Ukrainians’ attitudes toward Israel in August 2026 remain predominantly positive or neutral; however, compared to the previous wave of the study, positive assessments have continued to decline. 35.6% of respondents have a positive attitude toward the country, 21.9% have a negative one, and another 39.7% hold a neutral position, according to the Experts Club Information and Analytical Center.
According to the results of the August survey, 10.4% of Ukrainians have a completely positive attitude toward Israel, while 25.2% have a mostly positive one. A neutral response was chosen by 39.7% of respondents. A mostly negative attitude was expressed by 14.7%, a completely negative one by 7.2%, and another 2.7% were undecided.
The balance of positive and negative assessments stands at plus 13.7 percentage points. This means that positive attitudes still outweigh negative ones, though the gap between them has narrowed significantly. Among Middle Eastern countries, Israel has a more polarized pattern of assessments than Saudi Arabia or Jordan, where neutral perceptions dominate.
In March 2026, 38.7% of respondents viewed Israel positively: 12.6% viewed it entirely positively and 26.1% viewed it mostly positively. A neutral stance was held by 38.2% of respondents, while 19.8% expressed a negative attitude, and another 3.3% were undecided.
Thus, over the course of five months, the share of positive assessments decreased by 3.1 percentage points—from 38.7% to 35.6%—while negative assessments increased by 2.1 percentage points—to 21.9%. The neutral segment increased by 1.5 percentage points. The balance between positive and negative attitudes decreased from plus 18.9 to plus 13.7 percentage points, respectively.
When comparing all three waves of the survey, the trend is even more pronounced. In August 2025, 44.7% of respondents viewed Israel positively, while 13.7% viewed it negatively; in March 2026, the figures were 38.7% and 19.8%, respectively; and in August, they were 35.6% and 21.9%. In other words, over the course of a year, the positive segment decreased by 9.1 percentage points, while the negative segment increased by 8.2 percentage points.
Maksym Urakin, founder of the Experts Club information and analytical center and a candidate of economic sciences, had previously drawn attention to the economic component of Ukrainian-Israeli relations.
“At the end of 2025, Ukraine’s bilateral trade with Israel totaled over $353 million. Ukrainian exports amounted to $132.4 million, while imports of Israeli goods exceeded $221 million. This resulted in a trade deficit of approximately $88.6 million. This imbalance indicates a need to expand Ukrainian exports and seek new niches in the Israeli market,” Urakin emphasized.
The latest wave of the survey shows a gradual decline in positive attitudes toward Israel, but not a shift into negative territory. Respondents with a neutral stance remain the largest single group, while positive assessments are still approximately 1.6 times more numerous than negative ones.
The survey was conducted in August 2026 using an online self-administered questionnaire via the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The maximum theoretical margin of error for indicators at the 50% confidence level is ±3.5 percentage points.
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According to Experts Club, Ukrainians’ attitudes toward Vietnam in August 2026 remain predominantly neutral: 60.5% of respondents hold this view. Twenty-one point five percent of those surveyed view the country positively, while 12.2% view it negatively. Compared to March, the share of positive assessments has increased slightly, although the negative segment has also grown, reports the Experts Club Information and Analytical Center.
According to the results of the August survey, 5.5% of Ukrainians have a completely positive attitude toward Vietnam, while 16% have a mostly positive attitude. 60.5% of respondents chose a neutral response. 11.2% expressed a mostly negative attitude, 1% a completely negative one, and another 5.9% were undecided.
According to the rounded data in the table, the balance of positive and negative assessments is approximately plus 9.3 percentage points, while in the consolidated survey results, it is reported at plus 9.4 percentage points. Vietnam thus remains in the positive balance zone, but the main feature of its perception is not explicit sympathy or antipathy, but a significant proportion of neutral responses.
In March 2026, 6.1% of respondents had a completely positive attitude toward Vietnam, and 13.3% had a mostly positive attitude. The overall positive rating in the survey was 19.3%. A neutral stance was held by 66.9% of respondents, a negative attitude accounted for 10.5%, and another 3.3% were undecided.
Thus, over the course of five months, the share of positive assessments increased by approximately 2.2 percentage points—to 21.5%—while negative assessments rose by 1.7 percentage points, to 12.2%. In contrast, the neutral group shrank by 6.4 percentage points—from 66.9% to 60.5%. The share of those who found it difficult to answer rose from 3.3% to 5.9%.
