According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, perceptions of Mexico in Ukrainian society are characterized by a high level of neutrality and a relatively moderate share of both positive and negative assessments. At the same time, the trend shows a gradual increase in positive attitudes and a simultaneous decrease in negative ones, indicating a cautious normalization of the country’s image.
The total share of positive attitudes toward Mexico stands at 21.5%, of which 5.4% of respondents chose the option “completely positive,” and another 16.1% selected “mostly positive.” Compared to August 2025, this figure has increased (from 19.7% to 21.4%), indicating a gradual strengthening of positive perceptions, although they remain relatively limited.
Negative assessments, conversely, show a decline—from 10.0% to 8.6%. Within the structure of negative attitudes, 7.7% fall into the “mostly negative” category and only 0.9% into the “completely negative” category. This means that while a critical perception of Mexico exists, it is not dominant and is rather moderate in nature.
Neutrality remains the key characteristic of Ukrainians’ attitudes toward Mexico—66.2% of respondents chose this option. Such a high figure indicates the absence of a clearly formed image of the country in the public consciousness. For most respondents, Mexico is neither an important political partner nor a country with distinct emotional significance.
Additionally, 3.7% of respondents were unable to decide on their assessment, which, together with the high proportion of neutral responses, forms a significant segment of “undetermined attitudes.” This means that perceptions of Mexico depend to a large extent on the level of awareness and the country’s presence in the Ukrainian information space.
From a dynamic perspective, the situation appears moderately positive: the increase in positive assessments is accompanied by a simultaneous decrease in negative ones. This may indicate the gradual formation of a more favorable, albeit still weakly expressed, image of the country.
Ultimately, Mexico remains a country with a predominantly neutral perception among Ukrainians, but with a trend toward a slow improvement in its image. The high proportion of neutral assessments creates significant potential for future changes, which will depend on the development of economic, cultural, and informational ties between the countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Mexico ranks 49th in total trade volume with Ukraine, which amounts to $350.0 million. At the same time, imports of Mexican goods exceed Ukrainian exports by more than seven times, resulting in a trade deficit of $264.7 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, MEXICO, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
The results of a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center showed that perceptions of Bangladesh in Ukrainian society are characterized by a predominance of neutral assessments and a relatively low level of both positive and negative attitudes. At the same time, compared to the previous survey, there has been a gradual increase in both positive and negative assessments, indicating a certain intensification of perceptions of this country.
The overall share of positive attitudes stands at 13.0% (specifically, 4.4% “completely positive” and 8.6% “mostly positive”). This is a relatively low figure, indicating a limited level of emotional engagement among Ukrainians regarding Bangladesh. At the same time, the trend shows an increase in positive attitudes—from 9.7% to 13.1%—which may indicate a gradual expansion of the country’s informational or economic presence in Ukrainian perceptions.
Negative assessments also show an increase—from 7.7% to 9.6%. In terms of composition, they consist of 7.7% “mostly negative” and 1.9% “completely negative” attitudes. Although these figures remain relatively low, their trend indicates the emergence of a more defined, albeit still limited, negative backdrop.
At the same time, a key characteristic of attitudes toward Bangladesh is the high level of neutrality—71.6%. This is one of the highest figures among the countries surveyed, indicating low awareness or a lack of clear associations. In practical terms, this means that for most Ukrainians, Bangladesh is not a country associated with significant political, economic, or cultural reference points.
Additionally, 5.8% of respondents were undecided, which, combined with the high proportion of neutral assessments, forms a significant segment of “undetermined perception.” This creates potential for future changes—both toward strengthening a positive image and toward an increase in critical attitudes, depending on the informational context.
