative attitude. Another 8.3% of respondents admitted that they did not have enough information about Malaysia to form an opinion.
According to the results of Ukraine’s foreign trade with Malaysia in the first half of 2025, the trade turnover amounted to $193.8 million. At the same time, Ukrainian exports amounted to only $41.2 million, while imports from Malaysia reached $152.6 million.
Thus, the negative balance for Ukraine amounted to $111.4 million, which indicates a significant dependence on Malaysian imports.
The founder of Experts Club, economist Maksim Urakin, emphasized that in relations with Malaysia, it is worth focusing on expanding Ukraine’s export opportunities.
“Today, we see a significant imbalance in trade with Malaysia, which reduces the economic effect of cooperation for Ukraine. A promising direction could be agro-industrial exports, in particular products from the food and processing industries. At the same time, the neutral attitude of most Ukrainians opens up space for the development of cultural and information diplomacy,” the expert stressed.
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ACTIVE GROUP, EXPERTS CLUB, MALAYSIA, Pozniy, SOCIOLOGY, TRADE, UKRAINE, URAKIN
Ukrainians are mostly neutral about the United Arab Emirates (UAE), but among those who have a definite opinion, positive assessments significantly outweigh negative ones. This is evidenced by the results of a sociological study conducted by Active Group in collaboration with the analytical center Experts Club.
According to the survey, 53.7% of respondents took a neutral position on the UAE. At the same time, 38.3% of Ukrainians expressed a positive attitude (7.3% — completely positive, 31.0% — mostly positive). Only 6.3% of respondents had a negative opinion of the country (1.7% — completely negative, 4.7% — mostly negative). Another 1.7% responded that they were not familiar with this country.
“Ukrainians perceive the UAE as a modern country with a developed economy that attracts tourists and business. Despite the remoteness of the region, the country’s image remains consistently positive,” said Alexander Pozniy, head of Active Group.
In turn, Maksim Urakin, co-founder of Experts Club, emphasized the stability of trade and economic relations between Ukraine and the UAE:
“In January-August 2025, the total trade turnover between the countries amounted to $234.1 million. At the same time, exports from Ukraine to the UAE amounted to $173.2 million, while imports amounted to only $60.9 million. The positive balance for Ukraine reached $112.4 million, which makes cooperation with the Emirates beneficial for our economy.”
Thus, the United Arab Emirates remains a country with a moderately positive image among Ukrainians and demonstrates a stable surplus in trade relations with Ukraine.
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ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, TRADE, UAE, UKRAINE, URAKIN
The vast majority of Ukrainians do not have a clearly formed attitude towards Bangladesh. This is evidenced by the results of a sociological survey conducted by Active Group in cooperation with the Experts Club analytical center.
According to the data, 72.3% of respondents chose the “neutral attitude” option. 9.7% of respondents expressed a positive opinion (2.7% — completely positive, 7.0% — mostly positive). A negative attitude was declared by 7.7% of Ukrainians (1.0% — completely negative, 6.7% — mostly negative). At the same time, 10.3% responded that they did not have sufficient information about this country.
“For most Ukrainians, Bangladesh remains a relatively distant country about which there is a lack of information. This explains the high level of neutral responses,” said Alexander Pozniy, head of Active Group.
At the same time, Experts Club co-founder Maksim Urakin emphasized the importance of economic relations.
“According to the results of the first eight months of 2025, Ukraine’s trade turnover with Bangladesh amounted to $226.9 million. Exports from Ukraine reached $127.9 million, while imports amounted to $99.1 million. The positive balance of $28.8 million indicates balance and potential for expanding bilateral trade.”
Thus, despite Ukrainians’ lack of awareness about Bangladesh, economic cooperation is developing dynamically, creating the conditions for strengthening mutual interest.
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ACTIVE GROUP, BANGLADESH, EXPERTS CLUB, Pozniy, SOCIOLOGY, TRADE, UKRAINE, УРАКИН
Most Ukrainians express a positive attitude toward Norway. This is evidenced by the results of a sociological survey conducted by Active Group in cooperation with the Experts Club think tank.
According to the survey, 77.7% of Ukrainians have a positive attitude towards Norway (38.7% — completely positive, 39.0% — mostly positive). Only 1.3% of respondents expressed a negative attitude (1.0% — completely negative, 0.3% — mostly negative). A neutral position towards Norway was expressed by 20.0% of respondents, while another 1.0% admitted that they were not familiar with this country.
“The high level of sympathy for Norway is explained not only by Ukraine’s traditional support in the context of the war, but also by the country’s stable image with high social standards, a developed economy, and one of the highest standards of living in the world,” emphasized Active Group CEO Oleksandr Pozniy.
Experts Club co-founder Maksim Urakin emphasized the importance of economic cooperation between the two countries.
“Despite a significant trade imbalance, Ukraine actively cooperates with Norway. In the first six months of 2025, trade turnover amounted to $231.9 million. At the same time, Ukrainian exports amounted to only $16.5 million, while imports amounted to $215.4 million. The negative balance exceeded $198.9 million, but the presence of Norwegian energy and technology goods is of great importance to the Ukrainian economy.”
Thus, Ukrainian society highly values Norway’s role as a reliable partner, and trade dynamics confirm mutual interest in developing relations.
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ACTIVE GROUP, EXPERTS CLUB, NORWAY, Pozniy, SOCIOLOGY, TRADE, UKRAINE, УРАКИН