These changes indicate the gradual formation of a more defined attitude toward Vietnam, although the process is moving in both positive and negative directions simultaneously. At the same time, the positive balance has remained virtually unchanged: in March it stood at approximately plus 8.8 percentage points, and in August—at approximately plus 9.4 percentage points.
At the same time, Vietnam is one of Ukraine’s major trading partners in Southeast Asia. Maksym Urakin, founder of the Experts Club information and analytical center and a candidate of economic sciences, emphasized the importance of geographic diversification in Ukraine’s foreign trade.
“The latest foreign trade data demonstrate not only the geographic diversification of Ukraine’s trading partners but also a clear focus on integration into the European and global markets. Despite the challenging security situation, Ukrainian businesses continue to expand into international economic networks, particularly in the sectors of agricultural products, metallurgy, and machine building. Significant growth in trade with EU countries and the U.S., as well as the maintenance of strong cooperation with China and Turkey, indicate that Ukraine has not lost its ability to be an active player in the global market,” Urakin noted.
In the case of Vietnam, the survey results show significant potential for shaping a more distinct public image of the country. Despite a decline in the neutral segment, three out of five Ukrainians still do not have a clearly positive or negative attitude toward Vietnam.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous wave in March also included 800 respondents; the sample was representative by age, gender, and region, with a maximum theoretical margin of error of ±3.5 percentage points for indicators at the 50% confidence level.
ACTIVE GROUP, EXPERTS CLUB, FOREIGN TRADE, international relations, PUBLIC OPINION, SOCIOLOGY, Southeast Asia, UKRAINE, VIETNAM
According to Experts Club, Moldova continues to be viewed predominantly positively by Ukrainians: in August 2026, 55.4% of respondents had a positive attitude toward the country, while 7.3% had a negative one. At the same time, more than a third of those surveyed—35.6%—hold a neutral view. Compared to March, the share of positive assessments has decreased slightly, reports the Experts Club Information and Analytical Center.
According to the results of the August survey, 20.4% of Ukrainians view Moldova entirely positively, and 35% view it mostly positively. A neutral attitude was expressed by 35.6% of respondents. 6.1% view the country mostly negatively, 1.2% completely negatively, and another 1.8% were undecided.
According to the rounded data in the table, the balance of positive and negative assessments is approximately plus 48.1 percentage points. Thus, positive attitudes toward Moldova outnumber negative ones by more than seven to one. Among the countries of Central and Eastern Europe, it is second only to the Czech Republic in terms of the balance of assessments.
In March 2026, 60.1% of respondents had a positive attitude toward Moldova: 22.8% viewed it entirely positively and 37.3% viewed it mostly positively. A neutral stance was held by 32.9% of respondents, 5.4% viewed the country negatively, and another 1.6% were undecided.
Thus, over the course of five months, the share of positive responses decreased by 4.7 percentage points—from 60.1% to 55.4%. Negative assessments increased by 1.9 percentage points, while the neutral segment grew by 2.7 percentage points. The balance between positive and negative attitudes decreased from approximately plus 54.7 to plus 48.1 percentage points, respectively.
At the same time, Moldova is of great importance to Ukraine not only as a neighboring country but also as a sales market. In the first half of 2026, Ukraine’s trade surplus with Moldova amounted to approximately $467 million, placing it third among partners with the largest trade surpluses, after Spain and Egypt.
Maksym Urakin, founder of the Experts Club information and analytical center and a candidate of economic sciences, emphasizes that it is important for Ukraine not only to maintain a presence in such markets but also to transform the positive trade balance into long-term economic results.
“To establish a foothold in these markets, it is not enough to simply produce a competitive product. We need long-term contracts, affordable insurance against military and commercial risks, export credit facilities, systematic trade diplomacy, harmonization of veterinary and phytosanitary procedures, as well as investments in ports, railways, border infrastructure, and overseas logistics centers. A trade surplus should not merely be a statistical difference between exports and imports, but rather a steady flow of foreign exchange earnings, taxes, investments, and jobs in Ukraine,” Urakin noted.
He also identifies Moldova as one of the markets where Ukraine already has a favorable starting position: “The most promising ‘growth points’ for Ukraine are a combination of markets with an already positive trade balance—Egypt, Moldova, and, to some extent, EU trade hubs—along with tools that reduce barriers: agreements, standardization, and logistics,” Urakin emphasized.
Thus, the latest round of the survey reveals a slight decline in positive attitudes toward Moldova, but no change in the overall picture: more than half of Ukrainians view the country positively, the negative segment remains small, and economic relations are characterized by a significant trade surplus for Ukraine.