In summary, Bangladesh remains a country with a minimally established image in the perception of Ukrainians. Despite a slight increase in both positive and negative assessments, neutrality is the defining factor. This means that the further evolution of attitudes will depend primarily on the country’s level of presence in the Ukrainian information space and the development of bilateral contacts.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Bangladesh ranks 48th in total trade volume with Ukraine, with a figure of $355.8 million. The bilateral trade balance is relatively close to equilibrium, but imports still slightly exceed exports, resulting in a small trade deficit of $26.9 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, BANGLADESH, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, perceptions of Thailand within Ukrainian society are characterized by a high degree of neutrality and a moderately positive overall balance. The share of positive assessments stands at 29.2%, forming the basis of a cautiously favorable attitude; however, the dominant category is neutral responses—62.7%.
The structure of positive perceptions demonstrates that emotional engagement with Thailand is limited. Only 9.6% of respondents expressed a “completely positive” attitude, while 19.6% chose the “mostly positive” option. This indicates the presence of a generally positive backdrop, which, however, lacks a deep or lasting emotional foundation.
The key feature is the dominance of neutrality. The 62.7% figure means that for most Ukrainians, Thailand remains a country without a clearly formed image. This situation is typically associated with limited information exchange, a lack of active political or economic interaction, and the country’s weak presence in the Ukrainian media landscape.
Negative assessments are minimal—only 4.2% overall. Of these, 3.3% represent a “mostly negative” attitude and 0.9% a “completely negative” one. This indicates the absence of systemic factors shaping a negative image of the country and confirms the generally neutral-positive nature of perceptions.
Another 4.0% of respondents were undecided. Combined with the high proportion of neutral responses, this creates a significant segment of the audience that is sensitive to informational influences and potentially open to a change in attitude.
In summary, Thailand appears in the perception of Ukrainians as a country without a clearly defined emotional profile: with a low level of negativity, moderate positivity, and a dominant neutrality. This means that the country’s image in Ukraine is more of a “blank slate” that can change depending on the intensity of communication, cultural presence, and the development of bilateral contacts.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Thailand ranks 47th in total trade volume with Ukraine, which amounts to $368.4 million. At the same time, imports from Thailand exceed exports of Ukrainian goods by more than five times, resulting in a negative bilateral trade balance of $250.6 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, THAILAND, UKRAINE, URAKIN
According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, perceptions of Slovenia within Ukrainian society are distinctly balanced but reserved. The overall share of positive assessments stands at 40.6%, forming the basis of a generally favorable, though not dominant, image of the country. At the same time, nearly half of the respondents—48.0%—adopted a neutral stance, which is a key characteristic of this profile.
The structure of positive attitudes indicates a moderate level of emotional engagement. Only 10.5% of Ukrainians reported a “completely positive” attitude toward Slovenia, while the majority in this segment—30.1%—lean toward the “mostly positive” option. This means that the positive sentiment is more rational and general than deeply emotional.
Neutrality, which accounts for nearly half of the respondents, is the defining factor in the perception of the country. Such a figure typically indicates a limited informational presence of the state in the Ukrainian media landscape or the absence of a clearly formed image among the general public. In this context, Slovenia evokes neither strong sympathy nor significant rejection.
Negative assessments remain relatively low—7.0% overall. Of these, 5.8% represent a “mostly negative” attitude and only 1.2% a “completely negative” one. This indicates that critical perceptions of the country are marginal and not systemic in nature.
It is worth noting the share of those who were undecided—4.4%. Together with the neutral group, this forms a significant segment of the audience that is potentially open to changing its attitude depending on the informational context and the intensity of contacts between the countries.
In summary, Slovenia is perceived by Ukrainians as a country with a positive, though not dominant, image. The high level of neutrality indicates room for strengthening the bilateral image, while the low level of negativity creates a favorable foundation for further development of perceptions in a more positive direction.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Slovenia ranks 46th in total trade volume of goods with Ukraine, with a figure of $368.7 million. At the same time, imports from Slovenia are more than three times higher than Ukrainian exports, resulting in a trade deficit of $205.8 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SLOVENIA, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, Ukrainians’ attitudes toward Georgia are predominantly positive, with only minor changes compared to the previous period. The overall share of positive assessments stands at 57.3%, which is slightly higher than in August 2025 (56.3%). At the same time, the level of negative perception has decreased from 10.7% to 9.8%, indicating a gradual softening of critical assessments.