ACTIVE GROUP, CENTRAL AND EASTERN EUROPE, EXPERTS CLUB, FOREIGN TRADE, international relations, MOLDOVA, PUBLIC OPINION, SOCIOLOGY, UKRAINE
A neutral stance continues to dominate Ukrainians’ attitudes toward Egypt: in August 2026, 61.3% of respondents expressed this view. 28.1% of those surveyed view the country positively, while 6.9% view it negatively. Compared to March, the share of positive assessments has decreased, while the share of negative ones has increased, according to the Experts Club Information and Analytical Center.
According to the results of the August survey, 7.2% of Ukrainians have a completely positive attitude toward Egypt, while 20.9% have a mostly positive attitude. A neutral stance is held by 61.3% of respondents. 6.3% view the country mostly negatively, 0.6% view it entirely negatively, and another 3.7% were undecided.
The balance of positive and negative assessments based on these indicators is +21.2 percentage points. Thus, positive attitudes toward Egypt are roughly four times more prevalent than negative ones; however, the high proportion of neutral responses remains the defining characteristic of how the country is perceived.
Compared to March 2026, attitudes have deteriorated slightly. In the previous survey wave, 10.5% of respondents rated Egypt entirely positively, and 21.9% rated it mostly positively—meaning the overall positive rating stood at 32.4%. 62.5% of respondents were neutral, and the share of negative ratings in the aggregated results was about 3.7%.
Thus, over the course of five months, the share of positive responses decreased by 4.3 percentage points—from 32.4% to 28.1%—while the share of negative responses increased by approximately 3.2 percentage points—to 6.9%. The share of neutral assessments changed only slightly—from 62.5% to 61.3%. The balance between positive and negative attitudes decreased from approximately plus 28.7 to plus 21.2 percentage points, respectively.
Maksym Urakin, founder of the Experts Club information and analytical center and a candidate of economic sciences, believes that the case of Egypt clearly illustrates the difference between a country’s economic importance to Ukraine and the extent of its presence in the public consciousness.
“Egypt is a very important export market for Ukraine, primarily for agricultural and food products. At the same time, for most Ukrainians, this country remains more of a tourist destination than an economic partner. That is precisely why we see such a high proportion of neutral assessments: economic ties are significant, but they are not always visible to the general public,” Urakin noted.
According to him, the positive trade balance with Egypt makes this market particularly important for Ukraine amid a general foreign trade deficit.
“When a country provides Ukraine with a significant trade surplus, it is no longer a secondary partner. Such markets must be viewed strategically—in terms of maintaining exports, expanding the range of goods supplied, and fostering long-term economic ties. In the case of Egypt, the potential for this is obvious, but public perception has simply not yet caught up with the country’s actual economic role,” Urakin added.
Thus, Egypt demonstrates a noticeable gap between its economic significance and public perception. Despite the fact that the country is one of Ukraine’s most profitable trading partners in terms of the trade balance, over 60% of Ukrainians continue to view it neutrally. This indicates limited awareness and low emotional engagement rather than a negative attitude.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous wave also included 800 respondents; the sample was representative by age, gender, and region, with a maximum theoretical margin of error of ±3.5 percentage points for indicators at the 50% confidence level.
ACTIVE GROUP, EGYPT, EXPERTS CLUB, FOREIGN TRADE, international relations, NORTH AFRICA, PUBLIC OPINION, SOCIOLOGY, UKRAINE, URAKIN
The Netherlands continues to enjoy one of the highest levels of positive perception among Ukrainians: in August 2026, a total of 71.3% of respondents expressed a positive attitude toward the country, while only 1.6% expressed a negative one. Compared to March, the share of positive assessments declined slightly, but the net sentiment remains one of the highest among the countries surveyed, according to the Experts Club Information and Analytical Center. Experts.news
According to the results of the August survey, 28.4% of Ukrainians have a completely positive attitude toward the Netherlands, and 42.9% have a mostly positive attitude. A neutral stance is held by 26.4% of respondents. 1.4% view the country mostly negatively, only 0.2% view it entirely negatively, and another 0.8% were undecided.
The net balance of positive and negative assessments, based on rounded figures, stands at plus 69.7 percentage points. Based on this indicator, the Netherlands ranks among the countries with the most favorable public perception among Ukrainians, trailing only Canada and Sweden in the overall ranking.
A previous survey conducted in March 2026 also showed a very high level of favorability. At that time, 34.3% of respondents viewed the Netherlands entirely positively, 38.5% viewed it mostly positively, and 24.2% held a neutral position. In the aggregated results, the share of positive assessments was reported at 72.7%, while negative assessments accounted for only 1.2%.
Thus, between March and August, the overall share of positive assessments decreased by approximately 1.4 percentage points. At the same time, the structure of positive attitudes changed more noticeably: the share of entirely positive responses decreased by 5.9 percentage points, while that of mostly positive responses increased by 4.4 percentage points. The share of neutral assessments increased by approximately 2.2 percentage points. Overall, these changes do not indicate a significant deterioration in attitudes—the negative segment remains minimal.
Oleksandr Pozniy, director of the research firm Active Group, had previously highlighted the stability of the Netherlands’ positive image. He attributed the high ratings to the country’s consistent stance and a nature of engagement that is understandable to Ukrainian society. In his view, stable indicators across several survey waves are more important than minor fluctuations between individual measurements.
This positive public perception is also coupled with trade figures that are favorable to Ukraine. In the first half of 2026, trade with the Netherlands totaled approximately $1.82 billion, with Ukrainian exports exceeding $1 billion and a trade surplus for Ukraine of about $221.5 million.
Thus, the Netherlands remains an example of a country where a high level of public support is combined with its important role as a market for Ukrainian exports. A slight decline in the positive rating compared to March does not currently change the overall picture: only a small portion of respondents view the country negatively.
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Italy continues to enjoy one of the highest levels of positive perception among Ukrainians: in August 2026, 70.1% of respondents viewed the country positively, while only 2.9% viewed it negatively. Compared to March, the overall share of positive assessments remained virtually unchanged; however, within this group, there was an increase in the number of respondents with an unequivocally positive attitude. This is evidenced by the results of a study conducted by Active Group and Experts Club, according to the Experts Club Information and Analytical Center.
According to the results of the August survey, 24.3% of Ukrainians have a completely positive attitude toward Italy, and 45.8% have a mostly positive attitude. Twenty-five percent of respondents hold a neutral position. Two point seven percent view the country mostly negatively, only 0.2% completely negatively, and another 2% were undecided.
The balance of positive and negative assessments stands at plus 67.2 percentage points. Based on this indicator, Italy ranks among the countries with the highest level of positive attitudes among Ukrainians and holds a high position among the nations of Western and Southern Europe.
In March 2026, the total share of positive assessments of Italy stood at 70.2%. At that time, 19.3% of respondents described their attitude as entirely positive, and 50.8% as mostly positive. 28.9% had a neutral attitude toward the country, while only about 0.5% had a negative one.
Thus, the overall level of positive attitudes has remained virtually unchanged over the past five months—at around 70%. At the same time, the share of entirely positive assessments rose by approximately 5 percentage points—from 19.3% to 24.3%—while the share of mostly positive assessments fell by roughly the same 5 percentage points. This indicates a certain increase in the intensity of positive perceptions among a segment of respondents.
At the same time, the share of neutral assessments fell from 28.9% to 25%, while negative assessments rose to 2.9%. As a result, the balance of positive and negative attitudes declined from approximately plus 69.7 percentage points in March to plus 67.2 percentage points in August, though it remains very high.
“The consistently high level of positive attitudes among Ukrainians toward Italy is important not only in terms of public sentiment but also in the context of economic ties between the two countries. Italy remains one of Ukraine’s key trading partners in Europe, and a positive perception of the country creates a favorable backdrop for the development of business contacts, investments, tourism, and humanitarian cooperation. It is particularly telling that the share of unequivocally positive assessments is growing, even though the overall level of favorability has remained very high for quite some time,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Italy also carries significant economic weight for Ukraine. In the first half of 2026, it ranked third among individual countries in terms of the volume of Ukrainian goods exports—approximately $1.28 billion. The high level of public favor is thus combined with significant trade and economic ties.
A new wave of the survey shows that this positive image has generally been maintained: about seven out of ten Ukrainians continue to view Italy positively, and the share of unequivocally positive responses has even increased.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The sample is representative by age, gender, and region; the maximum theoretical margin of error is ±3.5 percentage points.
ACTIVE GROUP, EXPERTS CLUB, FOREIGN TRADE, international relations, ITALY, PUBLIC OPINION, SOCIOLOGY, UKRAINE, URAKIN