The structure of positive attitudes is fairly balanced: 19.3% of respondents chose “completely positive,” while another 38.0% selected “mostly positive.” This indicates the presence of both emotionally strong and rationally restrained positive perceptions of the country. At the same time, the share of neutral assessments remains significant—31.7%—which indicates a moderate level of engagement or awareness among Ukrainians regarding Georgia.
Negative assessments are relatively limited. The share of those with a “mostly negative” attitude stands at 8.2%, while “completely negative” accounts for only 1.6%. This results in an overall low level of critical perception of the country against the backdrop of a predominantly positive or neutral image.
The dynamics of change between August 2025 and March 2026 are insignificant, indicating the stability of perceptions of Georgia within Ukrainian society. A slight increase in positive assessments and a simultaneous decrease in negative ones may indicate a gradual strengthening of the country’s positive image; however, these changes are not dramatic.
The high proportion of neutral responses, combined with a moderately high level of positive sentiment, suggests that Ukrainians perceive Georgia as a friendly country that does not dominate the public or media sphere. This distinguishes it from states with a more pronounced emotional or political influence, where the share of positive or negative assessments is more concentrated.
Thus, Georgia maintains a stable positive image in Ukraine, based on a combination of a friendly attitude and moderate distance. Further changes in perception will likely depend on the intensity of bilateral contacts, media presence, and the political context of interaction between the countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Georgia ranks 45th in total trade volume with Ukraine as of December 31, 2025, with a figure of $386.7 million. At the same time, Ukraine has a trade surplus with Georgia of $194.1 million, as exports of Ukrainian goods significantly exceed imports.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, GEORGIA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, Ukrainians’ attitudes toward Iraq are characterized by a significant proportion of neutral and negative assessments, which collectively form a generally reserved and distant image of the country. According to the survey results, positive attitudes account for only 8.4%, while negative ones account for 35.2%, indicating a significant imbalance in perception. At the same time, more than half of the respondents (50.6%) hold a neutral position, indicating a limited level of formed perceptions about Iraq.
The structure of positive assessments is quite weak: only 2.1% of respondents expressed a “completely positive” attitude, and another 6.3% said it was “mostly positive.” This is one of the lowest figures among the countries included in the study. In contrast, negative perceptions are significantly more pronounced: 24.2% of respondents chose “mostly negative,” and 11.0% selected “completely negative.”
Despite this, a certain positive trend is observed compared to August 2025. The share of positive assessments rose from 5.7% to 8.4%, while negative ones decreased slightly—from 37.0% to 35.2%. This may indicate a gradual softening of perceptions, although the overall balance remains negative.
The high proportion of neutral responses, combined with a significant level of negativity, indicates the specific nature of perceptions of Iraq in Ukraine. On the one hand, a significant portion of the population lacks sufficient information or personal experience to form a clear position. On the other hand, existing perceptions are likely linked to the global information context, which tends to foster a cautious or critical attitude.
“If we see a high proportion of neutral assessments alongside significant negativity, it means the country is present in the information space, but this presence does not create a positive image. In such cases, it is important to work not only on economic cooperation but also on communication and reputation. Without this, neutrality can gradually transform into a persistent negative perception,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Iraq remains a country with a limited level of trust and weak positive identification for Ukrainians. The future dynamics of perception will depend on whether this country can strengthen its presence in Ukraine’s positive informational and economic context.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, Iraq ranks 44th in terms of total trade in goods with Ukraine, amounting to $392.8 million. This is one of the most striking examples of a positive trade balance for Ukraine, as nearly the entire volume of bilateral trade consists of Ukrainian exports, and the positive balance amounts to $392.2 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, IRAQ, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
